The document is a mobile advertising report from August 2016. It provides an overview of the mobile advertising sector including entrepreneur activity, investment trends, sub-sector analyses, and lists of interesting companies. The report covers over 810 companies in the mobile advertising space that have received over $745 million in funding in 2015-2016.

2. Mobile Advertising Report, August 2016
Tracxn
World’s Largest Startup Research Platform
2

3. Mobile Advertising Report, August 2016
Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 07
Investment Trend 11
Who is Investing 19
Exit Outlook - IPO, Acquisitions 23
Sub Sector Analysis 26
Interesting Companies 41
Useful Links 47
Company List 49
Team 225
3
3

4. Mobile Advertising Report, August 20164
Illustrative Sectors We Track
ENTERPRISE
APPLICATIONS
AD-TECH
HR TECH
MOBILE-FIRST ENT. APPS
BUSINESS INTELLIGENCE
OPEN SOURCE
RETAIL TECH
MARKETING TECH
CONTENT MARKETING
VERTICAL SAAS
MOBILE ADVERTISING
TRADTIONAL ADVERTISING
ENTERPRISE
INFRASTRUCTURE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
FINTECH
BITCOIN
PAYMENTS
MOBILE
EDUCATION
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE ADVERTISING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
EDUCATION IT
SELF LEARNING
CONSUMER
HEALTHCARE
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
UBER FOR X
ONLINE RENTAL
TRAVEL
GAMING
LIFE SCIENCES
DIGITAL HEALTH

5. Mobile Advertising Report, August 20165
Sector Overview
Scope of report
The report covers the companies which provide technology, software and tools that are used to deliver, control and target
mobile digital advertisements and search advertisements. It also includes technology enablers in the Ad Tech space - Ad
performance, Ad verification etc. The scope of the report is limited to mobile heavy and mobile only advertising technology
players. The report excludes Media agencies and generic data provider (first party and third party) companies. Companies for
which Ad Technology is not a part of their core business are also excluded. Large diversified companies such as Google,
Facebook are not included in the report.
• Total $4 Billion in funding across 415 companies with approx. $745 Million invested in 2015/16.
• Number of companies acquired in past two years are 63.
Most active funds
• First Round Capital – (Flurry, Ubermedia, Jingle Networks)
• Draper Fisher Jurvetson (DFJ) – (Admob, NinthDecimal, 4INFO)
• Google Ventures – (Vungle, Adelphic, mParticle)
Notable investments in last three months
• Mobvista (Ad Network) – $80M, PE Funding from CITIC Securities, Yuexiu Fund, New Access Capital – May 17, 2016
• Unlockd (Ad Serving Platform – Lock Screen) – $15M, Series A from PLC Ventures – April 25, 2016
• TabMo (Demand Side Platform) – $4.5M, Series A from Ardian, Generis Capital – April 14, 2016
The scope of this report includes equity as well as debt funding received by the companies.

6. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
6
6

7. Mobile Advertising Report, August 2016
89
94
122
110 109
92
3
0
28
56
84
112
140
2010 2011 2012 2013 2014 2015 2016 YTD
NumberofCompanies
7
YoY – Number of companies founded
Domob AppsFlyer Adjust Mobvista Unlockd Appodeal So!Crowd
Lomark Vungle Near TVSmiles Button Nada Mobile AdinCube

8. Mobile Advertising Report, August 20168
Large Upcoming Sectors

9. Mobile Advertising Report, August 20169
Niche Upcoming Sectors

10. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
0
10

11. Mobile Advertising Report, August 201611
YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$212M
$167M
$202M
$667M
$406M
$539M
$676M
$628M
$305M
39
43
72
107
111
130
120
100
30
0
28
56
84
112
140
0
160
320
480
640
800
2008 2009 2010 2011 2012 2013 2014 2015 2016 YTD
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

12. Mobile Advertising Report, August 201612
YoY – Number of Rounds by Stage

13. Mobile Advertising Report, August 201613
YoY – Funding by Stage

14. Mobile Advertising Report, August 201614
Average Ticket Size – Early Stage

15. Mobile Advertising Report, August 201615
Top investments in last one year

16. Mobile Advertising Report, August 201616
Top investments in last one year

17. Mobile Advertising Report, August 201617
Funnel view of Sector

18. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
8
18

19. Mobile Advertising Report, August 201619
Most Active Investors in Sector
22
18
16
13
12 12
10 10
9
8
0
5
10
15
20
25
First Round
Capital
DFJ Venture Google Ventures SoftBank 500 Startups Accel Lerer Hippeau
Ventures
Metamorphic
Ventures
IDG Ventures
India
Bessemer
Venture Partners
TotalNumberofCompanies
Ubermedia Flurry Vungle xAd, Inc. Vungle Ubermedia Ubermedia TapCommerce Millennial MediaVserv
Transpera 4Info SweetLabs UpSnap Medialets URX LiveIntent Thinknear SweetLabsSilverPush

20. Mobile Advertising Report, August 201620
Where are Top Investors investing

21. Mobile Advertising Report, August 201621
Top Investor by Stage of Entry

22. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
2
22

23. Mobile Advertising Report, August 201623
Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Jun-2016 madvertise.com
Pokkt
(Mumbai, 2012)
Adways Undisclosed
Alternative payments options for digital content
Jungle Ventures, Singtel Innov8, JAFCO Asia, SEGNEL Ventures, GSF
India
$8M
Jun-2016 clrtouch.com
Roximity
(Denver, 2012)
Verve Mobile Undisclosed
iBeacon-powered Location Advertising Platform
Fenox Venture Capital, Techstars, IMJ Investment Partners, Plug
and Play Tech Center, Fraser McCombs Capital, Ludlow Ventures
$3.1M
Jun-2016 clrtouch.com
Smaato
(San Francisco, 2005)
Spearhead $148M
Mobile RTB Ad Exchange and SSP
Singapore Press Holdings, EDBI, Aeris Capital
$43M
Jun-2016 doublevis.com
Fiksu
(Boston, 2008)
Noosphere
Ventures
Undisclosed
Mobile Marketing Technology Platform
Qualcomm, Charles River Ventures, Silicon Valley Bank
$17M
May-2016 where.com
MOBILS
(San Paolo, 2014)
Glispa Undisclosed Mobile advertising in apps
May-2016 where.com
URX
(San Francisco, 2012)
Pinterest Undisclosed
Deep Linking for Mobile Apps
GV, Y Combinator, SV Angel, First Round Capital, Maverick Capital,
Plug and Play Tech Center, Fuel Capital, Greylock Partners, Accel,
Cyberagent Ventures, Betaworks, Start-Up Chile
$15M
Mar-2016 admob.com
MoneyTap
(Saint Petersburg,
2013)
Glispa Undisclosed Mobile network mediation platform
Mar-2016 voicestar.com
Juice Mobile
(Toronto, 2010)
YellowPages $35M Offers programmatic direct platform and mobile DSP

24. Mobile Advertising Report, August 201624
Major Acquisitions in last one year

25. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
25

26. Mobile Advertising Report, August 201626
August 2016Tracxn BlueBox: Mobile Advertising
810+ companies in the sector, 320+ funded in last 5 years, $745M invested in 2015/16
29

27. Mobile Advertising Report, August 201627
Top Business Models by Funding
$2.1B
$530M
$363M
$170M $144M $123M $102M $99M $79M $76M
0
500
1000
1500
2000
2500
Ad Network Demand Side
Platform
Analytics Data Management
Platform
Enabler Attribution Supply Side
Platform
Native Ads Creatives Retargeting
TotalFundingAmount(inMillions)
# Cos. 365 67 33 27 54 9 23 32 41 30
Avg. Age 2010.9 2011.1 2010.5 2011.3 2011.4 2010.2 2010.7 2009.9 2011.6 2012.1
Millennial Media xAd, Inc. Marchex NinthDecimal Factual 4Info Smaato Zumobi Crisp Media TVSmiles
InMobi Amobee Flurry Vserv Aquto Adjust YieldMo DailybreakMedia Spongecell TapCommerce

28. Mobile Advertising Report, August 201628
Ad Network – Business Model Description

29. Mobile Advertising Report, August 201629
Ad Network – Entrepreneur Activity and
Investment Trend

30. Mobile Advertising Report, August 201630
Ad Network – Most Funded Companies

31. Mobile Advertising Report, August 201631
Demand Side Platform – Business Model
Description

32. Mobile Advertising Report, August 201632
Demand Side Platform – Entrepreneur Activity
and Investment Trend

33. Mobile Advertising Report, August 201633
Demand Side Platform – Most Funded Companies

34. Mobile Advertising Report, August 201634
Analytics – Business Model Description

35. Mobile Advertising Report, August 201635
Analytics – Entrepreneur Activity and Investment
Trend

36. Mobile Advertising Report, August 201636
Analytics – Most Funded Companies

37. Mobile Advertising Report, August 201637
Data Management Platform – Business Model
Description

38. Mobile Advertising Report, August 201638
Data Management Platform – Entrepreneur
Activity and Investment Trend

39. Mobile Advertising Report, August 201639
Data Management Platform – Most Funded
Companies

40. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
0
40

41. Mobile Advertising Report, August 201641
Interesting Seed Companies
Company Overview Business Model
Total
Funding
silverpush.co
SilverPush
(2012, Gurgaon)
Provider of advertising and retargeting technology in TV
Palaash Ventures, GSF India, 500 Startups, Unilazer Ventures, IDG Ventures India,
TA Ventures, M and S Capital Partners
Retargeting > Second Screen $2.8M
unlockar.com
Unlockar
(2013, Delhi)
Android app for lock-screen advertising & customer rewards Ad Serving Platform > Lock Screen $162K
Curated list of companies by the sector analyst are defined as Interesting

42. Mobile Advertising Report, August 201642
Interesting Series A Companies

43. Mobile Advertising Report, August 201643
Interesting Series A Companies

44. Mobile Advertising Report, August 201644
Interesting Late Stage Companies

45. Mobile Advertising Report, August 201645
Top Funded Deadpooled Companies

46. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
6
46

47. Mobile Advertising Report, August 201647
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
DSP – Most Funded Companies Sub Sector Understand Link
Ad Network – Most Funded companies Sub Sector Understand Link
SSP – Most Funded Companies Sub Sector Understand Link
Data Management Platform – Most Funded Companies Sub Sector Understand Link
Analytics – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

48. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
8
48

49. Mobile Advertising Report, August 201649
Mobile Advertising – Company List
COVERS THE FOLLOWING SECTORS
Campaign
Management
New Ad
Formats
Creatives
Demand Side
Platform
Ad Network Ad Exchange
Supply Side
Platform
Native Ads
Ad Serving
Platform
Ad Server Deep Linking Analytics
Data Management
Platform
Retargeting Attribution Enabler

50. Mobile Advertising Report, August 201650
Campaign Management (1/4)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler
Company Details Funding Investors
UpSnap [Cornelius, 2002]: UpSnap provides campaign management solution to the advertisers, ad agencies. Has built
a proprietary database of historical consumer data. The data base is used to identify target audience for campaign.
Uses technology platform to build suitable campaign for the target audience. The campaign can be used on the
impressions purchased by UpSnap via RTB exchanges, direct publisher integrations and SDK integrations.
$9.65M
Village Ventures, SoftBank, Steamboat
Ventures, Apax Partners
Ubimo [Tel Aviv, 2012]: Ubimo provides location-based marketing service with additional datapoints such as weather
and local events to make ads more relevant and contextually aware. Ubimo’s software-as-a-service platform allows
companies to manage ad placements by looking at factors that might influence each consumer’s purchasing decisions,
such as nearby venues, events, the weather, and neighborhood demographics such as the ages and gender of people
most likely to patronize different services and businesses. Ubimo won Red Herring 2015 Top 100 Europe award.
$9.5M
Pitango Venture Capital, OurCrowd, YJ
Capital
Appoxee [Jaffa, 2010]: Appoxee is a push marketing platform for marketers to increase app engagement, retention
and in-app purchases. Appoxee offers a set of tools to create, target, analyze and automate push and in-app
messaging campaigns. Provides multi-app messaging and targeting capabilities for publishers with multiple apps. Also
offers a set of in-app plugins, giving publishers additional ways to interact with their users. These include a message
inbox and customer feedback form. Acquired by Teradata in Jan 2015
$2.4M
Cyhawk Ventures Ltd., Lazarus Israel,
Oryzn Capital
Rain [Los Angeles, 2014]: Rain customers can create and place ads using the ad platform. The customers provide a
location for targeting of customers and Rain delivers the ads to the mobile of the customers who are nearby to the
location. Also, offers a landing page when a customer clicks on an ad. Provides real-time reporting solution to the
customers.
$100K 500 Startups
ZapMe [Sydney, 2007]: ZapMe is a Mobile Digital Marketing Company that offers a content delivery platform that is
location enabled. ZapMe allows its users to follow brands and receive direct offers at anytime. Offers location based
service that can deliver offers when and where the user chooses. Using Google Maps API ZapMe can also send users
to a location e.g. to the nearest retailer with a redeemable coupon etc. All data including ad response, CTR and
demographics are stored in the platform and can be gathered for full reporting to the advertiser.
$40k

51. Mobile Advertising Report, August 201651
Campaign Management (2/4)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler
Company Details Funding Investors
Enpocket [Boston, 2001]: Enpocket allows brands to plan, create, execute, measure and optimize mobile advertising
campaigns. Provides a platform for mobile advertising campaign management and delivery system distinguished by
advanced consumer insight, targeting, and measurement. Delivers mobile advertising across multiple formats
including SMS, MMS, mobile internet advertising, and video. Acquired by Nokia in September 2007 for an undisclosed
amount.
BlueRun Ventures, GrandBanks
Capital, Leader Ventures
MobIntent [New York City, 2010]: MobIntent builds tools to simplify the process of creating, managing and
optimizing mobile ad campaigns. Mobintent provides a complete view of campaign performance across search,
display and social to better understand how customers interact with brand. Mobintent closed its operations in 2011.
Techstars
Lean [Mountain View, 2010]: LeanMarket is a campaign management platform which enables the marketers to pull a
report and see in-depth data on every mobile app and mobile website that their ads appear in. Features include
campaign dashboard, category targeting, device targetting, interactive reports etc. It also offers a self-serve interface
to tweak and optimize the campaigns anytime they want. Also offers a self-serve platform for RTB bidding. It was a
part of Y-Combinator accelerator program.
Y Combinator
WhereADbouts [Palo, 2013]: The WhereADbouts platform allows advertisers to create, manage and organize mobile
advertisements campaigns using location and context-based selection strategies. The cloud-based platform enables
advertisers to geotag, timetag and contextag their ads for maximizing CTR. Using the predictive analytics of the
WhereADbouts platform, brands and advertisers are able to build forecasts to understand and prioritize what drives
the most impact in their advertisement campaign.
Flightly [Santa Monica, 2014]: Flightly provides Twitter advertising platform where it helps advertisers optimize the
ad campaign to reach the relevant audience. Advertisers can create ad campaign and also manage using system
workflow. Has partnership with Twitter for ad API and mobile measurement. Customers include Live Nation, Koral,
Razorgator, Gameday, Golden State Warriors etc.

52. Mobile Advertising Report, August 201652
Campaign Management (3/4)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler
Company Details Funding Investors
Waypedia [Atlanta, 2014]: Waypedia provides a platform for mobile app promotion. App developers can register and
select their app for promotion. Select specific geographical location for targeting or target worldwide. Select the
volume of ads to be displayed. Estimated cost per download is 0.1$. Claims to have worked with 800+ advertisers, 5K+
monthly campaigns, 7M+ monthly impressions.
Fractional Media [Boston, 2013]: Fractional media provides campaign management for the brands based on CPM,
CPC and CPA with targeting methods. Fractional Media's machine learning technology matches individual ad
opportunities based on the history of that individual user's actions and behavior with each campaign and creative.
TapSurge [San Francisco, 2011]: TapSurge is a mobile performance based marketing agency which creates customized
mobile media strategy for each individual app. Use RTB technology to execute the strategy. Has access to major ad
exchanges along with own traffic sources.
PowerPlay Mobile [ , 2010]: PowerPlay Mobile provides unique technology to connect with customers in real time.
PowerPlay Mobile builds mobile campaigns with personalized feature sets addressing client's key performance
measures. It analyses the results and refines the campaign in real time. In addition Powerplay Mobile also offers
Loyalty Programs by giving consumers exclusive deals or special information on business.
GeoMoment Digital [Boca Raton, 2015]: GeoMoment's mobile marketing solution combines the power of any digital
ad product with the universal adoption of text messaging. Provides SMSAd Solution, its flagship patent-pending
product that is flexible in its integration with all other mobile touchpoints. Provides mobile proximity and beacon
solutions engaging consumers through customizable mobile applications, providing insight, information, engagement
and contextual content to consumers in proximity of specific locations.

53. Mobile Advertising Report, August 201653
Campaign Management (4/4)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

54. Mobile Advertising Report, August 201654
New Ad Formats (1/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

55. Mobile Advertising Report, August 201655
New Ad Formats (2/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

56. Mobile Advertising Report, August 201656
New Ad Formats (3/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

57. Mobile Advertising Report, August 201657
New Ad Formats (4/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

58. Mobile Advertising Report, August 201658
New Ad Formats (5/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

59. Mobile Advertising Report, August 201659
Creatives (1/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

60. Mobile Advertising Report, August 201660
Creatives (2/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

61. Mobile Advertising Report, August 201661
Creatives (3/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

62. Mobile Advertising Report, August 201662
Creatives (4/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

63. Mobile Advertising Report, August 201663
Creatives (5/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

64. Mobile Advertising Report, August 201664
Creatives (6/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

65. Mobile Advertising Report, August 201665
Creatives (7/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

66. Mobile Advertising Report, August 201666
Creatives (8/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

67. Mobile Advertising Report, August 201667
Creatives (9/9)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

68. Mobile Advertising Report, August 201668
Demand Side Platform (1/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

69. Mobile Advertising Report, August 201669
Demand Side Platform (2/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

70. Mobile Advertising Report, August 201670
Demand Side Platform (3/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

71. Mobile Advertising Report, August 201671
Demand Side Platform (4/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

72. Mobile Advertising Report, August 201672
Demand Side Platform (5/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

73. Mobile Advertising Report, August 201673
Demand Side Platform (6/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

74. Mobile Advertising Report, August 201674
Demand Side Platform (7/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

75. Mobile Advertising Report, August 201675
Demand Side Platform (8/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

76. Mobile Advertising Report, August 201676
Demand Side Platform (9/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

77. Mobile Advertising Report, August 201677
Demand Side Platform (10/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

78. Mobile Advertising Report, August 201678
Demand Side Platform (11/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

79. Mobile Advertising Report, August 201679
Demand Side Platform (12/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

80. Mobile Advertising Report, August 201680
Demand Side Platform (13/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

81. Mobile Advertising Report, August 201681
Demand Side Platform (14/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

82. Mobile Advertising Report, August 201682
Demand Side Platform (15/15)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

83. Mobile Advertising Report, August 201683
Ad Network (1/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

84. Mobile Advertising Report, August 201684
Ad Network (2/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

85. Mobile Advertising Report, August 201685
Ad Network (3/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

86. Mobile Advertising Report, August 201686
Ad Network (4/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

87. Mobile Advertising Report, August 201687
Ad Network (5/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

88. Mobile Advertising Report, August 201688
Ad Network (6/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

89. Mobile Advertising Report, August 201689
Ad Network (7/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

90. Mobile Advertising Report, August 201690
Ad Network (8/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

91. Mobile Advertising Report, August 201691
Ad Network (9/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

92. Mobile Advertising Report, August 201692
Ad Network (10/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

93. Mobile Advertising Report, August 201693
Ad Network (11/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

94. Mobile Advertising Report, August 201694
Ad Network (12/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

95. Mobile Advertising Report, August 201695
Ad Network (13/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

96. Mobile Advertising Report, August 201696
Ad Network (14/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

97. Mobile Advertising Report, August 201697
Ad Network (15/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

98. Mobile Advertising Report, August 201698
Ad Network (16/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

99. Mobile Advertising Report, August 201699
Ad Network (17/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

100. Mobile Advertising Report, August 2016100
Ad Network (18/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

101. Mobile Advertising Report, August 2016101
Ad Network (19/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

102. Mobile Advertising Report, August 2016102
Ad Network (20/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

103. Mobile Advertising Report, August 2016103
Ad Network (21/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

104. Mobile Advertising Report, August 2016104
Ad Network (22/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

105. Mobile Advertising Report, August 2016105
Ad Network (23/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

106. Mobile Advertising Report, August 2016106
Ad Network (24/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

107. Mobile Advertising Report, August 2016107
Ad Network (25/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

108. Mobile Advertising Report, August 2016108
Ad Network (26/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

109. Mobile Advertising Report, August 2016109
Ad Network (27/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

110. Mobile Advertising Report, August 2016110
Ad Network (28/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

111. Mobile Advertising Report, August 2016111
Ad Network (29/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

112. Mobile Advertising Report, August 2016112
Ad Network (30/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

113. Mobile Advertising Report, August 2016113
Ad Network (31/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

114. Mobile Advertising Report, August 2016114
Ad Network (32/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

115. Mobile Advertising Report, August 2016115
Ad Network (33/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

116. Mobile Advertising Report, August 2016116
Ad Network (34/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

117. Mobile Advertising Report, August 2016117
Ad Network (35/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

118. Mobile Advertising Report, August 2016118
Ad Network (36/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

119. Mobile Advertising Report, August 2016119
Ad Network (37/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

120. Mobile Advertising Report, August 2016120
Ad Network (38/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

121. Mobile Advertising Report, August 2016121
Ad Network (39/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

122. Mobile Advertising Report, August 2016122
Ad Network (40/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

123. Mobile Advertising Report, August 2016123
Ad Network (41/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

124. Mobile Advertising Report, August 2016124
Ad Network (42/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

125. Mobile Advertising Report, August 2016125
Ad Network (43/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

126. Mobile Advertising Report, August 2016126
Ad Network (44/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

127. Mobile Advertising Report, August 2016127
Ad Network (45/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

128. Mobile Advertising Report, August 2016128
Ad Network (46/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

129. Mobile Advertising Report, August 2016129
Ad Network (47/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

130. Mobile Advertising Report, August 2016130
Ad Network (48/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

131. Mobile Advertising Report, August 2016131
Ad Network (49/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

132. Mobile Advertising Report, August 2016132
Ad Network (50/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

133. Mobile Advertising Report, August 2016133
Ad Network (51/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

134. Mobile Advertising Report, August 2016134
Ad Network (52/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

135. Mobile Advertising Report, August 2016135
Ad Network (53/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

136. Mobile Advertising Report, August 2016136
Ad Network (54/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

137. Mobile Advertising Report, August 2016137
Ad Network (55/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

138. Mobile Advertising Report, August 2016138
Ad Network (56/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

139. Mobile Advertising Report, August 2016139
Ad Network (57/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

140. Mobile Advertising Report, August 2016140
Ad Network (58/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

141. Mobile Advertising Report, August 2016141
Ad Network (59/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

142. Mobile Advertising Report, August 2016142
Ad Network (60/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

143. Mobile Advertising Report, August 2016143
Ad Network (61/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

144. Mobile Advertising Report, August 2016144
Ad Network (62/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

145. Mobile Advertising Report, August 2016145
Ad Network (63/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

146. Mobile Advertising Report, August 2016146
Ad Network (64/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

147. Mobile Advertising Report, August 2016147
Ad Network (65/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

148. Mobile Advertising Report, August 2016148
Ad Network (66/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

149. Mobile Advertising Report, August 2016149
Ad Network (67/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

150. Mobile Advertising Report, August 2016150
Ad Network (68/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

151. Mobile Advertising Report, August 2016151
Ad Network (69/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

152. Mobile Advertising Report, August 2016152
Ad Network (70/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

153. Mobile Advertising Report, August 2016153
Ad Network (71/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

154. Mobile Advertising Report, August 2016154
Ad Network (72/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

155. Mobile Advertising Report, August 2016155
Ad Network (73/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

156. Mobile Advertising Report, August 2016156
Ad Network (74/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

157. Mobile Advertising Report, August 2016157
Ad Network (75/75)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

158. Mobile Advertising Report, August 2016158
Ad Exchange (1/3)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

159. Mobile Advertising Report, August 2016159
Ad Exchange (2/3)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

160. Mobile Advertising Report, August 2016160
Ad Exchange (3/3)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

161. Mobile Advertising Report, August 2016161
Supply Side Platform (1/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

162. Mobile Advertising Report, August 2016162
Supply Side Platform (2/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

163. Mobile Advertising Report, August 2016163
Supply Side Platform (3/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

164. Mobile Advertising Report, August 2016164
Supply Side Platform (4/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

165. Mobile Advertising Report, August 2016165
Supply Side Platform (5/5)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

166. Mobile Advertising Report, August 2016166
Native Ads (1/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

167. Mobile Advertising Report, August 2016167
Native Ads (2/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

168. Mobile Advertising Report, August 2016168
Native Ads (3/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

169. Mobile Advertising Report, August 2016169
Native Ads (4/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

170. Mobile Advertising Report, August 2016170
Native Ads (5/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

171. Mobile Advertising Report, August 2016171
Native Ads (6/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

172. Mobile Advertising Report, August 2016172
Native Ads (7/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

173. Mobile Advertising Report, August 2016173
Native Ads (8/8)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

174. Mobile Advertising Report, August 2016174
Ad Serving Platform (1/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

175. Mobile Advertising Report, August 2016175
Ad Serving Platform (2/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

176. Mobile Advertising Report, August 2016176
Ad Serving Platform (3/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

177. Mobile Advertising Report, August 2016177
Ad Serving Platform (4/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

178. Mobile Advertising Report, August 2016178
Ad Serving Platform (5/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

179. Mobile Advertising Report, August 2016179
Ad Serving Platform (6/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

180. Mobile Advertising Report, August 2016180
Ad Serving Platform (7/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

181. Mobile Advertising Report, August 2016181
Ad Serving Platform (8/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

182. Mobile Advertising Report, August 2016182
Ad Serving Platform (9/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

183. Mobile Advertising Report, August 2016183
Ad Serving Platform (10/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

184. Mobile Advertising Report, August 2016184
Ad Serving Platform (11/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

185. Mobile Advertising Report, August 2016185
Ad Serving Platform (12/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

186. Mobile Advertising Report, August 2016186
Ad Serving Platform (13/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

187. Mobile Advertising Report, August 2016187
Ad Serving Platform (14/14)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

188. Mobile Advertising Report, August 2016188
Ad Server (1/2)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

189. Mobile Advertising Report, August 2016189
Ad Server (2/2)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

190. Mobile Advertising Report, August 2016190
Deep Linking
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

191. Mobile Advertising Report, August 2016191
Analytics (1/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

192. Mobile Advertising Report, August 2016192
Analytics (2/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

193. Mobile Advertising Report, August 2016193
Analytics (3/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

194. Mobile Advertising Report, August 2016194
Analytics (4/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

195. Mobile Advertising Report, August 2016195
Analytics (5/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

196. Mobile Advertising Report, August 2016196
Analytics (6/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

197. Mobile Advertising Report, August 2016197
Analytics (7/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

198. Mobile Advertising Report, August 2016198
Data Management Platform (1/6)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

199. Mobile Advertising Report, August 2016199
Data Management Platform (2/6)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

200. Mobile Advertising Report, August 2016200
Data Management Platform (3/6)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

201. Mobile Advertising Report, August 2016201
Data Management Platform (4/6)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

202. Mobile Advertising Report, August 2016202
Data Management Platform (5/6)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

203. Mobile Advertising Report, August 2016203
Data Management Platform (6/6)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

204. Mobile Advertising Report, August 2016204
Retargeting (1/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

205. Mobile Advertising Report, August 2016205
Retargeting (2/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

206. Mobile Advertising Report, August 2016206
Retargeting (3/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

207. Mobile Advertising Report, August 2016207
Retargeting (4/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

208. Mobile Advertising Report, August 2016208
Retargeting (5/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

209. Mobile Advertising Report, August 2016209
Retargeting (6/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

210. Mobile Advertising Report, August 2016210
Retargeting (7/7)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

211. Mobile Advertising Report, August 2016211
Attribution (1/2)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

212. Mobile Advertising Report, August 2016212
Attribution (2/2)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

213. Mobile Advertising Report, August 2016213
Enabler (1/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

214. Mobile Advertising Report, August 2016214
Enabler (2/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

215. Mobile Advertising Report, August 2016215
Enabler (3/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

216. Mobile Advertising Report, August 2016216
Enabler (4/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

217. Mobile Advertising Report, August 2016217
Enabler (5/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

218. Mobile Advertising Report, August 2016218
Enabler (6/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

219. Mobile Advertising Report, August 2016219
Enabler (7/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

220. Mobile Advertising Report, August 2016220
Enabler (8/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

221. Mobile Advertising Report, August 2016221
Enabler (9/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

222. Mobile Advertising Report, August 2016222
Enabler (10/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

223. Mobile Advertising Report, August 2016223
Enabler (11/11)
Campaign
Management
New Ad
Formats
Creatives
Demand
Side
Platform
Ad
Network
Ad
Exchange
Supply
Side
Platform
Native
Ads
Ad
Serving
Platform
Ad
Server
Deep
Linking
Analytics
Data
Management
Platform
Retargeting Attribution Enabler

224. Mobile Advertising Report, August 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
4
224

225. Mobile Advertising Report, August 2016225
Team
Narender Mandan
Practice Lead, AdTech
Ankur Nandi
Practice Lead, AdTech