Expert PR Media Spokesperson Increases Organ Donations
1. Tracy B. Bryan, APR
tracybryan7@yahoo.com 916.417.1794
Public Relations Media Spokesperson Policy Analysis Project Management
• Outstanding interpersonal and relationship-building skills with stakeholders, news media,
community organizations, elected officials, and government agencies
• Collaborative leader with track record for contributions to public awareness and
organizational growth
• Strong analytical and strategic thinking skills
WORK EXPERIENCE
Director of Public Relations – Sierra Donor Services (September 1994 – Present)
• Develop, implement and budget comprehensive, strategic public relations and education
campaigns to increase organ and tissue donor designations – achieved and maintained highest
rate in state
• Create a variety of multi-media award-winning components, from brochures and billboards to
videos and websites (awards listed below)
• Lobby state legislature and help develop/draft/implement laws to establish statewide donor
registry and grow it; founding President of Donate Life California Organ and Tissue Donor
Registry, and now Board member. Grew registry from 100,000 to 12+ million
• Led and coordinated three million dollar statewide ad campaign for Donate Life CA – hired
ad agency, media buyer and helped create collateral
• Researched, wrote and obtained numerous grants for outreach projects, among them a
$300,000 grant to target Hispanic audiences
• Act as proactive media spokesperson, achieving unprecedented media coverage for agency –
generating average of 50 stories annually, 99% initiated by news releases
• Coordinate and lead numerous community-wide events annually, including: Hospital
Collaborative, Hospital Award Celebrations, Donor Family Gatherings, Volunteer
Appreciation Events, Kings Donate Life Night
• Chair of corporate-wide biennial Leadership Development Institutes designed to provide skill
development for corporate leaders to achieve goals of the multi-state organization (2009-
2015). Other leadership roles: Corporate Strategic Planning Committee (2007-2011);
Corporate Branding Committee (2010-2011); Community Services Chair for Quality
Committee (2010-2011)
• Present at national industry conferences on innovative programs including: registry
development, leadership excellence programs, first responders video/curriculum
• Lead, train, coordinate and recruit volunteers to represent agency in media, speaking
engagements, health fairs, and community events (grew membership from 40 to 400.)
Awards include: Sacramento PR Assn. (SPRA) Gold Cappie Award for news release writing; Silver
Cappie Award for a Special Media Event (Donor Stamp); Gold Cappie Award for news release
writing; IABC 1st
Place Crystal Award for news release; The Communicator Award for SDS Web
Site; SPRA 1st
Place Award for Continuing Public Relations Campaign (targeting African American
population); The Communicator Award for Increasing Donation with in the African American
Community Campaign; Gold Addy Award at regional level for SDS Donor Sabbath brochure;
Crystal Heart Award (AOPO); and Dialysis Clinic Inc. Donor Services Employee of the Year
Previous experience (1983-1994): Award-winning broadcast journalist in Sacramento, Oklahoma
City, Las Vegas and Flagstaff focusing on legislative and legal beats, as well as “people” stories.
Gained excellent writing skills, innate understanding of news and many key contacts in greater
Sacramento community.
