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  1. 1. THE BUSINESS MAGAZINE OF THE MARKHAM BOARD OF TRADESpring Issue 2013 BRAINFX & DYNAVISION: HIGH-TECH HEALTHCARE GAMECHANGERS Pg 12 P L U S Tee-It-Up: Board of Trade Member Golf Clubs Pg 7 Interview & Hiring Tips for Small Business Pg 9 Twelve Ways to Improve Your Marketing Message Pg 10 The Future of Tech: Highlights from Vegas Pg 16 Tips for Finding & Engaging a Mentor Pg 18 DYNAVISION’s Phil Jones: from a Markham workshop to1,000+ hospitals in 26 countries Pg 13
  2. 2. The VOICE Spring 2013 3 THE BUSINESS MAGAZINE OF THE MARKHAM BOARD OF TRADESpring Issue 2013 brainFX & DYnaVision: high-teCh healthCare gaMeChangers pg 12 P L U S Tee-It-Up: Board of Trade Member Golf Clubs Pg 7 The Future of Tech: Highlights from Vegas Pg 8 Interview & Hiring Tips for Small Business Pg 9 Twelve Ways to Improve Your Marketing Message Pg 10 Tips for Funding & Engaging a Mentor Pg 18 DYnaVision’s phil Jones: from a Markham workshop to1,000+ hospitals in 26 countries pg 13 12 Changing Lives: Markham’s Growing Impact on Global Health Care COVER STORY e: MBT colours are at 85% IN THIS ISSUEPublisher Richard Cunningham, President & CEO Editor Dave Deeley, Director, Marketing & Communications Your comments are always welcome. Please email Advertising information Christine Rogers Advertising & Marketing Consultant 905-474-0730 ext. 30 Membership information Mary Ann Quagliara Director Member Services 905-474-0730 ext. 16 Markham Board of Trade Markham Convergence Centre 7271 Warden Avenue Markham, ON L3R 5X5 T: 905-474-0730 • F: 905-474-0685 Markham Board of Trade 2012-13 Board of Directors OFFICERS: Frank DelZotto (Chair) BDO Canada LLP Cheryl Giblon (Vice Chair) Giblon Enterprises Ltd. Daisy Wai (Secretary) Ad2000 & Beyond Advertising Joe A. Salib (Treasurer) Sun Life Financial DIRECTORS: Zamin Baqar, Partner, KPMG Eric Fagen, Director, Corporate Communications, PowerStream Inc. Dr. Peter Kim, Canadian Memorial Chiropractic College Rickesh Lakhani, Director, Campaign, United Way of York Region Vito Marchese, Owner, Whiteboard Studio Stephen Mathieu, Markham Economist & Sun Tim Rooney, President, Rooney, Earl & Partners Rashpal Sahota, Powerful Mind Powerful You Charles Scott, Principal, Grant Thornton LLP Bruce Tilden, Sales Representative, RE/MAX Realtron Realty Inc. Erez Zevulunov, Consultant, MIT Consulting Andy Taylor, CAO, City of Markham Representative Richard Cunningham, President & CEO, Markham Board of Trade Cover Photo: Dave Starrett Cover and Covber Story Design: CS-Graphic Design Inc. Design: Lisa Mervin, L.J. Sales Printing: Canmark Communications Circulation – 12,000 © March 2013. All rights reserved. No part of this publication may be reproduced or copied in parts, or as a whole, without prior written permission of the Markham Board of Trade Publication Agreement Number 41245573 Message from the Chair 4 YPC – What’s Going On? 5 Golf & Country Club Members 7 Premier corporate sponsor profile The FSA Group 15 Tech Goodies International Consumer Electronics Show 2013 16 Money Making Opportunties at the 2015 Pan-Am/ Parapan Am Games 17 2012 Business Excellence Award Recipient Profile – SMTC Corporation 18 Ask the experts St. John Ambulance 19 Salute to Small Business 20 Welcome Our New Members 22 9 10 8 Tips for Finding and Engaging a Mentor Essential Hiring Advice for Small Businesses brainFX & DYnaVision: high-teCh healthCare gaMeChangers pg 12 P L U S Tee-It-Up: Board of Trade Member Golf Clubs Pg 7 The Future of Tech: Highlights from Vegas Pg 8 Interview & Hiring Tips for Small Business Pg 9 Twelve Ways to Improve Your Marketing Message Pg 10 Tips for Funding & Engaging a Mentor Pg 18 DYnaVision’s phil Jones: from a Markham workshop to1,000+ hospitals in 26 countries pg 13 Write your Way to Success
  3. 3. The VOICE Spring 2013 4 Frank DelZotto, Chair, Markham Board of Trade 2012–2013 BDO Canada LLP MESSAGE FROM THE CHAIR Note: MBT colours are at 85% Corporate: Young Professionals Committee: Breakfast Series: After-Hours Networking: Media: Premier Corporate: Thanks to Our Sponsors S mall businesses are the economic engine of the country. Your activities and performance directly impact the lives and communities that make up Canada. That’s why in many communities, the local Board of Trade or Chamber of Commerce has been an integral part of the business landscape for more than 100 years. Here in Markham, we have just celebrated the Board of Trade’s 32nd anniversary. In light of this significant milestone, I’d like to introduce you to the power of boards and chambers, share with you some of the exciting programs we’ve put into place and tell you why this publication is an important link to the community. Markham Board of Trade, like all boards and chambers, is non-profit, member-based association, independent of government funding. Our success is built on providing our members with vehicles to grow their businesses through marketing and networking opportunities, and with money-saving tools that cut operating costs. Networking is a proven and cost-effective way to help businesses grow. This past year, the nine York Region-based chambers of commerce banded together to offer their collective members a unique-to-Canada networking proposition. Join one chamber and, with the Ultimate Networking card, attend any other chamber event at the member price. Providing our members with marketing opportunities to grow their business includes advertising opportunities in our two publications. Both The VOICE and our Annual Member Directory are the only publications of their kind in Markham. Starting in April, we will distribute our directory to more than 9,000 businesses and a further 9,000 to consumers through our community rack locations. In light of a recent survey in the United States that found consumers are 63% more likely to buy from a board of trade member, we feel it’s important to provide local residents with information on our members. As a business owner, a board of trade membership provides you with an immediate and effective level of trust and communicates that your company supports the Markham business community. I think one of our most significant roles is shining a spotlight on Markham’s successful, cutting-edge entrepreneurs. The VOICE is a quality business magazine that brings into focus people who are driving innovation in our community. For example, in this month’s cover story we introduce you to a company on the cusp of success with a tool that will revolutionize brain injury diagnosis and how a device built in a Markham garage has become an international success. Advocacy is also an important role for boards and chambers. We are an effective voice for the business community with all three levels of government. In 2012, both Premier McGuinty and the Leader of the Official Opposition Tim Hudak met with our Government Affairs Committee. We have regular meetings with local MPs and MPPs, and at the local level, our interaction with the city includes the Annual Mayor’s Business Address and Luncheon. One of our more notable achievements of the past year has been the debut of our Young Professionals Committee. This dynamic group is taking the lead in bringing together Markham’s under-40 business community – the next generation of business leaders! Thank you for picking-up The VOICE. I hope you’ll enjoy learning about your community and will support the businesses that drive our local economy.
  4. 4. The VOICE Spring 2013 5 e kicked off 2013 with a networking event surrounding a topic that affects all business professionals – personal branding. Nearly 40 dedicated YPC supporters weathered the worst storm this winter to gather at Shopsy’s Deli Markham to eat, drink, socialize...and learn the importance of how to effectively brand oneself professionally from expert guest speaker, Cher Jones, owner of Socially Active – Social Media Training @itscherjones. Cher’s key points: 1. Conduct an in-depth Google search of yourself to see what information has been made public about you, in text, images, and videos. 2. Set a goal based on what you’d like to achieve from your branding strategy. 3. Portray a consistent brand image across all sources (i.e. Facebook, Twitter, LinkedIn, etc.), select key words that will entice your audience, and be influential personally or by association in order to remain relevant. 4. Connect with your “dream” connections who will help you reach your goal, but treat them like a bank - you can only withdraw as much from the relationship that you’ve deposited into it! Coming up: YPC ASPIRE Awards Gala – celebrating Markham’s finest professionals under-40 – April 18th, 2013! Turn to page 19 to learn more Stay connected: MBTYPC IMAGINE... Options you never dreamed possible. We offer a unique PARTNERSHIP For more information 905.305.0456 1.800.286.0759 • Concept & Creative Design • Digital & Offset Printing • Large & Small Runs • Large Format Printing • Variable Data • Bindery & Finishing • Project Management W What’s Going On? Left to right: Bhupesh Shah, Professor, School of Media and Marketing at Seneca College Bill Hutton, YPC Chair Cher Jones, Kelly Jackson, Director, Strategic Planning and Public Affairs at Seneca College Title Sponsor:
  5. 5. The VOICE Spring 2013 6 PublicGolf& Tournaments Conferences Weddings Dining GolfShop 10080 Kennedy Road I 905-887-0090 At Angus Glen, our award-winning club is recognized for more than just our extraordinary two golf courses. All year round, we offer you a venue for shopping, dining, entertaining and celebrating. From signature events to intimate gatherings, everything is par for the course at Angus Glen. Visit us at to learn more about how you can experience Angus Glen year round. ANGUS GLEN GOLF CLUB ALWAyS iN SEASON
  6. 6. The VOICE Spring 2013 7 Tee-Up your Tournament with a Markham Board of Trade Member Angus Glen Golf Club 10080 Kennedy Rd., Markham ON L6C 1N9 Member to Member Discount at a “4 for 3” rate, valid 7 days a week before 9:00 a.m. To book a tee-off time call 905-887-5157, for tournaments 905-887-5157 ext. 237 or 241. Bushwood Golf Club 10905 Reesor Rd., Markham ON L6B 1A8 27 hole public golf course, golf academy, driving range, banquet facilities, seminars, company functions, Christmas parties. Affordable fun! Member-to-Member Discount. To book an event, call Heather 905-640-1233 ext. 22 or for a tee time, the pro shop at ext. 1. Mary Evelyn, Managing Director, ext. 21 Cresthaven Golf Club Inc. 7892 McCowan Rd, Markham, ON L3P 3J3 18 hole par 3, practice net, putting green, chipping area, snack bar. 905-477-2756 • GOLFZON Canada Inc. 205 Riviera Dr Unit 5, Markham ON L3R 5J8 Indoor Golf Simulator. Golf & Lounge. 905-944-9009 • Meadowbrook Golf & Country Club 11939 Warden Ave PO Box 670 Gormley ON L0H 1G0 A private golf club featuring a Championship 18 hole course, Executive Par 3 course, superb practice facilities and comfortable clubhouse with restaurant. Kirsten McFayden, Manager of Administration, Marketing & Membership 905-887-5801 Remington Parkview Golf and Country Club 6400 Steeles Ave E., Markham ON L3S 3J5 2-18 hole golf courses, 200 seat banquet facility, open year-round. Mike Begley, General Manager 416-293-2833 Station Creek Golf Club 12657 Woodbine Ave PO Box 489 Gormley ON L0H 1G0 A Clublink owned private golf club with banquet and catering facilities. Ashwin De Xavier, Clubhouse Manager 905-888-1219 • The Royal Ashburn Golf Club 995 Myrtle Rd West, Ashburn ON L0B 1A0 Ranked among the Top 50 public golf courses in Canada - We offer 18 holes of golf, banquets, meetings, weddings, and more. Scott Paterson, General Manager 905-686-1121 Thornhill Golf & Country Club 7994 Yonge St., Thornhill ON L4J 1W3 Celebrating 90 years of bringing families together. A private club offering Golf, Tennis, Curling, and dining. Peter Armstrong, Membership Manager 905-881-3000 York Downs Golf & Country Club 4134 16th Ave., Unionville ON L3R 0P1 A premiere private club for the enjoyment of its members and guests featuring 27 holes of golf and a superb social and dining facilities. Leonardo De La Fuente, Chief Operating Officer 905-477-3105 Join us Thursday, July 4 at Angus Glen for the annual Board of Trade Golf Event. Networking & Fun are the priorities! 1:30 p.m. tee-off. $195 PP +tax. Call 905-474-0730 ext. 28 to Register.
  7. 7. The VOICE Spring 2013 8 Tips for Finding and Engaging a Mentor 2012 Industry Canada report revealed that 15 per cent of Canadian small businesses fail within their first year. That failure rate increases to 50 per cent within five years. Knowing these facts, it doesn’t hurt to have a mentor who’s weathered the storm and built a successful business who you can turn to for advice and help. How to approach a potential mentor Be specific. This is Jason Cottrell, entrepreneur and founder of Myplanet Digital (a design technology company that specializes in building websites for medium and large enterprises), advice for approaching a potential mentor. “There’s a big difference between ‘Can I talk to you time to time?’ vs. ‘Can I talk to you about these specifics?’,” he says. “Most people are happy to be a mentor, but they’re more willing to talk to you if you’ve shown preparation and are clear what you want out of the relationship.” A mentor/mentee relationship isn’t just about gaining a client or who a person can introduce you to. “Don’t sell anything. And don’t make it about personal gain,” says Cottrell. “The moment you turn it into ‘Can you connect me to this person?’ you lose that mentorship and it becomes a sales relationship.” Keeping the conversation going Once you’ve connected with a mentor; the challenge often lies in how to keep the relationship going. For Aron West, entrepreneur and founder of Axamas Corporation (a company that specializes in developing innovative cloud, e-health and social media related services), it’s all about continuing to add value to the mentor/mentee relationship. He suggests sending an email to your mentor from time to time with an article or piece of info related to their business you think they’d find interesting. Axamas Corp intern Shannon Legault says that it’s key for mentees to show that they’re there for the long haul. “It’s important to show your mentor you want to stick around for a while,” she says. “This means you’re really committed to learning from them and value their knowledge.” Connecting with your mentor through LinkedIn or following them on Twitter can also be an avenue to keep the conversation going. It’s all about giving back “Being a mentor now takes me back to where I started,” says Cottrell. “It’s important for me to show young entrepreneurs that entrepreneurship is a viable career.” He offers an in-house mentorship program called Myplanet Fellowships where students work 7-10 hours/week and are paired with a mentor whom they meet with on a weekly basis. The fellowship can lead to a co-op or permanent position within the company. The real reward of mentorship, for Cottrell, is knowing that his advice could someday have a big impact on a young entrepreneur’s career. “You hope that one day you’re lucky enough to have been the reason for someone’s success,” he says. A By Samantha Sim
  8. 8. The VOICE Spring 2013 9 CONGRATULATIONS ANTONIO AND CARRIE! Williams & Partners is proud to announce that ANTONIO CALABRIA JR. and CARRIE KAR YEE LAU have successfully passed the 2012 Canadian Institute of Chartered Accountants’ Uniform Final Exam (UFE). The UFE continues to be recognized as one of the most demanding professional exams. Williams & Partners, with a team of 31 professionals including 18 CAs, is a mid sized, Markham based, CA firm offering a wide range of services including Assurance, Income Tax Compliance and Planning, Business Advisory, SR&ED applications and forensic and investigative accounting. 675CochraneDrive Suite505 EastTowerMarkham ON L3R0B8 Tel: (416)969-8166 • Fax (416)969-8167 Essential Hiring Advice for Small Businesses ob interviews can be nerve-wracking not only for candidates, but the interviewer can be anxious too if they aren’t comfortable with their hiring skills. Industry expert Shirley Marie Garcia, Director of Marketing and Relationship Management at Human Resources Professionals of York Region (HRPYR), shares her hiring and interviewing tips for small business owners. The legal importance of the application form Garcia stresses the need for hiring managers to ensure a company application form is completed before the process proceeds. “A resume is like a sales proposal. Candidates put everything they think you want to see on it,” she says. An application form pays off later, if you discover the information was falsified. If the candidate lied about important skills, qualifications or experiences, you now have grounds for dismissal. Always do a phone interview first Doing this saves both you and the candidate time and indicates whether it’s worthwhile to proceed with an in-person meeting. Garcia points out another important reason why this step is crucial. “There are cases where you get too excited and you’re ready to offer the position, only to find out the candidate has completely different salary or role expectations,” she says. “Having a phone interview is an easy way to establish a mutual understanding, early on, of these expectations.” How to get the most out of the in-person interview “This stage is all about building rapport,” says Garcia. “By this time, hiring managers should be very interested in the interviewee and the main objective now is to see if the personality is the right fit.” She also recommends following the guidelines of a structured interview. This helps to reduce the chance of violating any legislative restrictions surrounding interviewing practices. Astructured interview consists of making a list of questions that every interviewee will be asked, ensuring all of them are relevant to specific skills in the job description and giving the potential employee an idea of the interview length. Small businesses obviously have some distinct differences than medium and large-sized companies. Garcia says not to shy away from this fact and suggests tailoring some of the questions to relate to working in a small business. “Asking if they have experience working in a smaller company is important because team dynamics can be different in these types of organizations,” she says. “Workers tend to take on many roles and the workplace can be less formally structured. Having someone who understands this first-hand is a big plus.” The one interview question you NEED to ask What makes you want to work for us? “This is a very important question because it determines whether or not you’re picking someone who just wants a job,” says Garcia. “The interviewee’s response will speak so much to their motivation and compatibility with your company’s work culture.” She says that finding any John Doe who wants a job isn’t a difficult task, but it does become tricky when you want someone whose personal values align with your businesses. J By Samantha Sim Visit the Publications page at for Shirley’s Top 5 FREE Hiring Resources for Small Businesses.
  9. 9. The VOICE Spring 2013 10 o you write your own blog. If you want to gain real leverage through writing, go mainstream. Writing articles for magazines, trade journals, even the business press is a powerful way to market your business and build your reputation. Contrary to common belief, most articles in the mainstream media are written by freelancers, not staff. They’re just like you, experts in their field. Some experts don’t even write their own articles, they hire ghostwriters. Don’t send off articles without studying the publications your target audience reads. Analyze the types of articles in them. What’s the average word count? Even look at the titles, the subheads – how many words are in them? Ask the publisher for their “submissions guidelines”. It’s free, and will tell you all you need to know and what they pay for articles (if they pay). Consider the readers. Who are they? What interests them? Even look at the ads. They’ll tell you who the advertisers believe read the magazine. Now, build your article based on the reader profile you’ve built. How To articles are the easiest to write and, often, the most in demand. Review what’s been published in the magazine over the last couple of years. Don’t submit an article on a subject that’s recently been covered. It’ll be apparent that you didn’t do your homework, potentially ruining your future chances of getting published. There are two ways to submit an article to a magazine. You can send the editor a query letter, in which you t e l l the editor about your idea, why you think it will sell magazines and how it will help the readers. Alternatively, some magazines don’t mind if you send the finished manuscript directly to the editor. Your choice depends largely, upon which way the magazine prefers to do things. The guidelines should indicate their preference. Publications vary in what they will allow you to put in your byline. Sometimes they allow a brief bio, such as: “Fred Flintstone, stone cutter, specializing in dolomite suitable for beautiful caves.” What stops many people from writing that great article is that, try though they might, they feel they can’t write an entertaining article. They may write fantastic proposals, but article writing is a different creature. Anyone who fits this description can hire a professional ghostwriter. It’s not cheap. But it’s still less expensive than buying ad space. Many writers charge from $1200 to $3500 to ghostwrite an article. Sometimes this includes advice on how to sell the article. The client gets the byline and all the publicity it generates. The ghostwriter remains invisible. The value of your article is more than just the initial publication. It has a life beyond. Include it in all your promotions. Post it on your website. Show it to prospective clients. (Even after you sell your article to a publisher, as the creator, you own the copyright on the article. If the publisher asks you to sell “all rights”, you’re usually allowed to retain the right to use the work, with proper credit, in your own self-promotion.) Keith Thirgood is Creative Director of Capstone Communications Group, a marketing and design firm with years of experience in marketing and branding small businesses. Visit his website at Write your way to success S
  10. 10. The VOICE Spring 2013 11 Follow us on twitter. Find us on facebook. Talk to us at transforming highway 7 Rapidway construction is transforming Highway 7 between Bayview and Warden. West of Highway 404, crews are putting finishing touches on vivastations, and road widening continues to the east. Once complete in 2014, Highway 7 East will have dedicated lanes for viva, pedestrian-friendly sidewalks and extensive landscaping. The Highway 7 rapidway will set the stage for a thriving, growing business area with attractive places to work, live, shop and dine. Sign up for construction updates at and for more information contact your Community Liaison, Nimisha Raja, at 905-886-6767 ext. 1023.
  11. 11. The VOICE Spring 2013 12 It’s an exciting time for businesses in York Region’s growing health care space as new and emerging technologies pave the way for improved efficiency in health care and better outcomes for patients. In fact, since April 2012, ventureLAB, the business incubator helping commercialize the latest technologies and life sciences innovations from its offices in Markham’s Convergence Centre, has worked with 47 start-ups in the advanced health technology sector. This coming June, it will organize the third annual MedEdge Summit to help further innovation in the space and it is in the early stages of developing a health care ecosphere that will bring small businesses and regional hospitals together to design, test and validate new innovations. Here The Voice takes a look at two Markham- based companies with game-changing technologies. Changing liVes:MarkhaM’s growing iMpaCt on global health Care Changing liVes:MarkhaM’s growing iMpaCt on global health Care BrainFX Inc. For the past 10 years, occupational therapists Tracy Milner and Heather Condello have worked with patients to help recover brain function. In 2008, they joined forces to launch their Markham- based practice Complex Injury Rehab. “In the course of our assessments of people who had suffered mild brain injury and post traumatic stress we started seeing opportunities to fill in the gaps and improve the assessment tools in order to better address the more subtle impairments people suffered,” says Milner. “In doing so, we realized we were pulling from a wide range of existing tests which proved to be both time consuming and expensive.” In fact, it could take between 15 to 20 hours and between $2,000 and $3,000 per assessment. There was no one all-encompassing test. And it was all pen and paper, requiring them to bring a number of assessment tools to each appointment. “There was nothing electronic, flexible or adaptable,” says Condello. “Typically in our field you could be waiting anywhere from three to four weeks to three to four months for an assessment report, delaying treatment.” The business partners decided there had to be a better way. They had already been delivering seminars about how to use smart devices in therapy. With the help of their IT specialist, Matthew Milner, they realized that all the multisensory features of a tablet lend the device a capability level suited for conducting The VOICE Spring 2013 12 COVER STORY By Mary Teresa Bitti Photography By David Starrett
  12. 12. The VOICE Spring 2013 13 assessments. In February 2012, they founded BrainFx Inc. and set about the task of developing their first digital assessment for neurofunction (a term they coined) called BrainFx 360. The assessment is delivered from a web profile into an in-person meeting with a health professional using a performance test based on a tablet. A client goes online, creates a secure profile and arranges to have an assessment by a professional who has been trained to administer the assessment. One week before the assessment the patient or client gets access to a number of questionnaires they need to complete at home. They are encouraged to invite three people who know them well to provide their perspective. “This is important because sometimes the person with the impairment doesn’t see the full breadth of the impact or changes,” says Milner. They then attend the assessment, which is all conducted on a tablet. The assessment consists of 50 activities that measure 30 different cognitive skills as well as balance and sensory skills. They then hit submit and the report is immediately sent to their online profile, which they can then share with their health care team who then develop a course of therapy. “Physicians can figure out diagnoses and get the right help at the right time. The sooner we can remediate the better the opportunity for success,” says Condello. “It’s exciting. We see it as an opportunity to evolve traditional clinical assessment. We are reducing the time it takes to get this degree of information by 85% and costs by about 90%,” says Milner. “The report is unique in that it is presented in easily understood language – no medical speak.” The assessments are designed for people who are at risk of or have concussion, brain injury, stroke, dementia or any other cognitive effects that go along with neurodegenerative disease or brain disorders. Studies of the tools are currently underway at the University of Toronto and York University – both are looking for participants. Milner and Condello are hoping to roll out the assessment tool in Canada in May and to partner with well-known hospitals and research institutions to pilot it in the U.S. and UK by the end of the year. The demand is clear. According to the International Brain Injury Association, brain injury is the leading cause of death and disability worldwide. The Ontario Brain Institute reports that one in four people suffer from a brain disorder. This can include concussion, brain injury, stroke, learning disability, dementia or other degenerative diseases. “We track our blood pressure and cholesterol but how do we track brain health?,” says Milner. “Our goal and mission is to become the brain health complement to the annual physical examination.” Dynavision International Phil Jones was first introduced to the power of visual reaction training when he was finishing up his seven-year career in the CFL with the Edmonton Eskimos. It was 1986 and the device, then known as the Eyespan, was still just a proto- type, but the results were remarkable, says Jones. So re- markable, he trav- eled to Portland, Oregon to meet with the company that had designed it in order to get the distribution rights to the sports mar- ket. “It was early, very cutting edge and they weren’t sure what to do with it so they sold me the prototype and rights to any future development for a song,” says Jones. “I went down to a big a warehouse picked up all these parts and brought them back to the GTA.” (above) Phil Jones demonstrates his newest product, the CoreControl cooling device. In the background is a Dynavision D2. continued on page 14 The VOICE Spring 2013 13 Tracy Milner (left) with Heather Condello (right) of BrainFX Inc. Shalini Bhardwaj
  13. 13. He started tinkering and created the first version of what is now the Dynavision D2 Light Training Board. While vision training is now standard practice in elite sports, it was revolutionary in 1991 when Jones started approaching sports teams with the Dynavision 2000. “They didn’t understand it and I had a lot of doors slammed in my face.” While the sporting world might not have been ready, the world of rehabilitation was and Jones started getting inquiries from occupational therapists working in the areas of brain injury and stroke. “They felt it was a device that could be brought to the field.” It wasn’t long before he started receiving regular orders and decided it was a viable business. With the help of a good friend who was also a commercial plumber, Jones built the first 500 units in his garage in Markham. By 2007 Dynavision had become a respected brand and was in 700 hospitals, largely in the U.S. It was then that Jones entered into a partnership with TSS Technologies, a contract manufacturer in Westchester, Illinois that also manufactures medical devices for Siemens, Procter & Gamble and GE, among others. “They are providing the backbone to help us grow,” says Jones. “Now we are in more than 1,000 hospitals in 26 countries and pushing into the sports market, where I started.” In fact, the Pittsburgh Steelers, Indiana Pacers, St. Louis Rams, Detroit Red Wings, New York Rangers, Baylor University, the U.S. Air Force Academy and West Point academy are all using the computerized Dynavision D2. Jones is now developing new game-changing products in the performance space. CoreControl is a rapid cooling system that creates a vacuum around your wrist to remove heat from your body. “When you are working out hard, your innards heat up quickly and that’s what causes fatigue. If you put your hand in this glove for four minutes, it brings core body temperature down to normal,” says Jones. It has been proven to increase athletic performance and stamina by 20% or more. “It is performance enhancement without drugs. We’re looking at five products right now. This is so exciting to me because companies are coming to us with these great ideas because of all the work we’ve done in the marketplace.” continued from page 13 Jones built the first 500 units in his garage in MarkhaM... ...”now we are in More than 1,000 hospitals in 26 Countries and pushing into the sports Market” The VOICE Spring 2013 14 The VOICE Winter 2012 14 Visit for details, including locations, curriculum, costs and online registration. For more information, contact 1-888-729-7652 or Payroll is one of the largest financial obligations for most organizations and requires compliance with over 190 federal and provincial regulatory requirements. Compliance is crucial given the potential for significant penalties that could be in the thousands of dollars depending on the organization’s size. Keep current on payroll compliance best practices through the Canadian Payroll Association’s (CPA’s) professional development seminars. With over 30 years of experience, the CPA is the authoritative source of Canadian payroll knowledge and education. IsYour Organization Payroll Compliant? XX TaxableXBenefitsX&XAllowances Learn the payroll implications for a full range of taxable and non-taxable benefits and allowances. XX February 13 - Toronto XX PensionsX&XBenefitsXfromXaXPayrollXPerspective An introduction to the key elements used to apply, administer or support these functions within the organization.Topics include government programs, employer-sponsored plans and benefit plans. XX February 21 - Toronto XX HRXFundamentalsXforXtheXPayrollXProfessional This seminar is a dynamic, interactive seminar designed for payroll professionals who want to build their HR skills toolkit and add further value to their organizations. XX March 7 - Toronto XX OtherXupcomingXseminarsXinclude: XX Learning Payroll I - Toronto - March 20 XX Learning Payroll II - Toronto - March 21 XX Ontario Employer Health Tax - Toronto - March 28 (AM) XX Ontario WSIB & Payroll - Toronto - March 28 (PM)
  14. 14. The VOICE Spring 2013 15 You have the knowledge.But how do you get at it — and make it mean something? Data. Chances are you have more than you know what to do with, yet you grapple with how to extract the value from it that everyone talks about. Rest assured the value is there. Take the case of a healthcare services provider who, in an effort to increase lift, had their customer data profiled. That meant overlaying the data with: • Current mapping information to identify optimal trade areas as well as dead spots • Canadian census data to identify and segment household demographics within the trade areas • Third-party retail data to establish potential product fit and customer spend The results were telling. They showed that the company’s actual customer base skewed much younger than their target user. The reason? Multi-family dwellings where adult children were buying for elderly parents. The product purchasers were young, while the users — not even listed as dwelling owners — were seniors. The retailer used this insight to focus their communication, improve marketing efficiency — reducing, for example, the volume of target direct mail by more than a third — and increase lift and ROI. Know your customer Knowing your customer is one of the cardinal rules of marketing. But gaining that knowledge requires you to dig deep. A simple example: Postal-walk rankings are a common means of demographic segmentation. Consider, however, that the average urban postal code in Canada contains 25 addresses. In rural areas it can encompass several thousand. This is a rather wide net to cast. Better to mine information at the household level and get a more accurate reading of customers’ lifestyle and buying preferences. Here,away,and distance decay One retail location is booming; another in the same chain is losing business. Why? Trade area analysis can tell you. How far, for instance, do target customers live from one location compared with the other? The rate of drop-off relative to distance is referred to as “distance decay”. Other factors to consider include where competitors are located, and what the demographic, household and motivational factors are in a specific trade area. Can you hear what they hear? What are your customers saying about you? And equally important: what are they saying about your competition? Social media listening can provide the answers. Thousands of sites can be monitored and millions of conversations tapped into, helping you do everything from improve customer service and identify new channels to simply keep your finger on the pulse. Do they prefer Coke or Pepsi? Edward or Jacob? iPhone or Android? You get the picture. Predicting the future Well, predicting the future might be a stretch, but the process of predictive modeling can certainly estimate the probability of something happening — the number of people who might respond to a campaign; the possible upsell / cross-sell opportunities; the risk of customers leaving. Part of the process involves assessing the point of diminishing returns, thereby letting you determine the optimal marketing spend. It all comes down to data Data analysis is the starting point for any effective marketing campaign. It’s also crucial to understanding your customer overall and how they relate to your business or brand. That understanding can make you more successful in winning new business and growing your base of loyal brand advocates. Now that’s value. Learn more about data analytics and how it can add value to your customer information. Adding Value toYour Data Premier corporate sponsor profile
  15. 15. The VOICE Spring 2013 16 he International Consumer Electronics Show earlier this year brought the newest innovations in technology all under one roof. Here are five products and inventions that caught our eye. 1. Pebble Don’t let its sleek-simple design fool you, this smartwatch can tell much more than time. Connect the Pebble, via Bluetooth, to your iPhone or Android device and it will send you vibrating notifications when you have an incoming call, email, text or social media message. The watch can also be used to control music and track distance and speed on a bike ride or run. With its website boasting 85,000 pre-orders, it looks like Pebble could be the smartwatch to have this year. Price: $150.00 USD Where can I get it? 2. Liquipel Have you ever dropped your phone in water? If you answered yes to that question, then you know the hassle that follows with replacing or repairing it. Southern- California based Liquipel has invented a coating that makes tablets and phones completely watersafe. Water-resistant nanocoatings are nothing new; however, Liquipel says its newest formula is the most effective because devices can be submerged in a metre of water for 30 minutes with no damaging effects. Currently, you have to ship your device to California if you want it coated. However, the the first Canadian Liquipel store, “Liquipod”, opened in February in the West Edmonton Mall. No word on when a store will be opening in Ontario. Price: Standard treatments for tablets start at $89.00 USD. Standard treatments for smartphones start at $59.00 USD. Where can I get it? 3. TV that tailors ads to viewers in the room Verizon is taking the TV-viewing experience to a whole other personal level. The company has patented a DVR that can scan the room, with a built-in camera, to tailor commercials to the viewers in the room. Verizon says that its box can even go so far as detecting when people are cuddling then show a commercial for a romantic getaway vacation. To detect the mood of viewers the product would integrate thermal imaging into the camera, microphones and motion sensors. No word yet on when or if this will be making a debut in living rooms across Canada. 4. PaperTab This Canadian-led innovation made it’s debut at this year’s show. Created by Queen’s University researchers, this tablet literally looks like a sheet of paper - hence its name. It has a flexible high-resolution 10.7-inch touchscreen display and is powered by an Intel Core i5 processor. The PaperTab is still a research prototype, but its developers hope it will revolutionize the idea of a tablet. This is because the difference between the PaperTab and an iPad is that there are multiple physical display screens. Each one is essentially one app. This way users can do things like sharing documents by tapping two screens together or fast-forwarding through a video by bending the screen. No word yet on when a consumer version will be available for purchase. 5. Samsung GALAXY Camera Samsung’s slogan for their new GALAXY camera is “Camera. Reborn.” The South Korean tech giant has indeed changed the idea of what a camera should be. Not only can users take professional- quality pictures, they can also edit them directly on the device and instantly upload them to Facebook, Twitter and Instagram. You can also surf the web and send text messages. Price: $599.99 CAD Where can I get it? Black’s Photography The VOICE Winter 2012 16 TECH GOODIES Highlights from the International Consumer Electronics Show T By Samantha Sim
  16. 16. The VOICE Spring 2013 17 Money Making Opportunties at the 2015 Pan-Am/Parapan Am Games By Samantha Sim he countdown is on! There’s less than 1000 days until the Pan Am/Parapan Am Games (TO2015) in Toronto and the clock is ticking for your company to take advantage of the many business and sponsorship opportunities available. Not convinced participating in the Games will be a worthwhile experience for your company? Think again. “TO2015 will be a unique event that will represent the multiculturalism of its host city,” says Pan Am/Parapan Am Games CEO Ian Troop. “It’s like a World Cup meets Olympics right in our backyard.” The event is expected to create 15,000 new jobs, bring more than 10,000 athletes and officials and attract 250,000 tourists. Most importantly, it will leave a lasting economic and social legacy on GTA communities. Right in our city the new Markham Pan Am Complex is being built, a 142,000-sq ft. facility that will house water polo & badminton events. What should small businesses be doing right now to ensure they can be a part of the Games? If you’re a supplier, the first step is registering your business on the Games’ website – doing this will place your company’s name on a list of suppliers that Games’ coordinators can choose from. Worried that your small business won’t be able to compete with larger organizations? “We’re very adamant in involving small, medium & large businesses,” says Troop. If you’re a builder, all tenders for major builds have been closed. However, there are many subcontracting opportunities available. Troop advises builders to research the consortiums responsible for the major builds and check out ION Infrastructure for contracts. All procurement requirements and business opportunities will also be announced through MERX, the website for Canadian private tenders. To find out more about the 2015 Pan Am/Parapan Am Games or to register your company for business opportunities check out Business advisors with over 20 years of experience servicing various industries and providing personal services in: Accounting & Auditing • Business Plans & Start-Ups • Estate & Financial Planning Taxation – Personal & Corporate Jack Eigenmacht, CA, CFP 905.305.9722 x 228 E: 345 Renfrew Drive • Suite 202 Markham, Ontario L3R 9S9 T
  17. 17. The VOICE Spring 2013 18 MTC Corporation’s worldwide reputation for innovation was recognized at home with the Board of Trade’s 2012 Global Business Excellence Award. For over 25 years Markham based SMTC has lead the evolution of contract manufacturing within the electronic manufacturing service (EMS) industry. SMTC’s ‘Centres of Excellence’ in the United States, Mexico and China provide Printed Circuit Board Assembly p ro d u c t i o n , s y s t e m s integration, comprehensive testing services, enclosure fabrication, as well as product design, sustaining engineering and supply chain management services. John Bran, VP of Global Sales and Marketing, attributes their excellent reputation to the company’s 2,300 employees. “We’re in a service industry, in a market, where a lot of our competitors offer something very similar,” he says. “What we have are good people who offer a service-first attitude.” Bran says that SMTC’s size as a tier-two provider allows the company to be competitive with both larger and smaller firms. “We have the ability of the larger guys, but the flexibility of the smaller companies,” he says. To further enhance their reputation as a global business leader in 2013, SMTC will be implementing new projects including a service-repair program and investing in its migration and transition centres. However, no matter how big their global presence, Thomas Reilly, SMTC’s Director of Marketing says that Markham will always be the company’s home. “Our vision is to remain in Markham and the fact that we’re a major player and representative of this city is good recognition for this company,” he says. 2012 Business Excellence Award Recipients’ Profile S Administered by Johnston Group Inc. Request a QUOTE at OR return the completed form to your local advisor. (contact details are on the other side of this page) Contact Name Company # of Employees Address City Prov. Postal Code Phone Fax Email Please contact me with information on: � Employee Benefits � Critical Illness �Chamber/Board of Trade Membership � Health/Dental � Business Overhead Benefits � Income Replacement LIFE CAN BE COMPLICATED YOUR EMPLOYEE BENEFITS SHOULDN’TBE. JG-RoadSignsCLR-1F-11-08 9/28/09 10:56 AM Page 1 John Bran, Vice President Global Sales and Marketing, SMTC Corporation SMTC Corporation’s John Bran accepts the Global Business Excellence award from sponsor representative Zamin Baqar, Partner, KPMG Enterprise (R). By Samantha Sim
  18. 18. The VOICE Spring 2013 19 Sheila McCaskill, St. John Ambulance, 905-773-3394, ext. 25 Q: Is calling 911 enough when we suspect a potential heart attack? A: That is a good start! When called, the EMS dispatcher will lead you through the steps of action to be taken before help arrives. Why wait till there is an emergency? Be prepared! First Aid, CPR & AED courses are readily available locally thru St. John Ambulance. Research shows that for every minute that passes, before defibrillation is started, survival rates plunge 7-10%. Annually in Canada there are 45,000 cardiac arrests and 85% of these take place in homes and public places. Take note of the placement of Automated External Defibrillators in your community’s public facilities like arenas, pools, libraries. You may have to use one. There is no reason to fear the device. It is not more complicated than a garage door remote and thru voice prompts it will give you instruction. February is Heart Month. It is our goal to save more lives at home, at work and at play thru our classes. Visit our website for course information. To discuss purchasing an AED for your home or workplace, please call St. John Ambulance. Call: 1-800-268-1677 or 905-773-3394 Email: MBTYPC ask the expert Thursday, April 18, 2013 6 - 9pm @ Monte Carlo Inn Downtown Markham Attire: Business Formal • Cocktail-style Reception Cost: $30+HST Networking • Delicious food • Cash bar • Fun surprises Registration: • 905-474-0730 ext 28 Awards Gala!Presented by: Title Sponsor
  19. 19. The VOICE Spring 2013 20 Tammy Ng, Branch Manager 8555 Woodbine Ave., Unit 500B, Markham, ON L3R 4X9 Tel. 905.477.4311 Fax. 905.477.7695 We‘re a full service financial institution owned by the people who really count – our members. Discover the benefits of banking at a financial institution owned by you! DESIGN Branding Packaging Photography Publications Brochures Newsletters Exhibits & Displays Custom Tents Web Design PRINT Digital Offset Web Signs & Banners Catalogues Magazines Variable Data Presentation Folders Complete Bindery MAIL Data Services Laser Personalization Inkjetting Inserting Polybag Shrinkwrap Fulfillment Canada Post Distribution USPS Distribution 905.642.0054 C M Y CM MY CY CMY K ad - CanMark for MBoT 3-625 x 2.pdf 1 9/9/2011 7:02:43 PM Servicing all your accounting and tax needs • Bookkeeping Services • IncomeTax Preparation and Planning • HST/GST • Payroll Services • Manual or Computerized Tel: 905-471-7979 • Fax: 905-471-7991 Email: 114 Anderson Avenue, Suite 7C, Markham, ON L6E 1A5 e: MBT colours are at 85% SALUTES SMALL QuickBooks Consulting, Installation, Optimization & Training Reduce paperwork Save time More money! Take control of your business! One integrated solution to manage your business’s financial operations. Eliminate spreadsheets, manual invoices, duplication, and errors. Mark Friedberg, P.Eng., MBA Certified QuickBooks ProAdvisor 416-410-0755 • Sales, service and installation. FREE IN-HOUSE CONSULTATION!! Hardwood and laminate flooring, carpet, tiles, all kinds of commercial flooring, sanding and finishing accessories Kumar Budhdeo 905.415.5111 or email: 560 Denison St., Unit 2, Markham, ON L3R 2M8
  20. 20. The VOICE Spring 2013 21 BUSINESS 11 Allstate Parkway, Suite 206 Markham, Ontario L3R 9T8 Tel: 905.415.8800 Fax: 905.415.8875 Tol Free: 1.888.415.8802 Brad Brown 416-399-7006 C M Y CM MY CY CMY K Markham Voice - business card ad - Feb82013.pdf 1 08/02/2013 1:48:34 PM Our reputation as an innovator in our field makes us the right choice for anyone looking to begin, improve or expand their environmental program. Sanjeev Tembe • 647-464-8494 • Call today! SERVICES INCLUDE: •Waste Collection •Recycling •Shredding •Organics •Product Destruction •Waste Audit •Trim Your Waste ® Your ad here reaches over 9,000 Markham businesses. Call Chris Rogers 905-474-0730 ext 30 Appraisals for: Estate planning. Insurance Companies. Theft Reports. Consumers. Jewellery Companies. Financial Institutions. Government of Canada & other purposes. For more information call or email SITARA JEWELS (Shalini Bhardwaj) 15, Allstate Parkway, Markham. t: 647-297-0647 e-mail: CGA Accredited Jewelry Appraisals in Markham We are the only Accredited Appraisers in Markham City.
  21. 21. The VOICE Spring 2013 22 Markham Board of Trade – Join Today! 7271 Warden Avenue,Markham,Ontario L3R 5X5 Call Mary Ann 905-474-0730 ext.16 | 3-Way Systems Canada Inc. Advanced Mathematics All-Risks Insurance Arete Capital Baskets by Lady Pauline Capital Edge Real Estate Corp. Carefect Homecare Services Century 21, Leading Edge Realty Inc. Community Living York South Crystallize It Inc. EOE Group Fashion Dog Spa Flexcro Solutions Inc Forward Signs Inc. Han Trade Henry Kortekaas Assoc. Inc. ITKR Retail Inc. JAMZ Marketing Inc. Just Eat Canada Kelsey’s Restaurant Key 2 Communications Inc. L’Amore Jewellery Longo’s Markham Markham Pro Sports Shop Myplanet Digital Omnitrans Inc. Ontario Property Management Group Inc. Optima Working Capital Inc. OrangeRed Painting Pathway Communications Popeyes Profit Accelerator Blueprint Proforma / The Swag Team theswagteam Rainmaker Strategies Group Residence & Conference Centre – Toronto Sam’s Food Store Shenglin Financial Inc. Sightline Innovation Inc. Smart Commute Markham, Richmond Hill St. Louis Bar and Grill at Markham The Laughter The Office Shop Trillium Technologies Group Inc. Vichitra Insurance Brokers Inc. Wasteco Whole Foods Market Unionville stores/unionville Zigomanis Commercial Realty Inc., Brokerage Welcome 48 New markham BOARD OF TRADE Members
  22. 22. The VOICE Spring 2013 23 PUT YOURSELF IN THE PICTURE! The largest event of its kind in the GTA. Sponsored by: Bell Canada C. A. Wealth Management of RBC Dominion Securities City of Markham Minken Employment Lawyers Unique opportunities to network, socialize and gain perspective from other professionals under the age of 40. Meet over 60 new contacts and promote your business all before 9:00 a.m. Connect and build relationships after work in a fun and casual atmosphere. York Downs Golf & Country Club. Reserve your display space now! Networking and fun are the priorities! Angus Glen Golf Club 10080 Kennedy Road, Markham $195/player +HST 1:30 Tee-off QUARTERLY YOUNG PROFESSIONALS NETWORKING MAYOR’S ANNUAL BUSINESS ADDRESS AND LUNCHEON MAY 22, 2013 ANNUAL GOLF EVENT JULY 4, 2013 B2B TRADE SHOW AND NETWORKING EVENT OCTOBER 23, 2013 MONTHLY BREAKFAST NETWORKING MONTHLY AFTER-HOURS NETWORKING Series Sponsored by American Express Series Sponsored by TD Canada Trust Title Sponsor Markham Board of Trade – Register Today! 7271 Warden Avenue,Markham,Ontario L3R 5X5 Call Vicky 905-474-0730 ext.28 |
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