The holiday rush for online sales is within sight. Are you ready? Come hear from three savvy search marketers who have done their holiday homework! Join Trada for this free webinar and learn how to get the best ROI during the most critical eight-week selling period of the entire year. Learn about tried and true programs, new spins and new ideas to engage your customers to keep them coming back for more this holiday season. You'll walk away from this webinar with a plan to have the most profitable holiday season ever! Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. Holiday Prep: Real eCommerce Stories #EcommerceHolidayPrep Trada.com

3. Competitive Research

4. Predict Click Prices for Budget and Lead Time

5. Product and Pricing Competitive Research

6. Build Your Holiday Strategy

7. Target Product Categories

8. Ad Group Architecture

9. Testing Ad Copy

10. Landing Pages

11. SEO Optimize Landing Pages

12. Call to Action

13. Update Description Tags

14. Include SKUs, model numbers and UPCs

16. Holiday Planning The Trends

19. Testing Makes Perfect

20. Responsive Support Makes Sales

21. Use or Compete with Free Shipping (Watch Your Margins!)

22. All Days Are Not Created Equal

23. More than just BLACK FRIDAY

25. Conversion rebounded in ‘10

26. Marketers getting better ROI

27. 12.3% improved exact match

28. Decreasing Branded CPC

29. -34% in 2009

30. -29% in 2010iCrossing Holiday Retail Analysis, December, 2010

32. Revenue: $32.6B

33. “Cyber Monday” $1B Day

34. Free Shipping Day

36. Be Prepared for Volume.

37. Test Early in the Season.

38. Optimize for Black Friday.

39. Leverage Other Key Days.

40. How to compete?

41. Leverage community events

42. Extend hours to match holiday traffic

43. Offer more personalized service

46. What did you do and what worked?

47. What did others do that seemed to work better?

48. Look at Competitor Efforts

49. Products and Inventory

50. Identify feature products

51. Ensure available inventory

52. Evaluate

53. Click throughs

54. Conversions by messages

55. Integrate

56. Email campaigns

57. with other online marketing efforts

58. Create a Baseline

60. Relevant messages

61. Design for buyer interest

62. Integrate

63. Keywords + paid search + landing pages

64. Email + direct mail

65. Site + SEO + social + mobile

66. Crowded paid search

67. competitive message

68. CPC price

69. Plan Design Tests Now

70. Review design and functionality

71. mobile, web & desktop

73. Research holiday keywords

74. Create budget

75. Create site design wish list

77. Identify feature products

78. Start design projects

79. Optimize keywords in site content

81. Online Only Sales

82. Save X if you spend Y

83. Repeat buyer discount

84. Rebate

85. Early shopper discount

86. Buy X get Y free

88. Holiday Planning Nuts and Bolts

90. Try out promotion ideas

91. Ensure supplier inventory levels

92. Consider using live chat

94. Move feature products to home page

95. Remind customers of Black Friday

96. Acquire seasonal design graphics

98. Implement keyword bid strategy

99. Add holiday ads to PPC campaigns

100. Use holiday design elements on site and in marketing materials

101. Send dedicated holiday campaigns

103. Refine ad copy based on inventories

104. Send reminder promotional emails

105. Track last day for guaranteed delivery

107. Plan Your Online Marketing

108. Products Identified for Promotions and Features

109. Competitor Review for Product, Position and Pricing Analysis

110. Keyword Discovery and Bid Strategy for Relevance and Volume

111. Ads Should Leverage Both Search and Display to Maximize Exposure

112. Landing Page Design are Vital to Successful ROI

113. Social-sharing Initiatives Should Be Developed or Refined

114. Mobile Future or Now to Engage Consumers

115. Remind Customers the Holidays Are Coming!See www.trada.com/resources for webinars and papers on these topics!

116. The Plans! Ready, Set, Go

117. Holiday Planning - Jewelry Trends Review Last Year’s Patterns Look at This Year’s Trends Segment Customers for Promotion Moms, Dads, Kids Regions of the Country Merchandising and Inventory Get Agreement on Promotional Items Ensure Availability of Product Email Campaigns Start with general campaigns Develop campaigns based on user knowledge and site behavior Retargeter Delivers display ads on other news and publication sites.

119. Now for Holidays!!!

120. Early Promotion

121. Contact Us

122. Phone

123. Live Chat

124. Email

125. Easy Purchase Process

126. Simple to choose

127. See product

128. See price easily

129. Santa List

131. Free Shipping

132. 60 Day return

133. Contact Us

134. Phone

135. Live Chat

136. Email

137. Easy Purchase Process

138. Simple to choose

139. See product

140. See price easily

141. Santa List

143. Specialty Items

144. Only during the holidays

145. Limited edition

146. Layout

147. Clean

148. Focuses on each item

149. Explanation – simple, elegant

150. Santa List

152. Holiday Planning - Clothing New Products Optimize for this year’s fashions Use long tail keywords for relevancy VIP Loyalty Programs Give incentives to returning consumers Have them provide you with their info Positioning How can you differentiate? Service, specialty items, incentives Communication Channels videos, blogs, bloggers, mobile devices Black Friday / Cyber Monday Get consumers to sign up early Solve their shopping challenges, help them find what they need.

154. Video Campaign

155. FREE Shipping

156. VIPs get Free Overnight Shipping

157. Expanded Offer Campaigns

158. More than just shoes

160. Chose outfits

161. Add Accessories

162. See and Buy

163. Layout

164. Icon Function

165. Clear Explanation

166. Online Support Help

167. Benefits

169. Let’s be in a Like Relationship

170. Share Your Experience

171. Engagement

172. Fan of the Week

173. Review Trends

174. VIP Rewards

175. Free Overnight Shipping

177. Leverage tools such as Foursquare

178. Integrate Campaigns

179. Offline

180. Facebook

181. Twitter

182. Text Promotion

183. Sign up for SMS messages

184. 12 Days of Text offers

185. Highlight Student ID discounts

187. Holiday Planning - Accessories Holiday Season Specific Products Review Last Year’s Patterns Look at This Year’s Trends Loyalty Campaigns Rope them into Black Friday ASAP! Give them incentives, get their demographics Integrated Campaigns Direct mail, email, paid search, SEO, blog, mobile and more. Co-Market Work with complementary businesses Create joint promotions Blog Highlight product choices for specific gift buying Get raving fan bloggers to reuse content

189. Loyalty Program

190. Access to Latest Designs

191. Special Offers

192. Special Online Offers

193. Discounts

194. Coupons

195. Brick and Mortar

196. In Store Specials

198. Coupons

199. Giveaways

200. Discounts

202. Large Retailers

203. Promotions

205. Sneak Peak

206. Vote for your favorite

207. Tracking

208. Resort wear Christmas

209. Resort wear women’s holiday present

210. Twitter Content Example:

211. All I want for Christmas is a Baroque Tote!

212. Landing page link to 20% discount for registering

213. Facebook Content Example:

214. Deliver gifts and gift cards

215. Product review testimonialsWinter Vera Bradley Sneak Peak of Christmas!

216. Tips MERCHANDISE New products for the holiday season Loyalty Program Give them something to get something Free shipping for demographic details Special Offers Try them, see what works Watch your margins! Co-Marketing Find complementary business to joint market combined offers Community Use ads on Facebook Leverage Blogger Fans

218. “For the Holidays, Why Diamonds are a Husbands Best Friend”

219. “Last Minute Christmas Gift that Will Thrill – Baroque Tote”

220. “3 Great Basketball Shoes for a Boy’s Christmas Present”

221. Content to Include

222. Name the Product

223. Use Holiday Terms

226. Review Last Year’s Results

227. Prioritize Products and Ensure Inventory

228. Create Flexible Budget for Keywords and Ads

229. Segment and Communicate

230. Leverage communication that builds loyalty and reaches a targeted audience

231. The Holiday Seasons Starts Now

232. Build flexible campaigns and keyword budgets and respond to market changes

233. Prepare for top shopping days

234. Dip Your Toe in Social or Mobile Marketing

235. TEST Mix – Do Not Follow Competitors. Use to Plan 2012!

236. Promote product by price, segment, popularity and more