Is SOA still emerging or do people just not care? SOA seems to have been around for a while, yet are we impressed with what we have seen so far? There seems to be plenty of talk about SOA, but it’s just working its way into the mainstream. Is SOA still catching on or does it confound organizations? The business community does not seem to care about SOA, but does the IT community really care? We seem to be stuck in an education, hype and proof-of-concept phase. The SOA community is certainly active and passionate. We talk to each other with wide-eyed possibilities of loosely-coupled services dancing, or orchestrating, in our heads. We care, but the rest don’t seem to. So what do we do? How do we make SOA relevant? Here is an open letter to the SOA community with some suggestions for how each of us can help the SOA cause.