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British Columbia
Canada
Spring Watch
Case Study
#explorecanada June 2015
As at Oct 2015
Canada Springwatch
Campaign - Background
4	
  travel	
  bloggers	
  from	
  Travelator	
  Media	
  
Gary	
  Bembridge,	
  ...
25	
  arAcles	
  with	
  15,000+	
  page	
  views	
  to	
  date	
  
12	
  videos	
  with	
  21,000+	
  views	
  to	
  date...
Gary:	
  BriAsh	
  Columbia	
  
Spring	
  Watch	
  
21	
  May	
  15	
  
	
  
Apsfortravellers.com/briAsh-­‐
columbia-­‐spr...
Gary:	
  What	
  does	
  
Explore	
  Canada	
  Spring	
  
Watch	
  in	
  BriAsh	
  
Columbia	
  involve?	
  
27	
  May	
  ...
Gary:	
  The	
  Other	
  Side	
  of	
  
Victoria:	
  A	
  look	
  Beyond	
  
Whale-­‐Watching	
  in	
  
BriAsh	
  Columbia...
Zoë:	
  Exploring	
  BriAsh	
  
Columbia’s	
  cultural	
  
heritage	
  in	
  Victoria	
  
28	
  Jul	
  15	
  
	
  
thequir...
Gary:	
  How	
  to	
  explore	
  
Vancouver	
  BriAsh	
  Columbia	
  
without	
  having	
  to	
  walk	
  much.	
  
4	
  Au...
Lucy:	
  Food	
  and	
  art:	
  Exploring	
  
two	
  sides	
  of	
  Vancouver	
  
17	
  Aug	
  15	
  
	
  
ontheluce.com/2...
Zoë:	
  Grizzly	
  Bear	
  
Watching	
  at	
  Knight	
  Inlet,	
  
BriAsh	
  Columbia	
  
22	
  Aug	
  15	
  
	
  
thequir...
Lucy:	
  Land	
  of	
  the	
  Grizzly:	
  
Canada’s	
  Great	
  Bear	
  
Rainforest	
  
22	
  Sep	
  15	
  
	
  
ontheluce...
Zoë:	
  A	
  Digital	
  Detox	
  with	
  
the	
  bears	
  of	
  BriAsh	
  
Columbia	
  
20	
  Oct	
  15	
  
	
  
thequirky...
Gary:	
  Victoria	
  BriAsh	
  
Columbia	
  Canada	
  
Harbour	
  Time	
  Lapse	
  
8	
  Jun	
  15	
  
	
  
youtu.be/64jpW...
 
Zoë:	
  Around	
  Victoria	
  
Harbour,	
  BriAsh	
  Columbia	
  	
  
3	
  Jul	
  15	
  
	
  
youtu.be/MsBvJMMkMPM	
  
	...
 
Gary:	
  The	
  Burrard	
  Hotel,	
  
Vancouver,	
  Canada	
  	
  
8	
  Jun	
  15	
  
	
  
youtu.be/v5WKB52eKKI	
  
	
  ...
Gary:	
  Knight	
  Inlet	
  Lodge	
  
Bear	
  Viewing	
  (BriAsh	
  
Columbia,	
  Canada)	
  
9	
  Jun	
  15	
  
	
  
yout...
 
Gary:	
  Comfort	
  Inn	
  and	
  Suites,	
  
Campbell	
  River,	
  BriAsh	
  
Columbia,	
  Canada	
  Room	
  314	
  	
 ...
535	
  Facebook	
  posts	
  by	
  4	
  bloggers	
  on	
  trip	
  generaAng	
  	
  
3736	
  interacAons	
  (clicks,	
  like...
666	
  tweets	
  by	
  4	
  bloggers	
  on	
  trip	
  generaAng	
  8664	
  interacAons	
  (RT,	
  favourites,	
  clicks)	
...
235	
  photos	
  by	
  4	
  bloggers	
  on	
  trip	
  generaAng	
  9663	
  interacAons	
  	
  
(likes,	
  comments)	
  est...
Pinterest- highlights
5	
  Pinterest	
  board	
  with	
  350	
  pins	
  reaching	
  328K	
  followers	
  	
  
With	
  Cana...
Storify	
  board	
  for	
  BriAsh	
  Columbia	
  social	
  media	
  posts	
  creaAng	
  
	
  live	
  stream	
  of	
  acAvi...
Speaking
For further information visit
TravelatorMedia.com
or contact
Gary Bembridge
gary@travelatormedia.com
info@travelatormedia....
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Travelator Media - Explore Canada campaign case study

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Case study and results from the blogger campaign that Travelator Media conducted in 2015 with Explore Canada to promote bear watching, Vancouver and Victoria in British Columbia. For more information contact gary@travelatormedia.com or http://travelatormedia.com

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Travelator Media - Explore Canada campaign case study

  1. 1. British Columbia Canada Spring Watch Case Study #explorecanada June 2015 As at Oct 2015
  2. 2. Canada Springwatch Campaign - Background 4  travel  bloggers  from  Travelator  Media   Gary  Bembridge,  Kathryn  Burrington,  Zoë  Dawes,  Lucy  Dodsworth    visited  BriAsh  Columbia  in  June  2015   Campaign  aim:  In  partnership  with  DesAnaAon  Canada,  to  promote   travel  to  BriAsh  Columbia  in  spring,  focused  on  bear  viewing  from   the  ciAes  close  to  nature:  Victoria  and  Vancouver.     Kathryn   Gary   Lucy   Zoë  
  3. 3. 25  arAcles  with  15,000+  page  views  to  date   12  videos  with  21,000+  views  to  date   4  podcasts  with  5,000+  downloads  to  date   Social  Media:  18  Million  OpportuniAes  to  see   TwiQer:  666  posts  |  8664  engagement  |  17.9  M  impressions   Facebook:  535  posts  |  3736  engagement  |  144K  impressions   Instagram:  235  posts  |  9663  engagement  |  181K  impressions     Campaign Stats - Summary
  4. 4. Gary:  BriAsh  Columbia   Spring  Watch   21  May  15     Apsfortravellers.com/briAsh-­‐ columbia-­‐spring-­‐watch/   Zoë:  A  quintessenAal   corner  of  Canada  in   BriAsh  Columbia   24  May  15     thequirkytraveller.com/ 2015/05/briAsh-­‐columbia-­‐ quintessenAal-­‐canada/   Lucy:  Travel  Future:  City   Life  Meets  Wildlife  in   BriAsh  Columbia,  Canada   27  May  15     ontheluce.com/2015/05/28/ future-­‐briAsh-­‐columbia-­‐canada/   Published articles – pre-trip 1/2
  5. 5. Gary:  What  does   Explore  Canada  Spring   Watch  in  BriAsh   Columbia  involve?   27  May  15     Apsfortravellers.com/canada-­‐ spring-­‐watch-­‐trip/   Kat:  Introducing   spring  watch  in  BriAsh   Columbia  and  the   Great  Bear  Rainforest   28  May  15     travelwithkat.com/ 2015/05/28/great-­‐bear-­‐ rainforest/   Published articles – pre-trip 2/2
  6. 6. Gary:  The  Other  Side  of   Victoria:  A  look  Beyond   Whale-­‐Watching  in   BriAsh  Columbia   6  Jul  15     Apsfortravellers.com/victoria-­‐ briAsh-­‐columbia/   Kat:  CiAes  on  the  edge   of  nature  –  Victoria,   BriAsh  Columbia   13  Jul  15     travelwithkat.com/ 2015/07/13/victoria/   Lucy:  A  Weekender’s   Guide  to  Victoria,  BriAsh   Columbia   21  Jul  15     ontheluce.com/2015/07/21/ victoria-­‐briAsh-­‐columbia/   Published articles – Victoria 1/2
  7. 7. Zoë:  Exploring  BriAsh   Columbia’s  cultural   heritage  in  Victoria   28  Jul  15     thequirkytraveller.com/ 2015/07/cultural-­‐heritage-­‐ victoria-­‐briAsh-­‐columbia/   Kat:  Where  and  what   to  eat  in  Victoria,   BriAsh  Columbia   8  Aug  15     travelwithkat.com/ 2015/08/05/best-­‐things-­‐to-­‐ eat-­‐in-­‐victoria-­‐bc/   Published articles – Victoria 2/2
  8. 8. Gary:  How  to  explore   Vancouver  BriAsh  Columbia   without  having  to  walk  much.   4  Aug  15     Apsfortravellers.com/vancouver-­‐ Aps/   Kat:  CiAes  on  the  edge  of   Nature  –  Vancouver,  in  ever   changing  shades  of  green   12  Aug15     travelwithkat.com/2015/08/12/ ciAes-­‐on-­‐the-­‐edge-­‐of-­‐nature-­‐ vancouver-­‐briAsh-­‐columbia/   Published articles– Vancouver 1/2
  9. 9. Lucy:  Food  and  art:  Exploring   two  sides  of  Vancouver   17  Aug  15     ontheluce.com/2015/08/17/food-­‐ and-­‐art-­‐vancouver-­‐canada/   Zoë:  Enjoy  24  hours  in   Vancouver,  Canada   25  Aug  15     thequirkytraveller.com/2015/08/ enjoy-­‐24-­‐hours-­‐in-­‐vancouver-­‐ canada/   Published articles– Vancouver 2/2
  10. 10. Zoë:  Grizzly  Bear   Watching  at  Knight  Inlet,   BriAsh  Columbia   22  Aug  15     thequirkytraveller.com/ 2015/09/bear-­‐watching-­‐knight-­‐ inlet-­‐canada/   Published articles – Bear watching 1/3 Gary:  The  BriAsh   Columbia  Knight  Inlet   Lodge  Experience   31  Aug  15     Apsfortravellers.com/knight-­‐ inlet-­‐lodge/   Kat:  In  Search  of  Grizzly   Bears  in  the  Great  Bear   Rainforest   7  Sep  15     travelwithkat.com/ 2015/09/07/grizzly-­‐bear-­‐ watching-­‐canada/  
  11. 11. Lucy:  Land  of  the  Grizzly:   Canada’s  Great  Bear   Rainforest   22  Sep  15     ontheluce.com/2015/09/14/ canada-­‐great-­‐bear-­‐rainforest/   Published articles – Bear watching 2/3 Gary:  A  Novice’s  Guide  to   Bear  Watching  in  BriAsh   Columbia.  10  Things  You   Need  To  Know.   30  Sep  15     Apsfortravellers.com/bear-­‐ watching-­‐briAsh-­‐columbia-­‐Aps/   Kat:  Photographing   Grizzlies  in  the  Great   Bear  Rainforest   4  Oct  15     travelwithkat.com/ 2015/10/04/bear-­‐photography-­‐ Aps/  
  12. 12. Zoë:  A  Digital  Detox  with   the  bears  of  BriAsh   Columbia   20  Oct  15     thequirkytraveller.com/ 2015/10/digital-­‐detox-­‐with-­‐ bears-­‐briAsh-­‐columbia/   Published articles – Bear watching 3/3 Lucy:  Luxury  in  the   wilderness  at  the  Great   Bear  Lodge   20  Oct  15     ontheluce.com/2015/10/12/ wilderness-­‐luxury-­‐great-­‐bear-­‐ lodge-­‐canada/  
  13. 13. Gary:  Victoria  BriAsh   Columbia  Canada   Harbour  Time  Lapse   8  Jun  15     youtu.be/64jpWwRbhUA   Published videos – Victoria Gary:  Hotel  Grand   Pacific,  Victoria,  BriAsh   Columbia,  Canada     8  Jun  15     youtu.be/6HwEqDgEs6k   Zoë:  Hotel  Grand  Pacific,   Victoria,  BriAsh  Columbia     20  Jun  15     youtu.be/m8MPh4vZa_k  
  14. 14.   Zoë:  Around  Victoria   Harbour,  BriAsh  Columbia     3  Jul  15     youtu.be/MsBvJMMkMPM     Zoë:  Images  of  Victoria   BriAsh  Columbia     11  Jul  15     youtu.be/n-­‐xVzs_xxO8   Published videos – Victoria
  15. 15.   Gary:  The  Burrard  Hotel,   Vancouver,  Canada     8  Jun  15     youtu.be/v5WKB52eKKI     Gary:  SeaVancouver   Vancouver  Zodiac  Tour   Canada   10  Jun  15     youtu.be/qF7gzo7keGg   Published videos – Vancouver
  16. 16. Gary:  Knight  Inlet  Lodge   Bear  Viewing  (BriAsh   Columbia,  Canada)   9  Jun  15     youtu.be/jeTMa2SXdZU   Published videos – Knight Inlet Gary:  Knight  Inlet   Speedboat  Tour  (BriAsh   Columbia,  Canada)     10  Jun  15     youtu.be/aIQH0vyfEn0   Gary:  Vancouver  Island   Air  Float  Plane  (Campbell   River  to  Knight  Inlet,   BriAsh  Columbia,   Canada)   11  Jun  15     youtu.be/jsRiUcL59iQ  
  17. 17.   Gary:  Comfort  Inn  and  Suites,   Campbell  River,  BriAsh   Columbia,  Canada  Room  314     8  Jun  15     youtu.be/moTTQJEObS8     Kat:  GoPro:  Zodiac  Wildife   Tour,  BriAsh  Columbia,   Canada     8  Jun  15     youtu.be/L4h-­‐ngj-­‐7WI   Published videos – Vancouver Island
  18. 18. 535  Facebook  posts  by  4  bloggers  on  trip  generaAng     3736  interacAons  (clicks,  likes,  shares,  comments)  with  reach  of  144,000+  (Facebook  insights)   Facebook - highlights
  19. 19. 666  tweets  by  4  bloggers  on  trip  generaAng  8664  interacAons  (RT,  favourites,  clicks)     2250  total  tweets  generaAng  17.9  Million  impressions  (Tweetreach  Jun-­‐Oct  15)       Twitter - highlights
  20. 20. 235  photos  by  4  bloggers  on  trip  generaAng  9663  interacAons     (likes,  comments)  est  181K  impressions   Instagram - highlights
  21. 21. Pinterest- highlights 5  Pinterest  board  with  350  pins  reaching  328K  followers     With  Canada/  BriAsh  Columbia  related  arAcles     to  create  a  resource  for  trip  planning  and  inspiraAon     45  pins/  830  followers  hQps://www.pinterest.com/heathercowper/canada-­‐inspiraAon/   109  pins/40  followers  hQps://www.pinterest.com/travelatormedia/briAsh-­‐columbia-­‐canada/   22  pins/  1.5K  followers  hQps://www.pinterest.com/lucydodsworth/canada-­‐travel/   40  Pins/  325K  followers  hQps://www.pinterest.com/quirkytraveller/the-­‐quirky-­‐traveller/   135  pins  /  608  followers  hQps://www.pinterest.com/bembridge/briAsh-­‐columbia-­‐canada-­‐spring-­‐watch/          
  22. 22. Storify  board  for  BriAsh  Columbia  social  media  posts  creaAng    live  stream  of  acAvity  during  the  trip     hQps://storify.com/TravelatorMedia/briAsh-­‐columbia-­‐spring-­‐watch-­‐2015 Storify- highlights
  23. 23. Speaking
  24. 24. For further information visit TravelatorMedia.com or contact Gary Bembridge gary@travelatormedia.com info@travelatormedia.com For more information

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