2. 2
Who is Center Parcs?
Part of the Group ‘Pierre et Vacances’
Number of parcs: 20
Number of cottages: 13.936
Number of guests: 3,7 mln
Number of employees: 5.148 persons
3. 3
Objectives Center Parcs
How to realise growth in the current market
situation?
How can we make the average price per
cottage grow?
How can we make more customers book early
instead of motivating a growing last minute
behaviour?
4. 4
Objectives Center Parcs
Good cooperation between 3 important
departments
Marketing =
Story Telling
Yield Departement =
Pricing & Discount
policy
Sales =
Local approach
& Channels