In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

1. SOCIAL MEDIA & YOU
FEBRUARY 28, 2012

2. 50% of
people
40% ofof agencies
89% companies
follow
said they having
admit to would
50% of people
brands in
use training or to
no Facebook
followmedia
social brands
governance of
advertise media
in social for their
clients media
social in 2012

3. 50% of
people
40% ofof agencies
89% companies
follow
said they having
admit to would
50% of people
brands in
use training or to
no Facebook
followmedia
social brands
governance of
advertise media
in social for their
clients media
social in 2012

4. The Internet is becoming the town square
for the global village of tomorrow.”
Bill Gates

5. BIG
PICTURE

6. Brain Solis

7. TYPESOF SOCIAL MEDIA

8. TERMINOLOGY
FACEBOOKlike, timeline, events
TWITTER hashtag, RT, @, twitpic, tinyURL
GOOGLE+circles, hangouts
LINKEDINgroups, boards, recommendations

9. Facebook

10. Facebook

11. Twitter

12. Twitter

13. LinkedIn

14. YouTube

15. YouTube

16. Pinterest

17. Instagram

18. FourSquare

19. Google+
HR & Groups

20. HOW TO USE
SOCIAL MEDIA?
Listen
Plan
Participate
Evaluate

21. LISTEN

22. free & paid tools

23. PLAN

24. PARTICIPAT
E

25. EVALUATE

26. SOCIAL
MEDIA
SNAPSHO
TS

27. Perfect Landing

28. Rogue Tweet

29. Response

30. Reaction

31. A Have an editorial calendar to fall back on
to make managing it seem more… manageable
FEW
TIPS

32. A
Measure results – Think ROE not ROI
FEW
TIPS

33. A
Keep marketing messages to a minimum
FEW
TIPS

34. A
Always play on the offense
FEW
TIPS

35. A It is more than just a marketing team effort
FEW
TIPS