PERSONAL BRAND EXPLORATION
Travis Himmelspach
Project & Portfolio I: Week 1
MONTH DAY, YEAR

I was born and raised in Billings Montana. I
have already received a Bachelor’s Degree and
was pursuing a career in healthcare when I
decided to make a change. My most important
core value is passion; for me, passion is the key
to achieving success and living a happy life. I
also believe that it is important to live in the
moment. It is my belief that it is so easy to get
so focused on our goals that we forget to enjoy
the journey. I believe that hard work and
dedication will ultimately lead me where I want to
go.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Radio Talk Show Host
• Announcer
• Personality
EXPLORER ARCHETYPE-The way
I go about my work is different than
others because I tend to think
outside the box and venture off the
beaten path. I believe that hard
work and discipline will lead to
success.
On-Air Personality For Barstool Sports

• DEMOGRAPHICS: 20% studied
at four-year universities. 70%
male, ages 20 to 50.
Predominantly from the
Northeast.
• PSYCHOGRAPHICS: Enjoy
and regularly follow sports, up
to date on popular culture and
world news. Equal mix of
conservative and liberal views.
• IDEAL AUDIENCE MEMBERS:
Kevin Clancy (Producer and
Content Manager) Dan Katz
(Producer and Content
Manager)
Content Creators at Barstool Sports
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2023)
• I would like to get a good starting job such as being a
Production Assistant with ESPN or getting into the
internship program with Barstool Sports. I will
accomplish this by putting myself out there and
increasing my practical experience through blogging
and podcasts.
Mid Term: (2025)
• I would like to get into creating online content for
Barstool Sports; blogs, web shows and podcasts. By
working at creating content now as a student and
going through their internship program, I will gain the
necessary skills to be a great content creator for
Barstool
Long Term: (2035)
• I would like to have my own radio show for the NHL
either through Barstool Sports or Sirius XM NHL
Network by January of 2030. Individuals who work
for Barstool are given the tools to become a major
creator both with the company and other outside
media outlets.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Proficient 55%
Technology Knowledge 45%
Hard Worker 70%
Creative 30%
SOFT
HARD
Vocal Skills 60%
Writing Skills 40%
Communication 65%
Time Management 35%
SOFT
HARD

I help sportscasting companies expand
their audience by entertaining and informing
the listeners through fresh and creative
takes on sports.
PROMISE

CREDENTIALS
Work Experience:
• 2 Years Thesis Research For Bachelor’s
Degree
• 5 Years Professional Experience Working
for Local Youth Hockey Program, Arena
Supervisor for 1 Year
Education:
• Health and Human Performance, B.S.,
Montana State University-Billings
• Dan Patrick School of Sportscasting, B.S., Full Sail University (2023)
Leadership Roles
• Board Member and Team Captain for
Local Adult Hockey League
Picture Relevant
to Your Industry
Goes Here
Type to enter a caption.

COMPETITION
James Ballerstein
Industry Experience:
• Media Editing for Highlight Packages,
Production, Scripting, Planning.
Education:
• Recent Graduate of Full Sail University-Dan Patrick
School of Sportscasting, B.S.
Leadership Experience:
• U.S. Army Fireteam Leader
• No Other Significant Leadership Experience
Skills and Proficiencies:
• Television- 2 Endorsments
• Creative Writing - 1 Endorsment
• Operational Efficiency- 1 Endorsment
Travis Himmelspach
Overall Online Presence:
• 125 connections, banner image not customized,
professional headshot, job,volunteer, educational
experience, skills are present, not active on any other
social media, LinkedIn URL is customized
• Grade: Superior, 70 out of 100
HEADSHOT
Industry Experience:
• Media Editing for Highlight Packages,
Blogger
Education:
• Full Sail University- Dan Patrick School of
Sportscasting, B.S.
Leadership Experience:
• Board Member & Team Captain for Magic City Adult
Hockey Association
• Arena Supervisor, Billings Amatuer Hockey League
Skills and Proficiencies:
• Creative Writing- 0 Endorsments
• Social Media- 0 Endorsments
• Team Building- 0 Endorsments
Overall Online Presence:
• 1 Connection, banner image customized, professional
Headshot, job, volunteer, educational experience
included along with skills, active on Facebook, Twitter
and Snapchat, Linkedin URL Customized.
• Grade: Average 50 out of 100

COMPETITION
Jared Carrabis
Noteworthy Experience:
• Blogger/Content Creator at Barstool Sports
• On-air Personality- Sirius XM & WBZ-FM 98.5 The
Sports Hub
Travis Himmelspach
HEADSHOT HEADSHOT
Industry Experience:
• Radio and Television host for Barstool
Sports. Blogger and Podcaster for
Barstool Sports
Education:
• Endicott College- Business Administration, B.S.
Skills and Proficiencies:
• Marketing - 43 endorsements
• Research - 21 endorsements
• Social Media- 77 endorsements
Overall Online Presence:
• 500+ connections, banner image customized
professional Headshot, Educational and significant job
experience included along with skills, published articles,
active on Facebook, Twitter, Snapchat and Instagram,
LinkedIn URL customized
• Grade: Superior, 90 out of 100
Industry Experience:
• Media Editing for Highlight Packages,
Blogger
Education:
• Full Sail University- Dan Patrick School of
Sportscasting, B.S.
Leadership Experience:
• Board Member & Team Captain for Magic City Adult
Hockey Association
• Arena Supervisor, Billings Amatuer Hockey League
Skills and Proficiencies:
• Creative Writing- 0 Endorsments
• Social Media- 0 Endorsments
• Team Building- 0 Endorsments
Overall Online Presence:
• 1 Connections, banner image customized, professional
Headshot, job, volunteer, educational experience
included along with skills, active on Facebook, Twitter
and Snapchat, Linkedin URL Customized.
• Grade: Average 50 out of 100

ON-AIR PERSONALITY
For Producers who need a creative, unbiased and
unfiltered take on sports, I provide an unbiased take on
sports while being unafraid to speak the truth while
keeping content creative because I believe sports need
to be reported accurately but I believe analysts need to
have the courage to speak their opinion of a player,
game or event regardless of the popularity of said
opinion.
TRAVIS “T-RAV” HIMMELSPACH

NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association- Management Conference
and Dealer Summit
‣ Sep. 26-28 | Naples, Florida
Podcast: Starting Products from Scratch with HubSpot CPO
‣ Jan. 13 | New York, NY.
• Toronto Prime Time Sports Management Conference & Trade
Show
‣ Nov. 17-19 | Toronto, ON.
Digital Marketing
• Primary Content: Radio and Podcasts, allowing me the
freedom to express my thoughts on various sports topics. My
idea is to be bold in my content and opinions to set myself
aport form the crowd which also aligns with my explorer
archetype.
• Primary Tools: Twitter and Instagram- I will promote my
podcast and radio show through 30 second promo videos and
digital flyers.
• Website: Full Sail Digital Portfolio site to showcase existing
content. Blog and Podcast to showcase sports knowledge as
well as sports writing and sportscasting abilities.
Type to enter a caption.

PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Senior Sportscaster with 15+ years of
experience in the Sportscasting industry, Creative
and outgoing on-air personality Jan. of 2025
Formal Education
• Full Sail University- Dan Patrick School of Sportscasting
Expected Graduation Date in 2023
Technical Skills
• Writing Skills- Sports Writing Course offered through
current degree program at Full Sail University,
Spetembe, 2021
• Vocal Skills - Course offered through current degree
program at Full Sail University, May, 2021
• Technology Skills- Free courses through Alison.com
July, 2021
Soft Skills
• Time Management- Free Course through LinkedIn
Learning February, 2020
• Creativity- Free Course through Skill Share June, 2021

Travis Himmelspach
re of You
Goes Here
You know how most Sports media outlets stick to the status quo? Well, What
I do is express my honest opinion, give an unfiltered take and take the time to
talk about players other than the superstars. In fact, many audience members
tune into broadcasts and podcasts because they want a show that gives equal
and honest coverage.

REFERENCES
Carrabis, J. (Ed.). (n.d.). LinkedIn. Retrieved January 8, 2021, from https://www.linkedin.com/in/jared-carrabis-384054a3/
Ballerstein, J. (Ed.). (n.d.). LinkedIn. Retrieved January 8, 2021, from https://www.linkedin.com/in/jamesballerstein/
Sports, B. (Ed.). (n.d.). LinkedIn. Retrieved January 7, 2021, from https://www.linkedin.com/company/barstool-sports/
Summary Report for: 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. (n.d.). Retrieved January 10, 2021, from http
Sports, B. (Ed.). (n.d.). Jobs. Retrieved January 10, 2021, from https://www.barstoolsports.com/jobs#openings
Podcast: Starting Products from Scratch with HubSpot CPO. (n.d.). Retrieved January 10, 2021, from https://www.meetup.com/productmanagem
2021 Management Conference & Team Dealer Summit Rescheduled to September 26-28. (n.d.). Retrieved January 11, 2021, from https://nati
Toronto PrimeTime Sports Conference: Sports Management Worldwide. (n.d.). Retrieved January 11, 2021, from https://www.sportsmanagemen
Courses : Sportscasting. (n.d.). Retrieved January 11, 2021, from https://www.fullsail.edu/degrees/sportscasting-bachelor/courses?fs=online
Digital Defynd. (2020, February 13). 5 Best +Free Time Management Courses [2021 JANUARY] [UPDATED]. Retrieved Januar
Online Creativity Classes: Start Learning for Free. (n.d.). Retrieved January 11, 2021, from https://www.skillshare.com/browse/creativity-and-innovation?utm