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Web 2.0 For Teachers And Pupils To Diocesan College Executive

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Web 2.0 For Teachers And Pupils To Diocesan College Executive

  1. 1. Opportunities for Teachers and Pupils using Social Media (web 2.0) June, 2009 <ul><li>Travis Noakes </li></ul><ul><li>Digital Media Researcher </li></ul>Prepared for
  2. 2. <ul><li>… .it's not enough for our children and students to master today's technologies, social networking and e-mailing and texting and blogging, </li></ul><ul><li>we need them to pioneer the technologies that will allow us to work effectively through these new media and allow us to prosper in the future. </li></ul>Barack Obama on the United States’ new campaign for digital literacy CNN transcript
  3. 3. What do YOU use? Youtube Myvideo zoopy Google Yahoo Hotmail MSN Wolfram Delicious diigo stumblupon Wordpress Typepad Squidoo Blogger ThoughtLeader (M&G) Picassa Flickr iStockphoto iTunes iLike spotify musopen lastfm pandora Share bookmarks Afrigator Amatomu Technorati Email and search  Upload a video edit SMS and chat  MSN Chat Skype MXit Blog Share photos Download music Download podcasts Upload a podcast Track your website’s popularity Advertise online Google adsense Facebook ads Run a survey Promote your blog Google Analytics Use a feed aggregator Rate, write reviews metacritic LinkedIn bigthink Facebook Twitter Myspace Friendster Orkut Social network Easy (consumer) Share a portfolio Use a CLOUD service to share files Google docs Sugarsync dropbox N.B. Just scratching the surface of what’s out there… N . N.B. Experiment with new services, different platforms , etc. Resource intensive (producer) Share shopping lists Amazon Create a group Launch software project Google Groups Take part in online forums Use newsgroups Create shared content (Wiki) Wikipedia Launch a petition Web 1.0 Web 2.0 Raise charity greatergoodsa Do search engine optimisation Share your slides and documents Slideshare docstoc Create your own social network Ning Subscribe to Rich Site Summary feeds Publish website pages  Create a portfolio site omeka Outsource your research or code Innocentive Marketocracy Topcoder Learn from experts CGSociety Download from an FTP site
  4. 4. Opportunities for YOU; the educator-prosumer-producer… <ul><li>Subscribe to Rich Site Summary (RSS) feeds and Google Alerts </li></ul><ul><li>Keep abreast of the blogs and websites that interest you. </li></ul><ul><li>Share bookmarks socially </li></ul><ul><li>Highlight the best sites in your field of interest; add notes on them, discuss them, etc. </li></ul><ul><li>Create your own community of champions </li></ul><ul><li>Launch your “I studied with ( ME! )” Facebook Group (: ! </li></ul><ul><li>Create a Squidoo lens or Blog to share your teaching passion </li></ul><ul><li>Showcase your expertise in a particular area of teaching and network with similar minds. </li></ul><ul><li>Achieve personal recognition in the niche that matters to you and learn from others. </li></ul><ul><li>Collate, share (and back-up!) your Intellectual Property (IP) </li></ul><ul><li>After all, we’re in the time of the writer (digital media); no longer the reader (heritage media). </li></ul><ul><li>Create ‘best of’ portfolios of student work and sport: essays, art, projects, videos, etc. </li></ul><ul><li>Highlight the achievements of you(r students). </li></ul><ul><li>Raise your profile on the Department of Education’s website, and others… </li></ul><ul><li>Share case studies of your best exercises on siyavula .org. za , Thutong , etc. </li></ul><ul><li>Help prepare your students for the modern workplace </li></ul><ul><li>… minimise threats; understand the impact of new media and avoid the infantilism of cyber-hype . </li></ul><ul><li>… and go to COOL conferences </li></ul><ul><li>See you at NetProphet in 2010? Or how about those Steve Vosloo (Fellow for 21st Century Learning </li></ul><ul><li>at the Shuttleworth Foundation), attends ? </li></ul>Experiment with the novel affordances of web 2.0 software: Be generous , build your trusted personal network - discover all you get in return.
  5. 5. Why YOU should experiment… <ul><li>There is so much that can be done AND more </li></ul><ul><li>opportunities arise every day . For example, </li></ul><ul><li> emails five COOL websites </li></ul><ul><li>each day… </li></ul><ul><li>It takes up to 5 years on a PC to become </li></ul><ul><li>comfortable using all internet services. </li></ul><ul><li>The sooner educators start, the smaller the </li></ul><ul><li>learning curve they will follow! </li></ul>In Convergence Culture , Henry Jenkins says: Ou r workplaces have become more collaborative; our political process has become more de-centered; we are living more and more in knowledge cultures based on collective intelligence. Our schools are not teaching  what it means to live and work within such knowledge communities; but popular culture may be doing so. Taken from Steve Vosloo’s blog Innovating Education blog at Why, now?
  6. 6. Bishops should inspire educators to use affordances <ul><li>Bishops’ culture must focus on maximising benefits from affordances NOT fear </li></ul><ul><li>of failure. As Mike Moran writes in Do It Wrong Quickly : </li></ul><ul><li>“… the way to eventually do it right is to admit that what your trying now </li></ul><ul><li>is probably wrong. That’s why you’re trying see? Everything is an experiment- </li></ul><ul><li>YOU need to find out what works. So we can’t pore over the details and reach </li></ul><ul><li>consensus before we try something. We need to accept that our first try will </li></ul><ul><li>stink on ice, and then we’ll start making it better- so that it stinks a little less </li></ul><ul><li>every day.” </li></ul><ul><li>The BIG risks in you, your school and its students not experimenting are: </li></ul><ul><li>You miss out on the benefits of a knowledge-sharing, crowd-sourced culture </li></ul><ul><li>The participatory gap grows between you, your students and society </li></ul><ul><li>You are beaten by Rondebosch, SACS, Wynberg, etc. ONLINE! </li></ul><ul><li>Bishops’ brand promise to ‘inspire individuals’ must be reflected in an open </li></ul><ul><li>culture that inspires educators to innovate though continuous experimentation </li></ul><ul><li>and improvement. </li></ul>Toss out losing approaches to gain a better understanding and improve performance. Will Rogers said, “It isn’t what we don’t know that gives us trouble, it’s what we know that aint’t so.”
  7. 7. Opportunities for pupils as prosumers and producers. <ul><li>Become literate in digital media </li></ul><ul><li>Understand the benefits (and hazards) of new media early on. </li></ul><ul><li>Rate, comment and produce content </li></ul><ul><li>Experience Sturgeon’s law first hand. </li></ul><ul><li>Keep a personal, digital record of one’s progress </li></ul><ul><li>Track one’s improvement from grade 0 to 12 (and be grateful it’s backed-up!) </li></ul><ul><li>Experiment with new types of self-expression </li></ul><ul><li>Write blog posts, create social networking profiles, groups, etc. </li></ul><ul><li>Be brand ambassadors for Bishops online </li></ul><ul><li>Set a good example that reflects well on the school (or, at least, understand the </li></ul><ul><li>serious implications of unacceptable behaviour) </li></ul><ul><li>Experience the modern, knowledge sharing, work-environment </li></ul><ul><li>Understand the roles web 2.0 technologies can play in supporting goal achievement. </li></ul><ul><li>Connect with Old Diocesans </li></ul><ul><li>Learn from their examples; good… and bad! </li></ul>
  8. 8. If you don’t, others will write about you… Diocesan College on Wikipedia - article - follow the discussion tab link Comedian Fred Allan once remarked that: “A committee is a group of men who individually can do nothing, but as a group decide that nothing can be done.”
  9. 9. Create Facebook groups for you, etc. Diocesan College (Bishops) - Groups on Facebook It’s better to talk to… than be talked about!
  10. 10. Peter Hyslop’s OD See 2010 <ul><li>Create a forum on Founder’s Day to: </li></ul><ul><li>Highlight the contribution its arts education department has made in providing the foundation skills used by OD architects, artists, designers and other visual </li></ul><ul><li>creatives . </li></ul><ul><li>Raise money for arts initiatives through: sponsorship, selling a catalogue, doing an art auction, etc. </li></ul><ul><li>Highlight sponsorship opportunities (i.e. creation of a visual arts bursary) </li></ul><ul><li>Components </li></ul><ul><ul><li>Launch function (fundraiser) </li></ul></ul><ul><ul><li>Exhibition in the Old Gym (five-yearly project) </li></ul></ul><ul><ul><li>Digital exhibition in the Computer Lab (annual event in the Computer Labs) </li></ul></ul><ul><li>Challenges </li></ul><ul><ul><li>Limited resources </li></ul></ul><ul><ul><li>No readily-available database of email addresses </li></ul></ul><ul><ul><li>No example to follow (first exhibition of its type in Africa?) </li></ul></ul><ul><ul><li>Silo-fication of communication </li></ul></ul>
  11. 11. The OD Union Visual Creatives Facebook Group <ul><li>Chose Facebook initially due </li></ul><ul><li>to: </li></ul><ul><li>1 At least 500 Ods are on it </li></ul><ul><li>already </li></ul><ul><li>2 ODs not really a MySpace </li></ul><ul><li>or Friendster demographic </li></ul><ul><li>Learnt it’s: </li></ul><ul><li>3 Very easy to create a group </li></ul><ul><li>4 Cheap to advertise on </li></ul><ul><li>5 Must p rovide FAQs. </li></ul><ul><li>So far: </li></ul><ul><li>24 members </li></ul><ul><li>12 links </li></ul><ul><li>6 discussion topics </li></ul><ul><li>(mostly group advice) </li></ul>
  12. 12. OD Union Visual Creatives Facebook ad campaign <ul><li>Ran it for one week: </li></ul><ul><li>113,226 impressions </li></ul><ul><li>22,077 unique impressions </li></ul><ul><li>38 clicks </li></ul><ul><li>$ 7 </li></ul><ul><li>1 new member! </li></ul>Mark Twain once said that “The man with a new idea is a crank until the new idea succeeds”. Learnt it’s: 1 Easy to organise 2 Cheap to buy art-related keywords 3 Must design a better advert to attract more attention.
  13. 13. OD Union Visual Creatives Google Group <ul><li>Provides an alternative for people who are not keen to register for Facebook </li></ul><ul><li>(due to misplaced (?) fears of its founders’ CIA history, etc.) </li></ul>
  14. 14. Future marketing requirements for the OD See 2010 <ul><li>2009 </li></ul><ul><li>Contact all Art Prize-winners and Peter’s former students through a Facebook search </li></ul><ul><li>Bulk OD emailer to join Facebook or Google Groups </li></ul><ul><li>Article in the OD Union section of the Bishops magazine </li></ul><ul><li>Pages and forms on the OD union website </li></ul><ul><li>New Facebook and Google Ads campaigns </li></ul><ul><li>2010 </li></ul><ul><li>Peter and I will need help with: </li></ul><ul><li>PR around the Bishop’s bursary for Visual Creativity * </li></ul><ul><li>Posters </li></ul><ul><li>Flyers </li></ul><ul><li>Invites </li></ul><ul><li>Peter will run an art project using web 2.0 where pupils interpret the creative </li></ul><ul><li>accomplishments of OD Visual Creatives. </li></ul>* N.B. The Art Bursary presents a great story-telling opportunity!
  15. 15. Strategic opportunities for Bishops in digital media <ul><li>Showcase Bishop’s strengths online </li></ul><ul><li>Become a digital leader in school education </li></ul><ul><ul><li>Do groundbreaking research; understand your pupils, teachers, parents and society better </li></ul></ul><ul><ul><li>Teach pupils, teachers, parents and the public about digital media online </li></ul></ul><ul><li>Become the best example of an “open source” </li></ul><ul><li>school brand </li></ul><ul><ul><li>Use collective intelligence (crowd wisdom) </li></ul></ul><ul><ul><li>Encourage crowd creation </li></ul></ul><ul><ul><li>Use crowd voting (democracy versus mobocracy) </li></ul></ul><ul><ul><li>Do crowd funding (make it easy to contribute) </li></ul></ul><ul><li>4. Address unmet psychological, social or emotional </li></ul><ul><li>needs. </li></ul><ul><ul><li>Provide a personalised (versus customised) </li></ul></ul><ul><ul><li>educational and OD Union experience. </li></ul></ul>
  16. 16. Please start someweb2.0 <ul><li>Keep up-to-date with the lingua franca </li></ul><ul><li> </li></ul><ul><li>See how easy it is to publish content and learn </li></ul><ul><li>from experts you never knew existed… </li></ul><ul><li> </li></ul><ul><li>Search South Africa’s most popular blogs… </li></ul><ul><li>http://www. amatomu .com </li></ul><ul><li>See what’s Beyond 2000… </li></ul><ul><li> </li></ul><ul><li>See South Africa’s Department of Education… </li></ul><ul><li> </li></ul><ul><li>Understand 100 opportunities for you and your pupils… </li></ul><ul><li>http://www. netprophet </li></ul>The challenge of mastering new technologies is an opportunity for you and your students to do things better.
  17. 17. What’s next ? But we need to remember, we're only at the beginning. The epics of history are long. The cultural revolution, the industrial revolution. By comparison our information age is still in its infancy: we're only at Web 2.0.
  18. 18. Use iGoogle or NetVibes to experience web 3.0 Sourced from http: //centeredlibrarian . blogspot .com/2009/06/web-30-in-plain-english.html
  19. 19. Need help; web 2.0 me :) ! I’m studying web 2.0 software and Arts education with assistance from National Research Foundation funding. I aim to do a research project at Bishops and COSAT with digital media. Please get in touch to source research, contact experts, etc.: Visit my blog at Message me on Facebook or Twitter .