The Global Language Monitor The
Global Language Monitor’s 2009 Fashion Capital Research Brought to you by:

Milan upends New York after
a five year reign as the Top Fashion Capital The Global Language Monitor 2008 New York 2009 Milan

Other Top Movers The Global
Language Monitor Barcelona Mumbai Hong Kong Sao Paulo Sydney Miami

The Global Language Monitor The
global economic restructuring has affected the fashion industry just as it has touched everything else. The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving. Millie Lorenzo Payack Director & Fashion Correspondent The Global Language Monitor

2009: Top 15 Fashion Capitals
The Global Language Monitor 5. London (0) 3. Paris (0) 13.Miami (+13) 1. Milano (+3) 10. Las Vegas (-2) 2. New York (-1) 4. Rome (-2) 15.Shanghai (-2) 12.Tokyo (-2) 14.Barcelona (+11) 6. Los Angeles (0) 11.Dubai (+1) 7.Hong Kong (+4) 8.Sao Paulo (+25) 9.Sydney (-2) Movement from 2008 ranking in parenthesis

2009: Next 15 Fashion Capitals
The Global Language Monitor 26. Stockholm (-7) 19. Berlin (-10) 22. Moscow(-6) 13.Miami (+13) 28. Krakow (-1) 29. Prague (-1) 21. Madrid (-6) 17.New Delhi(+7) 31. Mexico City(New) 16.Mumbai (+6) 27. Bangkok(+7) 20. Singapore (-6) 23.Santiago(-6) 18.Rio de Janeiro (+12) 25. Melbourne (-7) 24.Buenos Aires(-4) Movement from 2008 ranking in parenthesis

Commentary On Top 5 The
Global Language Monitor 1.Milano 2.New York 3.Paris 4.Rome 5.London Not only Knocked out of No 1. in our London The Eternal overtakes Top Spot by hearts but No. remains the City still reigns New York but Milano after a 3 in the media. laggard of the strong also Rome and five-year run Fashion Elite. Paris.

Commentary On Next 5 The
Global Language Monitor 6. Los Angeles 7. Hong Kong 8.Sao Paulo 9. Sydney 10. Las Vegas Holding its Leaps over A remarkable Intense media Solidly in the own at No. 6. Sydney and rise, now spotlight Top 10 while Tokyo to seize dominating the ensures a top Melbourne the lead in Lat Am scene. ranking. sinks. Asia/Pacific.

2009: Regional Ranking- Asia And
The Global Language Monitor Oceania 4.Shanghai 3.Tokyo 1.Hong Kong 7. Bangkok 5. Singapore 6. Melbourne 2.Sydney

2009: Regional Ranking- Europe The
Global Language Monitor 8. Stockholm 5. London 9. Copenhagen 7. Berlin 2. Paris 1. Milano 7. Madrid 3. Rome 6.Barcelona

2009: Regional Ranking- India The
Global Language Monitor 2.New Delhi 1.Mumbai

2009: Regional Ranking- Lat Am
The Global Language Monitor 5. Mexico City 1.Sao Paulo 2.Rio de Janeiro 3.Santiago 4.Buenos Aires

2009: Regional Ranking- Middle And
The Global Language Monitor Eastern Europe 1. Moscow 2. Krakow 3. Prague

2009: Regional Ranking- Middle And
The Global Language Monitor East Africa 1.Dubai 2. Johannesburg 3.Capetown

2009: Regional Ranking- N. America
The Global Language Monitor 7.Montreal 6.Toronto 4.Miami 3. Las Vegas 5.Dallas 1. New York 8.Atlanta 2. Los Angeles

Methodology The Global Language Monitor
This exclusive fashion cities ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

About Global Language Monitor The
Global Language Monitor The Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture with a particular emphasis on Global English. Paul JJ Payack President and Chief Word Analyst The Global Language Monitor

Discover more Trend Reports: TrendsSpotting
Market Research www.trendsspotting.com