The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Recession: 5 Dominating Advertising Approaches
1.
2. TrendsSpotting research was conducted on advertising
campaigns featuring throughout year 2008 until 2009
Super Bowl.
By analyzing many brand promise approaches
TrendsSpotting has profiled 5 main strategies dealing with
recession.
In this report we present the actual campaigns falling under
each strategy and discuss their advantages and risks.
Introducing research on past recessions and the views of
marketing analysts will allow a deep understanding of the
challenges advertising is facing today.
This presentation is a sample only.
3. Wal-Mart goes back to everyday low
prices with the new slogan:
“Save money. Live better ”
Allstate Insurance - “Back to Basics”
campaign, (Leo Burnett, USA)
Find more on this approach in the full report
4. SuperBowl 2009 - Departmental
Budget Meeting with Bud Light
(DDB, Chicago)
Find more on this approach in the full report
5. Dunkin' Donuts: quot;You Kin' Do Itquot;
(Interpublic)
Find more on this approach in the full report
7. Audi’s Chase: Progress is beautiful
(Venables Bell & Partners)
Find more on this approach in the full report
8. Is the current global economic crisis reflected in today's advertising?
What characterizes its influence?
What are the most common advertising strategies used to
capture today's consumers? What are their benefits and risks?
What’s next? What should be considered while dealing with recession
in the coming months?
What can be learned from marketing experts and past research
on advertising spend during recession?
What can be learned from advertising look and content
during the Great Depression?
11. The report, “Analysis of Five Dominant Advertising Approaches Dealing
with Recessionquot; was conducted by TrendsSpotting Market Research, headed by
Dr. Taly Weiss , a Social Psychologist and Marketing Trends researcher.
Her academic works deal with Decision Making under Uncertainty.
Read more about this Report
For more information on TrendsSpotting ,Trend Reports and on customized
market trends research please contact: customerservice@trendsspotting.com
