Presented at WIFT -International Women Conference for Digital Women, Canada October 25. In this presentation Dr. Taly Weiss reviews the current state of women in the business world, focusing on digital women. Taly will present a thesis that connects the new media and the emerging influence of women in developed countries to the rise of women in technology. The presentation includes practical tips on how women can use Social Media to influence and lead professionally

1. Digital Women
From geeks to mainstream
Presented by Dr. Taly Weiss,
CEO and Head of Research
TrendsSpotting Trends Research

2.
The
Few
Women
list
2%
of bosses in
largest US firms
5%
of bosses in
largest UK firms
Source:
Economist.com

3. 15
FORTUNE
500
companies
are
run
by
women,
15
and
a
total
of
28
FORTUNE
1000
companies
have
women
in
top
roles.

4. 45
female
CFO
among
Fortune
500.
That's
just
1
45
more
than
in
2010
and
2009,
at
only
9%.
Source:
CFO
Magazine,
June
2011

5. A
study
found
that
company's
stocks
drop
aOer
the
announcement
of
a
female
CEO,
but
not
aOer
that
of
a
male
CEO
Source:
Strategic
Management
Journal

6. Talking
about
stocks..
Yahoo fires chief executive Carol Bartz as
company’s ad share falls to Google & Facebook

7. 1.5%
among
the
2000
world’s
top
performing
companies
were
managed
by
women
(=29)
Source:
HBR

8. Women
CEOs
were
nearly
2x
as
likely
as
men
to
be
appointed
to
the
job
from
outside
the
company.
Women
are
less
likely
to
emerge
as
winners
in
their
own
companies'
internal
CEO
tournament.
Source:
Harvard
Business
Review
Research

9. What
About
Digital
Women?

10. Digital
Women
Women
senior
execuZves
are
sZll
more
likely
to
be
concentrated
in
consumer
goods
&
media
Source:
HBR

11. Women
hold
less
than
25%
of
posiZons
in
STEM.
25%
This
is
despite
the
fact
that
women
in
STEM
jobs
earn
33%
more
than
those
in
other
fields.
Source:
US
Department
of
Commerce,
Aug,
2011

12. 25%
Women
held
25%
of
compuZng-­‐related
occupaZons
in
2009,
down
from
30%
in
2000.
30%
Source:
U.S. Bureau of Labor Statistics.

13. 18%
Computer
informaZon
systems
degrees
is
at
18%
down
from
28%
in
2001-­‐02.
28%
Source:
Kauffman
FoundaZon

14. vs
16%
Fewer
women
(16%)
than
men
(26%)
in
tech
jobs
say
they
always
aspire
to
be
in
top
management.
26%
Source:
McKinsey & Co. survey

15. 19%
In
2004
19%
of
firms
founded
owned
by
women.
Only
3%
of
tech
firms
founded
by
women.
3%
Source:
Kauffman
FoundaZon

16. 5%
Women
hold
less
than
5%
of
all
IT
patents,
contribute
less
than
1.2%
of
open-­‐source
soOware
1.2%
Lucinda
Sanders,,CEO,
NaZonal
Center
for
Women
&
InformaZon
Technology
Images:
unwired
view

17. Among
execuLve
teams
of
Valley’s
tech
firms
you
won’t
find
any
women
CTOs.

18. Among
execuLve
teams
of
Valley’s
tech
firms
you
won’t
find
any
women
CTOs.

19. Recent
News
Meg
Whitman
CEO,
HP

20. Not
to
forget
Cher
Wang
Founder,
HTC
.
Ursula
M.
Burns
Sophie
Vandebroek
CEO,
Xerox
CTO,
Xerox

21. Not
to
forget
Google executives:
Susan Wojcicki, Jen Fitzpatrick and Marissa Mayer

22. Not
to
forget
Sheryl Sandberg, Katie J Stanton
COO VP Strategy
Rashmi Sinha,
CEO

23. Among
management
teams
of
companies
as
Apple

24. Among
management
teams
of
companies
as
Apple

25. Among
management
teams
of
companies
as
Apple

26. Look
at
VC
firms
–
all
male
dominated..
Source:
Economist.com

27. Women
CFO
in
High
Tech
Companies?
Source:
CFO
Magazine,
June
2011

28.
OpportuniZes

29.
50%
Women
take
more
than
50%
of
American
workforce
Achievements:
According
to
the
Bureau
of
Labor
StaZsZcs,
women
now
hold
51.4%
of
managerial
and
professional
jobs
(up
from
26%
in
1980).

30. Women
now
earn
60%
of
master’s
degrees,
about
60%
half
of
all
law
and
medical
degrees,
42%
of
all
Achievements:
M.B.A.s.
+60
percent
of
all
bachelor’s
degrees

31. Working
women
contributes
42.2%
of
the
42%
Achievements: family
income
(up
from
2-­‐6
%
in
1970)

32. More
best
selling
books
on
women
leadership
in
business
Source:
HBR

33. Technology as a key driver
Access to technology is perceived as a key for success
Source:
Nielsen, Women of Tomorrow, 2011

34. Technology as a key driver
As
the
adopZon
rates
of
media
technology
conZnue
to
rise
these
tools
are
making
an
important
impact
on
women’s
live
Source:
Nielsen, Women of Tomorrow, 2011

35. Women
Are
AcLve
Internet
Users
In February 2010, for example, they accounted for 49.8 percent of the U.S.
online population, but made up 57.9 percent of all non-travel buyers, made
61.1 percent of online purchases and accounted for 58.2 percent of online
dollars.
Source:
comScore,
April
2010

36. Women
dominate
Social
Networks
comScore
April
2010:
Globally,
women
spent
an
average
of
16.3
percent
of
their
online
Zme
on
social
networks
in
compared
to
only
11.7
percent
for
the
men.

37. Women
Spend
More
Time
CommunicaLng
Source:
comScore,
April
2011

38. Women
Outnumber
Men
in
S.
Networks
USA
Source:
PEW
Internet
Research,
June
2011
comScore
April
2010:
56%
of
adult
women
say
they
use
the
Internet
to
stay
in
touch
with
people,
compared
to
46%
of
adult
men.

39. Women
Spend
More
Time
S.
Networking
Europe
Source:
comScore,
April
2011

40. Women
Are
Heavy
Game
Users
According to a July 2011 survey by Doritos, women play video games nearly
as much as men, and "enjoy" gaming more than they enjoy other activities.
Recent research by Flurry: 53% of social gamers using
mobile devices are women

41. OpportuniLes:
“Everything
Digital”:
Women
of
today
are
no
different
than
men
No
more
tech
gaps
On
the
contrary:
Women
dominate
the
digital
domain!

42. OpportuniLes:
“Everything
Digital”:
Technology
is
no
longer
about
engineering
and
programming

43. OpportuniLes:
“Everything
Digital”:
Its
about
understanding
what
technology
does
and
can
do

44. OpportuniLes:
New
digital
sectors:
Media
Content
plaborms
Games
plaborms
Media
planning
/
buying,
AdverLsing,
Research

45. How
Digital
Women
Can
Enjoy
Digital
Plaborms?.
How Digital
Women
Can Enjoy
Digital
Platforms?
Image
Source:
Corbis

46. Lead
based
on
what
you
know
best

47. Lead
based
on
what
you
know
best
Learn
from
Social
Media
ConversaZons
on
the
needs
of
your
clients,
the
soluZons
your
compeZtors
provide,
to
create
new
technologies.

48. Lead
based
on
what
you
know
best
Encourage
inside
networks
(company s
web)

49. Lead
based
on
what
you
know
best
Share
your
professional
Encourage
inside
experiences
on
the
networks
company’s
blog,
s
ocial
hubs
(company s web)
If
there’s
none
–
iniZate!

50. Lead
based
on
what
you
know
best
Create
and
manage
online
groups
of
professionals
in
your
field

51. Why
Digital
Plamorms?
The
future
is
now
-­‐ Women
may
understand
less
about
soOware
(today)
but
know
more
about
digital
plamorms
and
its
business
potenZal
-­‐ Women
are
dominant
digital
users
–
they
breath
and
live
digital.

52. Why
Digital
Plamorms?
-­‐ This
is
a
“work
around”
-­‐
Your
company
needs
you:
they
need
inside
employees
to
take
part
in
the
new
media
-­‐
Women
have
stronger
social
skills

53. Why
Digital
Plamorms?
-­‐ Your
contribuZon
is
important
for
markeZng.
-­‐ Your
contribuZon
is
vital
for
the
leadership
of
your
company.
-­‐
Your
contribuZon
improves
development
and
service

54. You
get
a
stage
to
differenZate,
lead
and
influence
Change!

55. Research
review
by
a
digital
woman:
Dr.
Taly
Weiss.
TrendsSpotting CEO and Head of Research
Social Psychologist, Trends Market Researcher.
Experience: 16 years in marketing research & strategy
for top companies.
Specialization: NPD Research: Tech and consumer products.
Academic work: Behavioral Economics. People s willingness to join
groups and share resources.
@trendsspotting