The document recasts the principles of the Agile Manifesto for an interactive agency. It discusses 12 principles focused on satisfying customers through early delivery, welcoming changing requirements, delivering working solutions frequently, having core teams work together daily, trusting motivated individuals, using face-to-face communication, measuring progress through successful campaigns, promoting sustainable growth, focusing on excellence, keeping work simple, having self-organizing teams, and regularly reflecting on effectiveness.

1. The Learn Phase: Recasting the Agile Manifesto Prepared by Goyo Aranaga (@goyopod) August 18th, 2010

2. Context: An Ecosystem

3. Clients Agency Audiences You THE WORK

4. The Agile Manifesto

5. “ We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.”

6. ? Working software over comprehensive documentation

7. ? Individuals and interactions over processes and tools

8. ? Customer collaboration over contract negotiation

9. ? Responding to change over following a plan

10. The Traction Core Team

11. Account Lead Producer Creative Lead Technical Lead

12. Account Lead Producer Creative Lead Technical Lead Executive Producer Account Director Creative Director Technology Director

13. Account Lead Producer Creative Lead Technical Lead Executive Producer Account Director Creative Director Technology Director Internal Teams External Partners Internal Consultants Tool Providers

14. Twelve Principles: Recast for an interactive agency

27. How can we become more agile? August 19, 2010