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Build products not data centers
@darraghke
Lonely Planet history: the traveller’s bible.
2013 - 40th Anniversary
500 titles printed in 17 languages > 120m sold
Reality Distortion Affect in 2007
Developer culture - “ freedom and responsibility”
Print
#1 global
guidebook publisher
Over 500 titles
published
130 million
guidebooks published
12 magazines
published
Content
372,000
points of interest
28,995
destinations
9 million
YouTube views
35,000
images
Social
3.3 million
Twitter followers
1.5 million
Facebook fans
1.8 million
followers on Google+
700,000
Instagram followers
700,000+
Pinterest followers
Community
102 million
visitors a year
586 million
website page views a year
1.25 million
newsletter subscribers
226 authors
in 46 countries
6 million+
community members
(social + thorn tree)
Digital
10 million
apps downloaded
5.2 million
eBooks downloaded
400,000
Flipboard subscribers
11 million
Flipboard flips
Multiple channels, millions of users
AWS Services – 2014
https://gigaom.com/chart/amazon-facebook-google-microsoft-infrastructure-spending/
LONELY PLANET
Clouds biggest disruption – The sales process
The New Normal
Transparent licensing and pricing (publicly available).
Don’t bring a sales guy to a geek gunfight, bring an architect.
Large refresh projects are no longer required.
LONELY PLANET
The product has to sell itself
Phase 1 complete
“The WAN is dead long live the Cloud”
Phase 2 complete
LONELY PLANET
LONELY PLANET
Knit services together to build products.
Mobile
Serverless
Other services
Amazon API
Gateway
Amazon
Cognito
Amazon
Mobile Analytics
Amazon
SNS
AWS
Device Farm
AWS
Mobile Hub
Amazon
Kinesis
Amazon Machine
Learning
AWS IoT
Amazon Elastic
Transcoder
AWS
Lambda
Amazon ECS - Containers
LONELY PLANET
Back to Netflix
Darragh Kennedy, Build Products Not Data Centres
Darragh Kennedy, Build Products Not Data Centres
Darragh Kennedy, Build Products Not Data Centres
Darragh Kennedy, Build Products Not Data Centres

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Darragh Kennedy, Build Products Not Data Centres