We explain how community managers can use Tribe Platform to capture every single bit of community event and member properties in analytics tools such as Google Analytics and Amplitude. Further, this data can be sliced and diced to measure key metrics and build compelling dashboards.

1. Key Metrics for Online
Communities
Google Analytics | Tribe | Amplitude
Get data-driven with Tribe Platform

2. ● Segmenting the metrics
● Community data flow
● Integrations for reporting and analytics
● Setting up Google Analytics
● Setting up Amplitude
● Tracking events and reporting in Google Analytics
● Tracking events and reporting in Amplitude
Agenda
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3. Segmenting the metrics
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4. Source: FeverBee.com
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5. Data flow in communities
powered by Tribe
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6. Community Data
Tribe stores all the data
associated with your
community and gives
access via built-in reporting
and integration with other
tools.
1
Events
All the activities inside
your community are
stored as events and
sent to analytics tools.
2
Reporting and Analytics
These events data can
be sliced and diced to
measure key metrics
and build reports.
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6

7. Content
(Questions, Answers,
Posts, Reactions, etc.)
Members
(Follow, Login,
Register, etc.)
Structure
(Groups and Topics)
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8. Events
Events are the activities (questions asked,
groups joined, users registered, etc.) inside a community
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9. Community
User
Group Question
PostTopic
AnswerApp
Create
Follow
Unfollow
Reask
Add Topic
Need Approval
Comment
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10. Analytics tool integration
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11. Google
Analytics
Tribe Event
Center
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12. Setting up Google Analytics
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13. Install Google Analytics app

14. 14
Events logged in Google Analytics after the integration setup

15. Google Analytics
Engagement
● Total reactions
● Total comments
● Number of times
Topics followed
Content
● Total questions
● Total answers
● Total posts
Growth
● New members
● New visitors
● Total members
● Top traffic sources
● Top sources for member
acquisition
● Unique visitors over time
● Registered members over
time
● Questions posted over time
● Answers posted over time
● Posts added over time
● Popular content by
pageviews
● Comments over time
● Topics followed over time
● Member reactions over time
● Top activities, by day of the
week
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16. Setting up Amplitude
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17. 1 2 3
Install Amplitude app

18. 18
Install Amplitude App in Tribe with API Key

19. 19
Chart created based on events logged in Amplitude

20. Tracking events in Google Analytics
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21. Event category
Event action
Event label
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22. 22

23. Google Analytics + Data Studio
Grab the Data Studio Templates

24. Tracking events and reporting
in Amplitude
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25. 25 Types of charts in Amplitude

26. 26
Filtering events in Amplitude

27. 27
Filtering member properties in Amplitude

28. Common Metrics to Track in Amplitude
● Member growth over time
● Member retention
● Member stickiness
● Member lifecycle growth over time
● Number of questions asked, answers posted,
posts created, replies added over time
● Comments, upvotes, followed events over time
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A sample of reporting in Amplitude

29. Thank You!
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