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THE DAY BEFORE
SOMETHING
BECOMES A
BREAKTHROUGH
IT’S A
CRAZY IDEA.
2 3
INTRODUCTION
The book you hold in your hands concerns our most valuable asset,
the XPRIZE brand. Because of our brand, we own a unique place in
the minds of millions of people around the world. It is essential that
the XPRIZE brand be aligned with our business strategy. How we
execute a growing portfolio of competitions, incentivize innovators
and provide value to our beneficiaries, the public, will shape the
future evolution of the XPRIZE brand. We are all proud of the work
that we do and need to be as proud of the way that we do it; of how
we will meet the inspiring, challenging, demands of our mission. No
matter where we work in the XPRIZE universe, we all hold the future
of the XPRIZE brand in our hands. It is an honor and an awesome
responsibility.
The purpose of this book is to serve as a user’s guide to our brand
for all staff, stakeholders and partners. We have set a vision, a clear
course for the future. To put it simply, we want the XPRIZE brand to
continue to be the gold standard for incentivized competitions that
drive innovation, create sustaining industries and result in radical
breakthroughs for humanity.
We are not the only organization with these goals. To a large extent,
we have helped reawaken the world to the power of prize driven
innovation and there is now competition in the field. Fulfilling our
mission, maintaining our primacy and realizing our fullest potential is
only possible if we share an understanding of what the XPRIZE brand
represents and follow consistent standards in every expression of our
brand.
We are not successful because of any one teammate, sponsor or
competition. The heart of XPRIZE remains strong and unique if it
beats inside of each of you. You will unleash the power of our brand.
The prospects of the organization have never been brighter. I look
forward to continuing to create the future with you and making the
impossible possible.
Best Regards,
Robert K. Weiss
Vice Chairman
XPRIZE Foundation
INTRODUCTION...............................................1
WHO WE ARE................................................22
WHAT WE DO................................................24
OUR VALUES..................................................28
WHAT IS AN XPRIZE......................................30
PRIZES...........................................................32
EXPONENTIAL GROWTH...............................48
INCENTIVIZED PRIZE HISTORY.......................50
EXPERIENCES................................................54
MAKING THE IMPOSSIBLE POSSIBLE............64
CONTENTS
4 5
“THE PROBLEMS OF
THE WORLD CANNOT
POSSIBLY BE SOLVED
BY SKEPTICS OR CYNICS
WHOSE HORIZONS
ARE LIMITED BY THE
OBVIOUS REALITIES.
WE NEED [PEOPLE] WHO
CAN DREAM OF THINGS
THAT NEVER WERE AND
ASK, WHY NOT?”
6 7
SO MUCH
WATER
SO LITTLE
TO DRINK?
ON A PLANET WITH
WHY IS THERE
8 9
OUR MOST
HELPFUL
CAREGIVERS
BE
MACHINES?
WHY COULDN’T
10 11
SAVE THE
EARTH
TO THE
MOON?
HOW CAN WE
BY GOING
12 13
CANCER BE
DETECTED
PREGNANCY?
SHOULDN’T
AS EASILY AS
14 15
MAKE SURE
NATURAL
DISASTERS
MAN-MADE
ONES?
HOW CAN WE
AREN’T CAUSED BY
16 17
TABLET
TEACH YOU
TO READ?
WHAT IF A
COULD
18 19
XPRIZEMAKES THE
IMPOSSIBLE
POSSIBLE
IF YOU THINK
SOMETHING
IS IMPOSSIBLE
THEN IT IS, FOR YOU.
20 21
HOW CAN WE MAKE SURE
NATURAL DISASTERS AREN’T
CAUSED BY MAN-MADE ONES?
SHOULDN’T CANCER
BE DETECTED AS EASILY
AS PREGNANCY?
The method of oil cleanup hadn’t changed in 40
years. The $1.4M Wendy Schmidt Oil Cleanup
XCHALLENGE changed all that in just 14 months by
inspiring the world’s entrepreneurs, engineers and
scientists to develop innovative, rapidly-deployable
and highly efficient methods of capturing crude
oil from the ocean surface. The power of the
incentivized prize model resulted in oil cleanup
technology that increased the rate of recovery by
400%.
One in four deaths are cancer-related, making
it the second most common cause of death in the
U.S. alone. But the earlier cancer is caught, the
easier it is to treat. The Cancer Detection XPRIZE
seeks to develop simple blood tests to detect all
types of cancer in the earliest stage. Technologies
developed are expected to lead to more cancers
treated and millions of lives saved.
Over 700 million cannot read or write. And that’s
just the adults. Literacy is the key to lifting entire
populations out of poverty. The $15M Literacy
XPRIZE challenges teams around the world to
create a mobile platform that will bring the world’s
poorest children from total illiteracy to a state of
creative learning by teaching literacy, numeracy
and coding in a compelling, engaging way. The
result? A real education becomes available to
anyone with a mobile device.
WHAT IF A TABLET
COULD TEACH YOU TO READ?
ON A PLANET WITH SO MUCH
WATER, WHY IS THERE
SO LITTLE TO DRINK?
WHY COULDN’T OUR
MOST HELPFUL CAREGIVERS
BE MACHINES?
Every day, nearly 3 billion people bet their lives
on their next drink of water. And while 70% of the
population lives within sight of the ocean, many
subsist in drought conditions, making clean, safe
drinking water a privilege rather than a right. The
Desalination XPRIZE seeks to develop cheap and
highly efficient methods of converting our unlimited
supply of seawater into drinkable water that will
sustain life and empower civilizations.
10,000 people are turning 65 each day, far
outpacing the senior care worker labor force.
So who’s going to take care of you in your old
age? The Robotic Home Helper XPRIZE will result
in helpful robots that will become indispensable
members of your care team by providing assistance
when humans cannot, and allowing older people to
continue to live in their own homes.
It’s been 40 years since we’ve been to the Moon,
but now we’re going back in the largest prize
competition ever offered. The $30M Google
Lunar XPRIZE is a global competition incentivizing
private teams to go back to the Moon. For good.
For science, the environment, energy, new industries
and to journey to other planets and solar systems....
even to seek out new life.
HOW CAN WE SAVE THE EARTH
BY GOING TO THE MOON?
22 23
XPRIZE IS AN INNOVATION ENGINE.
A FACILITATOR OF EXPONENTIAL CHANGE.
A CATALYST FOR THE BENEFIT OF HUMANITY.
We believe in the power of competition. That it’s part of our DNA. Of humanity
itself. That tapping into that indomitable spirit of competition brings about
breakthroughs and solutions that once seemed unimaginable. Impossible.
We believe that you get what you incentivize. And that without a target, you
will miss it every time. Rather than throw money at a problem, we incentivize
the solution and challenge the world to solve it.
We believe that challenges must be audacious, but achievable, tied to
measurable goals. And understandable by all.
We believe that solutions can come from anyone, anywhere and that some
of the greatest minds of our time remain untapped, ready to be engaged by
a world that is in desperate need of help. Solutions. Change. And radical
breakthroughs for the benefit of humanity.
The day before something becomes a breakthrough, it’s a crazy idea.
Call us crazy, but we believe.
Maybe it’s because we’ve already facilitated oil recovery cleanup at
quadruple the standard rate. Enabled the creation of a 102.5 MPGe energy-
efficient car. And helped launch a $2 billion private space industry.
Maybe it’s the hundreds of teams around the world who pre-registered to
compete and revolutionize healthcare by creating an affordable, portable,
wireless medical device, based on the Star Trek Tricorder.
Or maybe it’s because we’ve seen our beliefs, our vision, become reality.
WE BELIEVE IN MAKING THE IMPOSSIBLE POSSIBLE.
WHO
WE ARE
24 25
XPRIZE CREATES RADICAL BREAKTHROUGHS
FOR THE BENEFIT OF HUMANITY.
We provide the thought leadership and expertise to define the space, shape the
discussion and turn ideas into audacious, achievable action on a grand scale.
We start by identifying the Grand Challenges of our time – the global crises and
market failures where solutions are thought to be either out of reach or just, plain
impossible. And then we design and operate incentivized prize competitions to
solve them.
We call this process, Visioneering.
We act as a convening platform, bringing together passionate partners to
accelerate a positive future based upon our vision of an accelerated, positive
future: the sponsors, entrepreneurs, philanthropists, industry, government,
academia and innovators who help us make the impossible possible.
We ignore conventional wisdom and all the reasons ‘why not.’ And we don’t
take no for an answer.
We are a friend to industry and seek to partner wherever possible to ensure a
smooth path to adoption of new technologies resulting from our competitions.
But, our primary allegiance is to the innovators and their radical breakthroughs
for the benefit of humanity. Through our design process, we create competitions
that incentivize and empower them. They are the real heroes who turn science
fiction into science fact. So, if industry is unwilling or obstinate, we really don’t
care. We’re coming through anyway because we side with the innovators and
humanity.
We don’t dictate the solution. We ask the right questions. And we provide the
platform, global visibility, credibility and opportunity for our partners to take
risks that ultimately lead to radical breakthroughs. Together, we create the future.
The result? Averted crises. Revitalized markets. Better technologies. New
industries. And empowered people.
Not just with ideas or talk, but tangible results that come from our sponsors’ and
donors’ leveraged investment. Some ask, “what fraction of our investment goes
to the cause versus overhead?” We believe the better question is, “how many
times does an XPRIZE multiply your investment?”
Case in point: The Ansari XPRIZE. An initial investment of $2.5 million enabled
us to offer a $10 million prize purse that drove teams from around the world to
spend over $100 million in R&D (10x the prize purse), resulting in a $2 billion
private space industry. $2 million to $2 billion. Now, that’s radical philanthropy.
And because XPRIZE competitions only reward the winners, they are models of
efficiency. Back an XPRIZE and you automatically back the winner.
Bottom line. We make the impossible possible. And everybody wins: sponsors,
competitors, industries and the world. If you want to get our attention, just tell us
something’s impossible.
WHAT
WE DO
26 27
SO, WHAT DO WE PRIZE?
We prize a core set of values, which are manifest in everything we do, facilitate and
create from the largest prize competition to the smallest brochure. Large or small,
these are the ideals we reach for no matter what the task.
Enterprising: Undertaking new and daring projects with resourcefulness, energy,
entrepreneurial spirit, ambition and imagination
Intellectually Curious: Embracing the search, inquiry and exploration of new
learning opportunities in a wide range of Grand Challenge area
Passionate: Maintaining an infectious belief in something greater than ourselves
and driving, inspiring and motivating all around us
Team-Oriented: Believing that small, dedicated teams can truly change the world
and that all partners come to the table with something of value to offer
Innovative: Always open to new ideas from anyone, anywhere, striving to solve
problems in creative, imaginative and sometimes orthogonol ways
Willing to Fail Forward: Open to valuable learnings from failures and able to
take calculated risks in trying new approaches, ideas or solutions when old ways
no longer work
Clear Goals and Results: Setting measurable, objective targets to ensure success
Questioning the Status Quo: Continually asking, ‘why?’ and ‘how can we do
better?’ in order to illuminate new paradigms of thinking where unique solutions can
be discovered
OUR
VALUES
28 29
WHAT AN XPRIZE IS
An XPRIZE is a highly leveraged, incentivized prize competition that pushes the limits of what’s
possible to change the world for the better.
It captures the world’s imagination and inspires others to reach for similar goals, spurring innovation
and accelerating the rate of positive change. An XPRIZE must meet the following criteria:
Bold and Audacious Goal: Pushes the
boundaries of human potential by focusing on
problems currently believed to be unsolvable,
or that have no clear path toward a solution
Target Market Failure: Targets a range of
market failures: (1) no capital is being spent,
(2) capital is being spent, but without the
desired result, (3) no capital is being spent
because nobody knows it’s a problem, (4) the
problem is known, but no one can imagine that
it’s not already being addressed, (5) No one is
addressing because no one believes a solution
is possible
Define the Problem vs. the Solution:
Solution-agnostic, defining the challenge and
incentivizing teams around the world to find the
most effective solutions
Audacious, but Achievable: While a
competition must be bold and difficult, it must
also be achievable to ensure that teams believe
that they can win
Winnable by a Small Team: Should be able
to be won by teams ranging from industry
experts to well-funded high school students
who don’t know what they can’t do
Reasonable Timeframe: Designed to effect
the foreseeable future, so a timeframe of two to
seven years is essential to allow teams enough
time to succeed, while ensuring momentum and
that industry will not outpace the competition
Clear, Objective and Simple Rules: Clearly
defined finish line with easy-to-understand
rules and goals that are measurable and
understandable by all
Telegenic and Easy to Convey: The winning
of the competition itself is interesting and
compelling, and has innate narratives that are
able to be conveyed easily to our audiences
Leverageable: Provides leverage for a
sponsor’s investment by driving additional
investment in support of a solution – by shifting
risk from sponsors to competitors, prizes attract
investments of capital and time from motivated
participants, and when prizes produce vetted
solutions they can attract further investment
Drive Investment: Enable teams to attract
capital, support and team members
Create “Backend Business”: Should give
birth to a new industry or transform/revitalize
an existing one, with long-lasting benefits
Provide Vision and Hope: Inspires hope
through our vision of a better future where
winning teams are the proof that the world’s
seemingly impossible problems can and will be
solved. Vision + Demonstration of Breakthrough
= Hope.
WHAT
IS AN
XPRIZE?
30 31
Pilot Brian Binnie and the winning spacecraft, SpaceShipOne
The Ansari XPRIZE for suborbital spaceflight. The very first XPRIZE. A $10
million competition designed to lower the risk and cost of going to space
by incentivizing the creation of a reliable, reusable, privately-financed,
manned spaceship that finally made private space travel commercially
viable. The Paul Allen-backed, Burt Rutan-led winning team, Mojave
Aerospace Ventures proved it could be done and the success of the
competition launched a $2 billion private space industry. This first XPRIZE
made us what we are today and rekindled interest in the incentivized prize
model to drive innovation the world over.
LAUNCHING BRAND
NEW BILLION DOLLAR
INDUSTRIES
AWARDED OCTOBER 4 2004
32 33
TURNING
INNOVATORS
INTO HEROES
If innovation happens in a forest and no one is around to see it, did
it happen? XPRIZE shines a light on the real heroes in our world: the
innovators. Manned lunar exploration used to be the exclusive purview of
governmental agencies. But the $2M Northrop Grumman Lunar Lander
XCHALLENGE paved the way for a new class of lunar vehicles, though a
unique public–private partnership between Northrop Grumman, NASA
and XPRIZE. And it was Dave Masten’s winning team, Masten Space
Systems, who proved that private industry can build, fly, launch, hover and
land spacecraft suitable for lunar exploration and other applications for a
fraction of what the government spends.
AWARDED NOVEMBER 5 2009
Northrop Grumman Lunar Lander XCHALLENGE Winners
34 35
AUDACIOUS,
BUT ACHIEVABLE
CHALLENGES.
The $30M Google Lunar XPRIZE aims to maximize the Moon’s potential
as a launchpad to the solar system and all its resources. It challenges
teams around the world to safely land a lunar robot on the surface of the
Moon that can travel 500 meters and transmit high-definition images back
to earth. Additional prizes are offered for robots that can travel longer
distances, survive the lunar night, and discover historic lunar legacy sites.
We’re going back to the Moon. For good.
ACTIVE PRIZE
37
36
INNOVATION
CAN COME FROM
ANYWHERE
Over 300 teams pre-registered to compete when the $1.4M Wendy Schmidt
Oil Cleanup XCHALLENGE launched in answer to the Deepwater Horizon
crisis in the Gulf. Because an XPRIZE democratizes competition, it allows
unlikely underdogs to sometimes compete against larger companies and
organizations inspiring David vs. Goliath-type matchups. Among the
competing teams were a tattoo artist, former pro basketball player and an
Alaskan fishing family. XPRIZE competitions redefine who the innovators
are. Designed to advance a paradigm shift in commercially available oil
cleanup technology, which had not improved in 40 years, it challenged
teams to double the industry standard rate of oil recovery from seawater.
In the end, the winning team, Team Elastec/American Marine, quadrupled
it, further proving the power of an XPRIZE.
AWARDED OCTOBER 11 2011
Wendy Schmidt Oil Cleanup XCHALLENGE winners, Team Elastic/American Marine
38 39
A NEW ERA OF
PUBLIC AND PRIVATE
PARTNERSHIP
The $10M Progressive Automotive XPRIZE began with philanthropic seed
money, which enabled XPRIZE to design the competition and obtain
corporate sponsorship from Progressive Insurance and public financing
from the Department of Energy. This powerful partnership between
public and private sectors allowed us to scale the competition, launch an
educational effort and level the playing field so underdog teams like West
Philly high school students could compete alongside established experts in
automotive design, aerodynamics and racing. And you know what? They
nearly won. The challenge sought to reduce our reliance on fossil fuels by
developing a safe, production-capable car that exceeds 100 MPGe under
real world driving conditions. The winning team, Edison2, exceeded the
goal, a feat previously considered impossible by the auto industry.
AWARDED SEPTEMBER 16 2010
40 41
HAVING THE
COURAGE TO
TAKE RISKS
You can’t pursue making the impossible possible without being willing to
take risks. Every time an Apollo astronaut ventured into space, they risked
the future of the program, the wide-eyed inspiration of a generation and
their very lives. An XPRIZE competition is designed to either catalyze a
current industry or create an entirely new one, but if the market outpaces
the competition, it is our responsibility to reassess the efficacy of the prize.
The $10M Archon Genomics XPRIZE competition to create rapid, low-cost,
medical grade genomes, was such a case. Despite the cancellation, the
competition did help generate significant visibility of the need for rapid,
low-cost medical grade genomes, and created essential assets that will
establish a legacy befitting the competition and the generous support of
our sponsors.
42 43
MAKING
SCIENCE FICTION,
SCIENCE REALITY
Star Trek posited a future rife with helpful technologies and abundant
resources. The mobile phone, bluetooth devices, removable media,
Telepresence and tablets are all evidence of how prescient that vision
was. Now the $10M Qualcomm Tricorder XPRIZE is taking that vision to
a whole new level by incentivizing the creation of a wireless, portable,
user-friendly medical device that can accurately diagnose 15 medical
conditions. Over 300 teams from around the world pre-registered to
compete in the competition to give patients control over when, where
and how they receive healthcare. Breakthroughs are expected in sensing
technologies, system integration and regulatory acceptance, allowing us
all to truly live long and prosper.
ACTIVE PRIZE STAR TREK, TRICORDER and related marks and logos are trademarks of CBS Studios Inc. Used under license.
44 45
FOCUSING
SQUARELY ON OUR
BENEFICIARIES
An XPRIZE competition drives a constellation of dedicated partners working
to make the impossible possible. A key constituency of XPRIZE is the public.
They are the beneficiaries,of the radical breakthroughs created. We always
challenge ourselves to see an XPRIZE competition through their eyes. What
if you could spot a stroke that’s ten days away. Or know that the great
outdoors wasn’t so great today? What if you could get the same kind of
detailed data about your body, that you do about your car? The $2.25M
Nokia Sensing XCHALLENGE will result in a new generation of sensors that
can detect what is otherwise invisible. The goal is nothing less than a total
revolution in digital healthcare, and better health outcomes for people the
world over.
ACTIVE PRIZE | PRIZE 1 OF 2 AWARDED OCTOBER 2 2013
46 47
PRIZE
SPENT IN PURSUIT
$100M
PRIVATE SPACE INDUSTRY
PRIZE
SPENT IN PURSUIT
$100M
$2B
LEVERAGING
INVESTMENT TO
CREATE ENTIRE
NEW INDUSTRIES
XPRIZE does more than leverage talent. We leverage investment in industries that
started from nothing. Case in point: our first competition, the Ansari XPRIZE, began
with $2.5 million in seed money and launched with a $10 million prize purse.
Over the course of the competition, teams spent a total of $100M in research and
development in suborbital space flight. Breakthroughs made as a result of this
competition led to a private space industry worth over $2 billion. Future XPRIZE
competitions show the promise of similar growth, creating jobs and improving lives.
20141996
$10M
$2.5M
SEED MONEY
48 49
AN INNOVATION
MODEL WITH A
PROUD HISTORY
What would Lucky Lindy have thought about XPRIZE? Probably, ‘how can I
get in on the action?’
Eight decades after Charles Lindbergh made history in one of the most
famous incentivized prize competitions ever, the concept is alive and
well with more and more organizations adopting the model that XPRIZE
reignited in 2004.
So why did Charles Lindbergh make that historic flight across the Atlantic?
Adventure? Glory? Fame? Few realize that the main reason he risked life
and limb was...cash. The prize money. Then came the adventure, glory and
fame.
In 1927, hotel magnate Raymond Orteig put up a $25,000 purse to the first
person to fly non-stop between New York and Paris. On May 21, 1927, with
the whole world watching, Charles Lindbergh won the prize and became a
global celebrity.
Where no government filled the need and no immediate profit could pay
the bill, the Orteig Prize stimulated not one, but nine different attempts to
cross the Atlantic. These nine teams cumulatively spent $400,000 to win the
$25,000 purse, and spawned today’s $250 billion aviation industry.
By taking a smaller, faster approach to aviation, Lindbergh and the Spirit
of St. Louis Organization showed that a small team could outperform large,
better-financed efforts. Prior to his flight, the press of the day characterized
Lindbergh as a daredevil and an amateur - “the flying fool.”
Well, as we always say at XPRIZE, the day before something is a
breakthrough, it’s a crazy idea.
Within a year of Lindbergh’s historic flight, applications for U.S. pilot
licenses increased by 300%, licensed aircraft increased by 400%, and the
number of U.S. airline passengers grew approximately 6000 in 1926 to
180,000 in 1929 or 30-fold.
In 1996, XPRIZE took up the Orteig mantle and announced the $10M
Ansari XPRIZE challenging teams around the world to build and launch a
spacecraft capable of carrying three people to 100 kilometers above the
earth’s surface, twice within two weeks. On October 4, 2004, the Mojave
Aerospace Ventures team won the competition, launching a new era in
prize competition. Numerous prizes later, XPRIZE is still writing history.
50 51
WORLD
GETTING
HELP
IT NEEDS
FROM A
THE
INNOVATORS
SUPPORT
THEY
DESERVE
XPRIZE HELPS
GET THE
52 53
LAST YEAR, I CUT
EVERY SINGLE CLASS.
THINGS WEREN’T
GOING AS I EXPECTED
AND I FIGURED, IF NO
ONE ELSE CARED, WHY
SHOULD I? MY WORK
WITH THE EVX TEAM
GAVE ME SOMETHING
TO CARE ABOUT.”
“
JUSTIN CARTER
Member of West Philly High School Hybrid X (EVX Team)
Progressive Automotive XPRIZE
54 55
EVERY TIME I COME
TO AN XPRIZE EVENT,
I AM HIGH FOR DAYS
AFTERWARDS. THERE
IS NOTHING LIKE
HEARING SO MANY
GREAT IDEAS AND
LOOKING INTO THE
EYES OF PEOPLE
THAT REALLY ARE
MAKING SUCH A HUGE
DIFFERENCE.”
JAMES CAMERON
XPRIZE Trustee, Filmmaker, Explorer
“
56 57
HALF THE MONTH I LIVE
IN OREGON WORKING
FOR VOR-TEK, WHOSE
MISSION IS TO CLEAN
THE WORLD’S OCEANS
OF OIL, PLASTIC AND
POLLUTION. THEN I
FLY TO LAS VEGAS TO
WORK 12-HOUR DAYS
AS A HIGHLY SOUGHT-
AFTER TATTOO ARTIST.”
FRED GIOVANNITTI
Member and Creative Director, Team Vor-Tek
Finalist, Wendy Schmidt Oil Cleanup XCHALLENGE
“
58 59
THE SUCCESS THAT THE
XPRIZE FOUNDATION
HAS ACHIEVED [IS]
THE KIND OF LEVERAGE
THAT WE ALL LOOK FOR.
THE XPRIZE MODEL HAS
HUGE POTENTIAL TO
UNLOCK INNOVATION
AROUND THE GRAND
CHALLENGES THAT ARE
IMPORTANT TO EACH
OF US.”
LARRY PAGE
XPRIZE Trustee, Co-Founder & CEO, Google
“
60 61
NOW I CAN
DRAW FLOWERS.”
DANIELLE FAIRCHILD
3 year old recipient of the BOB-1 prosthetic device.
In partnership with XPRIZE, the FIRST® LEGO® League Global Innovation
Award, worth $20,000, was given to The Flying Monkeys (pictured above) with
for their invention; BOB-1.
“
62 63
I JOINED THE
XPRIZE BOARD IN
2007, INSPIRED
BY THE WAY THEY
ENCOURAGED
PEOPLE TO DREAM
BIG, TAP INTO THEIR
OWN FEARLESSNESS
AND CREATIVITY,
AND CHANGE
THE WORLD.”
“
ARIANNA HUFFINGTON
XPRIZE Trustee, President and Editor-In-Chief, Huffington Post Media Group
64 65
XPRIZE
MAKES THE
IMPOSSIBLE
POSSIBLE
Sometimes it’s about doing something that has never been done
before. Like launching a $2 billion private space industry. Or
creating oil cleanup technology that achieves what no one else
could during the Deepwater Horizon crisis.
Sometimes it’s about creating a medical device that will bring
down impossibly expensive healthcare costs. Or creating an
energy efficient car that challenges an entire industry to get
moving already.
Sometimes it’s about convening the right players to move
technology forward that is stuck inside political gridlock,
corporate P&Ls or traditional thinking.
And sometimes it’s about doing something no one has ever
thought of before.
The day before something is a breakthrough, it’s a crazy idea.
Well, we incentive the crazy ones. The visionaries who know
no bounds or limitations. The ones who live for the thrill of the
challenge and the challenge to make the world a better place.
Doctors. Artists. Astronauts. Athletes. Engineers. Scientists.
Fishermen. Tattoo Artists. Kids.
We give voice to a world facing impossible odds and we
fashion competitions that provide the help needed to overcome
those odds to accelerate positive futures.
To make the impossible possible.
Bring it, world.
66
800 Corporate Pointe | Suite 350 | Culver City, CA 90230 | 310.741.4880

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XPRIZE Brand Book

  • 1. THE DAY BEFORE SOMETHING BECOMES A BREAKTHROUGH IT’S A CRAZY IDEA.
  • 2. 2 3 INTRODUCTION The book you hold in your hands concerns our most valuable asset, the XPRIZE brand. Because of our brand, we own a unique place in the minds of millions of people around the world. It is essential that the XPRIZE brand be aligned with our business strategy. How we execute a growing portfolio of competitions, incentivize innovators and provide value to our beneficiaries, the public, will shape the future evolution of the XPRIZE brand. We are all proud of the work that we do and need to be as proud of the way that we do it; of how we will meet the inspiring, challenging, demands of our mission. No matter where we work in the XPRIZE universe, we all hold the future of the XPRIZE brand in our hands. It is an honor and an awesome responsibility. The purpose of this book is to serve as a user’s guide to our brand for all staff, stakeholders and partners. We have set a vision, a clear course for the future. To put it simply, we want the XPRIZE brand to continue to be the gold standard for incentivized competitions that drive innovation, create sustaining industries and result in radical breakthroughs for humanity. We are not the only organization with these goals. To a large extent, we have helped reawaken the world to the power of prize driven innovation and there is now competition in the field. Fulfilling our mission, maintaining our primacy and realizing our fullest potential is only possible if we share an understanding of what the XPRIZE brand represents and follow consistent standards in every expression of our brand. We are not successful because of any one teammate, sponsor or competition. The heart of XPRIZE remains strong and unique if it beats inside of each of you. You will unleash the power of our brand. The prospects of the organization have never been brighter. I look forward to continuing to create the future with you and making the impossible possible. Best Regards, Robert K. Weiss Vice Chairman XPRIZE Foundation INTRODUCTION...............................................1 WHO WE ARE................................................22 WHAT WE DO................................................24 OUR VALUES..................................................28 WHAT IS AN XPRIZE......................................30 PRIZES...........................................................32 EXPONENTIAL GROWTH...............................48 INCENTIVIZED PRIZE HISTORY.......................50 EXPERIENCES................................................54 MAKING THE IMPOSSIBLE POSSIBLE............64 CONTENTS
  • 3. 4 5 “THE PROBLEMS OF THE WORLD CANNOT POSSIBLY BE SOLVED BY SKEPTICS OR CYNICS WHOSE HORIZONS ARE LIMITED BY THE OBVIOUS REALITIES. WE NEED [PEOPLE] WHO CAN DREAM OF THINGS THAT NEVER WERE AND ASK, WHY NOT?”
  • 4. 6 7 SO MUCH WATER SO LITTLE TO DRINK? ON A PLANET WITH WHY IS THERE
  • 6. 10 11 SAVE THE EARTH TO THE MOON? HOW CAN WE BY GOING
  • 9. 16 17 TABLET TEACH YOU TO READ? WHAT IF A COULD
  • 10. 18 19 XPRIZEMAKES THE IMPOSSIBLE POSSIBLE IF YOU THINK SOMETHING IS IMPOSSIBLE THEN IT IS, FOR YOU.
  • 11. 20 21 HOW CAN WE MAKE SURE NATURAL DISASTERS AREN’T CAUSED BY MAN-MADE ONES? SHOULDN’T CANCER BE DETECTED AS EASILY AS PREGNANCY? The method of oil cleanup hadn’t changed in 40 years. The $1.4M Wendy Schmidt Oil Cleanup XCHALLENGE changed all that in just 14 months by inspiring the world’s entrepreneurs, engineers and scientists to develop innovative, rapidly-deployable and highly efficient methods of capturing crude oil from the ocean surface. The power of the incentivized prize model resulted in oil cleanup technology that increased the rate of recovery by 400%. One in four deaths are cancer-related, making it the second most common cause of death in the U.S. alone. But the earlier cancer is caught, the easier it is to treat. The Cancer Detection XPRIZE seeks to develop simple blood tests to detect all types of cancer in the earliest stage. Technologies developed are expected to lead to more cancers treated and millions of lives saved. Over 700 million cannot read or write. And that’s just the adults. Literacy is the key to lifting entire populations out of poverty. The $15M Literacy XPRIZE challenges teams around the world to create a mobile platform that will bring the world’s poorest children from total illiteracy to a state of creative learning by teaching literacy, numeracy and coding in a compelling, engaging way. The result? A real education becomes available to anyone with a mobile device. WHAT IF A TABLET COULD TEACH YOU TO READ? ON A PLANET WITH SO MUCH WATER, WHY IS THERE SO LITTLE TO DRINK? WHY COULDN’T OUR MOST HELPFUL CAREGIVERS BE MACHINES? Every day, nearly 3 billion people bet their lives on their next drink of water. And while 70% of the population lives within sight of the ocean, many subsist in drought conditions, making clean, safe drinking water a privilege rather than a right. The Desalination XPRIZE seeks to develop cheap and highly efficient methods of converting our unlimited supply of seawater into drinkable water that will sustain life and empower civilizations. 10,000 people are turning 65 each day, far outpacing the senior care worker labor force. So who’s going to take care of you in your old age? The Robotic Home Helper XPRIZE will result in helpful robots that will become indispensable members of your care team by providing assistance when humans cannot, and allowing older people to continue to live in their own homes. It’s been 40 years since we’ve been to the Moon, but now we’re going back in the largest prize competition ever offered. The $30M Google Lunar XPRIZE is a global competition incentivizing private teams to go back to the Moon. For good. For science, the environment, energy, new industries and to journey to other planets and solar systems.... even to seek out new life. HOW CAN WE SAVE THE EARTH BY GOING TO THE MOON?
  • 12. 22 23 XPRIZE IS AN INNOVATION ENGINE. A FACILITATOR OF EXPONENTIAL CHANGE. A CATALYST FOR THE BENEFIT OF HUMANITY. We believe in the power of competition. That it’s part of our DNA. Of humanity itself. That tapping into that indomitable spirit of competition brings about breakthroughs and solutions that once seemed unimaginable. Impossible. We believe that you get what you incentivize. And that without a target, you will miss it every time. Rather than throw money at a problem, we incentivize the solution and challenge the world to solve it. We believe that challenges must be audacious, but achievable, tied to measurable goals. And understandable by all. We believe that solutions can come from anyone, anywhere and that some of the greatest minds of our time remain untapped, ready to be engaged by a world that is in desperate need of help. Solutions. Change. And radical breakthroughs for the benefit of humanity. The day before something becomes a breakthrough, it’s a crazy idea. Call us crazy, but we believe. Maybe it’s because we’ve already facilitated oil recovery cleanup at quadruple the standard rate. Enabled the creation of a 102.5 MPGe energy- efficient car. And helped launch a $2 billion private space industry. Maybe it’s the hundreds of teams around the world who pre-registered to compete and revolutionize healthcare by creating an affordable, portable, wireless medical device, based on the Star Trek Tricorder. Or maybe it’s because we’ve seen our beliefs, our vision, become reality. WE BELIEVE IN MAKING THE IMPOSSIBLE POSSIBLE. WHO WE ARE
  • 13. 24 25 XPRIZE CREATES RADICAL BREAKTHROUGHS FOR THE BENEFIT OF HUMANITY. We provide the thought leadership and expertise to define the space, shape the discussion and turn ideas into audacious, achievable action on a grand scale. We start by identifying the Grand Challenges of our time – the global crises and market failures where solutions are thought to be either out of reach or just, plain impossible. And then we design and operate incentivized prize competitions to solve them. We call this process, Visioneering. We act as a convening platform, bringing together passionate partners to accelerate a positive future based upon our vision of an accelerated, positive future: the sponsors, entrepreneurs, philanthropists, industry, government, academia and innovators who help us make the impossible possible. We ignore conventional wisdom and all the reasons ‘why not.’ And we don’t take no for an answer. We are a friend to industry and seek to partner wherever possible to ensure a smooth path to adoption of new technologies resulting from our competitions. But, our primary allegiance is to the innovators and their radical breakthroughs for the benefit of humanity. Through our design process, we create competitions that incentivize and empower them. They are the real heroes who turn science fiction into science fact. So, if industry is unwilling or obstinate, we really don’t care. We’re coming through anyway because we side with the innovators and humanity. We don’t dictate the solution. We ask the right questions. And we provide the platform, global visibility, credibility and opportunity for our partners to take risks that ultimately lead to radical breakthroughs. Together, we create the future. The result? Averted crises. Revitalized markets. Better technologies. New industries. And empowered people. Not just with ideas or talk, but tangible results that come from our sponsors’ and donors’ leveraged investment. Some ask, “what fraction of our investment goes to the cause versus overhead?” We believe the better question is, “how many times does an XPRIZE multiply your investment?” Case in point: The Ansari XPRIZE. An initial investment of $2.5 million enabled us to offer a $10 million prize purse that drove teams from around the world to spend over $100 million in R&D (10x the prize purse), resulting in a $2 billion private space industry. $2 million to $2 billion. Now, that’s radical philanthropy. And because XPRIZE competitions only reward the winners, they are models of efficiency. Back an XPRIZE and you automatically back the winner. Bottom line. We make the impossible possible. And everybody wins: sponsors, competitors, industries and the world. If you want to get our attention, just tell us something’s impossible. WHAT WE DO
  • 14. 26 27 SO, WHAT DO WE PRIZE? We prize a core set of values, which are manifest in everything we do, facilitate and create from the largest prize competition to the smallest brochure. Large or small, these are the ideals we reach for no matter what the task. Enterprising: Undertaking new and daring projects with resourcefulness, energy, entrepreneurial spirit, ambition and imagination Intellectually Curious: Embracing the search, inquiry and exploration of new learning opportunities in a wide range of Grand Challenge area Passionate: Maintaining an infectious belief in something greater than ourselves and driving, inspiring and motivating all around us Team-Oriented: Believing that small, dedicated teams can truly change the world and that all partners come to the table with something of value to offer Innovative: Always open to new ideas from anyone, anywhere, striving to solve problems in creative, imaginative and sometimes orthogonol ways Willing to Fail Forward: Open to valuable learnings from failures and able to take calculated risks in trying new approaches, ideas or solutions when old ways no longer work Clear Goals and Results: Setting measurable, objective targets to ensure success Questioning the Status Quo: Continually asking, ‘why?’ and ‘how can we do better?’ in order to illuminate new paradigms of thinking where unique solutions can be discovered OUR VALUES
  • 15. 28 29 WHAT AN XPRIZE IS An XPRIZE is a highly leveraged, incentivized prize competition that pushes the limits of what’s possible to change the world for the better. It captures the world’s imagination and inspires others to reach for similar goals, spurring innovation and accelerating the rate of positive change. An XPRIZE must meet the following criteria: Bold and Audacious Goal: Pushes the boundaries of human potential by focusing on problems currently believed to be unsolvable, or that have no clear path toward a solution Target Market Failure: Targets a range of market failures: (1) no capital is being spent, (2) capital is being spent, but without the desired result, (3) no capital is being spent because nobody knows it’s a problem, (4) the problem is known, but no one can imagine that it’s not already being addressed, (5) No one is addressing because no one believes a solution is possible Define the Problem vs. the Solution: Solution-agnostic, defining the challenge and incentivizing teams around the world to find the most effective solutions Audacious, but Achievable: While a competition must be bold and difficult, it must also be achievable to ensure that teams believe that they can win Winnable by a Small Team: Should be able to be won by teams ranging from industry experts to well-funded high school students who don’t know what they can’t do Reasonable Timeframe: Designed to effect the foreseeable future, so a timeframe of two to seven years is essential to allow teams enough time to succeed, while ensuring momentum and that industry will not outpace the competition Clear, Objective and Simple Rules: Clearly defined finish line with easy-to-understand rules and goals that are measurable and understandable by all Telegenic and Easy to Convey: The winning of the competition itself is interesting and compelling, and has innate narratives that are able to be conveyed easily to our audiences Leverageable: Provides leverage for a sponsor’s investment by driving additional investment in support of a solution – by shifting risk from sponsors to competitors, prizes attract investments of capital and time from motivated participants, and when prizes produce vetted solutions they can attract further investment Drive Investment: Enable teams to attract capital, support and team members Create “Backend Business”: Should give birth to a new industry or transform/revitalize an existing one, with long-lasting benefits Provide Vision and Hope: Inspires hope through our vision of a better future where winning teams are the proof that the world’s seemingly impossible problems can and will be solved. Vision + Demonstration of Breakthrough = Hope. WHAT IS AN XPRIZE?
  • 16. 30 31 Pilot Brian Binnie and the winning spacecraft, SpaceShipOne The Ansari XPRIZE for suborbital spaceflight. The very first XPRIZE. A $10 million competition designed to lower the risk and cost of going to space by incentivizing the creation of a reliable, reusable, privately-financed, manned spaceship that finally made private space travel commercially viable. The Paul Allen-backed, Burt Rutan-led winning team, Mojave Aerospace Ventures proved it could be done and the success of the competition launched a $2 billion private space industry. This first XPRIZE made us what we are today and rekindled interest in the incentivized prize model to drive innovation the world over. LAUNCHING BRAND NEW BILLION DOLLAR INDUSTRIES AWARDED OCTOBER 4 2004
  • 17. 32 33 TURNING INNOVATORS INTO HEROES If innovation happens in a forest and no one is around to see it, did it happen? XPRIZE shines a light on the real heroes in our world: the innovators. Manned lunar exploration used to be the exclusive purview of governmental agencies. But the $2M Northrop Grumman Lunar Lander XCHALLENGE paved the way for a new class of lunar vehicles, though a unique public–private partnership between Northrop Grumman, NASA and XPRIZE. And it was Dave Masten’s winning team, Masten Space Systems, who proved that private industry can build, fly, launch, hover and land spacecraft suitable for lunar exploration and other applications for a fraction of what the government spends. AWARDED NOVEMBER 5 2009 Northrop Grumman Lunar Lander XCHALLENGE Winners
  • 18. 34 35 AUDACIOUS, BUT ACHIEVABLE CHALLENGES. The $30M Google Lunar XPRIZE aims to maximize the Moon’s potential as a launchpad to the solar system and all its resources. It challenges teams around the world to safely land a lunar robot on the surface of the Moon that can travel 500 meters and transmit high-definition images back to earth. Additional prizes are offered for robots that can travel longer distances, survive the lunar night, and discover historic lunar legacy sites. We’re going back to the Moon. For good. ACTIVE PRIZE
  • 19. 37 36 INNOVATION CAN COME FROM ANYWHERE Over 300 teams pre-registered to compete when the $1.4M Wendy Schmidt Oil Cleanup XCHALLENGE launched in answer to the Deepwater Horizon crisis in the Gulf. Because an XPRIZE democratizes competition, it allows unlikely underdogs to sometimes compete against larger companies and organizations inspiring David vs. Goliath-type matchups. Among the competing teams were a tattoo artist, former pro basketball player and an Alaskan fishing family. XPRIZE competitions redefine who the innovators are. Designed to advance a paradigm shift in commercially available oil cleanup technology, which had not improved in 40 years, it challenged teams to double the industry standard rate of oil recovery from seawater. In the end, the winning team, Team Elastec/American Marine, quadrupled it, further proving the power of an XPRIZE. AWARDED OCTOBER 11 2011 Wendy Schmidt Oil Cleanup XCHALLENGE winners, Team Elastic/American Marine
  • 20. 38 39 A NEW ERA OF PUBLIC AND PRIVATE PARTNERSHIP The $10M Progressive Automotive XPRIZE began with philanthropic seed money, which enabled XPRIZE to design the competition and obtain corporate sponsorship from Progressive Insurance and public financing from the Department of Energy. This powerful partnership between public and private sectors allowed us to scale the competition, launch an educational effort and level the playing field so underdog teams like West Philly high school students could compete alongside established experts in automotive design, aerodynamics and racing. And you know what? They nearly won. The challenge sought to reduce our reliance on fossil fuels by developing a safe, production-capable car that exceeds 100 MPGe under real world driving conditions. The winning team, Edison2, exceeded the goal, a feat previously considered impossible by the auto industry. AWARDED SEPTEMBER 16 2010
  • 21. 40 41 HAVING THE COURAGE TO TAKE RISKS You can’t pursue making the impossible possible without being willing to take risks. Every time an Apollo astronaut ventured into space, they risked the future of the program, the wide-eyed inspiration of a generation and their very lives. An XPRIZE competition is designed to either catalyze a current industry or create an entirely new one, but if the market outpaces the competition, it is our responsibility to reassess the efficacy of the prize. The $10M Archon Genomics XPRIZE competition to create rapid, low-cost, medical grade genomes, was such a case. Despite the cancellation, the competition did help generate significant visibility of the need for rapid, low-cost medical grade genomes, and created essential assets that will establish a legacy befitting the competition and the generous support of our sponsors.
  • 22. 42 43 MAKING SCIENCE FICTION, SCIENCE REALITY Star Trek posited a future rife with helpful technologies and abundant resources. The mobile phone, bluetooth devices, removable media, Telepresence and tablets are all evidence of how prescient that vision was. Now the $10M Qualcomm Tricorder XPRIZE is taking that vision to a whole new level by incentivizing the creation of a wireless, portable, user-friendly medical device that can accurately diagnose 15 medical conditions. Over 300 teams from around the world pre-registered to compete in the competition to give patients control over when, where and how they receive healthcare. Breakthroughs are expected in sensing technologies, system integration and regulatory acceptance, allowing us all to truly live long and prosper. ACTIVE PRIZE STAR TREK, TRICORDER and related marks and logos are trademarks of CBS Studios Inc. Used under license.
  • 23. 44 45 FOCUSING SQUARELY ON OUR BENEFICIARIES An XPRIZE competition drives a constellation of dedicated partners working to make the impossible possible. A key constituency of XPRIZE is the public. They are the beneficiaries,of the radical breakthroughs created. We always challenge ourselves to see an XPRIZE competition through their eyes. What if you could spot a stroke that’s ten days away. Or know that the great outdoors wasn’t so great today? What if you could get the same kind of detailed data about your body, that you do about your car? The $2.25M Nokia Sensing XCHALLENGE will result in a new generation of sensors that can detect what is otherwise invisible. The goal is nothing less than a total revolution in digital healthcare, and better health outcomes for people the world over. ACTIVE PRIZE | PRIZE 1 OF 2 AWARDED OCTOBER 2 2013
  • 24. 46 47 PRIZE SPENT IN PURSUIT $100M PRIVATE SPACE INDUSTRY PRIZE SPENT IN PURSUIT $100M $2B LEVERAGING INVESTMENT TO CREATE ENTIRE NEW INDUSTRIES XPRIZE does more than leverage talent. We leverage investment in industries that started from nothing. Case in point: our first competition, the Ansari XPRIZE, began with $2.5 million in seed money and launched with a $10 million prize purse. Over the course of the competition, teams spent a total of $100M in research and development in suborbital space flight. Breakthroughs made as a result of this competition led to a private space industry worth over $2 billion. Future XPRIZE competitions show the promise of similar growth, creating jobs and improving lives. 20141996 $10M $2.5M SEED MONEY
  • 25. 48 49 AN INNOVATION MODEL WITH A PROUD HISTORY What would Lucky Lindy have thought about XPRIZE? Probably, ‘how can I get in on the action?’ Eight decades after Charles Lindbergh made history in one of the most famous incentivized prize competitions ever, the concept is alive and well with more and more organizations adopting the model that XPRIZE reignited in 2004. So why did Charles Lindbergh make that historic flight across the Atlantic? Adventure? Glory? Fame? Few realize that the main reason he risked life and limb was...cash. The prize money. Then came the adventure, glory and fame. In 1927, hotel magnate Raymond Orteig put up a $25,000 purse to the first person to fly non-stop between New York and Paris. On May 21, 1927, with the whole world watching, Charles Lindbergh won the prize and became a global celebrity. Where no government filled the need and no immediate profit could pay the bill, the Orteig Prize stimulated not one, but nine different attempts to cross the Atlantic. These nine teams cumulatively spent $400,000 to win the $25,000 purse, and spawned today’s $250 billion aviation industry. By taking a smaller, faster approach to aviation, Lindbergh and the Spirit of St. Louis Organization showed that a small team could outperform large, better-financed efforts. Prior to his flight, the press of the day characterized Lindbergh as a daredevil and an amateur - “the flying fool.” Well, as we always say at XPRIZE, the day before something is a breakthrough, it’s a crazy idea. Within a year of Lindbergh’s historic flight, applications for U.S. pilot licenses increased by 300%, licensed aircraft increased by 400%, and the number of U.S. airline passengers grew approximately 6000 in 1926 to 180,000 in 1929 or 30-fold. In 1996, XPRIZE took up the Orteig mantle and announced the $10M Ansari XPRIZE challenging teams around the world to build and launch a spacecraft capable of carrying three people to 100 kilometers above the earth’s surface, twice within two weeks. On October 4, 2004, the Mojave Aerospace Ventures team won the competition, launching a new era in prize competition. Numerous prizes later, XPRIZE is still writing history.
  • 26. 50 51 WORLD GETTING HELP IT NEEDS FROM A THE INNOVATORS SUPPORT THEY DESERVE XPRIZE HELPS GET THE
  • 27. 52 53 LAST YEAR, I CUT EVERY SINGLE CLASS. THINGS WEREN’T GOING AS I EXPECTED AND I FIGURED, IF NO ONE ELSE CARED, WHY SHOULD I? MY WORK WITH THE EVX TEAM GAVE ME SOMETHING TO CARE ABOUT.” “ JUSTIN CARTER Member of West Philly High School Hybrid X (EVX Team) Progressive Automotive XPRIZE
  • 28. 54 55 EVERY TIME I COME TO AN XPRIZE EVENT, I AM HIGH FOR DAYS AFTERWARDS. THERE IS NOTHING LIKE HEARING SO MANY GREAT IDEAS AND LOOKING INTO THE EYES OF PEOPLE THAT REALLY ARE MAKING SUCH A HUGE DIFFERENCE.” JAMES CAMERON XPRIZE Trustee, Filmmaker, Explorer “
  • 29. 56 57 HALF THE MONTH I LIVE IN OREGON WORKING FOR VOR-TEK, WHOSE MISSION IS TO CLEAN THE WORLD’S OCEANS OF OIL, PLASTIC AND POLLUTION. THEN I FLY TO LAS VEGAS TO WORK 12-HOUR DAYS AS A HIGHLY SOUGHT- AFTER TATTOO ARTIST.” FRED GIOVANNITTI Member and Creative Director, Team Vor-Tek Finalist, Wendy Schmidt Oil Cleanup XCHALLENGE “
  • 30. 58 59 THE SUCCESS THAT THE XPRIZE FOUNDATION HAS ACHIEVED [IS] THE KIND OF LEVERAGE THAT WE ALL LOOK FOR. THE XPRIZE MODEL HAS HUGE POTENTIAL TO UNLOCK INNOVATION AROUND THE GRAND CHALLENGES THAT ARE IMPORTANT TO EACH OF US.” LARRY PAGE XPRIZE Trustee, Co-Founder & CEO, Google “
  • 31. 60 61 NOW I CAN DRAW FLOWERS.” DANIELLE FAIRCHILD 3 year old recipient of the BOB-1 prosthetic device. In partnership with XPRIZE, the FIRST® LEGO® League Global Innovation Award, worth $20,000, was given to The Flying Monkeys (pictured above) with for their invention; BOB-1. “
  • 32. 62 63 I JOINED THE XPRIZE BOARD IN 2007, INSPIRED BY THE WAY THEY ENCOURAGED PEOPLE TO DREAM BIG, TAP INTO THEIR OWN FEARLESSNESS AND CREATIVITY, AND CHANGE THE WORLD.” “ ARIANNA HUFFINGTON XPRIZE Trustee, President and Editor-In-Chief, Huffington Post Media Group
  • 33. 64 65 XPRIZE MAKES THE IMPOSSIBLE POSSIBLE Sometimes it’s about doing something that has never been done before. Like launching a $2 billion private space industry. Or creating oil cleanup technology that achieves what no one else could during the Deepwater Horizon crisis. Sometimes it’s about creating a medical device that will bring down impossibly expensive healthcare costs. Or creating an energy efficient car that challenges an entire industry to get moving already. Sometimes it’s about convening the right players to move technology forward that is stuck inside political gridlock, corporate P&Ls or traditional thinking. And sometimes it’s about doing something no one has ever thought of before. The day before something is a breakthrough, it’s a crazy idea. Well, we incentive the crazy ones. The visionaries who know no bounds or limitations. The ones who live for the thrill of the challenge and the challenge to make the world a better place. Doctors. Artists. Astronauts. Athletes. Engineers. Scientists. Fishermen. Tattoo Artists. Kids. We give voice to a world facing impossible odds and we fashion competitions that provide the help needed to overcome those odds to accelerate positive futures. To make the impossible possible. Bring it, world.
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