Jodric Credentials: Banking

1. © 2014, Jodric Strategy. All rights reserved.
Jodric Strategy offers one-stop solution
to your Sale & Marketing, focused on
the Banking–Finance & Real Estate–
Construction industry.
April 2014.

2. Jodric Strategy
General Introduction
2
01
General introduction

3. Jodric Strategy3
Throughout the centuries,
there were men who took first steps,
down new roads, armed with nothing
but their own vision
Ayn Rand
General introduction

4. Jodric Strategy4
We use creativity & innovation
as key tools to help business maximize
the efficiency in sales & marketing activities
General introduction

5. Jodric Strategy5
Our belief
The best & only methodology
to communicate is through
people’s belief.
Our Purpose
Provide the most effective
solution for our client’s sales &
marketing performance.
Our role
Offer one-stop solution to your
sale & marketing, focused on
the banking–finance & real
estate–construction industry.
General introduction

6. Jodric Strategy
Services
6
02
Services

7. Jodric Strategy7
Innovation
Planning
Creative
Product
study
Market
research
Brand Strategy
Marketing &
comm. mix
Who Why How What
360º creative
implementations
Advertising
Brand Identity
Digital applications
Custom publishing
Innovation
Product
Consumers
Business
Services

8. Jodric Strategy
Clients & Case study
8
03
Clients & case study

9. Jodric Strategy9
Banking & Finance
Clients & case study

10. Jodric Strategy10
Real Estate & Construction
Clients & case study

11. Jodric Strategy11
FMCG, Hospitality, Education & others
Clients & case study

12. Jodric Strategy
Case study
12
3.1
Clients & case study

13. Jodric Strategy13
Product
ConsumersBusiness
Trendsetters
Credit card
Retail banking
Innovation
Planning
Creative
Encourage
card usage
Objective Shopping
Dining
Travel
Leisure
Focused.
Clients & case study | HSBC

14. Jodric Strategy14
Achievements
Participated restaurants & spas reached
full capacity during the Red Weekend.
Established a network of merchants,
provided many special offers to credit card
users.
Clients & case study | HSBC

15. Jodric Strategy15 Clients & case study | HSBC

16. Jodric Strategy16
Innovation
Planning
Creative
Product
study
Market
research Brand Strategy
Marketing &
communication
mix
Clients & case study | Diamond Island

17. Jodric Strategy17
Innovation
Planning
Creative
Product
study
Market
research
DI
Privilege
Community Nature
IslandDiamond
The resident
Strong Lifestyle
Components
Family / Children
Friendship / Personal
Health
Intellectual
Environment
Busy life
Privilege
Bespoke lifestyle
Hospitality service
More green space
Wind & Water
A spectacular view & getting better
Arata Isozaki’s concept
Master plan
Harmonious with nature
Feng–shui
Valuable
Precious
Natural element
Rare / Expensive
Endurance
Exclusivity
Unique location
The only island
Futuristic
Work hard
Work–life balanced
Arrived
Optimistic
Various components
Event venue
Yacht club
The only marina
Clients & case study | Diamond Island

18. Jodric Strategy18
Innovation
Planning
Creative
A platform for residential activities
Services to support a bespoke lifestyle
Brand
Strategy
CommunityView Uniqueness
Environment ServicesLocation Density Feng shuiLanscape
Nature
Brand communication structure
Clients & case study | Diamond Island

19. Jodric Strategy19
Innovation
Planning
Creative
MarCom
mix
DI
Experience
Website
BrochureNewsletter
Events Advertisement
Nature
Collaterals
Ambience
decoration
Clients & case study | Diamond Island

20. Jodric Strategy20 Clients & case study | Real Estate & Construction

21. Jodric Strategy21 Clients & case study | Real Estate & Construction
Advertising campaign 2010

22. Jodric Strategy22
Advertising campaign 2013
Clients & case study | Real Estate & Construction

23. Jodric Strategy23 Clients & case study | Real Estate & Construction

24. Jodric Strategy24 Clients & case study | Real Estate & Construction

25. Jodric Strategy
Banking & Finance
25
3.2
Clients & case study | Banking & Finance

26. Brand
Jodric Strategy
• Project Brief
• Defined product strategy & marketing communication
campaign for Current Account, Credit card & Saving
account.
26
VIB
VIB 2012–2013
Clients & case study | Banking & Finance

27. Jodric Strategy27 Clients & case study | Banking & Finance

28. Jodric Strategy28 Clients & case study | Banking & Finance

29. Jodric Strategy29 Clients & case study | Banking & Finance

30. Jodric Strategy30 Clients & case study | Banking & Finance

31. Brand
Jodric Strategy
• Project Brief
• Developed product strategy, marketing tactical campaign
and marketing support materials for a new promotion
platform. Together with naming & developed CI and
applications.
31
MB
Military Bank 2011–2013
Clients & case study | Banking & Finance

32. Jodric Strategy32 Clients & case study | Banking & Finance

33. Jodric Strategy33 Clients & case study | Banking & Finance

34. Jodric Strategy34 Clients & case study | Banking & Finance

35. Brand
Jodric Strategy
• Project Brief
• Developed brand communication & brand identity for
Priority banking product – VPBank Gold Club. Defined
product strategy & positioning, naming, communication
theme & marketing support materials & digital
applications.
• From an existing product for lady, we reconstructed the
brand core, communication strategy & redefine brand
values. Developed a new master visual theme to
highlight the product specific segment. (to be updated)
35
VPBank Gold
VPBank 2013
Clients & case study | Banking & Finance

36. Jodric Strategy36 Clients & case study | Banking & Finance

37. Jodric Strategy37 Clients & case study | Banking & Finance

38. Jodric Strategy38 Clients & case study | Banking & Finance

39. Jodric Strategy39 Clients & case study | Banking & Finance

40. Brand
Jodric Strategy
• Project Brief
• Developed brand identity and brand architecture for all
VFM’s products.
• Developed product strategy & communication for 2
funds VF4 & VFA. Launching campaigns with full visual
& supporting materials.
• Developed master concepts for Annual Reports (2008 &
2009) with special illustration styles to promote the
funds’ core values.
40
VFM, VF1, VF2, VF4 & VFA
Vietfund Management 2007–2010
Dự án điển hình | Ngân hàng & Tài chính

41. Jodric Strategy41 Clients & case study | Banking & Finance

42. Jodric Strategy42 Clients & case study | Banking & Finance

43. Jodric Strategy43 Clients & case study | Banking & Finance

44. Jodric Strategy44 Clients & case study | Banking & Finance

45. Brand
Jodric Strategy
• Project Brief
• Developed brand identity and support materials for all
VinaSecurities.
• Developed company introduction kit for VinaCapital.
45
VinaCapital & VinaSecurities
VinaCapital 2009
Clients & case study | Banking & Finance

46. Jodric Strategy46 Clients & case study | Banking & Finance

47. Jodric Strategy47 Clients & case study | Banking & Finance

48. Jodric Strategy48 Clients & case study | Banking & Finance

49. Jodric Strategy49 Clients & case study | Banking & Finance

50. Jodric Strategy50 Clients & case study | Banking & Finance

51. Brand
Jodric Strategy
• Project Brief
• Defined brand positioning, standardized the current
identity to align with the new brand communication
direction.
51
VPBS
VPBank Securities 2013
Clients & case study | Banking & Finance

52. Jodric Strategy52 Clients & case study | Banking & Finance

53. Jodric Strategy53 Clients & case study | Banking & Finance

54. Brand
Jodric Strategy
• Project Brief
• Developed master brand communication concept and
marketing support materials.
54
Mekong Securities
Mekong Securities 2009
Clients & case study | Banking & Finance

55. Jodric Strategy55 Clients & case study | Banking & Finance

56. Jodric Strategy
Real estate & Construction
56
3.3
Clients & case study | Real Estate & Construction

57. Brand
Jodric Strategy
• Project Brief
• Developed product strategy, master communication
theme, sale strategy with all supporting materials.
• Developed the brand identity and marketing materials, a
direct marketing campaign to increase the awareness and
encourage prospects to visit the project.
57
Saint Simeon
Saint Simeon 2010–2011
Clients & case study | Real Estate & Construction

58. Jodric Strategy58 Clients & case study | Real Estate & Construction

59. Jodric Strategy59 Clients & case study | Real Estate & Construction

60. Jodric Strategy60 Clients & case study | Real Estate & Construction

61. Brand
Jodric Strategy
• Project Brief
• Developed brand positioning, core valued and defined
key communication themes.
• Developed a full brand identity with 360º applications,
from basic CI items, e.g logo, stationery to full
applications at construction site & internal operation
materials.
61
Descon
Descon 2011–Present
Clients & case study | Real Estate & Construction

62. Jodric Strategy62 Clients & case study | Real Estate & Construction

63. Jodric Strategy63 Clients & case study | Real Estate & Construction

64. Jodric Strategy64 Clients & case study | Real Estate & Construction

65. Jodric Strategy65 Clients & case study | Real Estate & Construction

66. Brand
Jodric Strategy
• Project brief
• Started from the naming practice to define a new precast
& infrastructure construction company. To illustrate a
modern company with high technical capability.
• Developed brand identity and all sale & marketing
support materials.
66
Beton6
Beton6 2010–2013
Clients & case study | Real Estate & Construction

67. Jodric Strategy67 Clients & case study | Real Estate & Construction

68. Jodric Strategy68 Clients & case study | Real Estate & Construction

69. Jodric Strategy69 Clients & case study | Real Estate & Construction

70. Jodric Strategy70 Clients & case study | Real Estate & Construction

71. Brand
Jodric Strategy
• Project Brief
• Developed brand identity, marketing materials and
digital applications.
71
Synectics
Synectics 2010–2012
Clients & case study | Real Estate & Construction

72. Jodric Strategy72 Clients & case study | Real Estate & Construction

73. Jodric Strategy73 Clients & case study | Real Estate & Construction

74. Jodric Strategy74 Clients & case study | Real Estate & Construction

75. Brand
Jodric Strategy
• Project Brief
• Developed product strategy & development planning.
• Developed marketing campaign and support materials.
• Developed brand identity for individual projects, defined
product strategy, together with tactical marketing
campaigns & sale support materials.
75
Hội An – New City
Kusto Investment Management 2010–Present
Clients & case study | Real Estate & Construction

76. Jodric Strategy76 Clients & case study | Real Estate & Construction

77. Jodric Strategy77 Clients & case study | Real Estate & Construction

78. Jodric Strategy78 Clients & case study | Real Estate & Construction

79. Jodric Strategy79 Clients & case study | Real Estate & Construction

80. Brand
Jodric Strategy
• Project Brief
• Developed and standardized the brand identity and
marketing materials.
80
Hoa Lam
Hoa Lam Corporation 2012
Clients & case study | Real Estate & Construction

81. Jodric Strategy81 Clients & case study | Real Estate & Construction

82. Jodric Strategy82 Clients & case study | Real Estate & Construction

83. Jodric Strategy83 Clients & case study | Real Estate & Construction

84. Thank You!
© 2014, Jodric Strategy. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means,
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Template version 1.5 – December 26, 2013