TrueCar

Santa Monica United States

TrueCar (www.truecar.com) is the authority in new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technolo