Nuix Case Study with Zehra Zaidi for True Influence at the SiriusDecisions Summit 2019 held in Austin, TX.

1. NUIX’s Partnership with True Influence
Zehra Zaidi
Head of Marketing for the Americas and NUIX

2. Agenda
Our History
The Challenges
Our Goal
Why True Influence?
Using True Influence
Expectations
Challenges
Impact
The Future

3. Our History: Company Industry
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NUIX enables our
customers to solve all their
discovery, risk and
compliance issues.
In general, although
industries and challenges
vary, our customers need
to collect and review data
in real time in order to
protect and grow their
business.
We serve law firms,
Fortune 1,000
organizations, as well as
Federal, State and local
agencies.

4. Our History: True Influence
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NUIX started with Content Syndication and
ActiveBase one year ago.
NUIX needed a more Robust pipeline.

5. The Challenges
Some of the main
challenges were:
1. Building a pipeline for
marketing leads in a short
amount of time.
2. NUIX was historically an
event organization. We
needed to shift to a digital
marketing format.
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6. Why True Influence?
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7. Why True Influence?
There was no shortage of
sales reps wanting to sign
up NUIX. True Influence
stood out because of their
commitment to excellent
data quality.

8. Why True Influence?
1. True Influence understood the
challenges NUIX faced.
2. True Influence had solutions ready to
meet those challenges.
3. ActiveBase stood out compared to the
solutions from other vendors.
4. True Influence took the extra step to
verify contact data.
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9. Why True Influence?
5. True Influence provided intelligence
that could be used by Sales reps.
6. They helped NUIX understand our
potential customers better.
7. True Influence provided information to
help NUIX segment the marketing
efforts.
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10. Using True Influence
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11. Using True Influence
It helped us refine our ideas on
what it means to “market”.
Information coming through ActiveBase helped
us tweak our demand generation programs.
We launched ActiveBase and it worked well right from the start.

12. nuix.com | 12
True Influence has done a great job providing intent
signals, data and information that has helped us
continually refine and reform our efforts.

13. Expectations
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14. Expectations
Benefits of using the ActiveBase Solution:
1. Consistent flow of demand generation
at various stages of the funnel.
2. Allows us to “amp up” efforts for
specific funnel stages.
3. Flexibility to rev up or rev down.
4. Maximum impact in a short
amount of time.

15. Challenges
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16. Challenges
Needed to educate the Sales and Marketing
teams on how to best use the data.
The True Influence customer
service team helped this
process move along.

17. Impact
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18. Impact
The programs provided by
True Influence have:
1. Increased demand
generation 5x
2. Provided faster demand
generation to all stages
of the funnel

19. The Future
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20. The Future: True Influence
1. High satisfaction with ActiveBase
2. NUIX works well with the True
Influence team
3. Transparent process and education
4. Commitment to high-quality data
5. Guaranteed demand generation
6. High overall customer satisfaction
Kudos to the True Influence team
– and ActiveBase
Can’t wait to see what they will do next!

21. The Future: Goals for NUIX
When I work with a partner or a vendor, I am
always trying to learn, and True Influence has
been great with showing me valuable tools.

22. Our Recommendation
1. Start working with
True Influence immediately
2. Be open about your
company’s goals
3. Be transparent with which
personas you want to target
4. Be open with your
potential challenges
True Influence has been
a great partner.
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23. Thank You
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