Enviar búsqueda
Cargar
History of Advertising
•
Descargar como PPT, PDF
•
512 recomendaciones
•
204,410 vistas
T
Tugce Esener
Seguir
Empresariales
Educación
Denunciar
Compartir
Denunciar
Compartir
1 de 185
Descargar ahora
Recomendados
Advertising and its history
Advertising and its history
sagarikagolder
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
History of advertising
History of advertising
JordanBrookes13
História, súčasnosť a budúcnosť reklamy
História, súčasnosť a budúcnosť reklamy
Branislav Mišura
Presentation about advertisement
Presentation about advertisement
Miraziz Bazarov
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
Recomendados
Advertising and its history
Advertising and its history
sagarikagolder
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
History of advertising
History of advertising
JordanBrookes13
História, súčasnosť a budúcnosť reklamy
História, súčasnosť a budúcnosť reklamy
Branislav Mišura
Presentation about advertisement
Presentation about advertisement
Miraziz Bazarov
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
ogilvy presentation
ogilvy presentation
Sagar Sompura
ADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIES
RAJWANT KAUR
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Manoj Kumar
Types of advertisement
Types of advertisement
NEO NEWS NETWORK
History of advertising
History of advertising
Rajlaxmi Bhosale
The Creative Brief: An Introduction
The Creative Brief: An Introduction
edward boches
Introduction to advertising
Introduction to advertising
Nancy Bansal
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Rajlaxmi Bhosale
Introduction & definition of advertising
Introduction & definition of advertising
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
Television advertising
Television advertising
Punjab University Lahore
Advertisement: History, Techniques and Impacts
Advertisement: History, Techniques and Impacts
Xavier Pradheep Singh
Advertising campaign
Advertising campaign
Ravindra Prakash Shukla
history of advertising
history of advertising
mckmk
Advertising Theory
Advertising Theory
Mark Curphey
Advertisement
Advertisement
Sudheer Reddy Himmathrao
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Jul Ahn
Types of advertisements
Types of advertisements
krishna kumar
History of indian advertising
History of indian advertising
sagarikagolder
Campaign Planning
Campaign Planning
Anetwork
Strategic Planning In Advertising
Strategic Planning In Advertising
Griffin Farley
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Advertising History
Advertising History
Meeri Sild
Más contenido relacionado
La actualidad más candente
ogilvy presentation
ogilvy presentation
Sagar Sompura
ADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIES
RAJWANT KAUR
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Manoj Kumar
Types of advertisement
Types of advertisement
NEO NEWS NETWORK
History of advertising
History of advertising
Rajlaxmi Bhosale
The Creative Brief: An Introduction
The Creative Brief: An Introduction
edward boches
Introduction to advertising
Introduction to advertising
Nancy Bansal
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Rajlaxmi Bhosale
Introduction & definition of advertising
Introduction & definition of advertising
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
Television advertising
Television advertising
Punjab University Lahore
Advertisement: History, Techniques and Impacts
Advertisement: History, Techniques and Impacts
Xavier Pradheep Singh
Advertising campaign
Advertising campaign
Ravindra Prakash Shukla
history of advertising
history of advertising
mckmk
Advertising Theory
Advertising Theory
Mark Curphey
Advertisement
Advertisement
Sudheer Reddy Himmathrao
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Jul Ahn
Types of advertisements
Types of advertisements
krishna kumar
History of indian advertising
History of indian advertising
sagarikagolder
Campaign Planning
Campaign Planning
Anetwork
Strategic Planning In Advertising
Strategic Planning In Advertising
Griffin Farley
La actualidad más candente
(20)
ogilvy presentation
ogilvy presentation
ADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIES
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Types of advertisement
Types of advertisement
History of advertising
History of advertising
The Creative Brief: An Introduction
The Creative Brief: An Introduction
Introduction to advertising
Introduction to advertising
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Introduction & definition of advertising
Introduction & definition of advertising
Television advertising
Television advertising
Advertisement: History, Techniques and Impacts
Advertisement: History, Techniques and Impacts
Advertising campaign
Advertising campaign
history of advertising
history of advertising
Advertising Theory
Advertising Theory
Advertisement
Advertisement
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Types of advertisements
Types of advertisements
History of indian advertising
History of indian advertising
Campaign Planning
Campaign Planning
Strategic Planning In Advertising
Strategic Planning In Advertising
Destacado
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Advertising History
Advertising History
Meeri Sild
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Jason Putorti
Evolution of advertising
Evolution of advertising
Lahari Rao
A Brief History of Advertisement
A Brief History of Advertisement
Ishraq Dhaly
History of Advertisements
History of Advertisements
Fiza Miah
History of tv advertising
History of tv advertising
hannahknipe5
The History of Advertising Technology
The History of Advertising Technology
Clearcode
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Rob Noble
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
neworganizingist
Ideal Brand Plan
Ideal Brand Plan
Beloved Brands Inc.
Brand Plan Workshop
Brand Plan Workshop
Beloved Brands Inc.
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
guestfd8f1
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
22squared
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Mindshare
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
22squared
The Death of the Primary Shopper
The Death of the Primary Shopper
22squared
10 trends to shape 2016
10 trends to shape 2016
David Yeend
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
David Teten
Direct Marketing for Propagation
Direct Marketing for Propagation
Griffin Farley
Destacado
(20)
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
Advertising History
Advertising History
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Evolution of advertising
Evolution of advertising
A Brief History of Advertisement
A Brief History of Advertisement
History of Advertisements
History of Advertisements
History of tv advertising
History of tv advertising
The History of Advertising Technology
The History of Advertising Technology
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
Ideal Brand Plan
Ideal Brand Plan
Brand Plan Workshop
Brand Plan Workshop
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
The Death of the Primary Shopper
The Death of the Primary Shopper
10 trends to shape 2016
10 trends to shape 2016
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
Direct Marketing for Propagation
Direct Marketing for Propagation
Similar a History of Advertising
Advstrateg
Advstrateg
Peter Smirnov
Ad history-1229939866891115-1
Ad history-1229939866891115-1
avagianoumaria
Ad history
Ad history
Mohit Singla
Ad history-loads of ads great
Ad history-loads of ads great
Westhatchmediastudies
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Sarah O'Farrell
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
Loukas Petrounias
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
MediaSci
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
J Thrasher
History of Advertising: Important Milestones
History of Advertising: Important Milestones
uptightepicurea39
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
The Voice
Kwiz biz finals 2017
Kwiz biz finals 2017
Noyel Sebastian
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Helen Klein Ross
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
JulieRoehm
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
Logesh Kumar
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
gilbertkpeters11344
Advertising Practitioners
Advertising Practitioners
lucybs25
I Am The Media
I Am The Media
Alain Thys
Media Critique
Media Critique
Disha Pawar
Media timeline for advertising
Media timeline for advertising
Patryk-W
AD 216: Lecture 4
AD 216: Lecture 4
Gina Asaro-Collura
Similar a History of Advertising
(20)
Advstrateg
Advstrateg
Ad history-1229939866891115-1
Ad history-1229939866891115-1
Ad history
Ad history
Ad history-loads of ads great
Ad history-loads of ads great
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
History of Advertising: Important Milestones
History of Advertising: Important Milestones
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
Kwiz biz finals 2017
Kwiz biz finals 2017
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
Advertising Practitioners
Advertising Practitioners
I Am The Media
I Am The Media
Media Critique
Media Critique
Media timeline for advertising
Media timeline for advertising
AD 216: Lecture 4
AD 216: Lecture 4
Último
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
lizamodels9
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Roland Driesen
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Delhi Call girls
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Denis Gagné
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
tbatkhuu1
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
anilsa9823
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ethan lee
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
seri bangash
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
Último
(20)
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
History of Advertising
1.
2.
Ground zero…
3.
“ You Can
Have Any Color As Long As It Is Black ”
4.
5.
“ Killers versus
Poets”
6.
7.
8.
9.
10.
1912 1923
(Kodak) 1927
11.
1886
12.
1886 1880 1904
13.
1905 1907 1920
14.
1929 1935 1939
15.
1914 1918
16.
1919 1922
17.
1923
18.
1924 1925
19.
1927 1929
20.
1918
21.
1923 1926
22.
1918 1919
23.
1902
24.
1925 1928
25.
1925 1936
26.
1922 1926
27.
1932 1930
28.
1930
29.
1930 1932
30.
1945
31.
1937 1936
32.
1937 1946
33.
1926 1929
34.
1931 1947
35.
1950’s “ After
World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum
36.
Marketing for the
masses…
37.
38.
39.
40.
“ Television is
the triumph of machine over people. ”
41.
42.
43.
44.
45.
1950 1951
46.
1951 1953
47.
1954 1954
48.
1950
49.
1951 1952
50.
1956 - 1957
51.
1955 - 1956
52.
1951 1955
53.
1954 1959
54.
1954
55.
1950 1958
56.
1954
57.
1955
58.
1956
59.
1954 - 1955
60.
1957
61.
1955 1951
62.
1957 1959
63.
60’s “ Don't
trust anybody over thirty! ” Jack Weinberg
64.
Question of “ethics”
65.
66.
67.
1960
68.
1960 Mc Donalds
69.
1960 - 1961
70.
1962 - 1963
71.
1964 – 1965
72.
1966
73.
1967
74.
1968
75.
1962
76.
1968
77.
1960
78.
1961 - 1962
79.
1960 - 1961
80.
1961 - 1964
81.
1964 - 1969
82.
1960
83.
1961 - 1962
84.
1963
85.
1962 - 1965
86.
1965 - 1967
87.
88.
1966
89.
70’s “ I
find your lack of faith disturbing. ”
90.
“ The battle
is in the consumers mind”
91.
92.
93.
94.
1976 1972 1971
1971
95.
1970
96.
1971
97.
1971
98.
1970
99.
1970
100.
1971
101.
1975
102.
1978
103.
1979 Wonderbra
104.
80’s "You'll never
look at music the same way again"
105.
The search for
“cool”
106.
107.
108.
109.
110.
111.
1989
112.
1982
113.
U.S. Army, 1981
114.
1989
115.
Apple Computer, 1984
116.
1984
117.
1987
118.
Nike 1983
119.
1987
120.
1988
121.
Lee Cooper 1987
122.
90’s “
Just do it!”
123.
Need for integration
124.
125.
126.
127.
128.
1998 1992 1995
129.
1993
130.
1993
131.
1994
132.
1994
133.
1993
134.
1991
135.
1991
136.
1992
137.
1993
138.
1994
139.
1989
140.
1989
141.
1991
142.
1991
143.
1991
144.
1991
145.
1992
146.
1992
147.
1992
148.
1992
149.
1994
150.
1996
151.
1996
152.
Apple 1997
153.
2000’s
154.
And the era
of “dialogue”…
155.
156.
OLD MARKETING PRODUCT
PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing
157.
MODERN MARKETING PRODUCT
PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing
158.
159.
76% of consumers
don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA
160.
ONLY 14%
TRUST ADS CREATING BUZZ
161.
69 %
INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ
162.
LAW OF FEW
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ
163.
Marketing landscape
164.
2001 2007 2005
2004 1999 2006 2005
165.
166.
167.
168.
169.
170.
171.
172.
173.
174.
175.
176.
177.
178.
179.
2008
180.
181.
182.
183.
184.
185.
Thank you Tuğçe
Esener http://www.linkedin.com/in/tugceesener
Descargar ahora