Content management

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The document discusses creating an effective content strategy by considering substance, workflow, structure, and governance. It emphasizes determining the essential content needed by audiences, organizing content logically, establishing processes for content creation and maintenance, and setting governance policies for content decisions. The strategy should take a holistic view of all content across different channels and categorize topics at a high level to develop an editorial calendar that schedules content production and distribution.

Technology News & Politics

Creating, Curating, Managing Content
Monday, September 23, 13

Copywriting....
Monday, September 23, 13

... is not content.
Monday, September 23, 13

A content strategy plans for the creation, delivery
and governance of useful, usable content.
Monday, September 23, 13

Considers...
• What
• Why
• How
• When
• For Whom
• With What
• Where
• When
• How Often
• What Next
Monday, September 23, 13

Substance
Workﬂow
Structure
Governance
Core Strategy
Monday, September 23, 13

Substance: What content
do your audiences need
and why?
Monday, September 23, 13

Structure: How is content
organized, prioritized and
accessed?
Monday, September 23, 13

Workﬂow: How is
content created and
maintained?
Monday, September 23, 13

Governance: How are
decisions about content
and strategy made?
Monday, September 23, 13

Look at the big picture.
Monday, September 23, 13

Web Emails Newsletters Magazines
Catalogs Blogs Facebook
Twitter Video Instagram Pinterest
Monday, September 23, 13

Brainstorm!
Think big.
Monday, September 23, 13

What categories emerge?
Monday, September 23, 13

Calendar your
Categories
Note:
Frequency
based on
depth, breadth
and writer
Monday, September 23, 13

Tips for Creating an Editorial Calendar
• Consider the seasonality of your work. Build in big events.
• Try an 8 week calendar cycle.
• Use a shared document like a Google spreadsheet.
• Repurpose!
• Curate. (more on that in a minute)
Monday, September 23, 13

Between completely overhauling your main website every three to five years and undertaking countless small projects in between, you don’t have time to spare. You work hard to launch and maintain as many high-quality sites as you can quickly, cheaply, and efficiently. The smaller your team, the harder the work— let us help. mStoner strategist Fran Zablocki will share insights and tips on managing projects, increasing efficiency, and streamlining tasks. Learn from Fran’s experiences as lead project manager and strategist on dozens of large and small web projects in higher education. Fran will break down each stage of the web project lifecycle and share processes, plan, and resources that will make your projects as lean and mean as possible — so you and your team can stay successful and sane. This webinar will cover: - Documents and processes for great project kickoffs. - Ways to streamline content reviews and migration processes. Principles for running meetings that get things done and get out of the way. - Lean platforms for tight timelines. - Tools to help save time and energy at each phase.

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Content management

1. Creating, Curating, Managing Content Monday, September 23, 13

2. Copywriting.... Monday, September 23, 13

3. ... is not content. Monday, September 23, 13

4. A content strategy plans for the creation, delivery and governance of useful, usable content. Monday, September 23, 13

5. Considers... • What • Why • How • When • For Whom • With What • Where • When • How Often • What Next Monday, September 23, 13

6. Substance Workﬂow Structure Governance Core Strategy Monday, September 23, 13

7. Substance: What content do your audiences need and why? Monday, September 23, 13

8. Structure: How is content organized, prioritized and accessed? Monday, September 23, 13

9. Workﬂow: How is content created and maintained? Monday, September 23, 13

10. Governance: How are decisions about content and strategy made? Monday, September 23, 13

11. Look at the big picture. Monday, September 23, 13

12. Web Emails Newsletters Magazines Catalogs Blogs Facebook Twitter Video Instagram Pinterest Monday, September 23, 13

13. Brainstorm! Think big. Monday, September 23, 13

14. What categories emerge? Monday, September 23, 13

15. Calendar your Categories Note: Frequency based on depth, breadth and writer Monday, September 23, 13

16. Tips for Creating an Editorial Calendar • Consider the seasonality of your work. Build in big events. • Try an 8 week calendar cycle. • Use a shared document like a Google spreadsheet. • Repurpose! • Curate. (more on that in a minute) Monday, September 23, 13

17. Monday, September 23, 13

18. Curate. Monday, September 23, 13

Content management

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