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1010
Spiceworkers share
simple ways to spice
up your IT promos!
Spiceworkers share
simple ways to spice
up your IT promos!
Published by
Wait a sec –
what’s a Spiceworker??
SpiceŸworkŸer [spaīs-wurk-er]
noun: one who spices IT up.
These Spiceworkers help tech marketers – like you – everyday!
They know the secret spice behind good IT promos J
“Drop the marketing speak.
Effective promotions solve a problem
or tell a story.
 
Simplicity plays better than flashy.”
Emily Jansen,
Account Manager
#1
“Be direct and simple with your promos. 
IT pros are busy throughout the day
putting out IT fires and will notice an ad
that can help with their job.”
#2
Elaine Huang,
Sr. Account Manager
#3
“Be careful with hypertargeting.
You may oversaturate the audience and
exclude potential new customers.”
Clayton Malcom,
Ad Operations Manager
#4
“Appreciate unique audiences.
Targeting the UK? Don’t be afraid to spice
your marketing up with a little British
slang. Customizing your promotions goes a
long way!”
Amanda Brendrey,
Client Services Team Manager
#5
“Always try to add a bit of flair.
Chances are that IT pros have seen a
version of your message before. So mixing
it up can do wonders for your campaign.”
Taylor Blair,
Account Manager
#6 “Animation and interactivity really
drive engagement.
They allow more visibility to what the
message is and with interactions it lets the
viewers be hands-on.”
Jessica Perez,
Trafficking Manager
#7
“Be yourself and have personality!
Make it a personal conversation and
relationship – that’s what IT pros really
want!”
Josh Harwell,
Account Manager
#8
Hannah Griffiths,
Sr. Client Success Manager
“IT Pros are weary of traditional marketing.
Research and A/B test! Leverage what
you’ve learned – even if it’s outside your
comfort zone.”
#9
“Don’t be afraid of getting a little silly with
your imagery and copy.
Run more than one version of a banner.
This way you can quickly figure out what
works best!”
Merrill Laufer,
Account Manager
#10
Alexandra Simons,
Trafficking Manager
“Animals. Bacon. Zombies.
FUN drives engagement!”
Your turn!Your turn!
Share your tips with other tech marketers!
Post them to http://spice.ly/ShareYourTips

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Virtual Flipbook: Spiceworks Spice Up Your IT Promos

  • 1. 1010 Spiceworkers share simple ways to spice up your IT promos! Spiceworkers share simple ways to spice up your IT promos! Published by
  • 2. Wait a sec – what’s a Spiceworker??
  • 4. These Spiceworkers help tech marketers – like you – everyday! They know the secret spice behind good IT promos J
  • 5. “Drop the marketing speak. Effective promotions solve a problem or tell a story.   Simplicity plays better than flashy.” Emily Jansen, Account Manager #1
  • 6. “Be direct and simple with your promos.  IT pros are busy throughout the day putting out IT fires and will notice an ad that can help with their job.” #2 Elaine Huang, Sr. Account Manager
  • 7. #3 “Be careful with hypertargeting. You may oversaturate the audience and exclude potential new customers.” Clayton Malcom, Ad Operations Manager
  • 8. #4 “Appreciate unique audiences. Targeting the UK? Don’t be afraid to spice your marketing up with a little British slang. Customizing your promotions goes a long way!” Amanda Brendrey, Client Services Team Manager
  • 9. #5 “Always try to add a bit of flair. Chances are that IT pros have seen a version of your message before. So mixing it up can do wonders for your campaign.” Taylor Blair, Account Manager
  • 10. #6 “Animation and interactivity really drive engagement. They allow more visibility to what the message is and with interactions it lets the viewers be hands-on.” Jessica Perez, Trafficking Manager
  • 11. #7 “Be yourself and have personality! Make it a personal conversation and relationship – that’s what IT pros really want!” Josh Harwell, Account Manager
  • 12. #8 Hannah Griffiths, Sr. Client Success Manager “IT Pros are weary of traditional marketing. Research and A/B test! Leverage what you’ve learned – even if it’s outside your comfort zone.”
  • 13. #9 “Don’t be afraid of getting a little silly with your imagery and copy. Run more than one version of a banner. This way you can quickly figure out what works best!” Merrill Laufer, Account Manager
  • 14. #10 Alexandra Simons, Trafficking Manager “Animals. Bacon. Zombies. FUN drives engagement!”
  • 15. Your turn!Your turn! Share your tips with other tech marketers! Post them to http://spice.ly/ShareYourTips