In today's episode of http://20minute.academy I talk about what to say on Social Media. Often beginners in Content Marketing don't know what to say. Here is some help

1. Frithjof [fridge-off]
Petscheleit

3. WHAT DO I WRITE ABOUT
• what you know that they
don’t
• what you have access to that
they don’t
• “original” isn’t required… just
be interesting and relevant

4. HOW MUCH IS ENOUGH
LESS
IS MORE.
FOCUS.
38%

5. WHAT DO I WRITE ABOUT
• repurpose + reuse

6. post + video = 100% more engagement
GOT PICS?
post + picture = 120% more
engagement
post + photo album = 180% more
engagement
6
Source: Facebook, “Best Practices for your
Page and media strategy” (March 2012)
38%

8. Answer Questions!
Video interviews
Backstage stories
Case studies