1. All
you about:
need to know

2. ?
What’s a
Twestival
“Twestivals" –or, Twitter Festivals – are the volunteer-run,
charity fundraising events held globally at the same time
for people who know each other through the micro-
blogging service twitter.com.
It was first run on 12th February 2009, and
raised US$250,000.

3. ?
But What’s
Twestival Local is a Twestival with a local twist
– volunteers get to run Twestival anytime from
10th to 13th September 2009, choosing a local
charity of their choice.
http://twitter.com/TwestivalSG http://singapore.twestival.com/

4. ?
But What’s
TwestivalSG, Singapore’s first Twestival,
will see proceeds go to the Children’s
Cancer Foundation.
http://twitter.com/TwestivalSG http://singapore.twestival.com/

5. More on...
The Children’s Cancer Foundation (CCF) is a local
Voluntary Welfare Organization (VWO) that seeks
to improve the quality of life of children with
cancer, as well as their families.
CCF is entirely self-funded and needs an average
of S$3 million a year to help with over 500
children.
http://www.ccf.org.sg/

6. Targets for
Twestival SG
Funds to Raise:
S 5,000
Turnout
100 Twitter Users + General Public
(the largest ever tweet-up in Singapore)

7. What’s
happening at
Twestival SG
A Carnival for the Kids!
Food
Games
Prizes
Special guest appearances
Date:
12th September 2009
Time:
11am – 3pm
Venue:
TBC

8. Summary of
Marketing plan for
Twestival SG
Twitter
Targeting 400 Blog
followers (estimated
Interviews with CCF Social
potential reach of as
many as 40,000)
cancer survivors, Networking
volunteers and
1,000 Retweets (or sponsors Sites
mentions) throughout Publicly viewable
Worldwide reach
Twitter Facebook Fan page
and visibility from
A first: connecting Twestival.com, riding Sharing slides,
Twitter users face-to- on their successes videos, podcasts,
face earlier in the year photos online.
It’s the Largest social
media event ever!

9. how
your organization
can participate at
Twestival SG
(it’s for the children)
Platinum Sponsorship Gold Sponsorship Silver Sponsorship
Package (S$2,000) Package (S$1,200) Package (S$800)
Repeatedly mentioned in Repeatedly mentioned in Mention in Tweet’s about
Tweet’s about event Tweet’s about event
event
Highlighted on the Highlighted on the
TwestivalSG Facebook page TwestivalSG Facebook page Highlighted on the
Unlimited branding / Limited branding / TwestivalSG Facebook page
signage at the Twestival signage at the Twestival Limited branding /
event event
signage at the Twestival
Representative included Representative included
in photo’s for media alert in photo’s for media alert event
Logo included on Logo included on Logo included on
exclusive event T-shirts and exclusive event T-shirts exclusive event T-shirts
other event giveaways
Video interview which will
be uploaded to YouTube
and Facebook

10. See you at
Twestival SG
http://twitter.com/TwestivalSG http://singapore.twestival.com/
twestivalsg@waggeneredstrom.com
or
Najib Ahmad
nahmad@waggeneredstrom.com
6303 8469