On the flaws of Apple's strategy in the market

1. APPLE
IS
FALLING

2. Apple lost its market capitalisation
to Exxon Mobile

3. Since 2012 September the market
cap has come down to US $ 418
Billion from $700 Billion

4. Apple IPhone 5 lost its sheen.
Customers have preferred to
continue with IPhone 4
With the case of IPhone 5 Apple has
lost to Samsung Galaxy SIII

5. Smart Phones
markets are
saturating in
developed countries

6. Developing market use lower end
smart phones, this segment is
ruled by Samsung

7. Servicing ‘elite of the
elite’ strategy might not
work any more

8. Require diversified
products

9. Samsung has already
moved to lower end market
with the launch of Galaxy
grand smart phone

10. Huawei’s strategies on operating
system and feature fronts strike
chord with Samsung

11. Apple with one product launch in
two years can deteriorate them in the
long run

12. THANK YOU
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