1. PERSONAL BRAND EXPLORATION
Tyler Madison
Project & Portfolio I: Week 1
June 30, 2023

2. IDENTITY
I am a creative based in Florida who loves art of all
mediums, but music has been my most favored for most
of my life. While I wasn't fortunate enough to have
my creativity supported as a child, as an adult I took it
upon myself to learn more about my interests and better
my creative skills. I currently don't have any experience
in my preferred field, but I'm working towards building a
strong network to help me achieve my career goals. I
value creativity, individuality, adaptability and self-
improvement the most, and I believe strongly that
making yourself the priority in your own life is the best
way to not only reach your goals but also be a strong
support system for your friends and family. My career
goals are to one day start up an artist/talent development
agency or be a prominent A&R at a top music label and
make substantial change in my industry. My personal
goals are to be successful, be financially stable and be a
real support to my family.

3. PROFESSION
Potential Job Titles:
• Talent Directors
• Agents and Business Managers of Artists,
Performers, and Athletes
• Music Directors and Composers
Maverick Archetype – How I go about my
work as a Maverick is maintaining individuality in my
processes. Since my archetype is represented by
revolutionary and rebellious behaviors, I feel I am at
my best when I can show or offer alternative solutions
to current practices that I think are more efficient,
sensible, and less time consuming.
A&R for Music

4. Hiring Managers and Internship Coordinators at Warner Music Group
TARGET AUDIENCE
NICOLE SMITH
Outreach Plan:
• I will write up a few questions regarding what she looks
for in the average applicant and what would set an
applicant apart from the rest.
• I will attempt to contact Smith through LinkedIn or
business email.
• I will attempt to follow up with Smith through her
business email a week after my initial contact.
VP, People and Change at
Warner Music Group
KRYSTAL FRANCO
Outreach Plan:
• I will prepare a few questions and a summary of
my interest in working at their company.
• I will attempt to contact Franco through LinkedIn or
business email.
• I will attempt to follow up with Smith
through her business email a week after my initial
contact.
VP, Human Resources at
Warner Music Group
VANESSA JOSEPH
Outreach Plan:
• I will prepare a few questions and a brief synopsis
of myself.
• I will attempt to contact Joseph through LinkedIn or
business email
• I will attempt to follow up with Joseph through her
business email a week after my initial contact.
Student Programs Senior
Manager at Warner Music
Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Move closer to the Warner Music Group Offices (NY).
‣ I'm in the process of moving to a music hotspot in FL
(Jacksonville) that has internship and networking
opportunities for WMG. After I complete a year's worth
of internships (4 since they're seasonal) during my
time at Full Sail, I can take my experience up to NY
after graduation.
Mid Term: (2027-2030)
• Get a position as an A&R Assistant at WMG.
‣ With my degree in Entertainment Business and
experience from the internships I will be able to work
my way up the ranks in WMG I will essentially
volunteer myself to help the primary A&R.
Long Term: (2035)
• Be the owner of my own artist/talent development
agency.
‣ With a decade's worth of experience, I will be making
strides to starting my first business, creating a
signature style of artist development, and opening the
doors for fresh talent.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Management Skills Novice / Adept / Expert
Interpersonal Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Contract Negotiation
SOFT
HARD
Novice / Adept / Expert
Leadership Skills Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert

7. I promise to help Warner Music Group and
the music entertainment industry develop
new refreshing talent and musical
art by using my current knowledge of music
and entertainment and future experience in
Artist & Repertoire.
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Service, n/a, Customer Service
Desk Associate
• Retail, creating marketing displays, Front
End Academy Trainer
Education:
• High School Diploma, Florida Virtual
School Full Time
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Front End Academy Trainer

9. COMPETITION
Davon White
Noteworthy Experience:
• CEO of music company
• Executive Produced a Billboard charting album
Tyler Madison
Industry Experience:
• Music Production/Public
Speaking/Radio Hosting
Education:
• Full Sail University – Entertainment Business, Arts,
Entertainment, and Media Management
Skills and Proficiencies:
• Management - 0 endorsements
• Marketing - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 18 connections, banner image customized, candid style
headshot, profile is moderately detailed, no published
articles, social media activity undetermined, LinkedIn
URL customized
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• N/A
Education:
• Education experience goes here
Leadership Experience:
• Front End Academy Trainer
Skills and Proficiencies:
• Adaptation - 0 endorsements
• Networking - 0 endorsements
• Interpersonal Communication - 0 endorsements
Overall Online Presence:
• No connections, banner image customized, No
headshot, profile not very detailed, no published
articles, inactive on other social media, LinkedIn URL
not customized
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Benjamin Ezaki
Industry Experience:
• Videography/Music Production/Tour
Management/Artist Management
Education:
• University Of Minnesota - Business Administration
Leadership Experience:
• Senior Director of Publishing
• Co-Founder of BoyMeetsSpace (independent)
Skills and Proficiencies:
• Strategic Planning - 1 endorsements
• Project Coordination - 1 endorsements
• Marketing Strategy - 1 endorsements
Tyler Madison
Overall Online Presence:
• 500+ connections, banner image not
customized, candid style headshot, profile only missing
education section. No published articles, active on other
social media but is not connected to LinkedIn, LinkedIn
URL is customized.
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• N/A
Education:
• Full Sail University – Entertainment Business
Leadership Experience:
• Front End Academy Trainer
Skills and Proficiencies:
• Adaptation - 0 endorsements
• Networking - 0 endorsements
• Interpersonal Communication - 0 endorsements
Overall Online Presence:
• No connections, banner image customized, No
headshot, profile not very detailed, no published
articles, inactive on other social media, LinkedIn URL
not customized
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For music industry players who are looking to
rehabilitate the industry’s standard(s), I provide
organic talent development based in performance
art fundamentals because the beauty of real art is
rooted in its cultivation.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ May 15-18 | Nashville, TN
• ASCAP Annual Meeting and AI Symposium
‣ July 19 | New York City, NY
• The Recording Academy
‣ January 31 | Santa Monica, CA
Digital Marketing
• Primary Content: The content I will create will be creative
short form videos and edgy promotional photos. I think putting
my content under a comedic or avant-garde lens will be the
most effective.
• Primary Tools: Social media networks I will utilize are
Instagram, TikTok, Twitter, and Snapchat. I will also research
and use marketing and promotional strategies relative to each
platform to get the most visibility for my campaign(s).
• Website: I will make sure my content is watermarked with
my site, where the content will also be featured.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek mentorship from established music industry
persons through my Warner Music internship(s), May
2024
Formal Education
• Entertainment Business BA
• Warner Music Group Emerging Talent Associate
Program Spring Semester (September – November)
Technical Skills
• Take a course in music law (learning contracts) from
LinkedIn Learning, January 2024
• Take a marketing course from LinkedIn Learning,
September 2023
• Take a web development course from LinkedIn
Learning, MONTH YEAR
Soft Skills
• Take a positive thinking/mindset course from LinkedIn
Learning, August 2023
• Take a public speaking course from LinkedIn
Learning, August 2023
• Take strategic planning course from LinkedIn Learning,
February 2024

14. YOUR NAME
You know how artists have underdeveloped talent? Well, what I do is
provide mentoring and resources for them to grow. In fact, I've taken it upon
myself to help develop an aspiring rapper I used to manage in retail,
elevating his sound and production quality.

15. REFERENCES
13-1011.00 - Agents and Business Managers of Artists, Performers, and
Athletes. (n.d.). https://www.onetonline.org/link/summary/13-1011.00
A&R Manager. (n.d.). Berklee. https://www.berklee.edu/careers/roles/ar-
coordinator#:~:text=A%26R%20managers%20are%20exceptionally%20well,wr
itten%20and%20spoken%20communication%20skills
Ansell, J. (2015, June 3). Speaking with confidence - Communicating with
Confidence [Video]. LinkedIn.
https://www.linkedin.com/learning/communicating-with-confidence/speaking-
with-confidence?u=50813145
ASCAP Calendar. (n.d.). www.ascap.com. https://www.ascap.com/news-
events/calendar
Benjamin Ezaki. (n.d.) About [LinkedIn page]. Retrieved July 2, 2023, from
https://www.linkedin.com/in/benjamin-smiles-ezaki/
Borsellino, R. (2023). The Ultimate Guide to Hard Skills for the Workplace and
Your Resume. The Muse. https://www.themuse.com/advice/hard-skills-for-
resume-examples
Davon White. (n.d.). About [LinkedIn page]. Retrieved July 2, 2023, from
https://www.linkedin.com/in/davonwhite1421/
Emerging Talent. Future Leaders. - Warner Music Group. (2023, April 18).
Warner Music Group. https://www.wmg.com/emerging-talent
Jackson, J. (2019, May 7). You know less than you think - Marketing to Diverse
Audiences [Video]. LinkedIn. https://www.linkedin.com/learning/marketing-to-
diverse-audiences/you-know-less-than-you-think?u=50813145
Krystal Franco. (n.d.). About [LinkedIn page]. Retrieved July 1, 2023,
from https://www.linkedin.com/in/krystalbkester?trk=public_profile_browsemap
&original_referer=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcolin-steele-
a3832a7%3Ftrk%3Dpublic_profile_browsemap
Mautz, S. (2021, July 2). Build skills and habits to foster positivity - Staying
Positive in the Face of Negativity [Video]. LinkedIn.
https://www.linkedin.com/learning/staying-positive-in-the-face-of-
negativity/build-skills-and-habits-to-foster-positivity?u=50813145
Maverick Brand Archetype | Psychology-Driven Brand Strategy. (2023, May
23). Kaye Putnam | Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-maverick/
Music Biz Annual Conference | JW Marriott Nashville. (2023, June 1). Music
Business Association. https://musicbiz.org/events/music-biz-annual-
conference/
MyMajors.com. (n.d.). Artist and Repertoire ManagerSkills and Knowledge.
https://www.mymajors.com/career/artist-and-repertoire-manager/skills/
Nicole Smith (Tortorella). (n.d.). About [LinkedIn page]. Retrieved July 1, 2023,
from https://www.linkedin.com/in/nicole-smith-tortorella-
83a96412?original_referer=https%3A%2F%2Fwww.google.com%2F
Stim, R. (2014, November 7). Welcome - Music Law: Recording, Management,
Rights, and Performance Contracts [Video]. LinkedIn.
https://www.linkedin.com/learning/music-law-recording-management-rights-
and-performance-contracts/welcome?u=50813145
Vanessa Joseph, SHRM-CP. (n.d.). About [LinkedIn page]. Retrieved July 1,
2023, from https://www.linkedin.com/in/vanessarjoseph-
?trk=public_profile_browsemap
Villalobos, R. (2019, September 11). Becoming a web developer - Succeeding
in Web Development: Full Stack and Front End [Video]. LinkedIn.
https://www.linkedin.com/learning/succeeding-in-web-development-full-stack-
and-front-end/becoming-a-web-developer?u=50813145