1. PERSONAL BRAND EXPLORATION
Tyler Dixon
Project & Portfolio I: Week 1
September 3,2023

2. Tyler Dixon was raised in a plethra of places With
his mother and sister.Due to him being an amry kid
he had no choice but to move around until
fi
nally
settling in his familys home state of Florida.Tyler
goes by a vigilant laid back life style. While working
and hanging out with his family in
jacksonville.Seeing how there lives are becoming
succsessful, He too wants to have that successful
life .He joined his
fi
rst school with and didnt like it ,
Up until he left and decided to enter in fullsail
university.Where he now resides in, While building
his career at Lockheed Martin. Currently trying to
improve through a degree , he studys in the digital
marketing program at fullsail university.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Commercial driver
• Material handler LMCS
• Web and digital interface
designers
Hero Archetype - When it comes to
my archetype I am a hero. Which I
can see in myself because I am a
lead at my job. Im A very viglant
responsible person and I can get
things that need to be done
fi
nished.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. Developing brands, Automotive industry, & Content creation
TARGET AUDIENCE
Richard rawlings
Outreach Plan:
• The task I would provide this person would do to
prepare a meeting would be a showcase of my skills
through content creation or web design via an Example.
• I would contact rawlings through bussiness email and
would likey wait for a response as he would li,ley want
to gauge who he is working with.
Ceo Gas Monkey Garage
James Donaldson
Outreach Plan:
• The task I would provide this person would do to
prepare a meeting would be a showcase of my skills
through content creation or web design via an Example.
• I would contact James Likely through social media or
through businness email
• The manner of time frame I would like to respond will
likely be a week or two just because co ntent creation
can be a busy line of work.
PROFILE
PICTURE
Content creator - Youtube
TJ hunt
Outreach Plan:
• The task I would provide this person would do to
prepare a meeting would be a showcase of my skills
through content creation or web design via an Example.
• I would contact TJ Likely through social media or
through businness email
• The manner of time frame I would like to respond will
likely be a week or two just because co ntent creation
can be a busy line of work.
PROFILE
PICTURE
Ambasador HuntCo.

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I want to be able to have my CdL class b licence to
have a seconed income.
‣ The amount of test that I will have to do will
amount to six and as soon as I get the licence I
will decided if it is worth tp pursure when I see
the amount of cash
fl
ow.
Mid Term: (YEAR)
• I want to grow with my current company I am
employed at.
‣ I want to be able to have a better job
description at Lockheed Martin and eventually
move up in security clearances so that I may
experience employee satisfaction.
Long Term: (YEAR)
• I want to be retired by the age of 40.
‣ Eventually I will retire wether it be from the cdl
or my current emploer I would like to retire at .

6. I promise to use my aquired technical skills
to increase production,cash
fl
ow, revenue
through my employer , for customers, my
own clients Wether that be through digital
marketing or my own set skills.
PROMISE

7. CREDENTIALS
Work Experience:
• Ex uni
fi
rst leade route builder- 3 years
• Lockhed Martin material handler - First
year
Education:
• Highschool diploma
• Digita marketing, B.S., Full Sail University (Exp.2025)
Awards:
• High Comprehension of Reading award.
Picture Relevant
to Your Industry
Goes Here

8. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Progamming
SOFT
HARD
Novice / Adept / Expert
Complex problem solving Novice / Adept / Expert
Active listening Novice / Adept / Expert
Active learning Novice / Adept / Expert
System analysis
SOFT
HARD
Novice / Adept / Expert
System evaulation Novice / Adept / Expert
Judgement and decision making Novice / Adept / Expert
Time managment Novice / Adept / Expert

9. COMPETITION
John basset
Industry Experience:
• Logistics and special clearance
Education:
• University of central Florida BS, health care
management
• Eastern Florida state college
Leadership Experience:
• Operation program manager
• Logistics management analyst
Skills and Pro
fi
ciencies:
• leadership
• communication
• Organization
Tyler dixon
Overall Online Presence:
• I would grade his internet an average .
Industry Experience:
• Digital marketing
• LMCS Material handler and quality
Education:
• Highschool diploma
• Current fullsail student BS , digital marketing (Digatal
marketing
Leadership Experience:
• Uni
fi
rst lead - SRV route lead
• Lockheed
Skills and Pro
fi
ciencies:
• Leadership
• Adaptive
• Quick thinking
Overall Online Presence:
• I would rate my internet presence as poor, little to no
lnkdn pro
fi
le.

10. COMPETITION
Ryan casbohm
Noteworthy Experience:
• Service manager
• Submarine operator
Tyler dixon
Industry Experience:
• Management
Education:
• Navy school
• Highschool diploma
• Served in the navy 14 years
Skills and Pro
fi
ciencies:
• Organization
• Army experience
• Perfect ef
fi
ciency
Overall Online Presence:
• I rate his overall online presence as poor.
Industry Experience:
• Digital marketing
Education:
• Highschool diploma
• Current fullsail student BS , digital marketing (Digatal
marketing
Leadership Experience:
• Uni
fi
rst lead - SRV route lead
• Lockheed
Skills and Pro
fi
ciencies:
• Leadership
• Adaptive
• Quick thinking
Overall Online Presence Grade: Tyler
overall grade is a poor with their little tp no
use of a linkin pro
fi
le and a moderate level
of media presence.

11. BRAND POSITION
For my target audience I can provide that I will
pour my heart and soul into a project. wether that
have to do with web design or assisting in the
content creation.Working in the automotive
industry and some how helping it grow would be
an amazing oppurtunity for me .
TY-TY

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Fall Career Expo
‣ University collaboration
• SEMA
‣ Creator pass - Las Vegas Nevada
• Lockheed Martin Networking reception
‣ Orlanodo FL, 8/26/23- 2024
Digital Marketing
• Primary Content: Yotube Creation of videos, Streaming,
Blogs, and Development of websites or Businesses
• Primary Tools: Facebbok- Showcase of content Linkedin
-Building upon the network I already have and connecting with
future colaborations and businesses
• Website:I will use My portfolio site as a stepping stone to
showcase my abilities. As well as use it for social to get my
name out there and my brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Proffessional content creator with the
necessary network and skills that build bussiness or a
product.
Formal Education
• Lake Nona High school - 2020 Graduate
• Full Sail university exp - 2025
Technical Skills
• Program management LMCS - 2021 Sept
• Web design training - Nona strata - 2021 aug
Soft Skills
• C-code experience- 2020- Oct
• Leadership In Uni
fi
rst route program- 2022- 2023- dec
• Microsoft certi
fi
cate- 2019

14. Tyler Dixon
I know the problem with websites thats not go
through the proper design elements.The is expected less online traf
fi
c and
overall an lousy layout and design. With a good website design site youll be
able to suceed .
“
Picture of You
Goes Here

15. REFERENCES
John Bassett | LinkedIn. (n.d.). https://
www.linkedin.com/in/john-bassett-35b3b517
Ryan Casbohm - Service manager - uni
fi
rst
corporation | linkedin. (n.d.-b). https://
www.linkedin.com/in/ryan-casbohm-19109636
Lockheed Martin Events. (n.d.). https://
www.lockheedmartinjobs.com/events