This slideshow was presented on October 20, 2010 in the kickoff event for the Center for Health Leadership's 21st Century New Media Training Series.

1. Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series

2. 2 UCB CHL A Welcome from our hosts…

3. UCB CHL 3 How did we get here?

5. Hospital/Healthcare system

6. Community Clinic

7. Community Based Organization

8. University

9. Advocacy / community organizing

10. Coalition / Collaborative

11. Consulting

13. Communications

14. Technology/information systems

15. Program or project management

16. Direct healthcare

17. Research & evaluation

19. Let’s Share: What are the 3 questions you have about this whole social media thing? UCB CHL 6

20. Wordle.net 7 UCB CHL

21. UCB CHL 8

22. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc UCB CHL 9

23. UCB CHL Only YOU can find what works for you & your organization 10

24. UCB CHL HELP is out there – tons of it BethKanter.org 11

25. UCB CHL 12

26. We can all do this! Take one step… In the next 5-7 days: For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools For YOU: Try one new media tool to “listen” & use social media tools to connect. For all of us – as a NETWORK: Find and listen to your peers on-line UCB CHL 13

27. Congratulations!You now own your own network & newspaper

28. But before we start…Be Strategic Communications Goals should rule What is your near-term goal? Long-term? What is your strategy? How do these tools fit? Are you the right messenger? Are you listening? Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ UCB CHL 15

29. Thinking about your audiences Think about your audience? Courtesy of HollyMinch.com UCB CHL 16

30. What new & social media tools are we using? Website Email Listserv Blog Twitter Facebook / Groups Facebook Like Page LinkedIn account Micro-site Flickr YouTube Podcast Other Beth Kanter’s Continuum Crawl, Walk, Run, Fly! UCB CHL 17

31. Let’s go to work! Practice Create Fail/Learn UCB CHL 18

32. So far, so good? Now, let’s talk about what this means. UCB CHL 19

33. New & Social Media Transformations From the inventor of “Fear Free” Communications UCB CHL 20 CARD can be found online at: www.CARDcanhelp.orghttp://CARDcanhelp.org/Blogwww.Twitter.com/CARDcanhelp Ana-Marie Jones can be found at: www.LinkedIn.com/in/MsDuctTapewww.Facebook.com/MsDuctTapewww.Twitter.com/MsDuctTape

34. New & Social Media Transformations Thinking Differently UCB CHL 21 THINKING ABOUT NEW MEDIA Common barriers we face? Why using these tools matter? Why you should lead the effort?

35. New & Social Media Transformations What I’ve Seen UCB CHL 22 PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations CESA 2010 Using New Media to Evolve a “Field” Changing Networks

36. UCB CHL 23

37. The New Media Big Bang 24 UCB CHL

38. Facebook passes Google as top visited site in the U.S. March 2010 UCB CHL 25

40. Become an Informer: Build presence on Twitter

41. Tell you own story: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr

42. Go home! Build robust on-line home for your work & use metrics to track success

43. Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communitiesUCB CHL 26

45. Can be sent from your cell phone!

46. Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately

47. Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.

48. Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).

49. Receive expert advice or suggestions from members of your network Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.

51. Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”

52. The more robust your personal network, the fewer degrees between you and the people you want to know

53. Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability Note: With social media, you can be better known, networked and noticed – without leaving your desk!

54. The Possibilities What would it mean for your program to be connected to the leaders of your field? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for public health and health care to be the most connected in the country?

55. Be an Informer UCB CHL 30

57. Messages available to anyone – but sent directly to your “followers” accounts

58. Messages from the people you “Follow” sent to your account – all messages accessible through searching

59. Individual users have account names – identified by “@NAME”UCB CHL 31

61. 140 characters or less

62. Millions of individual broadcasting networks with custom-built audiencesUCB CHL 32

64. Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen

65. Try a search – Search.Twitter.com

66. Read the conversation – who is saying what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php UCB CHL 33

67. Listen…Search a “hashtag” UCB CHL 34

68. What have you learned by listening? What conversations are out there? Who is having them? Is there a voice missing from the discussion? Is there information missing? What value can you add? UCB CHL 35

70. How would it be different than how you communicate now?UCB CHL 36

71. Managing it all TweetDeck hootsuite UCB CHL 37

72. What could you say on H1N1? Take one step today to protect your parents – help them get the #H1N1 vaccine (link) Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link) Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors). If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County. Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today. A moment of reflection: What are my org’s new & social media barriers? Who are my skeptics? Who is already using these tools? UCB CHL 38

74. Record It! Flip Video Cameras $100 changes everything! Easy to use Easy to upload Easy to share Easy to evangelize UCB CHL 40

75. Using Video – Making a Point www.youtube.com/watch?v=ZHRC30ZWGHA Use the minds of others UCB CHL 41

76. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears UCB CHL 42

77. Take Pictures – Define the Images & Debate Cameras Cellphones iPhones UCB CHL 43 Fighting Child Obesity in Oakland

78. Distribute your photos - instantly UCB CHL 44

79. Aggregate your photos UCB CHL 45

80. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it? UCB CHL 46

81. Let’s build a home on the web UCB CHL 47

82. Let’s build YOUR home Websites are cheap Websites are easy Websites can be updated Websites are YOUR space UCB CHL 48

84. Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.

85. 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.UCB CHL 49

86. Track It! Unique Visitors Visits/Visitors Pages Hits Robots/Spiders Visits Duration Referrers Key words/phrases Your Boss or Funder UCB CHL 50

87. Facebook passes Google as top visited site in the U.S. March 2010 UCB CHL 51

88. Facebook – Your Home Link to News Item Promote Event UCB CHL 52

89. Facebook – Update Quickly Link to Blog Post a photo UCB CHL 53

90. Best Practices to Build a Following Ask their opinion Test their knowledge Promotions Say thank you Recruit Fans – w/ prizes Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable UCB CHL 54

91. Add Free “Apps” That was easy http://www.involver.com/pages/gallery.html UCB CHL 55

92. Facebook Fan Page – Listen & Engage UCB CHL 56

93. How Do You Feel? UCB CHL 57

94. Where do we go from here? Executive Breakfast: A Conversation with Health Leaders on What We Need to Know About New MediaNovember 17, 8am-9:30am Mobile Phone Applications for HealthNovember 17, 10:30am-4:30pm Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & PracticeDecember 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm

95. Where do we go from here? Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and WebsitesFebruary 9, 9am-4pm Podcast ProductionFebruary 23, 8:30am-4:30pm

96. Where do we go from here? Digital StorytellingMarch 8, 6pm-9pm & March 10, 8am-5pm Special Event with Beth Kanter:The Networked Organization: Everything you want to know about leveraging social media to serve your missionMarch 30, 8:30am-10:30am (for organizational leaders) March 30, 11am-4:30pm (for public health professionals)

97. Where do we go from here? New Media Tools for Health AdvocacyApril 13, 8:30am-4:30pm Video Production and Editing Using Flip CamerasMay 11, 8:30am-4:30pm Living Consciously in a Connected World: Practicing Balance in the Age of Technology May 25, 9am-12pm

98. Fear Free New & Social Media? Discuss. UCB CHL 62

99. Dan Cohen, PrincipalFull Court Press Communicationsdan@fcpcommunications.com510-271-0640