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Lean UX
Getting out of the deliverables business




                                                                                                            December 7, 2012
                                                                                                            A UIE Virtual Seminar




http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
In the beginning…
 UX began with Information Architecture which no one had ever heard of




                                                                                                    #LeanUX | @jboogie
http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
Deliverables helped define Information Architecture
And this was good




                                                      #LeanUX | @jboogie
Value has ultimately been placed on the deliverable
Not on the experience being created




                                                      #LeanUX | @jboogie
Lean UX
Inspired by Lean Startup and Agile development theories, it’s the
practice of bringing the true nature of design work to light
faster, with less emphasis on deliverables and greater focus on
the actual experience being designed.




                                                         #LeanUX | @jboogie
It goes a little something like this…
Look familiar?




                                    Just the UX process




Concept           Validate    Prototype           Test         Learn       Iterate
                 Internally                     Externally   from user
                                                              behavior




                                                                 #LeanUX | @jboogie
Designers shouldn’t be expected to get it right the first time
Nobody else has to




 From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
                                                                                           #LeanUX | @jboogie
 http://www.alistapart.com/articles/design-criticism-creative-process/
Designers are the “Keepers of the Vision”
 The experience is design’s responsibility




                                                                                      #LeanUX | @jboogie
http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
Keep everybody moving forward
 Clients, stakeholders, design and team.




                                                                #LeanUX | @jboogie
http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
#LeanUX | @jboogie
Solve the problem together
 As opposed to implementing someone else’s solution
                                                                  1



                                                       #LeanUX | @jboogie
http://www.flickr.com/photos/mims/326748812/sizes/l/
Example of sketching at work
V1 of the UI
                                          2



                               #LeanUX | @jboogie
Get the experience out there, not the document
 Act it out if you have to
                                                                                                       3



                                                                                            #LeanUX | @jboogie
http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
Pair up!
 But do it, cross-functionally
                                                                                    4



                                                                         #LeanUX | @jboogie
http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
Style guides!
The cause of, and solution, all your UX problems
                                                              5



                                                   #LeanUX | @jboogie
Thanks!
Call me. Let’s chat.




                   Jeff Gothelf
                                  @jboogie
                                  jeff@jeffgothelf.com
                                  www.jeffgothelf.com/blog
                                  bit.ly/LeanUX
                                  slideshare.net/jgothelf




                                                             #LeanUX | @jboogie

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A UIE Virtual Seminar, Lean UX: Getting Out of the Deliverables Business

  • 1. Lean UX Getting out of the deliverables business December 7, 2012 A UIE Virtual Seminar http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
  • 2. In the beginning… UX began with Information Architecture which no one had ever heard of #LeanUX | @jboogie http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
  • 3. Deliverables helped define Information Architecture And this was good #LeanUX | @jboogie
  • 4. Value has ultimately been placed on the deliverable Not on the experience being created #LeanUX | @jboogie
  • 5. Lean UX Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. #LeanUX | @jboogie
  • 6. It goes a little something like this… Look familiar? Just the UX process Concept Validate Prototype Test Learn Iterate Internally Externally from user behavior #LeanUX | @jboogie
  • 7. Designers shouldn’t be expected to get it right the first time Nobody else has to From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011. #LeanUX | @jboogie http://www.alistapart.com/articles/design-criticism-creative-process/
  • 8. Designers are the “Keepers of the Vision” The experience is design’s responsibility #LeanUX | @jboogie http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
  • 9. Keep everybody moving forward Clients, stakeholders, design and team. #LeanUX | @jboogie http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
  • 11. Solve the problem together As opposed to implementing someone else’s solution 1 #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/
  • 12. Example of sketching at work V1 of the UI 2 #LeanUX | @jboogie
  • 13. Get the experience out there, not the document Act it out if you have to 3 #LeanUX | @jboogie http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
  • 14. Pair up! But do it, cross-functionally 4 #LeanUX | @jboogie http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
  • 15. Style guides! The cause of, and solution, all your UX problems 5 #LeanUX | @jboogie
  • 16. Thanks! Call me. Let’s chat. Jeff Gothelf @jboogie jeff@jeffgothelf.com www.jeffgothelf.com/blog bit.ly/LeanUX slideshare.net/jgothelf #LeanUX | @jboogie