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Value and Outcomes of
Scholarly Library Resources

            Carol Tenopir
        University of Tennessee
          ctenopir@utk.edu

              UKSG
             March 2012




                          Center for Information and Communication Studies
2 Value Studies


                                        Scholarly Reading and
Lib-Value
                                        Value of Library Resources
Aim: Develop models for                    Aim: examine the value UK
assessing value and ROI                    academics place on having
for academic libraries.                  access to scholarly materials.

                    End Result: An international
                 perspective on the role and value
               libraries and their resources bring to
                    individuals and institutions.


                                        Center for Information and Communication Studies
Today:
1. Goals of the UK/JISC project

2. A bit about methodology

3. Key findings




                             Center for Information and Communication Studies
U.K. Project Goals…
“Articulate more clearly the return on
investment from academic libraries‟
provision of journals [and books and
other scholarly materials] to support
the core teaching and research
activities in UK universities

...and to assess the „value added‟ that
academic libraries bring...”


                         Center for Information and Communication Studies
Center for Information and Communication Studies
Three Types of Questions:

1. Demographic
                       Therefore, insights into
2. Recollection        both READERS and
                         READINGS
3. Critical Incident



                         Center for Information and Communication Studies
Reading and Scholarship Surveys
     (Tenopir & King, 1977-present)
 Measure purpose, outcome, and value from
  scholarly reading by focusing on critical incident of
  last reading
 Include all reading (from library and not)
 Exchange (time spent) and use value (outcomes)
 Open ended questions provide another dimension
 Method can be used for other services


                                 Center for Information and Communication Studies
Critical Incident of Last Reading

 The following questions in this section
 refer to the SCHOLARLY ARTICLE YOU
 READ MOST RECENTLY, even if you
 had read it previously. Note that this last
 reading may not be typical, but will help
 us establish the range of patterns in
 reading.


                          Center for Information and Communication Studies
Critical Incident of Last Reading

 The following questions in this section
 refer to the BOOK FROM WHICH YOU
 READ MOST RECENTLY, even if you
 had read it previously. Note that this last
 reading may not be typical, but will help
 us establish the range of patterns in
 reading.


                          Center for Information and Communication Studies
Critical Incident of Last Reading

 The following questions in this section
 refer to the OTHER PUBLICATION YOU
 READ MOST RECENTLY, even if you
 had read it previously. Note that this last
 reading may not be typical, but will help
 us establish the range of patterns in
 reading.


                          Center for Information and Communication Studies
There Is No Perfect Measure

Disadvantages:
•Response Rate
                                Advantages:
•Self Reported
                                •Outcomes and
Measures
                                Values
                                •Comparisons
                                •A Mix of Data
                                •Personal View




                 Center for Information and Communication Studies
1. Scholarly reading is
essential to academic work.




               Center for Information and Communication Studies
Academics read a lot of material
                        # of Readings per Month

          Article                                                              22


           Book                   7


Other Publication                      10


                    0        5        10             15              20               25

                                                          n=2117, 6 UK institutions, June 2011



                                           Center for Information and Communication Studies
Research & writing is the most likely
   principal purpose of reading
     74%

                       58%
                                                       45%




Article Readings   Book Readings           Other Publication Readings

                                         n=2117, 6 UK universities, June 2011



                                   Center for Information and Communication Studies
And academics spend a lot of
      time per reading
             •49 minutes per article
             reading

             •1 hour and 46 minutes
             per book reading

             •42 minutes per other
             publication reading
                                                           n=2117, 6 UK
                                                           institutions, Ju
                                                           ne 2011



                   Center for Information and Communication Studies
Time Spent (Exchange Value)
               Reading
•Article
   •49 min/article X 22 read per month X 12 months =
      216 hours

•Book
   •106 min/book X 7 per month X 12 months=
      148 hours

•Other Publication
   •42 min/publication X 10 per month X 12 months=
      84 hours
                                 Center for Information and Communication Studies
2. The library plays an
important role in academic
    work and success.




               Center for Information and Communication Studies
The library is the source of
                                  scholarly articles
                       100
                        90
                        80
  % library-provided




                        70          67
                        60
                        50
                        40
                        30                          27
                        20                                                           15
                        10
                         0
                              Article Reading   Book Reading              Other Publication
n=2117, 6 UK                                                                  Reading
universities, Ju
ne 2011



                                                         Center for Information and Communication Studies
Library e-collections are primary
          source of article readings

                                           Electronic
                                              94%


                     Print
                     6%
n=775, 6 UK
universities, June
2011




                             Center for Information and Communication Studies
The e-collections save the
                   readers‟ time
                                    Home
                                    26%
                                                          Travelling
                                                            10%
                                                             Library
                                                               2%



                          Office, Lab
n=764, 6 UK
universities, June 2011      62%




                                           Center for Information and Communication Studies
The library book collection
        supports younger academics
                                                Over 50                         24




                       % library-provided
                                                31 ~ 50                           26



                                              Under 30                                     40
n=2117, 6 UK
universities, June
2011


                                            Center for Information and Communication Studies
Year of publication of library
                              90
                                              articles
                              80

                              70
Percent of Article Readings




                              60
                                                                                                    Personal
                                                                                                    Subscription
                              50
                                                                                                    Library Subscription
                              40

                              30                                                                    Other
                              20

                              10

                               0
                                                                                                           n=1131 6 UK
                                   Before 1996 1996-2000 2001-2005 2006-2009 2010-2011                     universities, June
                                                                                                           2011



                                                                          Center for Information and Communication Studies
Year of publication of library-
      provided articles
                > 15 yrs              15 ~ 11 yrs
                  13%                     7%


      < 2 yrs
       45%
                          10 ~ 6 yrs
                            14%



                5 ~ 2 yrs                            n=1131 6 UK
                  21%                                universities, June
                                                     2011



                    Center for Information and Communication Studies
Library-provided articles are
                considered more important
          50
          45
          40
          35                                  32          33                                Library-
                                                     31
          30                 27          28                                                 Provided
Percent




          25                      22
          20                                                                                Other Source
          15
                14
                     11
          10
          5                                                                  2
                                                                       0
          0
               Absolutely     Very      Important   Somewhat        Not At All
               Essential    Important               Important       Important               n=2117, 6 UK
                                                                                            universities, June
                                                                                            2011


                                                      Center for Information and Communication Studies
Academics praise the library
       for its long-term outcomes
                         Electronic access to the
                         university library system from off-
                         site is crucial for swift access to
The journal
                         articles to support my teaching
collection at
                         and research activities.
my institution
is excellent
and
scholarship
is all the
richer for the      Library resources have
contribution        been essential to my
for easy            work for the past 20
access to           years.
journals and
print
publications.
                         Center for Information and Communication Studies
Time Spent (Exchange Value)
             Reading Library
•Article
   •216 hours reading X 67% from library= 144 hours a
   year per academic staff member from the library

•Book
   •148 hours reading X 27% from library= 40 hours a
   year per academic staff member

•Other Publication
   •84 hours reading X 15% from library= 13 hours a year
   per academic staff member

                                Center for Information and Communication Studies
In other words, they spend
 23 eight-hour work days
 reading library materials.



               Center for Information and Communication Studies
3. Successful academics read
           more.




                Center for Information and Communication Studies
Award-Winning Academics Read More
            35
                                              30
            30

            25        23
                                                                                Article Readings
Per Month




            20
                                                             14                 Book Readings
            15
                                 9                   9                          Other Publication
            10              7                                                   Readings
            5

            0                                                                       n=2117, 6 UK
                                                                                    universities, June
                 Did not receive an award   Received an award                       2011



                                                   Center for Information and Communication Studies
Prolific Academics Read More
            35
                                                     30
            30
            25                    23
                 20                                                            Article Readings
            20
Per Month




                                                                               Book Readings
            15                                                  12
            10            8            9 10                                    Other Publication
                      6                                     7                  Readings
            5
            0
                                                                                  n=2117, 6 UK
                  0~2               3 ~ 10                11+                     universities, June
                                                                                  2011
                  # of publications in last 2 yrs.

                                                 Center for Information and Communication Studies
Library-provided articles support
                  prolific academics
          80                                           72
                                    71
          70   62
          60
          50
                                                                                  Library Provided
Percent




          40              34
                                                                                  Personal Source
          30                                 25                   22              Other
          20
          10         4                   4                   6
          0
                    0~2               3 ~ 10                11+
                                                                                     n=900, 6 UK
                         # of publications in last 2 yrs.                            universities, June 2011




                                                        Center for Information and Communication Studies
What a „successful‟ academic
         looks like:
          •Has won an award in the last two years.

          •Publishes four or more items per year.

          •Reads more of every type of material.

          •Spends more time per book and other publication
          readings.

          •Uses the library for articles

          •More often buys books and obtains other
          publications from the Internet.

          •Occasionally participates and creates social
          media content.


                          Center for Information and Communication Studies
Return on investment in a strict sense…
…is a quantitative measure expressed as a ratio of
    the value returned to the institution for each
        monetary unit invested in the library.
      For every $/€/£ spent on the library,
    the university received ‘X’ $/€/£ in return.

 Demonstrate that library collections contribute to
          income-generating activities


                             Center for Information and Communication Studies
Return on Investment is also…

  …values of all types that come to
 stakeholders and the institution from
the library’s collections, services, and
    contribution to its communities.



                      Center for Information and Communication Studies
Value is demonstrated by time
 invested in reading, by purpose
      of reading, by value to
     purpose, by outcomes of
    reading, and by how library
services contribute to the income
   and mission of the institution
                   Center for Information and Communication Studies
Thank You

     For more information:
http://libvalue.cci.utk.edu/JISC

   Carol Tenopir, ctenopir@utk.edu




                       Center for Information and Communication Studies

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1700 tue lomond tenopir

  • 1. Value and Outcomes of Scholarly Library Resources Carol Tenopir University of Tennessee ctenopir@utk.edu UKSG March 2012 Center for Information and Communication Studies
  • 2. 2 Value Studies Scholarly Reading and Lib-Value Value of Library Resources Aim: Develop models for Aim: examine the value UK assessing value and ROI academics place on having for academic libraries. access to scholarly materials. End Result: An international perspective on the role and value libraries and their resources bring to individuals and institutions. Center for Information and Communication Studies
  • 3. Today: 1. Goals of the UK/JISC project 2. A bit about methodology 3. Key findings Center for Information and Communication Studies
  • 4. U.K. Project Goals… “Articulate more clearly the return on investment from academic libraries‟ provision of journals [and books and other scholarly materials] to support the core teaching and research activities in UK universities ...and to assess the „value added‟ that academic libraries bring...” Center for Information and Communication Studies
  • 5. Center for Information and Communication Studies
  • 6. Three Types of Questions: 1. Demographic Therefore, insights into 2. Recollection both READERS and READINGS 3. Critical Incident Center for Information and Communication Studies
  • 7. Reading and Scholarship Surveys (Tenopir & King, 1977-present)  Measure purpose, outcome, and value from scholarly reading by focusing on critical incident of last reading  Include all reading (from library and not)  Exchange (time spent) and use value (outcomes)  Open ended questions provide another dimension  Method can be used for other services Center for Information and Communication Studies
  • 8. Critical Incident of Last Reading The following questions in this section refer to the SCHOLARLY ARTICLE YOU READ MOST RECENTLY, even if you had read it previously. Note that this last reading may not be typical, but will help us establish the range of patterns in reading. Center for Information and Communication Studies
  • 9. Critical Incident of Last Reading The following questions in this section refer to the BOOK FROM WHICH YOU READ MOST RECENTLY, even if you had read it previously. Note that this last reading may not be typical, but will help us establish the range of patterns in reading. Center for Information and Communication Studies
  • 10. Critical Incident of Last Reading The following questions in this section refer to the OTHER PUBLICATION YOU READ MOST RECENTLY, even if you had read it previously. Note that this last reading may not be typical, but will help us establish the range of patterns in reading. Center for Information and Communication Studies
  • 11. There Is No Perfect Measure Disadvantages: •Response Rate Advantages: •Self Reported •Outcomes and Measures Values •Comparisons •A Mix of Data •Personal View Center for Information and Communication Studies
  • 12. 1. Scholarly reading is essential to academic work. Center for Information and Communication Studies
  • 13. Academics read a lot of material # of Readings per Month Article 22 Book 7 Other Publication 10 0 5 10 15 20 25 n=2117, 6 UK institutions, June 2011 Center for Information and Communication Studies
  • 14. Research & writing is the most likely principal purpose of reading 74% 58% 45% Article Readings Book Readings Other Publication Readings n=2117, 6 UK universities, June 2011 Center for Information and Communication Studies
  • 15. And academics spend a lot of time per reading •49 minutes per article reading •1 hour and 46 minutes per book reading •42 minutes per other publication reading n=2117, 6 UK institutions, Ju ne 2011 Center for Information and Communication Studies
  • 16. Time Spent (Exchange Value) Reading •Article •49 min/article X 22 read per month X 12 months = 216 hours •Book •106 min/book X 7 per month X 12 months= 148 hours •Other Publication •42 min/publication X 10 per month X 12 months= 84 hours Center for Information and Communication Studies
  • 17. 2. The library plays an important role in academic work and success. Center for Information and Communication Studies
  • 18. The library is the source of scholarly articles 100 90 80 % library-provided 70 67 60 50 40 30 27 20 15 10 0 Article Reading Book Reading Other Publication n=2117, 6 UK Reading universities, Ju ne 2011 Center for Information and Communication Studies
  • 19. Library e-collections are primary source of article readings Electronic 94% Print 6% n=775, 6 UK universities, June 2011 Center for Information and Communication Studies
  • 20. The e-collections save the readers‟ time Home 26% Travelling 10% Library 2% Office, Lab n=764, 6 UK universities, June 2011 62% Center for Information and Communication Studies
  • 21. The library book collection supports younger academics Over 50 24 % library-provided 31 ~ 50 26 Under 30 40 n=2117, 6 UK universities, June 2011 Center for Information and Communication Studies
  • 22. Year of publication of library 90 articles 80 70 Percent of Article Readings 60 Personal Subscription 50 Library Subscription 40 30 Other 20 10 0 n=1131 6 UK Before 1996 1996-2000 2001-2005 2006-2009 2010-2011 universities, June 2011 Center for Information and Communication Studies
  • 23. Year of publication of library- provided articles > 15 yrs 15 ~ 11 yrs 13% 7% < 2 yrs 45% 10 ~ 6 yrs 14% 5 ~ 2 yrs n=1131 6 UK 21% universities, June 2011 Center for Information and Communication Studies
  • 24. Library-provided articles are considered more important 50 45 40 35 32 33 Library- 31 30 27 28 Provided Percent 25 22 20 Other Source 15 14 11 10 5 2 0 0 Absolutely Very Important Somewhat Not At All Essential Important Important Important n=2117, 6 UK universities, June 2011 Center for Information and Communication Studies
  • 25. Academics praise the library for its long-term outcomes Electronic access to the university library system from off- site is crucial for swift access to The journal articles to support my teaching collection at and research activities. my institution is excellent and scholarship is all the richer for the Library resources have contribution been essential to my for easy work for the past 20 access to years. journals and print publications. Center for Information and Communication Studies
  • 26. Time Spent (Exchange Value) Reading Library •Article •216 hours reading X 67% from library= 144 hours a year per academic staff member from the library •Book •148 hours reading X 27% from library= 40 hours a year per academic staff member •Other Publication •84 hours reading X 15% from library= 13 hours a year per academic staff member Center for Information and Communication Studies
  • 27. In other words, they spend 23 eight-hour work days reading library materials. Center for Information and Communication Studies
  • 28. 3. Successful academics read more. Center for Information and Communication Studies
  • 29. Award-Winning Academics Read More 35 30 30 25 23 Article Readings Per Month 20 14 Book Readings 15 9 9 Other Publication 10 7 Readings 5 0 n=2117, 6 UK universities, June Did not receive an award Received an award 2011 Center for Information and Communication Studies
  • 30. Prolific Academics Read More 35 30 30 25 23 20 Article Readings 20 Per Month Book Readings 15 12 10 8 9 10 Other Publication 6 7 Readings 5 0 n=2117, 6 UK 0~2 3 ~ 10 11+ universities, June 2011 # of publications in last 2 yrs. Center for Information and Communication Studies
  • 31. Library-provided articles support prolific academics 80 72 71 70 62 60 50 Library Provided Percent 40 34 Personal Source 30 25 22 Other 20 10 4 4 6 0 0~2 3 ~ 10 11+ n=900, 6 UK # of publications in last 2 yrs. universities, June 2011 Center for Information and Communication Studies
  • 32. What a „successful‟ academic looks like: •Has won an award in the last two years. •Publishes four or more items per year. •Reads more of every type of material. •Spends more time per book and other publication readings. •Uses the library for articles •More often buys books and obtains other publications from the Internet. •Occasionally participates and creates social media content. Center for Information and Communication Studies
  • 33. Return on investment in a strict sense… …is a quantitative measure expressed as a ratio of the value returned to the institution for each monetary unit invested in the library. For every $/€/£ spent on the library, the university received ‘X’ $/€/£ in return. Demonstrate that library collections contribute to income-generating activities Center for Information and Communication Studies
  • 34. Return on Investment is also… …values of all types that come to stakeholders and the institution from the library’s collections, services, and contribution to its communities. Center for Information and Communication Studies
  • 35. Value is demonstrated by time invested in reading, by purpose of reading, by value to purpose, by outcomes of reading, and by how library services contribute to the income and mission of the institution Center for Information and Communication Studies
  • 36. Thank You For more information: http://libvalue.cci.utk.edu/JISC Carol Tenopir, ctenopir@utk.edu Center for Information and Communication Studies

Editor's Notes

  1. Items that either the library currently achieves or items that could be improved upon.
  2. Overall response rate is 16.8%, with 2117 responses.Research &amp; Writing take up the most work time (M=52), followed by teaching (M=23) and administration (M=16).Representatives from every discipline, but sciences is the largest discipline (33.4%)Well represented positions, lecturers, research associates, and professors each make up around 20-23%.A bell-curve of ages. Majority are between 30 and 60 yrs.60% male, 40% female, similar to the UK institution breakdown.19% earned an award in past two years.
  3. Articles: 22/month; Book: 7/month; Other: 10/monthAnnual totals:Articles: 264Books: 84Other Publications: 120(Total scholarly reading per year is 468)
  4. % of readings for research and writing.
  5. “Add that all together and you get a huge investment in time”One definition of value is:(use value) the favorable consequences derived from reading and using the information. Or “purchase or exchange value: what one is willing to pay for information in money and/or time” (Machlup)-What is illustrated in the slideYearly total of 56 eight-hour days or or nearly 3 work-months…Monthly Totals:Article reading (total)=21 hours (14 hours from library resources)Book reading (total)=16 hours (4 hours from library resources)Other reading (total)=9 hours (an hour and a quarter from library resources)
  6. &lt;1% responded they read the article “elsewhere”For ALL responses (n=1162): Library was only 1.7%, Office/Lab was 60.2%, Home was 27.9%, and traveling was 10%
  7. While library is not the main source of book readings, younger academics are more likely to use it (significant, F=3.471, p=.032).This isn’t surprising since younger academics are on more of a budget, less likely to read for review or given by publisher, and the library often dedicates its resources to students and younger academics.Each age range: Under 30-40%31-40: 29%41-50: 23%51-60: 22%Over 60: 29%
  8. Number of article readings obtained from each source (i.e. the number of respondents) by the year of publication.Personal subscriptions: no articles published before 2001. 83% published in 2010-2011.Library subscriptions: 13% (95) before 1996; 45% in first 18 months.Other: 10% (32) before 1996; 47% in first 18 months.75% of articles over 15 years; 75% of articles 11-15 yrs; 71% of articles 6-10 years; 66% of articles 2-5 yrs, 65% of articles less than 2 years are from library.
  9. Library-provided articles are more likely to be more important to principal purpose (statistically significant, F=4.911, p=.027)The “average” level of importance is: 3.24 for library (between important to very important), 3.00 for persona source and 3.05 for other source (It is 3.07 when personal and other are combined). It is statically significant but I don’t think it will look very interesting on a slide…)Not shown, but library articles also more likely to be cited (statistically significant-p=-.086)Articles from library: 56% cited, 33% maybe cited, (89% already or may be cited) and 11% not cited Articles not from library: 46% cited, 39% may be cited, (85% already or may be) and 16% not cited
  10. Earlier we determined the ‘exchange value’ of scholarly reading, and now we will look at the exchange value of library resources…as you can see academics spend 187 hours each year or about 23 8-hour work days on library provided material.
  11. 19% received an award (206 of 1071)
  12. Academics who publish more material are more likely to use the library to obtain articles (p=-.104); this is not the case, however, for books and other publication readings. No significant difference for those.Award-winning staff do not use the library significantly differently from non-award winners