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UX	
  and	
  the	
  City	
  
A	
  Glimpse	
  into	
  the	
  World	
  of	
  User	
  
Experience	
  in	
  London's	
  Financial	
  District	
  	
  
Amir	
  Dotan	
  /	
  LAB49	
  




                                                   World	
  Usability	
  Day	
  2012	
  
                                                Usability	
  of	
  Financial	
  Systems	
  
About	
  me	
  
User	
  Experience	
  architect	
  at	
  LAB49;	
  a	
  technology	
  consulJng	
  firm	
  that	
  	
  
builds	
  advanced	
  soluJons	
  for	
  the	
  financial	
  services	
  industry	
  


2010	
           User	
  Experience	
  Architect	
  -­‐	
  LAB49	
  


2007	
           User	
  Experience	
  Researcher	
  –	
  	
  Centre	
  for	
  HCI	
  Design,	
  City	
  University	
  
                  MSc	
  Human-­‐Centred	
  Systems	
  (City	
  University	
  London)	
  


2003	
           Degree	
  Lecturer	
  –	
  HCI	
  and	
  Web	
  Development	
  -­‐	
  SAE	
  InsJtute	
  	
  
                  BA	
  (Hons.)	
  Mul.media	
  Arts	
  (Middlesex	
  University)	
  

2000	
           Flash	
  Developer	
  -­‐	
  SHAPE	
  InteracJve	
  Digital	
  Agency	
  	
  
I’m	
  going	
  to	
  talk	
  about	
  
1.	
  Working	
  as	
  a	
  UX	
  professional	
  in	
  the	
  financial	
  services	
  industry	
  

2.	
  The	
  trading	
  floor	
  work	
  environment	
  

3.	
  Considera.ons	
  and	
  UI	
  design	
  guidelines	
  
Working	
  in	
  the	
  financial	
  services	
  industry	
  

      Typical	
  UX	
  projects	
  –	
  Investment	
  Banking	
  
                             Trading	
  systems	
  (Single	
  and	
  MulJ	
  Dealer	
  Plaorms)	
  
                             Dashboards	
  –	
  AnalyJcs,	
  monitoring	
  and	
  reporJng	
  tools	
  
                             Porolio	
  and	
  Risk	
  management	
  	
  
                             Research,	
  news,	
  economic	
  events,	
  market	
  senJments	
  etc.	
  
Working	
  in	
  the	
  financial	
  services	
  industry	
  

                                Data-­‐rich,	
  mission	
  criJcal	
  systems	
  




                                                           There	
  is	
  a	
  need	
  to	
  display	
  and	
  organise	
  large	
  
                                                           data	
  sets	
  and	
  support	
  criJcal	
  workflows	
  
                                                           (e.g.	
  investment	
  decisions)	
  
http://www.flickr.com/photos/jovriens/4592933854/
Working	
  in	
  the	
  financial	
  services	
  industry	
  

                             Diverse	
  user	
  groups	
  
                                                Internal	
  users	
  -­‐	
  Sales	
  teams,	
  traders,	
  management,	
  back-­‐office	
  

                                                External	
  users	
  -­‐	
  Small-­‐medium	
  businesses,	
  mulJnaJonal	
  companies,	
  
                                                professional	
  investors	
  (Insurance	
  companies,	
  pension	
  funds,	
  	
  
                                                central	
  banks,	
  governments	
  etc.)	
  




                                                                       Diverse	
  needs,	
  workflows,	
  level	
  of	
  experience	
  

hap://www.flickr.com/photos/d-­‐kav/4629934426/	
  
Working	
  in	
  the	
  financial	
  services	
  industry	
  

       Investment	
  banks	
  are	
  relaJvely	
  new	
  to	
  UX	
  




Scope	
  for	
  innovaJon	
  
Working	
  in	
  the	
  financial	
  services	
  industry	
  

      “Fat	
  Finger”	
  syndrome	
  




                Poor	
  usability	
  can	
  be	
  very	
  costly	
  
The	
  trading	
  floor	
  work	
  environment	
  

            Working	
  in	
  front	
  of	
  3-­‐6	
  monitors	
  
             and	
  mulJple	
  data	
  entry	
  devices	
  




                                                          Very	
  limited	
  screen	
  real-­‐estate,	
  the	
  user	
  has	
  to	
  
                                                          pay	
  aaenJon	
  to	
  many	
  things	
  at	
  once	
  

hap://www.flickr.com/photos/27244534@N08/2539318470/	
  
The	
  trading	
  floor	
  work	
  environment	
  

    Rear-­‐view	
  mirrors	
  aaached	
  to	
  monitors	
  




                                                    Users	
  are	
  olen	
  distracted	
  
                                                        Heightened	
  state	
  of	
  alert	
  
The	
  trading	
  floor	
  work	
  environment	
  

                Busy	
  and	
  olen	
  unavailable	
  users	
  




                                                       Lab-­‐based	
  usability	
  tesJng	
  and	
  other	
  structured	
  
                                                       evaluaJon	
  methods	
  are	
  difficult	
  to	
  implement	
  
http://www.flickr.com/photos/artemuestra/2941677924/
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

     Use	
  of	
  colour	
  




                                                    Colour	
  blindness	
  consideraJons	
  –	
  Not	
  relying	
  
                                                    on	
  colour	
  alone	
  to	
  convey	
  informaJon	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

        Standard	
  components:	
  
                      Trade	
  bloaer,	
  dealing	
  panels,	
  charts,	
  tables	
  




                      Established	
  mental	
  models	
  and	
  industry	
  convenJons	
  we	
  need	
  to	
  consider	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

      Maximising	
  screen	
  real-­‐estate	
  



                                                         Empty	
  spaces	
  are	
  rarely	
  welcomed	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

                               Not	
  always	
  possible	
  to	
  use	
  real	
  data	
  in	
  	
  
                                prototypes	
  and	
  mockups	
  




                                                                         Difficult	
  to	
  simulate	
  condiJons	
  and	
  
                                                                         test	
  concepts	
  unJl	
  the	
  system	
  is	
  built	
  

hap://www.flickr.com/photos/fredjk/276849773/	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

         Keyboard-­‐friendly	
  interfaces	
  




                               Keying	
  data	
  can	
  be	
  a	
  considerable	
  part	
  of	
  a	
  workflow	
  
                               Avoid	
  interacJons	
  that	
  require	
  changing	
  from	
  keyboard	
  to	
  mouse	
  
                               Consider	
  tabbing	
  order	
  in	
  forms	
  
                               Consider	
  keyboard	
  shortcuts	
  
                                                                                     hSp://www.flickr.com/photos/paul_garland/2268928575/	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

                         Typography	
  and	
  numbers	
  




                                                                Numbers	
  are	
  very	
  important	
  but	
  in	
  
                                                                many	
  cases	
  have	
  to	
  be	
  displayed	
  in	
  
                                                                small	
  font	
  
hap://www.flickr.com/photos/zoezolka/313115700/	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

              CustomisaJon	
  is	
  key	
  




                                        Make	
  interface	
  elements	
  detachable	
  and	
  collapsible	
  	
  
                                        Enable	
  users	
  to	
  customise	
  the	
  UI	
  

                                                                                   hap://www.flickr.com/photos/seven13avenue/2080281038/	
  
Considera.ons	
  and	
  UI	
  design	
  guidelines	
  

     Don’t	
  visualise	
  data	
  just	
  because	
  you	
  can	
  




                                              Tabular	
  representaJon	
  has	
  its	
  strengths	
  
                                              Consider	
  offering	
  mulJple	
  view	
  modes	
  
                                              Is	
  the	
  user	
  looking	
  for	
  insight	
  or	
  single	
  data	
  element?	
  
Thank	
  You	
  
amir.dotan@lab49.com	
  
@UX_links	
  
@UX_for_Finance	
  

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Amir Dotan WUD2012

  • 1. UX  and  the  City   A  Glimpse  into  the  World  of  User   Experience  in  London's  Financial  District     Amir  Dotan  /  LAB49   World  Usability  Day  2012   Usability  of  Financial  Systems  
  • 2. About  me   User  Experience  architect  at  LAB49;  a  technology  consulJng  firm  that     builds  advanced  soluJons  for  the  financial  services  industry   2010   User  Experience  Architect  -­‐  LAB49   2007   User  Experience  Researcher  –    Centre  for  HCI  Design,  City  University   MSc  Human-­‐Centred  Systems  (City  University  London)   2003   Degree  Lecturer  –  HCI  and  Web  Development  -­‐  SAE  InsJtute     BA  (Hons.)  Mul.media  Arts  (Middlesex  University)   2000   Flash  Developer  -­‐  SHAPE  InteracJve  Digital  Agency    
  • 3. I’m  going  to  talk  about   1.  Working  as  a  UX  professional  in  the  financial  services  industry   2.  The  trading  floor  work  environment   3.  Considera.ons  and  UI  design  guidelines  
  • 4. Working  in  the  financial  services  industry   Typical  UX  projects  –  Investment  Banking   Trading  systems  (Single  and  MulJ  Dealer  Plaorms)   Dashboards  –  AnalyJcs,  monitoring  and  reporJng  tools   Porolio  and  Risk  management     Research,  news,  economic  events,  market  senJments  etc.  
  • 5. Working  in  the  financial  services  industry   Data-­‐rich,  mission  criJcal  systems   There  is  a  need  to  display  and  organise  large   data  sets  and  support  criJcal  workflows   (e.g.  investment  decisions)   http://www.flickr.com/photos/jovriens/4592933854/
  • 6. Working  in  the  financial  services  industry   Diverse  user  groups   Internal  users  -­‐  Sales  teams,  traders,  management,  back-­‐office   External  users  -­‐  Small-­‐medium  businesses,  mulJnaJonal  companies,   professional  investors  (Insurance  companies,  pension  funds,     central  banks,  governments  etc.)   Diverse  needs,  workflows,  level  of  experience   hap://www.flickr.com/photos/d-­‐kav/4629934426/  
  • 7. Working  in  the  financial  services  industry   Investment  banks  are  relaJvely  new  to  UX   Scope  for  innovaJon  
  • 8. Working  in  the  financial  services  industry   “Fat  Finger”  syndrome   Poor  usability  can  be  very  costly  
  • 9. The  trading  floor  work  environment   Working  in  front  of  3-­‐6  monitors   and  mulJple  data  entry  devices   Very  limited  screen  real-­‐estate,  the  user  has  to   pay  aaenJon  to  many  things  at  once   hap://www.flickr.com/photos/27244534@N08/2539318470/  
  • 10. The  trading  floor  work  environment   Rear-­‐view  mirrors  aaached  to  monitors   Users  are  olen  distracted   Heightened  state  of  alert  
  • 11. The  trading  floor  work  environment   Busy  and  olen  unavailable  users   Lab-­‐based  usability  tesJng  and  other  structured   evaluaJon  methods  are  difficult  to  implement   http://www.flickr.com/photos/artemuestra/2941677924/
  • 12. Considera.ons  and  UI  design  guidelines   Use  of  colour   Colour  blindness  consideraJons  –  Not  relying   on  colour  alone  to  convey  informaJon  
  • 13. Considera.ons  and  UI  design  guidelines   Standard  components:   Trade  bloaer,  dealing  panels,  charts,  tables   Established  mental  models  and  industry  convenJons  we  need  to  consider  
  • 14. Considera.ons  and  UI  design  guidelines   Maximising  screen  real-­‐estate   Empty  spaces  are  rarely  welcomed  
  • 15. Considera.ons  and  UI  design  guidelines   Not  always  possible  to  use  real  data  in     prototypes  and  mockups   Difficult  to  simulate  condiJons  and   test  concepts  unJl  the  system  is  built   hap://www.flickr.com/photos/fredjk/276849773/  
  • 16. Considera.ons  and  UI  design  guidelines   Keyboard-­‐friendly  interfaces   Keying  data  can  be  a  considerable  part  of  a  workflow   Avoid  interacJons  that  require  changing  from  keyboard  to  mouse   Consider  tabbing  order  in  forms   Consider  keyboard  shortcuts   hSp://www.flickr.com/photos/paul_garland/2268928575/  
  • 17. Considera.ons  and  UI  design  guidelines   Typography  and  numbers   Numbers  are  very  important  but  in   many  cases  have  to  be  displayed  in   small  font   hap://www.flickr.com/photos/zoezolka/313115700/  
  • 18. Considera.ons  and  UI  design  guidelines   CustomisaJon  is  key   Make  interface  elements  detachable  and  collapsible     Enable  users  to  customise  the  UI   hap://www.flickr.com/photos/seven13avenue/2080281038/  
  • 19. Considera.ons  and  UI  design  guidelines   Don’t  visualise  data  just  because  you  can   Tabular  representaJon  has  its  strengths   Consider  offering  mulJple  view  modes   Is  the  user  looking  for  insight  or  single  data  element?  
  • 20. Thank  You   amir.dotan@lab49.com   @UX_links   @UX_for_Finance