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UNIVERSITY OF NEW HAMPSHIRE

                                   Startup 101




                                                        Paul C. Remus
                                       Devine, Millimet & Branch, P.A.
                                                    pcremus@dmb.com
                                                          603.669.1000


www.devinemillimet.com
Paul C. Remus

           Yale College B.S. (Physics)

           University of Michigan Law School J.D.




www.devinemillimet.com
POPE

         Planning
             1. Written Business Plan

         Organization
             1. Choose Entity
             2. Define Founders’ Relationships in Writing

         Positioning
              1. Funding – Written Subscription Agreement
              2. Goods/Services – Written Contracts/License
              3. Employees – Written Employment & Nondisclosure Agreements
              4. Intellectual Property – Patents, Trademarks, Trade Secrets

         Exit
                1. Sell Company – Written Purchase & Sale Agreement
                2. IPO
www.devinemillimet.com
Planning
           1. Written Business Plan – 3 years
                • What do you plan to do?
                • What will it cost?
                  •      Where will you get the money?




www.devinemillimet.com
Organization
           1. Choose Entity
               A. Sole Proprietorship – Register Trade Name with State
                    •  No Limited Liability – Get Insurance
                    •  Not Perpetual
                    •  Difficult to Raise Capital
                    •  No Separate Entity




www.devinemillimet.com
Organization
           1. Choose Entity
               B. Corporation
                    • Limited Liability
                    • Perpetual
                    • Raise Capital by Selling Shares (Borrowing)
                    • Separate Entity (including for taxes)
                      See Subchapter S – Limited Utility
                    • Corporate Law – Well Defined Structure
                    • Formalities – Why God Created
                      Lawyers/Accountants



www.devinemillimet.com
Organization
           1. Choose Entity
               C. Limited Liability Company (LLC)
                    •  Limited Liability
                    •  Perpetual
                    •  Raise Capital by Selling Shares (Borrowing)
                    •  Separate Entity (not for taxes)
                    • LLC Law – Much More Flexible
                    • Formalities – Why God Created
                      Lawyers/Accountants




www.devinemillimet.com
Organization
           2. Define Founders’ Relationships in Writing –
               Shareholders/Members Agreement
               •    Who is the “Big Dog”
               •    What are rules for selling shares/units to outsiders?
                    Rights of First Refusal?




www.devinemillimet.com
Positioning
           1. Funding – “See Dick raise money. See Dick violate
                securities laws. See Jane visit Dick in the Big House.”
                •    Public Offering of Securities Rules
                •    Federal/State Exemptions
                     Regulation D – accredited investors (rich people)
                     Blue Sky Laws
                •    Subscription Agreement
                •    Offering Circular




www.devinemillimet.com
Positioning
           2. Goods/Services
                •  Bill of Sale
                •  Service Contract
                                versus
                •  License – preserves rights in software

            3.   Employees – Employment Agreement & NDA
                 NDA – Two Keys
                 •   Not disclose
                 •   Not use for anything other than employment
                 Employment Agreement – Assignment of all IP to Company

www.devinemillimet.com
Positioning
            4. Intellectual Property Protection
                 •   Trademarks – means to identify services or goods
                      (i) some rights obtained by using
                 •    Copyrights – expression fixed in a tangible medium
                      (i) most rights obtained by fixation
                 •    Trade Secrets – keep process or formulas secret
                       (i) no disclosure so harder for competitors to reverse engineer
                       (ii) less expensive
                      Problem: Three or more people can’t keep a secret and once
                      it’s gone – it’s gone
                 •    Patents – no rights until patent issues
                       (i) Patent Bar – one year after public disclosure or “on-sale”


www.devinemillimet.com
Patent Take-aways
                 •    No positive rights, only negative
                      (i) stop others from making, using or selling
                 •    Just because something is patentable does not mean it is
                      commercially valuable




www.devinemillimet.com
www.devinemillimet.com
www.devinemillimet.com
www.devinemillimet.com
www.devinemillimet.com
Exit
              1.   Sell Company
                   •     Written Purchase & Sale Agreement

              2.   IPO




www.devinemillimet.com

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Startup 101 - On Structure, Equity, and Avoiding Legal Headaches

  • 1. UNIVERSITY OF NEW HAMPSHIRE Startup 101 Paul C. Remus Devine, Millimet & Branch, P.A. pcremus@dmb.com 603.669.1000 www.devinemillimet.com
  • 2. Paul C. Remus Yale College B.S. (Physics) University of Michigan Law School J.D. www.devinemillimet.com
  • 3. POPE Planning 1. Written Business Plan Organization 1. Choose Entity 2. Define Founders’ Relationships in Writing Positioning 1. Funding – Written Subscription Agreement 2. Goods/Services – Written Contracts/License 3. Employees – Written Employment & Nondisclosure Agreements 4. Intellectual Property – Patents, Trademarks, Trade Secrets Exit 1. Sell Company – Written Purchase & Sale Agreement 2. IPO www.devinemillimet.com
  • 4. Planning 1. Written Business Plan – 3 years • What do you plan to do? • What will it cost? • Where will you get the money? www.devinemillimet.com
  • 5. Organization 1. Choose Entity A. Sole Proprietorship – Register Trade Name with State • No Limited Liability – Get Insurance • Not Perpetual • Difficult to Raise Capital • No Separate Entity www.devinemillimet.com
  • 6. Organization 1. Choose Entity B. Corporation • Limited Liability • Perpetual • Raise Capital by Selling Shares (Borrowing) • Separate Entity (including for taxes) See Subchapter S – Limited Utility • Corporate Law – Well Defined Structure • Formalities – Why God Created Lawyers/Accountants www.devinemillimet.com
  • 7. Organization 1. Choose Entity C. Limited Liability Company (LLC) • Limited Liability • Perpetual • Raise Capital by Selling Shares (Borrowing) • Separate Entity (not for taxes) • LLC Law – Much More Flexible • Formalities – Why God Created Lawyers/Accountants www.devinemillimet.com
  • 8. Organization 2. Define Founders’ Relationships in Writing – Shareholders/Members Agreement • Who is the “Big Dog” • What are rules for selling shares/units to outsiders? Rights of First Refusal? www.devinemillimet.com
  • 9. Positioning 1. Funding – “See Dick raise money. See Dick violate securities laws. See Jane visit Dick in the Big House.” • Public Offering of Securities Rules • Federal/State Exemptions Regulation D – accredited investors (rich people) Blue Sky Laws • Subscription Agreement • Offering Circular www.devinemillimet.com
  • 10. Positioning 2. Goods/Services • Bill of Sale • Service Contract versus • License – preserves rights in software 3. Employees – Employment Agreement & NDA NDA – Two Keys • Not disclose • Not use for anything other than employment Employment Agreement – Assignment of all IP to Company www.devinemillimet.com
  • 11. Positioning 4. Intellectual Property Protection • Trademarks – means to identify services or goods (i) some rights obtained by using • Copyrights – expression fixed in a tangible medium (i) most rights obtained by fixation • Trade Secrets – keep process or formulas secret (i) no disclosure so harder for competitors to reverse engineer (ii) less expensive Problem: Three or more people can’t keep a secret and once it’s gone – it’s gone • Patents – no rights until patent issues (i) Patent Bar – one year after public disclosure or “on-sale” www.devinemillimet.com
  • 12. Patent Take-aways • No positive rights, only negative (i) stop others from making, using or selling • Just because something is patentable does not mean it is commercially valuable www.devinemillimet.com
  • 17. Exit 1. Sell Company • Written Purchase & Sale Agreement 2. IPO www.devinemillimet.com