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Ms. Dana Clark, Social Media Manager, presents information about how the U.S. Army Corps of Engineers uses social media during the November 14, 2011 Department of Defense All Services Social Media Conference.
USACE Social MediaUSACE Social Media Dana M. ClarkDana M. Clark U.S. Army Corps of Engineers,U.S. Army Corps of Engineers, HeadquartersHeadquartersUS Army Corps of EngineersUS Army Corps of EngineersBUILDING STRONG ®BUILDING STRONG®
USACE Social Media Background USACE HQ established official presence on Facebook, Twitter, and FlickR on June 20, 2010. With our existing official social media presence, our information was viewed as credible and authoritative by stakeholders, concerned citizens and news media. BUILDING STRONG®
Key USACE Events May-Sept 2011 Chief of Engineers Relinquishment Ceremony Wallapello Lake Flooding Detonation of Birds Point New Madrid levee Ohio & Mississippi River Flooding Tornados in the South and Joplin, Missouri Missouri River Basin Flooding Hurricane Irene & Tropical Storm Lee BUILDING STRONG®
Whole of Community Approach Birds Point New Madrid Floodway Operation Watershed USACE HQ, Divisions and Districts Local, State, and Federal Partners, and NGOs and Non- Profits Only posted information from OFFICIAL sites BUILDING STRONG®
Monitoring is KEY Detonation of Birds Point HQ Facebook page New Madrid Leveeposted 1,030 status updates 1,174 comments received on Facebook page We engaged when we needed to, but not to every comment BUILDING STRONG®
USACE HQ Social media mission: Promote safety and communicate messages that prevent loss of life and property and other key USACE information to stakeholders and concerned citizens Facebook fans increased by 70% and Twitter Followers, FlickR photo views and YouTube video views by 50% BUILDING STRONG®
FY 11 Faceook and Twitter10,000 9,000 Significant Increase in 8,000 Facebook fans and interactions, and Twitter Significant increase in Facebook followers in May due to Flood 7,000 fans and interaction, and Twitter Fight followers in Septermber due to 6,000 Hurricane Irene/Tropical Storm Lee, and 10th Anniversary of Septembver 11 5,000 4,000 3,000 2,000 1,000 0 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Facebook Fans Facebook Interactions Twitter Followers BUILDING STRONG®
FY 11 FlickR and YouTube60,000 Significant increase in photos and50,000 video views during and after flood event, 9/11 anniversary, and Joplin Tornado recovery.40,00030,00020,00010,000 0 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 FlickR PhotoStream Views YouTube Channel Views BUILDING STRONG®
RecentDisastershaveincreased We allow fansour to voiceFanbase by70% opinions on our wall & people to tag us in posts BUILDING STRONG®
Keep in Mind Dont mistake what is valuable to your audience with what is valuable to your agency/organization Dont be inconsistent with your message Dont wait until its too late to build a relationship Only post information from official sites that can be validated Don’t turn off the ability for your fans to TAG you in posts (you can set your wall to default to only your posts but fans can also see posts you were tagged in BUILDING STRONG®
Let’s Get Social Questions?Dana M. Clarkwww.facebook.com/USACHQwww.twitter.com/USACE_HQwww.flickr.com/photos/usacehqwww.youtube.com/CORPSCONNECTION BUILDING STRONG®