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CUE: The Journey from Outside In




                           Lorraine
                           Johnson,
                           JD, MBA
T
R   Individual
A
N
S
F
    Organizational
O
Does Like Attract
R                    Like?
M
A
T
    Societal
I
O
N
“Evidence-based medicine is the integration of best research
  evidence with clinical expertise and patient values.”
                                               David Sackett




Sackett D et al. Evidence-Based Medicine: How to Practice and Teach EBM (2000)
It’s All About the Science, Right?
Evidence alone is never enough
                                                            • How good is the body of
                                                              evidence?
                                                            • What about
 Evidence is never enough
                                                               – evidence gaps?
 —it is always evidence in                                     – evidence quality?
 the context of values and                                     – scientific uncertainty?
 preferences that influence                                    – Close calls and trade-
 guidelines and clinical                                         offs?
 care.                                                      • Whose values count—
                                                              when?
            Dr. Gordon Guyatt
                                                            • What do we default to
                                                              when evidence is weak or
                                                              uncertain?
EBM debate Guyatt, G. and Montori, V. (March 21, 2011) available at http://www.youtube.com/watch?v=KjLD5AkD0Ws
Values and perspectives matter




                                 6
Miles Law:
  Keeping your perspective on values




   Where you stand depends on where you sit.




"The Origin and Meaning of Miles' Law," Public Administration Review, September – October 1978.
Journey from without to within
CUE: Funding sources preserve perspective
CUE: Learning community

                  Dr. Dickerson and Musa
                  Mayer: Understanding
                  Evidence-based Healthcare: A
                  Foundation for Action

                  Dr. Richard Rosenfeld:
                  Consumer Involvement in
                  Guideline Development.

                  2011 Annual Meeting
                  2010 Summit

                  Facebook
Cue Organizations: Does like attract like?
Or are we different?

Broad consumer
groups

Disease specific
groups

Demographic
groups

Patients,
consumers,
caretakers
Context and perspective shape patient voice


Where you stand depends on where you sit.


•    Patient safety
•    Pharmaceutical industry influence
•    Access to care issues
•    Over-reliance on medical solutions
•    Informed choice
Where you stand depends on where you sit.




"The Origin and Meaning of Miles' Law," Public Administration Review, September – October 1978.
Differences matter

It is hardly possible to overrate the value...of
placing human beings in contact with persons
dissimilar to themselves, and with modes of
thought and action unlike those with which they
are familiar... Such communication has always
been, and is peculiarly in the present age, one of
the primary sources of progress.

                          John Stuart Mill
The Ties the Bind

• Organizations cannot be
  dominated by industry
  funding
• Organizations must be
  committed to evidence
  based principles
• Patients need to be
  empowered and
  educated to be effective
  partners in healthcare
  problem solving
Partnership requires parity
Patient voice: individual or prepared
representative?

Individual patient voice          Prepared consumer advocate
•represents their own interests   •represents larger issues of
•may be easily intimidated by     collective group
experts                           •is empowered to speak on their
•may defer to authority           behalf
•may self censor                  •has strong voice
•may be easily discounted by      •can serve as a bridge between
decision makers                   individual patients and
•can lead to tokenism             researchers
                                  •can lead to true partnership
Patient voice should not be easily dismissed
Where you stand depends on where you sit.




"The Origin and Meaning of Miles' Law," Public Administration Review, September – October 1978.
Content Travels--Change happens


•Individual Perspective
•Organizational Perspective
    • Within CUE
    • Within non-profit
    • Within alliances
•Societal Perspective
Misaligned Incentives



        We have a
        long way
        to go

Illustration Leo Jung from Carlot, D., Dr. Drug Rep. The New York Times. November 25, 2007
Is it business as usual or do we “have the chance to
        turn the world upside down just a bit?”
                          Dr. Harlan Krumholz, PCORI
Culture does not change because
we desire to change it.


Culture changes when the
organization[s] [are]
transformed;
       Does Like Attract Like?
[C]ulture reflects the realities of
people working together every
day.
                        Frances Hesselbein



The Key to Cultural Transformation, Leader to Leader
(Spring 1999)
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare
CUE: The Journey from Outside In




               Lorraine Johnson, JD, MBA
                       CEO LymeDisease.org
Steering Committee, Consumers United for Evidence-Based Healthcare

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Johnson, lorraine cue 6.4.12 final final

  • 1. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA
  • 2. T R Individual A N S F Organizational O Does Like Attract R Like? M A T Societal I O N
  • 3. “Evidence-based medicine is the integration of best research evidence with clinical expertise and patient values.” David Sackett Sackett D et al. Evidence-Based Medicine: How to Practice and Teach EBM (2000)
  • 4. It’s All About the Science, Right?
  • 5. Evidence alone is never enough • How good is the body of evidence? • What about Evidence is never enough – evidence gaps? —it is always evidence in – evidence quality? the context of values and – scientific uncertainty? preferences that influence – Close calls and trade- guidelines and clinical offs? care. • Whose values count— when? Dr. Gordon Guyatt • What do we default to when evidence is weak or uncertain? EBM debate Guyatt, G. and Montori, V. (March 21, 2011) available at http://www.youtube.com/watch?v=KjLD5AkD0Ws
  • 7. Miles Law: Keeping your perspective on values Where you stand depends on where you sit. "The Origin and Meaning of Miles' Law," Public Administration Review, September – October 1978.
  • 9. CUE: Funding sources preserve perspective
  • 10. CUE: Learning community Dr. Dickerson and Musa Mayer: Understanding Evidence-based Healthcare: A Foundation for Action Dr. Richard Rosenfeld: Consumer Involvement in Guideline Development. 2011 Annual Meeting 2010 Summit Facebook
  • 11. Cue Organizations: Does like attract like?
  • 12. Or are we different? Broad consumer groups Disease specific groups Demographic groups Patients, consumers, caretakers
  • 13. Context and perspective shape patient voice Where you stand depends on where you sit. • Patient safety • Pharmaceutical industry influence • Access to care issues • Over-reliance on medical solutions • Informed choice
  • 14. Where you stand depends on where you sit. "The Origin and Meaning of Miles' Law," Public Administration Review, September – October 1978.
  • 15. Differences matter It is hardly possible to overrate the value...of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar... Such communication has always been, and is peculiarly in the present age, one of the primary sources of progress. John Stuart Mill
  • 16. The Ties the Bind • Organizations cannot be dominated by industry funding • Organizations must be committed to evidence based principles • Patients need to be empowered and educated to be effective partners in healthcare problem solving
  • 18. Patient voice: individual or prepared representative? Individual patient voice Prepared consumer advocate •represents their own interests •represents larger issues of •may be easily intimidated by collective group experts •is empowered to speak on their •may defer to authority behalf •may self censor •has strong voice •may be easily discounted by •can serve as a bridge between decision makers individual patients and •can lead to tokenism researchers •can lead to true partnership
  • 19. Patient voice should not be easily dismissed
  • 20. Where you stand depends on where you sit. "The Origin and Meaning of Miles' Law," Public Administration Review, September – October 1978.
  • 21. Content Travels--Change happens •Individual Perspective •Organizational Perspective • Within CUE • Within non-profit • Within alliances •Societal Perspective
  • 22. Misaligned Incentives We have a long way to go Illustration Leo Jung from Carlot, D., Dr. Drug Rep. The New York Times. November 25, 2007
  • 23. Is it business as usual or do we “have the chance to turn the world upside down just a bit?” Dr. Harlan Krumholz, PCORI
  • 24. Culture does not change because we desire to change it. Culture changes when the organization[s] [are] transformed; Does Like Attract Like? [C]ulture reflects the realities of people working together every day. Frances Hesselbein The Key to Cultural Transformation, Leader to Leader (Spring 1999)
  • 25. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 26. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 27. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 28. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 29. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 30. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 31. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 32. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 33. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 34. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 35. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 36. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 37. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 38. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare
  • 39. CUE: The Journey from Outside In Lorraine Johnson, JD, MBA CEO LymeDisease.org Steering Committee, Consumers United for Evidence-Based Healthcare