Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader. In this talk, Claire will talk through: - What UX principles she recommends for product professionals to have a strong base on, - How has this helped her in her day-to-day role - What product principles she would have wanted to have known about earlier in her career, and - How being a T-shaped product owner has helped her democratise and create value in UX principles

1. Hello
Applying UX Principles in
my every day

15. Awareness Education Culture
WHAT IT COMES DOWN TO

16. Claire Thornewill
Senior Web Performance Consultant
Why being a jill of all trades helps me and
how it allows me to apply UX principles in
my every day.

28. BUT WHY?
CHALLENGE 1
CHALLENGE 2
People don’t understand UX?
Justifying the real value of UX
CHALLENGE 3
Good UX is the responsibility
of the UX designer only

29. SOMEONE ON A
“UX is the result of the entire team.”

31. WHAT IT COMES DOWN TO

32. Awareness
WHAT IT COMES DOWN TO

33. Awareness Education
WHAT IT COMES DOWN TO

34. Awareness Education Culture
WHAT IT COMES DOWN TO

35. Awareness Education Culture
WHAT YOU CAN CONTROL NOW WHAT TAKES TIME
WHAT IT COMES DOWN TO

37. ALIGN WITH YOUR TEAM
Identify the
status quo
Identify the knowledge gaps
to know where to start
Know your team's
needs
Different roles have different
priorities - make it your
business to know them
Define team principles
This will help keep the team
on track and aiming for the
same goal
Always be transparent
Information and context
helps people build better
products

39. NEVER STOP LEARNING
Teach yourself new
skills
The more you know the
better you will be at your job
Be a mentor
Guide your team to develop
their UX knowledge and skills
and give feedback
Share your learnings
with the team
Enable your team to learn
what you have
Tools can be learned
But experience must be lived

41. KNOW THE PRIORITIES
Know your business’
priorities
Understanding this will give
you a starting point
Always ask ‘why’
Until everyone else does too
Identify who you are
talking to
Know your your audience
and what it takes to convince
them
Define a plan to make
the change
Plan a solution with with your
desired outcomes, then get
started

43. BA Art &
Design
MA
Management
Product
Management
Business
Consultant
(Requirements
Engineer)
Marketing

46. “A jack of all trades is a master of none,
but oftentimes better than a master of
one.”

47. Job title
I don’t need the Job Title “UX
Designer” to do UX everyday

48. 4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
#1

49. 4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
#1

50. 4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
Feedback matters
You can’t improve your
product or yourself without it
#1 #2

51. 4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
Feedback matters
You can’t improve your
product or yourself without it
Context Matter
From understanding a
user’s context to giving
your team context
#1 #2 #3

52. 4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
Feedback matters
You can’t improve your
product or yourself without it
Context Matter
From understanding a
user’s context to giving
your team context
KISS
Over-complication
generally confuses people
in life
#1 #2 #3 #4

56. “Know Your Worth”
WomenTech Global
Conference
7-11 June 2021

57. ADD
ME