Enter the Experience-map Multiverse: Stop journey mapping and start universe mapping

Experience-map
Multiverse
Lisa
Vissichelli
Stop journey mapping and start universe mapping
Enter the
#multiversemapping
Enter the Experience Map Multiverse Copyright ©Lisa Vissichelli 2022
All rights reserved. No repurposing of any kind is without permission in writing from the author.
All illustrations, maps and artifacts created and owned by Lisa Vissichelli
and may not be reproduced or shared without written consent.
The rights to Marvel Superheroes who are owned by Marvel and their likenesses are referenced in an educational context
Photography all is from istock and was purchased for educational context

Customer Universe
Triggers
Connections
Situation
Time available
Lisa Vissichelli
Copyright ©Lisa Vissichelli 2022

Multiverse Map
An experiential map that explores
multiple instances that can trigger
change in a customer universe
Lisa Vissichelli

What if?
Place
WOM
Finance
Time
Health
Love Urgency
Inclusion
Education Career
Lisa Vissichelli

2
Experience Alignment
Systems Flows Comparisons Triggers
Lisa Vissichelli

Location
Inclusivity
Triggers
WOM
What if?
Lisa Vissichelli

What if
word of mouth
was explored?
Lisa Vissichelli

Familial Influence
Lisa Vissichelli

Drama
picks up
Wind
Down
Active
Passive
Active
Passive
Steady
Following
Passive
Active
Flow Start Passive Watching Drama picks up Wind Down End
Attention
on Show
Virtual
Experience
Signs off work
Checks emails
Online Shopping
Scroll
Scrolling social media
Group chat with friends
on spoilers
Attracted to an ad while
scrolling
Chats friends about show’s climax
Looks up actress on IMDB
Friendly banter
on chat
Look up
another show
to watch
Chat fizzles out
In person
Experience
Settles in for
scheduled
content
Break for snacks
Passively doing chores
Higher engaged watching
Pauses show if interrupted
Move on to
another
activity or goes
to bed
End of Show
Mid Show
Beginning Show
Socializing while Streaming Journey Map
Active
Passive
Lisa Vissichelli

What if
the location
changed?
Lisa Vissichelli

Passive
Active Social
Activity by Interaction Type
Lisa Vissichelli

Lisa Vissichelli
Engagement by Genre
Lisa Vissichelli

What if
they were triggered?
Lisa Vissichelli

Time of Day
Weekend
More time to
process
information
Able to
absorb more
content
Deep Diving
into Research
Socialize
content with
friends
Morning
Watching the
News
Frustrated and
no coffee
Unprepared for
bad news
Already
stressed
Evening
Laid back and
relaxed
Quality time
with others
Wind down
before bed
Catching up on
Current Events
Lisa Vissichelli

Proceed to Article
First Paragraph
Headline
Trigger
Triggers
Too much to read, not
enough context given
Receive news
Receive news that
directly affects daily
life
Too long, didn’t read
Global
information
Find statistics
Continue
reading
Consider
value
Read
Introduction
Section
Want to stay
up to date
Political
implications
Conditions
Who is the
article from
Abandon
article
Anxious
about
implications
What is the
summary?
Content is too
negative
What are the
implications?
Who is the
subject?
Emotional
impact?
Too disturbing
Shocked
and
concerned
Distrust
source
Can’t connect to
content
Lisa Vissichelli

What if
they had a
disability?
Lisa Vissichelli

Navigating
Search Location
GPS Settings
Accessible GPS
10am 10:15am 10:30am 10:45am 11:00am 11:15am
Opens
Talkback
Setting
Uses cane
to navigate
to station
with audio
directions
Walking
Directions to MTA Takes
the stairs
holding
rail
Alerted
via alert
when
train
arrives
Arrives
on time
Subway
Directions
Opens
Motion
Sensor
Walking
Directions
Subway
Directions
Haptic feedback on where to
turn/go straight
Walks to local
station
Takes
train
Arrives
15 min
late
Misses
station with
no haptic
alert
Arrives
on Time
Alerted
when near
building
Gets on/
off train
for missed
stop
11:30am
Searches
for MTA
accessible
Path
available to
train
No
Elevator
or ramp
Changes app to
search for
accessible cab
Waits for
available
driver…
Wheels over to nearby
station
Reroutes train
with wheelchair
ramp or elevator
Wheels to
further
station
Arrives
on time
Arrives
30 min
late
Takes
train
Auditory
Visual
Physical

Navigation by Viewfinders
Auditory Visual Physical
Lisa Vissichelli

Multiverses
Lisa Vissichelli
Lisa Vissichelli

Triggers
Connections
Situation
Time available
Customer Universe
Lisa Vissichelli

2
Experience Alignment
Systems
Unit
Connections
Categories
Levels
Flows
Rhythms
Ranges
Time-lapse
Movement
Comparisons
Contrasts
Plotting
Scale
Ranking
Triggers
Motivators
Senses
Environments
Lisa Vissichelli

2
Assess and Weigh Systems
Categories
Environments
Motivators
Ranking
1
2
3
4
Ranges
Time lapse
Lisa Vissichelli

2
Walk Through
Value of Levels Break down of Categories Category 1
Lisa Vissichelli
Lisa Vissichelli

Lisa Vissichelli
Lisavissichelli.com
lisavissdesigns@gmail.com
Incite-Global.com

Enter the Experience-map Multiverse: Stop journey mapping and start universe mapping

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Enter the Experience-map Multiverse: Stop journey mapping and start universe mapping