This document discusses three dangerous data visualization trends and techniques to avoid them. The three trends are: including irrelevant content, lacking context, and having an unclear call to action. It recommends focusing on user needs, creating insights appropriate for users, and enabling efficiency. The document outlines a user-centered design process including exploring user needs through interviews and surveys, and evaluating concepts with different levels of feedback.

1. Provide Insights, Not Numbers
Three dangerous data visualization trends
and UX research techniques to avoid them
Clara Kliman-Silver and Richard Wang
UXPA International 2016

2. Clara Kliman-Silver
@cklimansilver
clara.klimansilver@gmail.com
Richard Wang
rwang@athenahealth.com

3. http://sugidol.com/airplane-in-the-sky-cloudy-but-sunny-day-2.html

7. https://www.google.com/flights/

8. https://www.google.com/flights/

9. http://www.xfinity.com

10. Irrelevant data
http://www.xfinity.com

11. http://a2.mzstatic.com/us/r30/Purple/v4/35/eb/f7/35ebf71b-18b0-2735-c7b2-29dac2fb771b/screen480x480.jpeg

12. http://a2.mzstatic.com/us/r30/Purple/v4/35/eb/f7/35ebf71b-18b0-2735-c7b2-29dac2fb771b/screen480x480.jpeg
Lack of context

14. Unclear call to action

15. Three Dangerous Trends
1. Irrelevant content
2. Lack of context
3. Unclear call to action

16. How do you or someone you
know use a wearable device?

17. https://static0.fitbit.com/simple.b-cssdisabled-png.hd53c63eab7cc1316845e4b4084fbc504.pack?items=%2Fcontent%2Fassets%2Fchargehr%2Fimages%2Fapp-dashboard%2Fscreen%2Fweb_Next_Gen_Dash%402x.png

20. designing for internal users

23. 292,760 252,120286,320 735,090
Check in CheckoutEncounter Claims
Insurance info
Appointment
type
Number of
orders
Documentation
time
Co-pay
Next
appointment
ICD-10
Billing codes

25. What does a superior user experience look like?

26. Step 1: Frame the problem in human terms

27. Step 2: Turn the problem into an opportunity

28. Step 3: Brainstorm concepts & create insights

29. Step 4: Design, iterate, and socialize

30. designing for external users

31. Differences and similarities between internal and external users
Internal users External users

32. Differences and similarities between internal and external users
Internal users External users
access to internal resources
domain expertise
require support
product expertise
desire
good UX!

34. Three Dangerous Trends
1. Irrelevant content
2. Lack of context
3. Unclear call to action

35. 35
Our Approach
✓ Focus on user needs
✓ Create user-appropriate data insights
✓ Enable efficiency

36. User needs

37. Method
What are the business
needs?
Who are our users?
What are user needs?
How is this concept
valuable to users?
Do users understand the
concept as it is
designed?
Can they use it? How do
they use it?
Interviews
and Surveys
Mid-level concept
feedback
High-level concept
feedback
Usability Testing
Explore and EvaluateIdentify the Problem
User-centered design process

38. Users
Average usersSuper users Supported users
Analytically-Savvy Analytically-Inexperienced
Not all user needs are the same

39. Insights

40. High-level Concept TestingIdentify relevant data based on user needs

41. High-level Concept TestingIdentify relevant data based on user needs

42. Mid-level Concept Testing

43. Mid-level Concept Testing

44. Efficiency

46. Avoid the trends!

47. Dangerous Trends
1. Irrelevant content
2. Lack of context
3. Unclear call to action
Solutions
1. Focus on user needs
2. Provide user-appropriate insights
3. Enable efficiency

48. 48

49. Questions?