1.
Sander Bogers
Philips Experience Design
June 2021
Designing meaningful human-AI
interactions

2.
Philips strategy around the health continuum
Prevention
Healthy living Diagnosis Treatment Home care

3.
Designing for modular and
configurable solutions
Designing for evolving
experiences
Designing for sustainable
and systemic impact
Horizon 1
Make it seamless
Horizon 2
Make it personal
Horizon 3
Make it count
Experience Design Strategy
Design Research: providing insight across UX Design horizons

4.
Smart Baby Bottle Taking Care of Yourself Toothbrush Hero

5.
Smart
Baby Bottle

6.
Temperature
Feeding Duration
Time of Feed
Angle of Feed
Local Data Storage

7.
Car ride
Feedings Feeding

8.
Temperature
Feeding Duration
Time of Feed
Angle of Feed
Volume
Feeding Interruptions
Light Levels
Sound Levels
Feeder
Baby Happiness
Bottle Content

9.
The Dashboard

10.
Analyzed data, insights and content is send to parents

11.
Smart
Baby Bottle
Taking Care
of Yourself

12.
Longing for a good night
of sleep?
Discover your new
beauty routine
What can you expect
when expecting?
Craving for sugary foods?
Upgrade your smile and
oral health
How to lower gum
health risks

13.
‘My daughter has some
blackheads on her face. So I
thought we could give it a try and
use the Visapure with her.”
Family 1 - mother

14.
t
MANUAL INPUT DIGITAL OUTPUT
GENERIC TRACKERS
CONNECTED DEVICES PHYSICAL FEEDBACK
INTEREST PROFILE CARE MODULES
AI
AI
AI
AI
AI
AI

15.
• Bottle personalized advice
33

16.
Skin Care
Oral Health Hair Care
Nutrition
Healthy Nutrition Habits
Eating for a
Healthy Glow
Maintaining
a White
Smile
Professional
Whitening
Service
Connected
Brushing
Coach
When to replace
your toothbrush
Get a Close Shave
Removing Body
Hair
START

17.
Toothbrush Hero
A voice skill aimed at making families
brush their teeth better

18.
INTRODUCTION
Objective
Explore the value of
Voice Assistant
Experiences
for Oral Health Care
targeting Families

19.
STUDY SETUP
A data-enabled study
– in the Netherlands
– English speaking
– Experience with voice assistants
– Use a power toothbrush
3 4 5 6 7 8 9 10 11 12 13 14 15
f-1
f-2
f-3
f-4
f-5
f-6

20.
Parents brush again, after children feel
they are already done

21.
UX RESEARCH INSIGHTS
Motivational strategies
Stimulate independency and give trust
(autonomy)
Everyday I get better at brushing my teeth
(learning)
Providing child with plaque indicator kit
(means for self reflection)
Children receiving compliments on
shiny teeth (praise)
Brushing against each other; who’s the
fastest (competition)
If I brush well, I get a sticker
(reward / positive reinforcement)
Singing songs to ‘ease the pain’
(distraction/entertainment)
We used to force our kids to brush; one
holding her head tight, while the other
one tried to brush (physical force)
Showing how to brush well and give the
good example (educate)
Parent ‘knows best’;
child follows
Parent-child
dynamics
Child in the lead;
parent supports
Not brushing well may result in future
cavities. Your dentist will not be happy.
(social pressure)
Brushing straight after dinner prevents the
discussion of wanting a snack before
bedtime (strict routine)
Brushing together is fun and stimulates
brushing well (collaborative)

22.
TOOTHBRUSH HERO
Stats

23.
Our daughter told me she brushed properly, but Alexa said the opposite. Therefore I told her
to go back and brush again " – Mother, Family 3
It was quite embarrassing for my dad that I could see that he actually doesn’t brush that long
and often enough ” – Daughter (11), Family 3
I only use the stats functionality every now and then. But I think it unconsciously makes me
brush better, because I know it is being tracked " – Mother, Family 4
– Stats must be accurate to be valuable
– No daily use
Pros
Quotes
Usage
Cons
+ Remained popular, usage came back
+ Aggregated (week) reports were valuable
“
“
“
TOOTHBRUSH HERO
Stats
Good to see you back!
{name}’s last brushing session
was this morning at 7.04 AM.
He then brushed for 1 minute
and 43 seconds. Well done!
His average duration is now 1
minute and 32 seconds.
Alexa, can you open toothbrush
hero and tell me how {name}
brushed?

24.
+ Created a collective brushing moment
+ Interactivity added value
+ Element of surprise (which song) is important
– Quite an effort to start the song
– Kids want more control over song selection
– Challenges in multi-user interaction
Pros
Quotes
Usage
Cons
I like some of the songs, but some are also boring ” – Son (15), Family 6 & Daughter (11), Family 3
“
The kids really liked brushing with the music. They would dance and brush at the same time.
Even our [1 year old] daughter would join the dancing. Maybe they don’t brush perfectly then,
but I’m already happy that getting them to brush is less of a struggle. ” – Mother, Family 5
“
TOOTHBRUSH HERO
Mini Game
TOOTHBRUSH HERO
Brushing Song
Alright. Turn on your
toothbrush to start
Alexa, open toothbrush hero. I
want to start brushing.
[music starts playing]
[toothbrush is turned off]
[music stops playing]
Come on! We are not there yet.
Keep it going!
[toothbrush is turned on]
[music continues playing]
[toothbrush is turned on]
Now that the music is there, the kids brush together more often. It has made it into a brushing
moment, instead of the kids going their own way ” – Mother, Family 1
“

25.
Conclusions

26.
Questions?
Join the live Q&A: Wednesday June 30th 15:00 hrs
You can contact me at:
sander.bogers@philips.com