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UX STRAT USA, Dan Klyn and Andrew Hinton, "Strategic UX Through Information Architecture"

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"Strategic UX Through Information Architecture" presented by Andrew Hinton and Dan Klyn of The Understanding Group at UX STRAT USA 2015

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UX STRAT USA, Dan Klyn and Andrew Hinton, "Strategic UX Through Information Architecture"

  1. 1. Strategic UX Through Information Architecture a workshop with Andrew Hinton & Dan Klyn at
  2. 2. Introducing: Andrew Hinton @inkblurt Co-founder of the IA Institute Works as an IA consultant Wrote a book: Understanding Context Dan Klyn @danklyn Former Treasurer of the IA Institute Teaches at the University of Michigan School of Information Works as an IA consultant Assistant on Richard Saul Wurman’s new book project Abby Covert @Abby_the_IA President of the IA Institute Works as an IA Consultant Wrote a book: How To Make Sense of Any Mess Exercises co-developed with Abby as part of the IA Summit 2015
  3. 3. 1990s 2000s 2010s More on the way!1970s– 80s Ideas from IBM, Xerox PARC, and Information Theory … Plus RSW’s 1976 AIA conference in Philadelphia First IA Summit An evolving discipline. Parallel (but not “IA- specific” examples of similar thinking…)
  4. 4. 150X/DAY 40HRS/MO @davidpetersimon
  5. 5. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
  6. 6. United States Of America by Joao Santos from the Noun Project
  7. 7. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
  8. 8. James Jerome Gibson (/ˈɡɪbsən/; January 27, 1904 – December 11, 1979)
  9. 9. Information Architecture is about the structural integrity of meaning across contexts What Things Are @jarango
  10. 10. Steelcase Corporate Development Center in Gaines Township, Michigan Photo by Wikipedia contributor “Trance88” 1989 $111,000,000
  11. 11. Steelcase Corporate Development Center in Gaines Township, Michigan Photo by Dan Klyn 2015 $2,800,000
  12. 12. With kind permission of John Auchter, Originally published in the Grand Rapids Business Journal, July 27, 2009
  13. 13. Christian Norberg-Shulz PLACES REPRESENT ARCHITECTURE’S SHARE IN TRUTH
  14. 14. “There needs to be a place… one place. One complete thought around music… Trent Reznor
  15. 15. A PLACE MADE OF INFORMATION
  16. 16. Chapelle Notre Dame du Haut – Ronchamp by Le Corbusier. Photo by Jopa Elleul 1955
  17. 17. “Sculptured House” by Charles Deaton, photo credit unknown, Wikimedia Commons 1963
  18. 18. 1963 “Sculptured House” by Charles Deaton, photos by user “digijeff” on Flickr I WANTED THE SHAPE OF IT TO SING AN UNENCUMBERED SONG
  19. 19. 1962
  20. 20. 1962 West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen ALWAYS DESIGN A THING BY CONSIDERING IT IN ITS NEXT LARGER CONTEXT Eliel Saaranen
  21. 21. https://flic. kr/p/awoXAa https://flic. kr/p/awoXAa 19631962
  22. 22. WHAT IS GOOD STRUCTURE?
  23. 23. WHEN DO YOU KNOW IF YOU’VE GOT IT? WHERE IS GOOD STRUCTURE DEVELOPED?
  24. 24. WHOSE JOB IS GOOD STRUCTURE?
  25. 25. !?!
  26. 26. Shaping information architectures to better ensure the realization of experiences for users that’re well- aligned with strategy Ontology - Particular Meaning What Things Are Taxonomy - Arrangement of Meanings Where Things Should Go Choreography - Stitching Experiences Together How Things Connect
  27. 27. strategem
  28. 28. strategy
  29. 29. What Things Are Ontology: Particular Meaning
  30. 30. The way in which you are and I am, the manner in which we humans are is dwelling. Dwelling itself is always a staying with things. - Martin Heidegger
  31. 31. Words And Pictures Help, Except When They Don’t
  32. 32. What’s a hammer? What’s a store? Facets Location Search Learning Relevance Cross-sellingUtilities Channels
  33. 33. What Do We Mean When We Say What We Say?
  34. 34. “Interested” ≠ “Like” *hypothetical wireframe
  35. 35. structures exist in environments and ecosystems
  36. 36. information isn’t just one thing Machine to Machine Person to Person Body to Environment
  37. 37. Invariants are important for semantic information, not just physical stuff.
  38. 38. Semantic Information Across Layers & Channels
  39. 39. What Do We Mean When We Say What We Say?
  40. 40. Each category valorizes some point of view and silences another. Peter Morville Intertwingled Semantic Studios, Ann Arbor 2015
  41. 41. What Do We Mean When We Say What We Say?
  42. 42. Status Objects Media Services Infrastructure
  43. 43. products/services exist in a landscape
  44. 44. Information Architecture is about the structural integrity of meaning across contexts What Things Are @jarango
  45. 45. Words We Don’t Say Kurt Anderson New York Magazine
  46. 46. Break
  47. 47. Activity: What Are The Things? Pair off and dig into the world of the retail catalog you’ve been given. On what bases are these people thing-ing this catalog? Make a bubble diagram to differentiate among clusters of more and less related things in order to arrive at a configuration of bubbles which indicates the relative sizes and meanings of the clusters. Start with the biggest thing, and the slightest thing. How many orders of magnitude bigger is one from the other? How much overlap or circumscription is true based on what you see in the catalog? After setting up biggest and slightest, next you can ask: what are the least and most connected things of all the things?
  48. 48. Note: The Ontology of Shapes
  49. 49. Bubble diagrams
  50. 50. Where Things Go Taxonomy - Arrangement of Meanings
  51. 51. Andy Fitzgerald @andybywire
  52. 52. Lists Hierarchies Polyhierarchies Continuums Matrices Facets System maps etc … taxonomy Not just hierarchy “the rules or conventions of order or arrangement” Organising Knowledge - Patrick Lambe
  53. 53. Socks faceted classification Many relationships between There are many ways of ordering, rather than a single, fixed hierarchy. String multiple taxonomies together at once… S.R. Ranganathan 1892 – 1972 http://w3.uniroma1.it/ color::pattern::material::function::length blue::solid::nylon::dress::14in
  54. 54. Where does this go?
  55. 55. What’s next?
  56. 56. ORDERLY ≠ ORDER
  57. 57. “Taxonomies provide the lenses by which we perceive and talk about the world we live in.” - Patrick Lambe, Organising Knowledge
  58. 58. places made of connected language
  59. 59. Web Store Physical Store Books Poetry we understand places as “nested” structures
  60. 60. taxonomy of place, not just objects
  61. 61. Web Store Physical Store Books Poetry people encounter the ‘what’ … Information on 3rd party platforms (maps, review sites, etc.) 3rd party book retailers Culturalhistory… …across many contexts.
  62. 62. Andy Clark, Supersizing the Mind “culture” “love” “fun” “nature” “jazz” “economy” “smart”
  63. 63. “Recipe Box” – Desktop Web + Mobile App Membership Card – Physical + Virtual ecosystems made of language
  64. 64. taxonomy = sensemaking
  65. 65. taxonomy = placemaking
  66. 66. Information Architecture is a series of arguments for arranging things a particular way
  67. 67. Activity: How are things arranged? 1. Propose a taxonomy strategy for your brand based on the brief of your intended audience. 2. Hang up your work and be ready to discuss it.
  68. 68. Lunch
  69. 69. Organizing information isn’t the hard part. Agreeing is the hard part. - Abby Covert
  70. 70. Real Agreement Requires Accurate Maps A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness - Alfred Korzybski
  71. 71. service acquire
  72. 72. service acquire
  73. 73. service acquire
  74. 74. service acquire
  75. 75. Activity: What now? 1. Split your group in half, and combine with a group working on the other brand 2. Model this new group’s intent for the way this merger plays out in terms of experience strategy “When strategy and structure meet people and process, our maps must be subject to change, because things rarely go according to plan.” - Peter Morville
  76. 76. How Things Choreography - Stitching Together Experiences Should Connect
  77. 77. Architecture is a choreography of the familiar and the surprising. Charles Moore
  78. 78. COMPOSITION The ‘rules’ make dynamic systems out of labels & relationships …
  79. 79. Links create rules. (And rules can change links.)
  80. 80. Information = multimodal Machine to Machine Person to Person Body to Environment
  81. 81. Chris Risdon / Adaptive Path -- http://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map/ products/services = multimodal
  82. 82. The ‘rules’ make dynamic systems out of labels and relationships.
  83. 83. Rules For How Things Should Connect
  84. 84. Rules For How Things Should Connect
  85. 85. Rules For How Things Should Connect
  86. 86. Final Activity: Make a concept model to help explain the arguments being made in your intention model and experience strategy in terms of structure.
  87. 87. DUMB ENOUGH?
  88. 88. Rhetorical > Pictorial
  89. 89. case study design story product Case Studies SOLUTIONS DESIGN _ ABOUT designers materials research resources mag case study design story product
  90. 90. Show & Tell Let’s do some comparative admiring of each other’s approaches to the taxonomy strategy and conceptual model for these merged businesses, and hear about the intention they’re meant to line up with.
  91. 91. What’s Next

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