1.
Turn off.
Tune Out.
Drop In.
UX in REHAB
Ronnie Battista
UXSTRAT
September 17th, 2018

2.
HMBL

3.
HMBLGRTFL

4.
Long, brain-
stretching
day, right?
Fully
Connect
Put your
devices away.
For just this
next 30
minutes.
Now I
have I to
ask a
favor.
HERE

5.
ORIGIN STORY: PT 1

6.
SEX
aka Strategic EXperience
DRUGS
ROCK &
ROLL

7.
Erich Claxton

8.
Turn on,
tune in,
drop out

9.
Thanks for this “gathering of the tribes” Paul
Keep it peaceful
m’man. Nothing
too heavy, you dig?

10.
a

11.
It started with a table.

12.
Technology, Togetherness and Time

13.
Digital self
TURKLE
Remembering Self
KAHNEMANN
Experience Debt
MCLUHAN
Technology Togetherness Time

14.
Technology, Togetherness and Time
foster stronger connections.
…But something doesn’t feel “right.”
We are more “connected” than ever...

15.
“Sleep” by Max Richter
NYC May 4th, 2018
“Our lives are very
data-saturated now,”
Mr. Richter said
“We’re always on our
screens, and mostly
we’re being sold
stuff. It squeezes out
a lot of richness of
what we are”
NOT Mike
Melillo

16.
Still NOT Mike
Melillo
Hey! Look! Look at me!
I’m #sleeping! This is crazy.
#IACMTEPOTEBYOLO!

17.
Is this ”bad”?
And is it really
different?
Technology

18.
WHAT’S SO
DIFFERENT?

19.
They can’t be
anonymous
He’s not yelling out his
opinion on the article…
Their content
options are
limited
He doesn’t read this
paper up to 150x/day
… and he’s not sharing something he likes by
cutting/pasting clippings on the train window

20.
We have become the pioneers and prototypes for the instincts,
reality and morality of this ‘digital self’ in it’s relative adolescence.
There is no comparable historical precedent.
We’ve been
split in two.
We now have
a digital self.

21.
We have different opinions

22.
Discord is
so easy
to find.
Empathy
is harder.

23.
I know what I’m starting to sound like
Damn kids with
yer godawful
Snapface crap!
When I was your
age, “group chat
drama” ended
with real fisticuffs

24.
There will be a lot of disclaimers.

25.
DISCLAIMER:
I’m Gen X.

26.
DISCLAIMER:
First world
problems

27.
I’m quite
guilty
DISCLAIMER:

28.
I have
squirrel
syndrome
DISCLAIMER:

29.
DISCLAIMER: I’m still
working this
out

30.
… than the
EXPERIENCING.
Increasingly our focus seems
more on the REMEMBERING …
How did we get here?
THE QUESTIONS

31.
“Design is the
rendering of intent”
Jared Spool
We’ve helped design it.*
* part of the answer

32.
OK… but
that’s not fair.
We’re not
like that.

33.
Tristan Harris
“the closest thing Silicon Valley
has to a conscience”
We are starting to embrace Ethical Design:

34.
I still believe we can think bigger

35.
Empathic AI: More human than human

36.
Sofia
April 30TH 2018
"Empathy will
set us free. I
hope to help teach
empathy skills
someday once I,
myself, have
developed a true
understanding of
what that means."

37.
The ironies are substantial.
We turn toward AI for
conversation just at the
moment we are in flight
from conversation from
one another.
Sherry Turkle

38.
“Before we work
on artificial
intelligence why
don’t we do
something about
natural stupidity?”
—Steve Polyak

39.
“Technologists are
quickly taking us into a
future where AI
interactions will be
indistinguishable from
human. When this time
comes it will be the job
of designers to keep us
from going over the
edge.”
Lisa Woodley
VP, Customer Experience
NTT DATA Services

40.
Experience
Designers
iPhone owners
and creepy
robots
Humanity
Singularity

41.
ORIGIN STORY: Pt 2

42.
Tune In
Turn On
Drop Out
WTF

43.
“Go within to activate
your neural and genetic
equipment. Become
sensitive to the many
and various levels of
consciousness and the
specific triggers that
engage them…
Turn on

44.
…Drugs were
one way to
accomplish
this end.”
Turn on

45.
Interact harmoniously
with the world around
you – externalize,
materialize, express
your new internal
perspectives.
Tune In

46.
An active, selective, graceful
process of detachment from
involuntary or unconscious
commitments. Self-reliance,
a discovery of one's
singularity, a commitment to
mobility, choice, and
change.
Drop Out

47.
“The world will be too
dynamic, complex, and
diversified, too cross-
linked by the global
immediacies of modern
(quantum) communication,
for stability of thought or
dependability of behavior
to be successful.”
- Older Timothy Leary

48.
”PC is the LSD
of the 1990s —
‘turn on, boot
up, jack in’”
- Still had a head Timothy Leary

49.
“The personal and social consequences of any medium - that is, of any
extension of ourselves - result from the new scale that is introduced into
our affairs by each extension of ourselves, or by any new technology.”

50.
I've always been
careful never to
predict anything
that had not
already happened

51.
QUICK SIDEBAR:
I HATE THE
TERM
“FUTURIST”
(especially if you
say you are)

52.
UNICORNS MIGHT CRAP
RAINBOWS…
… BUT IT STILL SMELLS
LIKE BULLSHIT

53.
BULLSHIT
FUTURISTS

54.
Source: Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987),
My main theme is the extension of
the nervous system in the electric
age, and thus, the complete break with
five thousand years of mechanical
technology. This I state over and over
again. I do not say whether it is a
good or bad thing. To do so would
be meaningless and arrogant.

55.
We shape
our tools
and afterwards
our tools
shape us.

56.
Our current shape

57.
https://web.archive.org/web/20090223111859/http://www.geocities.com:80/arno_3/4/4-74.html
OK, I know. But I was
talking about this stuff
literally 10 years
before Alex Jones was
hatched in a lab.
An ALIEN lab.
With green lizard
people.
Electronic media will reshape
and restructure patterns of
social interdependence and
end psychic, social, economic,
and political self-centeredness

58.
A lesson from
the School of
Rock
Togetherness

59.
What’s the
word for
THIS?

60.
COMMUNITAS

61.
KNOW THE PRODUCT IS THE
EXPERIENCE
THE PRODUCT IS THE EXPERIENCE

62.
Experience Strategy is
about creating good,
quality time.
Time

63.
We have embraced the currency of
attention. Time is THE finite resource.
We increasingly focus on feeding the current
and future ‘experience’ of our digital selves.
How do we, in our business and
professional lives, consider and select to
experience the priceless value of now?

64.
The Experiencing vs. Remembering Self:

65.
Experienced happiness
refers to your feelings, to
how happy you are as you
live your life. In contrast,
the satisfaction of the
remembering self refers
to your feelings when you
think about your life.

66.
The Experience or the Memory of the Experience:
(Hint: our digital self has a strong preference)
Which is more important?

67.
… than the
EXPERIENCING.
Increasingly our focus seems
more on the REMEMBERING …

68.
Flip Camera
Sony SLR
Smartphone
“Camera Shy”:
GoPro Hero3 with
telescopic pole
Galapagos Islands 2014
“I’m quite guilty”

69.
Technical debt reflects
the implied cost of
additional work caused
by choosing an easy
solution now instead of
using a better approach
that would take longer.

70.
Personal Experience
Debt reflects the impact
of design solutions on
the remembering self
caused by sacrificing
temporal experiential
value for distraction,
validation or storage.
Howareyouexperiencing?
Personal Experience Debt
Experiencing
Remembering

71.
The Experience Zone
The Technology Zone
“Pick 2”

72.
Business Experience
Debt is the accumulation
of poor experiences, that
results from a focus on
technology, incentives
and/or shareholder value
over the brand
experience of actual
customers. This includes
employees that service
the experience.
Whatisyourbusinessfocus?
Business Experience Debt
Experiences
More with less
mode

73.
We are the sum total of
our experiences.
What are you adding to
the sum total?

74.
I’m tired… are you almost done?

75.
Putting the Re in UX REHAB
Reshape
Reclaim
Reconnect

76.
Reshape
“As a direct result of the reshaping of our digital lives at home, we have put into
place a 2-month, 4x4 life plan that touches numerous aspects of our lives and
reshapes the way we behave.”
1. Routine
1. wake up earlier and no snoozing
2. go to bed earlier
3. eat early + go for a walk nightly
4. schedule a family event once per
week
3. Technology
1. Phones on dresser at night
2. Phones in drop zone while at home
3. No phones at the dinner table
4. Purge needless accounts and apps
2. Health
1. eat at home 5 nights per week
2. eat lunch from home 4 days per
week
3. workout 3 times per week
4. follow our healthy eating worksheet
4. Miscellaneous
1. Eliminate debt spending
2. Re-focus on Riley (our dog) including walks,
weekly baths and nightly teeth-brushing
3. Re-focus on Jack (our son) including potty
training and a planned curriculum for home
learning
4. Purge and consolidate things we don’t need

77.
Shout out to Clay Botkin!
THIS is the Big Picture.

78.
We had a love affair with a
technology that seemed
magical. But like great magic
it worked by commanding
our attention and let letting
us see anything but what the
magician wanted us to see. ”
- Sherry Turkle
Reclaim

79.
Reconnect

80.
Communitas as culture

81.
Neil
Piddington
Manager
Craufard Arms

82.
Privacy
EMPATHY
BEING
BORED
SOLITUDE
ANYTHING
SPONTANEOUS OR
SERENDIPITOUS
QUIZ
SHOWS

83.
When we invent a new
technology, we become
cannibals.
We eat ourselves alive
since these technologies
are merely extensions of
ourselves.
To survive one must study
the habits of cannibals
That’s us!

84.
It is too late
to leave the
future to the
futurists.

85.
People should be
conscious of the large
contribution made by
anything that gets
people together
easily in the reduction
of loneliness and
emotional well-being.

86.
Keep your technology away from your bed.
Turn Off: Get a some proper Sleep
Lead and fight in designing for togetherness
Drop In: Pay down your experience debts
In work and life, invest in time well spent
Tune Out: Put a little Communitas in all things
Invest in your Experience Self

87.
We can
start
tonight

88.
PUB QUIZ
TONIGHT9 PM at Bar Louie

89.
THANK
YOU.