2. #UFculture
āThe only way to do
great work is to love
what you do. If you
havenāt found it yet,
keep looking. Donāt
settle. As with all
matters of the heart
youāll know when you
find it.ā
-Steve Jobs
24. #UFculture
So whatās
content marketing:
ā
āContent marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a clearly
defined audience ā with the objective of driving profitable customer
action.
Content Marketing Institute
25. #UFculture
Letās zero in on
a few key words :
ā
āContent marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a clearly
defined audience ā with the objective of driving profitable customer
action.
Content Marketing Institute
26. #UFculture
The very fact we empower
marketers to deliver
valuable,
relevant,
consistent
experiences
shapes who we are.
(need to be)
27. #UFculture
Now letās dig a little deeper into
each of those defining
characteristicsā¦.
1. Valuable 2. Relevant
3. consistent 4. experience
31. #UFculture
Feeling VALUABLE:
Weāre a start-up so you need to speak up if
this isnāt happening.
We arenāt perfect ā donāt take it personally.
We value open and transparent
communication.
32. #UFculture
Being VALUABLE:
We need you to find ways to
show your talents.
We pay you a salary after all āŗ ā Uberflip is a business ā ROI matters!
Challenge yourself to add value everyday.
39. #UFculture
RELEVANT:
We are building a category
(which makes this place so much fun)
which means some ideas we have
require breakthrough thinking
Soā¦ -->
65. #UFculture
At Uberflip we talk a lot about:
The Experience:
optimized experience = better performance
The same can be said about the work experience.
68. #UFculture
EXPERIENCE:
We embrace opportunities to
collaborate face-to-face
āPeople are more productive when theyāre alone. But
theyāre more collaborative and innovative when theyāre
together. Some of the best ideas come from pulling
two different ideas together.ā
- Marissa Mayer, Yahoo
76. #UFculture
Our core Values
1. We are H.U.S.T.L.E.
2. Culture > Product > Revenue
3. Communicate Openly and With Transparency
4. Create Great Experiences
5. Be Valuable, Relevant and Consistent
6. Give Back
77. #UFculture
CORE VALUES
We are people with Heart, who are Unique
individuals, who have Skill, who are
passionate about Technology, who possess
a Lean ādo more with lessā mentality and
who are driven by an Entrepreneurial spirit.
78. #UFculture
CORE VALUES
ā We act as one Tribe of Uberflippers
ā We are not afraid to fail
ā We embrace a work/life balance
ā We are committed to every Uberflipperās career
path
ā We are a product company before a revenue
machine
79. #UFculture
CORE VALUES
ā We are not afraid to give and receive direct,
constructive feedback
ā We maintain an environment where everyone is
approachable
ā We embrace opportunities to collaborate
face-face
80. #UFculture
CORE VALUES
ā Tech is most powerful when built for humans
ā Enable great buyer journeys for every customer
ā Maintain a workplace thatās exciting to come to
81. #UFculture
CORE VALUES
ā Value comes from being collectively and
individually accountable
ā Innovation and Creativity fuel long term relevance
ā Our customers' success is our success
82. #UFculture
CORE VALUES
ā We give back to our communities
ā We are both the student and the teacher
ā We make time to educate other Uberflippers