Annual Report of Ukraine Crisis Media Center 2018

3. Dear Friends,
We want to thank You for the continuous support of our organization. You have
helped our cause and our work during the darkest times in 2014, you have enabled
us to grow and address the evolving challenges in Ukraine and for the world over
the last 5 years. We most of all thank You for showing us that we are not alone.
Yours faithfully,
UCMC team

4. From the very beginning, Ukraine Crisis Media Center
(UCMC) was created to support Ukraine’s statehood and to
promote Ukraine abroad. We have chosen a steep way of work-
ing with complex topics, and we have no illusions about the
possibility of fast solutions. We understand the importance of
transformations that took place in our country in recent years
and recognize human sacrifices that made them possible.
OUR VISION :
Afreeanddemocraticworld,withUkraineastheintegralpartof
the West. Ukraine is an outpost of freedom and democratic de-
velopment in Eastern Europe, on which the security and future
of the world democracy depends.
OUR MISSION:
To steer through strategic communications Ukraine’s transition
from the Revolution of Dignity to the Country of Dignity and to
promote the development of a resilient Ukrainian state and so-
ciety.
We believe that this can only be achieved together, through ed-
ucational work and in close cooperation with our international
partners.
OUR VALUES:
Ukrainian statehood, patriotism, courage, originality and crea-
tivity, honesty and accountability.
We declare that we will never support Russian narratives and
imperialism or will accept Russian funding; we will never work
with the Ukrainian businesses or politicians who treat Ukraine
as a project or work against the sovereignty of the country; we
will never lie; we will not work to the detriment of the state;
we will never take part in political campaigning; we will never
disinform or diminish human dignity; we will never do what we
do not believe in and we will never accept defeat.
We support statesmen and stateswomen, representatives of
civic organizations and free media community – an informal
consortiumofallthose,whoworkforthebenefitoftheUkrainian
people, freedom and democracy in the world.
Non-governmental organization Ukraine Crisis Media
Center was launched in the spirit of the Revolution of Dignity
in March 2014 as a rapid response to the Russian occupation of
Crimea with an objective to defend Ukraine’s sovereignty and
its national interests in the global information space. Since its
inception, UCMC has evolved into the international strategic
communications hub with active outreach to audiences both in
Ukraine and abroad.
Expertise of UCMC ranges from its staple Media Center,
exemplary governmental communications reform projects, full-
media support to large foreign aid initiatives, in-depth work
with regional journalists, communication of ongoing reforms,
cultural events and happenings, youth media literacy, and
complex analysis of disinformation acts in media space.
MEDIA CENTER acts as a hub for added interoperability of the
Organization. Regular meetings between all teams allow us to
align around and amplify the most important issues encoun-
tered across organization’s spectrum to either domestic or for-
eign audiences.
Over the years UCMC and its various projects were supported
by: Ukrainian World Foundation, USAID, NED, EED, NATO,
UNICEF, German Marshall Fund/Black Sea Trust, UNHCR,
International Renaissance Foundation, GIZ, Embassies of the
US, Netherlands, Switzerland, Finland, Germany and Sweden,
Spirit of America, Heinrich Boll Stiftung, the Institute for
Statecraft, Estonian Center for Eastern Partnership and others.
At UCMC, we take our reputation very seriously. We maintain
high professional and ethical standards in all of our activities,
avoid conflicts of interest and communicate with our partners to
the highest degree of excellence. We have successfully passed
12 audits since 2014.
WHO WE ARE WHAT WE DO

5. OUR DIRECTIONS
media center
national outreach: media reboot
hybrid warfare analytical group
decentalization reform communication team
ukraine reforms communications taskforce
uchoose
arts&culture

6. The UCMC Press Center is the cornerstone of the organization and the only independent platform that offers turnkey sup-
port for organizing media events 24/7 in Ukraine. We offer a fully equipped press room with the ability to provide live
broadcasts in Ukrainian and in English.
Press center
Since 2014 the platform provides a continuously working press room, complete with professional equipment for broadcasting, and provides on-de-
mand streaming, interpretation and press-release services completely free of charge for its users.
To this date, UCMC’s press center has conducted over 6 000 press events, produced 13 500 press releases, involved 14 400 speakers, attracted 14
200 journalists. There are over 15 000 subscribers to our mailers and an active community on social media, with over 37 000 combined followers
on our Facebook pages and over 15 000 on Twitter. Overall monthly reach of the organization is averaging at 10 million contacts domestically and
1 million for foreign audiences.
We aim to build strong relationships with partners, and we are proud that such stakeholders as OSCE, Freedom House, EU Delegation to Ukraine,
US Embassy Kyiv, Atlantic Council and many others regularly use our venue and ample contacts database among national and foreign media,
experts, NGOs and government officials to reach their target audiences.
1
Daily briefings at UCMC. Clockwise, left to right:
1. Oleh Petrenko, Head of the National Health Service
of Ukraine; Pavlo Kovtoniuk, Deputy Minister of Health
of Ukraine; Ulyana Suprun, Acting Minister of Health of
Ukraine.
2. Refat Chubarov, chairman of the Mejilis of the Crimean
Tatar people, MP.
3. Oleksiy Haran and Iryna Bekeshkina of Ilko Kucheriv
Democratic Initiatives Foundation, and Olga Ayvazovska,
civil network “Opora”.
4. John R. Bolton, National Security Advisor.
5. Kersti Kaljulaid, President of the Republic of
Estonia.
Anastasiya Sirotkina/UCMC
1.
2. 3. 4.
5.
Media
Center

7. Currently, we are taking this approach a step further with a brand new
CONSTRUCTIVE journalism initiative, in time for 2019
presidential and parliamentary elections. This is done by organizing
our own regular events that are based on preemptive polling of our
extensive media database, which establishes the most pressing top-
ics they have to cover and questions they want to ask. An expert dis-
cussion is than organized involving highly regarded specialists from a
relevant field, including governmental officials working on a specific
reform, experts from NGOs or business etc.
*based on 6 pilot events in 2018
International outreach
International Outreach works in synergy with other departments of UCMC to promote Ukraine abroad. We maintain contact with over 3000 repre-
sentatives of foreign media, private journalists and foreign organizations in order to spread success stories of modern Ukraine as well as to bring
their attention to the existing issues in reforming our country.
Regular work of International Outreach covers over 30 countries in Europe and North America, with over 450 publications in top outlets since 2014.
International Outreach also conducts press tours for foreign journalists, conducts interviews with local and foreign news-makers, and produces its
own analytical materials.
The team
Primary target audience: domestic and
foreign journalists, general public
Funded by: Ukrainian World Foundation
WEB:
http://uacrisis.org
Facebook:
https://www.facebook.com/uacrisis/
2
“Everyone takes his own road...” expert discussion
Anastasiya Sirotkina/UCMC
The Press Center also engages in production of its own products, including infographics and longreads primarily targeted at Ukrainian journalists.
This approach especially benefits regional journalists, who lack direct access to government officials and credible field experts by allowing them
to base their coverage on source material.
Research: “The price of the Kremlin Aggression in
Ukraine...“ Anastasiya Sirotkina/UCMC
Marta Bilas
Mariya Yemets
Viktoriya Zabiyan
Tetyana Ogarkova
Daryna Koryagina

8. National Outreach works to support Ukrainian regional media, with specific focus on the East and South of Ukraine. We
aim to help regional media outlets to meet modern challenges, produce better and more reliable content, provide them
with opportunities for learning, professional exchange and technical support.
National Outreach helps regional media to “reboot”: change the work format, produce quality and unique content, receive completely new profes-
sional skills and knowledge, help local initiatives to address relevant issues. Our activities incentivize changes, our questions compel to look for
important answers, and our instruments help to act. UCMC promotes the creation of the brand new Ukrainian media product.
• 348 publications in regional/local media (400K print, 7M internet
media coverage)
• 250 event participants (trainings, press-tours)
• 60 trainings, workshops, practical sessions, expert consultations
for regional media and students
• 27 collective interviews with top officials, experts and media
• 4 press-tours for regional journalists and students (to Kyiv and
Ternopil regions)
• 4 study visits Estonia, Georgia for regional journalists
• 108 press-events in Kyiv and regional media-centres (Kherson and
Mykolaiv)
• > 900 contacts in database of regional mass media
We believe that media can change only thanks to resources available to them. Therefore, our work helps regional editorial staff to better change
according to existing conditions by providing access to information and methods for its verification, free media services for creating professional
and high-quality content, updating the design of printed publications, teaching to design, create and maintain websites, enhance social networking
skills.
National Outreach in 2018 it’s:
3
Training on journalistic standards and countering
hate speech. Mykolaiv
Yulia Tyotkina/UCMC
Educational trip to Estonia. Visit to a recycling plant
in Tallinn
Yulia Tyotkina/UCMC
To rethink and to change – a noticeable result in quality of regional media

9. UCMC has its own network of professional trainers and experts on the
discussed topics, with developed exclusive interactive training programs
for regional journalists. Our team teaches the standards of media liter-
acy and critical thinking. We analyse the specifics and challenges of the
reform process by consulting their direct theorists and practitioners. We
involve foreign colleagues to discuss current trends and new directions
of world journalism.
The team
Tetyana Kolosova
Yulia Tyotkina
Primary target audience: regional editors &
journalists
Funded by: Estonian Center for Eastern Part-
nership; Embassy of the Netherlands (MATRA
program)
Learn more:
http://ucmc.org.ua/national-press/#about
4
Training on print design in Mykolaiv
Yulia Tyotkina/UCMC
Journalists from Kherson region visit local enterprise
in Ternopil region during educational trip within
Ukraine
Yulia Tyotkina/UCMC
• UCMC provides access to the source of information by organizing
press tours and collective interviews with decision-level represent-
atives of executive and legislative authorities and experts in Kyiv.
During these events, regional media receive answers to the most
pressing issues in various areas;
• We are also building horizontal links between regions of Ukraine
by organizing press tours and collective interviews in the regions of
Ukraine for sharing experiences and successful practices, network-
ing with local journalists;
• To enhance the gained knowledge, we organize study visits to other
countries (Poland, Estonia, Georgia, Belgium). It is there that the
participants can see the effectiveness of reforms, the value of field’s
standards and build partnerships with their European colleagues;
• UCMC maintains a constructive relationship with regional press
centres - our partners in Mykolaiv, Kherson and Severodonetsk.

10. Ever since the annexation of Crimea and the start of the War in Donbas, Ukraine Crisis Media Center has dedicated its ef-
forts to counteract Russian influence on public opinion in Ukraine and to help our allies learn about these activities. With
its Hybrid Warfare Analytical Group (HWAG) established in late 2017, UCMC aims to identify ongoing information threats
from Russian Federation, and to notify national, European and American stakeholders of the ways to negate its influence
on democratic processes in their respective countries and regions.
Research and analytics
Hybrid Warfare Analytical Group of UCMC consists of experts, who worked in-house supporting Ukrainian Armed forces and Government institu-
tions communications efforts in partnership with our Western allies since the beginning of Russia’s aggression against Ukraine. These experts
now work to explore and forecast new potential scenarios of the global hybrid warfare and help Ukraine and its international partners in developing
policies and solutions to preempt and address them. Their last project involved in-depth quantitative analysis of Russian media outlets and the
image of Europe they produced.
Thanks to dedicated outreach activities in just under a year the Group
established contacts with over 30 organizations and over 1000 security
experts. Over the past year the Group’s specialists visited multiple loca-
tions around the world presenting their work, including such prominent
venues as Chatham House in London, the Pentagon and Naval Research
Office in Washington DC and many others. Overall their work was pre-
sented in the US, the UK, Germany, France, Italy, Denmark, Belgium,
Lithuania, Estonia, Czech Republic, Sweden, Georgia and Ukraine.
Since its inception the Group has already produced and released three major quantitative studies on methods and indicators of Russian propa-
ganda, in particular on such topics as: Militarization of Russian Society, Creation of an Enemy Image by Russian Media, and How Russian Media
Foment Hostility Towards the West.
5
Liubov Tsybulska presenting at international conference
The Hybrid War Decade: Lessons Learned to Move For-
ward Successfully
Liubov Tsybulska and Oleksii Makukhin of UCMC during a presentation of their research at the Pentagon.

11. Their work was also extensively promoted by InternationalOutreach
of UCMC and successfully covered by prominent international media,
with articles appearing in:
The Washington Post
The Guardian
The Wall Street Journal
Le Monde
Le Temps
Atlantic Council
EU Observer
The Sunday Times
The Daily Mail
Currently, the Group works on day-to-day analytics and provides updates on how Russian media portray Western countries, engages in active
cooperation with national and foreign stakeholders, and advocates security measures to counter informational threats.
Liubov Tsybulska
Oleksandra Tsechanovska
The team
Primary target audience: foreign security
experts and decision-makers
Funded by: German Marshall Fund/BST;
Estonian Center of Eastern Partnership;
The Institute for Statecraft
Facebook:
https://www.facebook.com/HybridWarfareAG/
Twitter:
https://twitter.com/hwag_ucmc
6
UCMC regularly produced
videos that depict most
prominent topics covered
by Russian propaganda.
Presenting the
reasearch findings
at Riflesmen’s Union
Conference.
Lithuania, Vilnius

12. 7
Decentralization Reform Communication Team is a principal direction of UCMC aimed at communicating the reform on all
levels. Currently, the Team is responsible for communications component of Decentralization Offering Better Results and
Efficiency (DOBRE), 2016-2021 initiative sponsored by USAID and managed by Global Communities.
Within the program UCMC helped establish a coherent, systematic, and consolidated approach for communicating the results of the Decentralization
reform and improved local governance. The strategy helps crystallize messages, analyse target audiences, determine methods, and unite all
players in order to make the reform successful, as well as ensure economic growth and stability in the regions. UCMC works in seven target
regions: Dnipropetrovsk, Ivano-Frankivsk, Kharkiv, Kherson, Kropyvnytsky (Kirovohrad), Mykolayiv, and Ternopil having selected and providing
direct assistance to 75 consolidated communities in these oblasts.
Work with journalists
In 2018 the Team organized 20 press-tours for regional journalists to
cover decentralization. Additionally 2 press-lunches were held on press-
ing issues attributed to the reform. A competition was launched on best
decentralization materials incentivizing local journalists to write on the
reform. These efforts resulted in 465 materials in regional media with
general reach of over 1 million (excluding regional TV), and the competi-
tion attracted over 100 entries from 7 Ukrainian regions, with 9 winners
in best print or on-line, best radio, and best video categories.
Work with the communities
Press lunch on anti-corruption mechanisms implemented
by the communities.
Tourist Hub in Vesele village, Kherson region – involved 30
speakers, conducted 9 thematic panels and developed 5 tourist routes
for the region. As a result: there are 58 materials in media and three
local communities that are now in a process of creating their own tourist
route.
Investment Hub in Kyiv – 60 speakers and 9 thematic panels,
unique opportunity for communities to meet with investors. Overall re-
sults – 81 materials in media, and 10 consolidated communities met
with investors.
Experts panel at Tourist Hub.
Kherson region
Thomas White of USAID speaking to journalists at Inves-
ment Hub.
Kyiv

13. 8
“Hromada na Million” – jointly created with 1+1 TV channel, the show follows 5 newly-created consolidated communities from different
parts of the country, who are competing to receive 1 million Ukrainian hryvnias for their own investment project. The show consisted of 7 national-
ly-broadcasted episodes, with second season currently in works.
In 2018 we: wrote 20 topical long-reads; created a book with success stories of DOBRE-partner communities, with one copy now being held at the
Library of Congress; issued a colourful travel guide of the communities; conducted a training camp for the community youth; initiated creation of 15
communication strategies; launched an education program for community media; conducted two highly successful public and crisis communication
trainings for the heads of communities; organized “Community Spokesperson” press-events on a regular basis that also take place in Kyiv.
The Faces of New Communities,
Vladyslav Sodel/UCMC
We created a wonderful collection of photos from 10 DOBRE-communities, freely available for use by anyone. Our ”Faces of New
Communities” travelling photo exhibition visited 10 locations, including Kyiv. We have also produced a logo and branding strategy for
Bashtanska community. UCMC created 3 promotional videos for the communities in Kherson, Mykolaiv and Ternopil regions that are to be
broadcasted in high-speed trains of state railway company.
The team
Primary target audi-
ence: general public in
amalgamated commu-
nities
Funded by: Global Com-
munities/USAID – Decen-
tralization Offering Better
Results and Efficiency
(DOBRE), 2016-2021
7 episodes
>9 million viewers
on TV
>180 000 views on
YouTube
637 journalistic
materials
‘Piranha of the
Year’
award for
“Best Community
Mobilization”
Shooting promotional video for
Terebolvlyanska community
Viaduct bridge at Terebovlyanska
community. Vladyslav Sodel/UCMC
Anna Nikulina
Iryna Malyk
Ganna Kolomiyets
Olga Mishchenko
Olga Tkachenko
Oksana Vasylenko
Mykhailo Tsyomyk
Oksana Yakunina
Anna Nikulina
Facebook:
https://www.facebook.com/decentralizationisdobre/

14. Currently, the work of UCMC revolves around anti-corruption as it acts as a part of «USAID ВзаємоДія!» (SACCI) program. The overall purpose of
«USAID ВзаємоДія!» is to reduce corruption and increase the accountability and transparency of governance in Ukraine.
The program pursues three objectives to:
• Empower key government institutions to fight corruption
• Increase public support for and engagement in anti-corruption efforts
• Reduce public tolerance of corrupt practices.
UCMC is «USAID ВзаємоДія!»’s communications partner. In addition, the Center works with youth (ages 15-24) to introduce general and personal
values of transparent work. As a result, UCMC delivers better understanding of the benefits of transparent governance (along with the understand-
ing of the real impact of local communities).
9
Ukraine Reforms Communications Taskforce (URCT) is responsible for streamlining reforms process to Ukrainian na-
tional and local media. The Taskforce works with regional stakeholders to create communication hubs to solve ongoing
problems connected to reforms and their understanding among general public.
Anti-corruption work
• 7 trainings
• 14 Kyiv based press-events
• 9 Local press-events (round tables, discussions)
• Regular daily, weekly media-monitorings
• 1 conference for students
• 1 conference for local media «Сonstructive journalism» in coopera-
tion with The Ukrainian Association of Press Publishers (UAPP)
• 1 three-month students program in cooperation with Ukrainian
Catholic University (UCU)
• 8 longreads (written according to the results of round tables)
• 145 journalists/ editors connected weekly via mails (media repre-
sentatives, that worked with UCMC previously, attended presenta-
tions and round tables previously)
• 1490 media representatives – subscribers to the daily releases
• 520 event participants
UCMC mentors local media representatives that work on pilot cases on more in-depth professional reporting regarding the impact of local spending
on daily life. We also engage in analytical work and promote in-depth research of systemic corruption in Ukraine. We understand that the fight against
corruption is a complex issue that worries people, but it is extremely poorly covered. The media cover it in a superficial manner and do not provide an
understanding of all the necessary aspects of the problem.
For this reason, in 2018 UCMC together with «USAID ВзаємоДія!» presented a joint reasearch, called “Blind Zones of Corruption“ on how corruption is
presented in media and what is the perception of the problem among different audineces. In particular, it shows that there is a clear preference among
the media to showcase top-level corruption, while systemic corruption is deemed to be too complicated for the regular consumer to understand.
Presenting local media monitoring. Chernivtsi
Over the course of its operation in 2018 SACCI
project has achieved:
Ukraine
Reforms
Communications
Taskforce

15. 10
In close co-operation with «USAID ВзаємоДія!» team, UCMC communicates key topics with key champion institutions: Sumy Oblast State Admin-
istration, Drohobych City administration, Ministry of Health and Ministry of infrastructure.
UCMC together with the Association of Ukrainian media business de-
veloped «Constructive journalism» concept, presented on September
27, 2018 at UCMC.
We believe, that media is able to fulfill it’s role for the good govern-
ance in the regions of Ukraine, providing explanation of reforms, budget
transparency and budget efficiency.
“Constructive journalism” initiative supports local media with the rel-
evant information, training, access to expert knowledge and mentoring
of the discussion formats
Constructive Journalism conference at UCMC
Anastasiya Sirotkina/UCMC
The team
Roman Vybranovskii
Katia Kunytska
Primary target audience: national and
regional media, general public
Funded by: MSI/USAID, SACCI communicai-
tons component
Facebook:
https://www.facebook.com/UaReforms/
UCMC participates in various
regional initiatives, such as
“Biennale of Trust’” held in Lviv
in 2018

16. 11
U ChooseU Choose
UChoose is one of UCMC’s most daring projects to date – it uses a combination of modern communication tools, colorful
and memorable visuals, quirky and sometimes outright “hooligan”-ish language to reach youth audiences.
We aim not only to introduce young Ukrainian citizens to political life of the country, but also do so with critical thinking in mind. We bring up and
discuss most important and controversial topics present in the society in a fun and approachable manner.
Media literacy
A part of this project, The First Political Game is our most
recognizable, visually striking, cherished and popular accomplishment.
The Game allows the player to take the role of a political figure, such
as president, prime-minister or an MP, and introduces you to the day-
to-day communication challenges and compromises that they have to
make. In meantime the player has to manage scarce resources that in-
clude “International Support”, “Public Opinion” among others.
Our complex activity includes managing a web-portal with articles and videos promoting critical thinking. We regularly produce new quizzes with
the help of most prominent specialists and active engagement on social media. UChoose prominently involves respected experts, celebrities, blog-
gers and provides live lectures to university and high school students on critical thinking.
We tackle sensitive topics, but we
are not looking for easy solutions.
Examples of articles produced by UCMC
The Game

17. 12
Based on previous experience “My Hromada”, funded by U-Lead/GIZ is an actively developed web-based game that deals with the daily
live of the head of consolidated community. The project aims to expand the general audience’s awareness of decentralization reform and introduce
them to practical challenges, faced by leaders in rural areas of the country.
Ukrainian Hungarians: Integration and Cooperation funded by the U.S. Embassy, Kyiv – deals with informing Ukrainian
citizens of Hungarian minority about the available opportunities and further integrating them into Ukrainian context. Our approach presents
advantages to studying and working in Ukraine, showcases most prominent initiatives in multiple fields.
The Game reflects many ongoing challenges in Ukrainian society and
actively engages in explaining the reasons behind them.
With over 120 000 players in 2018 we aim to expand the pool of existing
characters, with more coming in 2019.
Other projects
The team
Primary target audience: youth (15-25
years)
Funded by: Ukrainian World Foundation; U.S.
Embassy, PAS, Kyiv; ULEAD/GIZ
WEB:
http://uchoose.info
Facebook:
https://www.facebook.com/UchooseInfo/
Presenting UChoose project to students at
Karazin Kharkiv National University
Svetlana Tkachenko
Kateryna Melnyk
Olesya Drashkaba
Artem Zhukov

18. 13
UCMC’s Arts & Culture is a cross-cutting stream of work that includes a number of initiatives aimed at helping Ukrainian
artists achieve more expertise and recognition. We help to prepare and to conduct exhibitions, organize exchanges, arts
residences, performances, workshops and allow local heritage researches in Ukrainian regions to communicate better.
One of our current primary activities revolves around the East of Ukraine and began with the initiative “Cultural diplomacy between regions of
Ukraine” in the spring of 2015 in Severodonetsk, Slovyansk, Kramatorsk, Druzhkivka and Mariupol. The first projects were short-term exhibitions
and meetings with leaders of public opinion there.
Previous work
In the autumn of 2015, the Workshop “DE” was held in Severodonetsk, Slavyansk and Mariupol, and it was devoted to the topic of decommunization.
Despite this event being on a very complicated topic it allowed us to successfully access local activists, public opinion leaders, officials and venues
in the region.
The next important step was the exhibition project “International Investments in Ukraine at the end of the 19th and beginning of the 20th Century.
First part – Belgium.” This was an exhibition based on a research of little-known topic of the development of South and East of Ukraine through
European and American investments. This part of history was carefully concealed in Soviet times, and now the topic presented by us has made
it possible to associate the Eastern cities with international community, with countries like Belgium, France, Germany, the United Kingdom,
Netherlands, Poland, the USA and others. This project helps to establish and renew socio-economic ties with European countries and the United
States.
UCMC is currently working within USAID-funded UCBI II framework to bring relevant experience to the museums in the East of Ukraine with its
project “Museum Open for Rennovation” (Ukr. – Музей Відкрито на Ремонт). It is already in its 3rd stage and encompasses 31 museums in
Donetsk and Luhansk regions – creating the biggest regional network between public and state sectors.
– II and III workshops on “Modern museum
methods”
– 28 workshops within “Museum Open for Rennovation” frame-
work for museums in Donetsk and Luhansk oblasts
– 16 “Museum laboratory” joint workshops based on
Lysychansk local museum
– Continuation of “International Investments
in Ukraine at the end of the 19th and beginning
of the 20th Century. Second part – France.”
– 10 exhibitions of “Yellow Line” initiative in local
museums of the Ukrainian East – identifying and promoting objects of
local cultural significance among general population and local officials,
in order to be recognized as cultural heritage
Opening of “Zhovta Liniya” exhibition in Sloviansk/UCMC
Working with local museums
Arts
&
Culture

19. 14
The project is extremely successful and is making ripples across Ukrainian museum community. It serves as a catalyst of change for regional
museums and beyond, as well as brings back attention of general public to their museums. 88 events with 350 direct and over 20
000 indirect participants were organized by the project within one year.
The unique approach of the project allows to bring modern knowledge through top field experts in museum studies to Ukrainian local museums.
This is further supported by more than 70% of respondents who took part in workshops and who note the lack of access to the involvement of exter-
nal experts. The project is constantly adapting to the knowledge gained through previous periods. Currently we are aiming to bring more flexibility
for our partner-museums and are organizing small sub-grant program. Additionally, the project involves constant day-to-day communication and
assistance for the museums, providing unique solutions and guidance – all to bring them to world’s context.
Presenting porcelain catalogue from
Druzhkivka museum/UCMC.
UCMC helps local museums to revit-
ilize their collections by introducing
novel methods of presenting exhibits.
Recent call for museums projects, organized by UCMC
The team
Primary target audience: museum workers,
regional general public
Funded by: Chemonics/USAID, UCBI II
initiative
Facebook:
Donetska oblast
https://www.facebook.com/Donmuzey/
Luhanska oblast
https://www.facebook.com/lugmuseums/
Leonid Marushchak
Olha Honchar

20. FINANCIAL DATA 2018
Institutional and project-related revenue and expenditures for 2018
CONTRIBUTOR PROJECT SUM, UAH
Estonian Center of Eastern Partnership/Estonian MFA
Checkingout of the condition of the mediain the regions of Ukraine
(Odessa,Kherson,Mykolayiv oblasts) 171,250
Estonian Center of Eastern Partnership/Estonian MFA
Research of the condition of decentralization reforms in Ukraine on the
example of three regions (Ternopil,Mykolaivand Dnipropetrovsk oblasts) 171,292
Estonian Center of Eastern Partnership/Estonian MFA
Databases referringto the EUon the television of the Russian Federation
(July 1,2017 - December 31,2017) 133,166
Estonian Center of Eastern Partnership/Estonian MFA
Increasingawareness about the disinformation in the Russian-language
media 898,940
Estonian Center of Eastern Partnership/Estonian MFA
Press event "How to defend against Russian propaganda? Example of
Ukraine and Estonia" 58,075
Estonian Center of Eastern Partnership/USAID
Developingthe professional capacity of regional mediarepresentatives in
Ukraine 783,899
Estonian Center of Eastern Partnership/USAID
Developingthe professional capacity of regional mediarepresentatives in
Ukraine»(2nd part) 410,797
Management Systems International / USAID
Assembly point: anti-corruption initiatives through support of media,
experts and authorities (Phase 1) 2,324,838
Management Systems International / USAID
Assembly point: anti-corruption initiatives through support of media,
experts and authorities (Phase 2) 696,348
Black SeaTrust for Regional Cooperation / German
Marshall Fund
Russian Hybrid Warfare: tactics,strategies and take-aways for Ukrainian
and international audiences 1,614,498
Ukrainian World Foundation Uchoose & Institutional funding 8,065,193
Private donations Institutional funding 201,602
Global Communities/USAID Decentralization OfferingBetter Results and Efficiency (DOBRE) 17,729,477
The US Embassy,Kyiv Ukrainian Hungarians: Integration and Cooperation 420,939
Deutsche Gesellschaft für Internationale
Zusammenarbeit (GIZ)GmbH
My Community"(within the framework of the project "UChoose"),within
EUKoFI U-LEAD with Europe 379,475
The NATO Representation to Ukraine / the NATO
Information & Documentation Centre “UKRAINE – NATO. FORMULA FOR SECURITY” (Regions)» 87,333
The legal entity of Kingdom of Great Britain - „The
Institute for Statecraft” How Russian Media Portray Europe 381,965
Embassy of the Kingdom of the Netherlands
Support of democratic transformations and reforms in southern Ukraine
through capacity buildingof mediaand journalists in Kherson and
Mykolaiv oblastsDevelopingregional media 1,236,604
Chemonics International Inc. “Chemonics”/USAID RediscoveringEastern Ukraine's Historical Heritage 1,130,255
Chemonics International Inc. “Chemonics”/USAID The museum is open for a repair IV 73,853
The legal entity Estonia - “Peegel ja Partnerid OÜ” Communicate and unite. Estonian experience in state communications 14,872
36,984,671

21. MANAGING BOARD
ADMINISTRATIVE TEAM
Valeriy Chaly
Chairman
Ivanna Klympush-Tsintsadze
Board Member
Nataliya Popovych
Vice Chairman
Gennadiy Kurochka
Board Member
Yulia Shmygaleva
Executive Director
Nataliya Yaroslavtseva
Head Accountant
Oleksii Zhyvora
Donor Relations

22. OUR DONORS & PARTNERS
THROUGHOUT THE YEARS

24. This report exists thanks to the Ukrainian World Foundation (UWF). The contents are exclusive
to the non-governmental organization “Ukraine Crisis Media Center” (UCMC), and may not
reflect official standpoints, opinions of UWF or any other donor mentioned in the report.
We, at the UCMC, are committed to transparency and aim to keep our work as disclosed as possible.
2019 UCMC
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