Key Factors That Make The Scaling-Up Sucessful

1. TOPIC 6:
Key Factors that making the
Scaling-Up successful

2. 1. Leadership
 Motivate employees to achieve goals
 Encourage social influence and maximise efforts of others
 Lead and guide the team in managing the deliverables
 Make necessary changes and improve the organisation
Key factors that making the scaling successful

3. Leaders
Different skills
Set Clear
Responsibility
Listening
abilities
towards
employees
Different
Mindset
• Necessary Leadership
trainings
• Softskills
• Clarity on
goals
• Acceptance of
workloads
• Coaching
• 2 ways
feedback
• Set clearer
roles and
responsibility

4. •When company continues to grow
profitably, all key employees should
share the rewards of good results.
•Reassurance of stability
or to know how bad news is being
handled above their heads.
•Regular business updates are a
start.
•Talk with real customers to see if they
would buy the product in sufficient
quantities at the target price.
•Make sure there are sufficient gross
profit margins to allow for continued
development, promotions, sales
expenses and discounts.
•Founder should have
marketing/sales, engineering and
operations.
•If you’re a good engineer, find a
marketing or salesperson
to validate your ideas.
Core Skills Customer
Share
Rewards
Transparency
Leadership skills

5. 5
How to be an Efficient Leaders
Set project management standards
Set realistic client expectations
Procure the right web-based tools
Create process documentation
Identify opportunities to learn from setbacks
 Remain open-minded to new ideas and change

6. Powerful Leadership Communication
Meaningful
Communication
Accurate & Timely
Information
Think & Act Differently
Personal
Connection
‘Future’
Better tomorrow than
today
Listen, Think &
Organize
Ethical
Openness
Constant
Communication

7. 2. Forming the right team
FORMING
TEAM
Define
position
Identify
candidates
Hiring
process
Training/
Career
Developm
ent

8. Foundation
• Communicating the vision of growth to current employees
• By communicating the vision, current employees will understand
the roles of new employees.

9. Managing existing employees
• Realizing that current team is one of the biggest reasons the
business is growing.
• Existing employees concern about the impacts to their position.
• Keep employees informed, as to the why behind the growth and
where the new team members will fit in.
• Existing employees must share the technical knowledge for the
rest of the team to leverage and build on that knowledge.

10. Finding the right people
• Analyze whether need more people to grow
• Understanding the skills of existing employees and hiring the right
people to maintain team cohesion
• Interview a candidate who checks all the experience and knowledge
boxes
• Candidates should have social and soft skills and not only in
technical knowledge.
• Look beyond experience and knowledge for example
communication abilities and passionate leadership.

11. 3. Customer needs

12. 4. Securing funding

13. 5. Automation & Innovation
Marketing
Automation
-social media
Automation free
up time for
Innovation
Increased
Productivity
Track consumer
behaviour
 Converting manual tasks into automation to speed up the work and efficient in
handling the repetitive tasks
 Automating repetitive and mundane work will increase the productivity, creativity,
and efficiency of the organization.

14. 5. Automation & Innovation
 Automated tools will collect leave requests letting managers approve them faster
 Chatbots usage for sales communication
 Analyze employee performance more efficiently and use it to provide better
feedback and reward employees.
 Automating customer support
 Reporting
Example of Automation & Innovation

15. 6. Marketing Effectiveness
Determine
Strategy
Reach your
audience on
the right
channels
Measure the
success of
your startup
marketing
campaigns
• Raise Brand Awareness - tell
people who you are, what you do
• Find the marketplace
• Acquire new customers
• Define Target audience
• Set up Google ads which allow by
displaying targeted ads to people
who visit
• Search engine optimization (SEO)
helps increase the visibility of
website through search engines like
Google
• Email, Content Marketing, Social
Media
• Set (and track) the
marketing KPIs
• Track and monitor
the KPIs