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Communication Skills for
Medical Experts: Professional
Presentations by Expressing
Scientific Data Effectively
Dr. Günter Umbach
© Dr. Günter Umbach www.umbachpartner.com
Communication‐Skills‐for‐Medical‐Experts_Presentations
Start
Arouse Curiosity
Start
Poor example
"We did a study"
Question Answer
Rhetorical options
"Yuri Gagarin was the first man
to journey into outer space"
"Who was the first man to
journey into outer space?"
Yuri Gagarin
Example
"The Research Question …"
Challenge Solution
Rhetorical options
Example
The problem we face …
Past Present
Rhetorical options
Before After
Example
Until recently, the
conventional treatment was
…
Now there is a new option
You are
filling a gap
Other Interesting Titles
"Update and new trends …"
Example
"3 Myths about …"
Example
"Why …"
Example
Take them on a
journey of discovery
Your presentation should address
the audience's
interest
Nephrologists:
Kidneys and renal function
Cardiologists:
Heart, vessels and
cardiovascular function
Main Pitfall
Presenting more
than necessary
•
•
•
•
•
•
•
•
•
•
•
Do not pack too much content
into your presentation
Real example …
Primary endpoint
• 8% in all-cause mortality (non-significant trend: p=0.128)
Secondary endpoints
• 12% in combined all-cause mortality and all-cause hospitalization
(p=0.002)
• 10% in cardiovascular mortality (non-significant trend: p=0.073)
• 8% in combined all-cause mortality and cardiovascular hospitalization
(p=0.036)
• 9% in combined cardiovascular mortality and hospitalization (p=0.027)
• 8% in fatal and non-fatal … and hospitalization … (p=0.374)
Post-hoc analysis
• 15% in combined all-cause mortality and hospitalisation … (p<0.001)
The clinical study of A versus B resulted in risk
reductions of
Major Results of XYZ Trial
"Everything is important"
Resist the temptation
to present many details
Focus
Requires mental clarity
Simplification is what makes 
a message more powerful
Use short, strong statements
Ask a rhetorical question
(which you then answer)
Use affirmative statements
There is no other way …
There is only one way …
Make the message positive: 
Speak Read
Presentation vs Publication
Words Words
"Minds move 
faster than lips"
Choice of Words
Communication Skills For Medical Experts: Great Presentations
10% of patients
die within 5 years
90% of patients
are alive after
5 years
-
[Dr. med. Günter Umbach – Bonn]
- +
Examplex
reduces
mortality
Examplex
prolongs
survival
Fewer side
effects
Better
tolerability
- +
Summary
Conclusions
Lessons learned
Results
Attractive Headlines
Analysis-




20%
improve-
ment
20%
difference
One option is 20% superior
20%
increase
?                          ?               Clear
Alternatives to 'Prove'
Underline
Emphasize
Support
Highlight
Confirm
Document
Validate
You
misunderstood
me
Let
me
explain
Impact
People should be able
to read your charts
Communication Skills For Medical Experts: Great Presentations
Poor legibility
Charts
Most frequent mistake
Most frequent reason:
Font size too small …
Font size too small
Type of
Typography
Rare
Fonts
Common Fonts
Arial
Calibri
Tahoma
Microsoft Sans Serif
Negative Typography
Positive Typography
THIS TRIAL CONFIRMS THAT
SUBSTANTIN CAN IMPROVE …
Use upper and lower
case letters
This trial confirms that
substantin can improve …
CAPITALS
Stay away from italic style
This trial confirms that substantin
can improve ..
This trial confirms that substantin
can improve …
Avoid underlining
This trial confirms that substantin
can improve …
This trial confirms that substantin
can improve …
Use line spacing > 1.1
This trial confirms that substantin
can improve …
This trial confirms that substantin
can improve …
Colours
Ensure sufficient contrast
Light-coloured letters on a
light-coloured background
are difficult to read
Some people love
backgrounds
(wallpaper style)
Use a white or light
background
Best Number 
of Bullet Points
• 
•
•
Second 
Best Number 
of Bullet Points
• 
•
•
•
•
"Triplet" …
Diagrams
Do not read your slides …
They are called visual
aids for a reason …
Ways to express your
content in your charts
Which 20% of my charts 
produce 80% of the impact 
that I wish to generate?
Ask: Essential Charts
Speed of processing
information
Text
Table
Diagram
Image
Slow
Medium
Rapid
Very rapid
Substantin reduces endpoint
by 75% (from 100 to 25),
compared to the control group.
Example One, Version 1
Control Substantin
100 25
Endpoint
Example One, Version 2
Substantin
Endpoint
75%
Control
Example One, Version 3
Improvement Same
50% 48% 2%
Deterioration
Results: Recall
Example Two, Version 1
Deterioration
2%
Improvement
50%
Same
48%
Example Two, Version 2
Improvement
50% 48%
Same
Deterioration
Example Two, Version 3
Substantin
Control
Control
Substantin
?
SubstantinControl
Do not "copy and paste"
files or scanned documents
into your key charts
…
Substantin Control
SubstantinControl
Grey
Placebo or Control: Color
80
GFR (ml/min)
75
70
65
60
Time (years)
Examplex
Control
1 2 3 4
p < 0.05
Examplex helps to maintain renal function
Statement Below Diagram
Animation
Use sparingly
Best: Wipe 
10 of 80
Avoid Numbering
Oh, how long will
this speaker take?
What will the Audience Think?
Text
.............
.............
.............
.............
.............
.............
.............
?
Layout (Vertical)
Text
.............
.............
.............
.............
.............
.............
.............
Layout (Horizontal)
Text
.......................
........................
........................
Text
.......................
........................
........................
?
Intima-Media-Thickness
Intima-Media-
Thickness
Intima-Media-Thickness
Intima-Media-
Thickness
1) Visual elements (pictures …)  
2) Headlines, statements below pictures
3) Subheadlines, bullet points
4) Regular text ("copy", "Fließtext")
Impact 
Design
- Embellishments
- Decorations
- Ornaments
- "Make it beautiful"
Resist the Temptation
FANCY
Colourful
Clean
Compelling
Straightforward
Communicator
Circus Look
Decorative
Impact
C B A Placebo Examplex
Frames
C B A Placebo Examplex
Clean
Tell a Human Interest Story
• Patient
• Physician
• Investigator
• You
Case Study 
To realize your full potential
Final Advice
Prepare
Show up
Perform
Go home
Implement
Even you will not know until
you spread your wings
Rise to New Heights
No one can
predict to what
heights you
can soar
Free Tips and Ideas
Checklists, Audios, Videos
www.umbachpartner.com

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Communication Skills For Medical Experts: Great Presentations