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Speaker Training Medical Scientific Experts

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Tips for Medical Scientific Experts: How to give effective, magnetic presentations: Impactful language, convincing words, clear powerpoint charts, non-verbal communication, stage performance


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Speaker Training Medical Scientific Experts

  1. 1. Tips for Medical Scientific Experts How to Give Effective Presentations Speaker-Training-Medical-Scientific-Experts © Dr. Günter Umbach www.umbachpartner.com
  2. 2. Objectives ‐ Make a successful presentation ‐ Increase your impact ‐ Enhance your communication skills ‐ Engage your audience
  3. 3. Toolbox
  4. 4. Agenda Flexible Interactive
  5. 5. Reservoir
  6. 6. Operating Modes Researcher/ Investigator Practising Physician Speaker at event Giving a performance
  7. 7. "All the world is a stage"
  8. 8. You are not an actor, but we can learn from actors
  9. 9. Target Group 9
  10. 10. Cardiologists Oncologists
  11. 11. Test Result Negative Positive"Medical" General Public
  12. 12. Talking to Patients "Double blind study"
  13. 13. Elements for Impact Content Modes of Expression Delivery ("Stage Performance")
  14. 14. Your in-person presentation is times as effective as people reading your publication _________
  15. 15. 15
  16. 16. Prepare Make it look easy, elegant, effortless
  17. 17. If you sound rehearsed: You did not rehearse enough
  18. 18. Arrive early Finish on time
  19. 19. Before Your Presentation Connect to - members of the audience - co-speakers …
  20. 20. Relationship Building Networking Rapport
  21. 21. Technical Aspects Ensure: Organizer provides a laptop
  22. 22. Technical Back-up - Bring a USB stick - Bring your own laptop + adapter - Email your document to yourself - Store it in the cloud
  23. 23. Tips for the Stage / Platform
  24. 24. Watch your steps (entering and leaving)
  25. 25. Get out from behind the lectern When possible "barrier between you and the audience"
  26. 26. Consider a Flip Chart For smaller audiences
  27. 27. Bring your own marker pen (blue or black colour) Ensure it is put in the right  place before you start Flip Chart
  28. 28. Learning: Effective Points Anchoring bias  Recency bias
  29. 29. Opening Section
  30. 30. How many minutes do I have? A "No go" Ask the chairman
  31. 31. Start Arouse Curiosity
  32. 32. Rhetorical options Create Tension
  33. 33. Question Challenge Past Answer Solution Present
  34. 34. Start Example "We did a study"
  35. 35. Start Example "This trial answers the question …"
  36. 36. Start Example "The Research Question …"
  37. 37. Take them on a journey of discovery
  38. 38. "This is a unique study because …" Example
  39. 39. "My personal experience …" Example
  40. 40. Main Pitfall Presenting more than necessary • • • • • • • • • • •
  41. 41. Presentation vs Publication
  42. 42. Speak Read Words per minute Speed
  43. 43. Do not read your slides
  44. 44. Do not pack too much content into your presentation Real example …
  45. 45. Primary endpoint • 8% in all-cause mortality (non-significant trend: p=0.128) Secondary endpoints • 12% in combined all-cause mortality and all-cause hospitalization (p=0.002) • 10% in cardiovascular mortality (non-significant trend: p=0.073) • 8% in combined all-cause mortality and cardiovascular hospitalization (p=0.036) • 9% in combined cardiovascular mortality and hospitalization (p=0.027) • 8% in fatal and non-fatal … and hospitalization … (p=0.374) Post-hoc analysis • 15% in combined all-cause mortality and hospitalisation … (p<0.001) The clinical study of A versus B resulted in risk reductions of Major Results of XYZ Trial
  46. 46. "Everything is important"
  47. 47. Resist the temptation to present many details
  48. 48. Focus
  49. 49. How to express your content
  50. 50. Element Understanding: Speed Text Slow Table Medium Diagram Rapid Image Very rapid
  51. 51. [Dr. med. Günter Umbach – Bonn] Choice of Words
  52. 52. Vocabulary
  53. 53. 10% of patients die within 5 years 90% of patients are alive after 5 years - [Dr. med. Günter Umbach – Bonn]
  54. 54. - + Examplex reduces mortality Examplex prolongs survival
  55. 55. Fewer side effects Better tolerability - +
  56. 56. Powerful Words
  57. 57. Summary Conclusions Lessons learned Results Attractive Headlines Analysis-    
  58. 58. 20% improve- ment 20% difference One Option is 20% superior 20% increase Unclear Better Preferable
  59. 59. should be readable Charts
  60. 60. Poor legibility Charts Most frequent mistake Most frequent reason: Font size too small …
  61. 61. Font size too small
  62. 62. Type of Typography
  63. 63. Negative Typography Positive Typography
  64. 64. THIS TRIAL CONFIRMS THAT SUBSTANTIN CAN IMPROVE SURVIVAL OF PATIENTS Use upper and lower case letters This trial confirms that substantin can improve survival of patients CAPITALS
  65. 65. Stay away from italic style This trial confirms that substantin can improve survival of patients with advanced breast cancer This trial confirms that substantin can improve survival of patients with advanced breast cancer
  66. 66. Avoid underlining This trial confirms that substantin can improve survival of patients with advanced breast cancer This trial confirms that substantin can improve survival of patients with advanced breast cancer
  67. 67. Use line spacing > 1.1 This trial confirms that substantin can improve survival This trial confirms that substantin can improve survival
  68. 68. Colours Ensure sufficient contrast Light-coloured letters on a light-coloured background are difficult to read
  69. 69. Omit backgrounds Some agencies love wallpaper style
  70. 70. 1) Visual elements like pictures 2) Headlines, statements below pictures 3) Subheadlines, bullet points 4) Regular text ("copy", "Fließtext") Sequence
  71. 71. 80 GFR (ml/min) 75 70 65 60 Time (years) Examplex Control 1 2 3 4 p < 0.05 Examplex helps to maintain renal function Statement Below Diagram
  72. 72. • • • Best Symbols for Bullet Points
  73. 73. Original Artist Creative Fancy Colourful Clean Straightforward Impactful Effective Communicator Circus Look Decorations
  74. 74. Best Number of Bullet Points To Move People to Action Uneven: 3 or 5 "Triplet"
  75. 75. liberté fraternité égalité Lists of Three
  76. 76. Diagrams
  77. 77. Substantin Control
  78. 78. Control Substantin
  79. 79. SubstantinControl
  80. 80. Grey Placebo or Control: Color
  81. 81. Animation Use sparingly Best: Wipe 
  82. 82. 10 of 50 Avoid
  83. 83. Images
  84. 84. Intima-Media-Thickness Intima-Media- Thickness
  85. 85. Intima-Media-Thickness Intima-Media- Thickness
  86. 86. Tell a Human Interest Story ‐ Patient ‐ Physician ‐ Researcher ‐ You Case Study 
  87. 87. Your Voice
  88. 88. Do vocal warm-up Articulate clearly Pronounce precisely Do not drink iced water
  89. 89. Non-Verbal Communication You are not a statue will vitalize and energize your presentation
  90. 90. Act in a natural way: Brings life in to your speech
  91. 91. Tips on Body Language
  92. 92. Positive Attitude Exude optimism
  93. 93. closed posture Avoid …
  94. 94. Avoid distracting hand motions Examples Rubbing your ear Pushing back your hair (watch videotape)
  95. 95. Use open gestures
  96. 96. Face the audience
  97. 97. Audience ScreenYour Position
  98. 98. Keep eye contact
  99. 99. Use hands to underscore what's important "Hands free and flowing"
  100. 100. Nod while listening
  101. 101. Smile
  102. 102. Polish Rehearse Practice Your Presentation Refine
  103. 103. Record Yourself Your rehearsed version should be shorter than the time allotted or
  104. 104. You are giving a performance
  105. 105. Develop a strong stage presence
  106. 106. High-Content Speaker
  107. 107. How do you want to come across? Arrogance Avoid:
  108. 108. Underused Technique Silence "Pause"
  109. 109. Speed or Pace Speak slowly
  110. 110. Humor Only if you are good at it Do not tell jokes
  111. 111. Learning: Effective Points Anchoring bias  Recency bias
  112. 112. Wake up call Examples "Let's summarize … " "In conclusion … "
  113. 113. Avoid: Rushing to the End
  114. 114. Plan time for ...
  115. 115. Conclusions Practical, concrete, actionable - Make meaning - Implications - How we can benefit
  116. 116. "Summary"
  117. 117. Keep in touch? Email Website
  118. 118. Specific Challenges Possible Scenarios
  119. 119. There is legal / regulatory pressure to add  many details to your charts: What to do?  1) Put details in the footnotes in a small font size  (audience can hardly see them in the presented version) 2) Put details in the "back‐up" section of your slide deck 3) Prepare two versions: "Personal one"     → Giving your presentation "Documentation" → Electronic or printed hand‐out
  120. 120. Electronic presentation  breaks down
  121. 121. A participant wants to show his extensive knowledge by asking  a lengthy "question"
  122. 122. No one is asking a question (A good chairman would jump in)  … "Bring your own"
  123. 123. Previous speakers have run overtime
  124. 124. You realize you do not have  the time to show all charts Skip certain charts … Finish on time
  125. 125. What you should never do: Ask for more time
  126. 126. Do I have another 5 minutes? A "No go"
  127. 127. Regarding your best stuff: Consistency If you have content that works,  re‐use it! 
  128. 128. Appendix
  129. 129. Which 20% of my charts produce  80% of the impact or effect that  I wish to generate? The Essential Charts
  130. 130. 0 10 20 30 Control Substantin
  131. 131. "The only thing worse  than being talked about  is not being talked about"  ‐ Oscar Wilde ‐ Visibility
  132. 132. Unmet Need
  133. 133. Help healthcare professionals  make better informed decisions in  order to improve patient outcomes Goal
  134. 134. Preparatory Phase: Planning the Presentation Focus on the essential slides How to captivate the audience Develop a strong stage presence Language and voice Use compelling words and sentences Affirmative statements Rhetorical options Tone of voice Performance and platform skills Develop a strong stage presence Connecting with audience members Enhance impact Stay on time Non‐verbal communication
  135. 135. Great things are done  by a series of small things  brought together Vincent van Gogh Creating a Masterpiece
  136. 136. Free Tips and Ideas Checklist, Audios, Videos Newsletter (German-language) www.umbachpartner.com

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