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The Right (Humanized) Way To Approach Digitalization

Why do organizations need digital transformation? What is it about? What do they need to do to digitally transform?

The Right (Humanized) Way To Approach Digitalization

  1. 1. THE RIGHT (HUMANIZED) WAY TO APPROACH DIGITALIZATION
  2. 2. KEY TAKEAWAYS 1. New consumer behaviours force organizations to change 2. Mature organizations are not designed for change 3. Digital collaboration is required on enterprise scale for digital transformation to be possible 4. A fast and creative process for learning is key for survival 5. A collaborative culture and platform is the foundation
  3. 3. WHY CHANGE?
  4. 4. c OUR LIVES BECOME INCREASINGLY DIGITAL
  5. 5. ABILITY CONSUMER ORGANIZATION OUR EXPECTATIONS ARE RISING EXPECTATIONS
  6. 6. EXPECTATIONS ABILITY CONSUMER ORGANIZATION ...CREATING A DISRUPTION GAP OPPORTUNITY FOR DISRUPTION
  7. 7. How long do I have to wait in this phone cue? What will it cost me? What street address is this? Will they accept card or cash only? Will there be a car available? When will the taxi arrive? Who will be driving?
  8. 8. VALUE CREATION EFFICIENCY EXTERNAL FOCUSINTERNAL FOCUS Replace human agents with system ordering taxi Tighten the schedule for drivers Increase prices Hire lower paid and less skilled drivers
  9. 9. VALUE CREATION EFFICIENCY EXTERNAL FOCUSINTERNAL FOCUS Replace human agents with system ordering taxi Select your car Show driver ratings Transparent price Pay automatically The driver will find you Tighten the schedule for drivers Increase prices Hire lower paid and less skilled drivers
  10. 10. Emerging Technologies NEW WAYS TO CREATE VALUE Disruptive innovations and business models IoT Mobile Social Big data AI VR/ARCloud Wearables Circular economy Digital lifestyle Sharing economy 3D printing Servicification Major Trends A PERFECT STORM IS COMING The long tail Digital co-creation Platforms
  11. 11. THE FOUNDATION IS SHAKING Growth Existing Value Proposition & Offering Efficiency Business ModelNew or changed behaviors and expectations New technologies and ways to create value Change Change
  12. 12. THE CHALLENGE
  13. 13. Conversion of text, pictures, or sound into a digital form that can be processed by a computer. PHASE 1 OF THE COMPUTER AGE: DIGITIZATION
  14. 14. How can we use information technology to produce the same output in a faster and more cost-efficient way? OUTPUT ACTIVITY ACTIVITY ACTIVITY ACTIVITY PHASE 2 OF THE COMPUTER AGE: BUSINESS DEVELOPMENT WITH IT
  15. 15. How can we create more/new value and better experiences for people by exploring digital opportunities, thinking digital first? VALUE VALUE CREATION MODELS EMERGING TECHNOLOGIES CREATIVELY IDENTIFY AND EXPLORE PROBLEMS & OPPORTUNITIES BEHAVIORS PATTERNS PHASE 3 OF THE COMPUTER AGE (WHERE ORGANIZATIONS NEED TO BE NOW): DIGITALIZATION
  16. 16. VALUE CREATION EFFICIENCY EXTERNAL FOCUSINTERNAL FOCUS THE FOUR STAGES OF AN ORGANIZATION Startup Rampup Expansion Maturity
  17. 17. DUE TO DIGITALIZATION, MATURE ORGANIZATIONS MUST REINVENT THEMSELVES
  18. 18. Bias towards creativity Balance creativity and efficiency Focus on efficiency As organizations mature over time Adapted from ”Making Innovation Work” Challenge for mature companiesChallenge for startups A KEY CHALLENGE FOR ORGANIZATIONS
  19. 19. VALUE CREATION EFFICIENCY EXTERNAL FOCUSINTERNAL FOCUS DIGITALIZATION IS CHALLENGING Digitization & business development with IT Digitalization
  20. 20. VALUE CREATION EFFICIENCY EXTERNAL FOCUSINTERNAL FOCUS MATURE ORGANIZATIONS MUST BECOME LIKE STARTUPS AGAIN Startup Rampup Expansion Maturity
  21. 21. VALUE CREATION EFFICIENCY EXTERNAL FOCUSINTERNAL FOCUS DIGITAL TRANSFORMATION IS NEEDED Current state Digitally transformed organization More productive, innovative, scalable, responsive and agile...ready for constant change Digital transformation guided by a digitalization strategy
  22. 22. CUSTOMER EXPERIENCE COLLABORATIONVALUE CREATION EMPLOYEE EXPERIENCE KEY DIGITALIZATION FOCUS AREAS
  23. 23. THREE KEYS TO DIGITAL TRANSFORMATION
  24. 24. 1COLLABORATION
  25. 25. CLOSE TO CUSTOMERS STRONG NETWORKS DARE TO TRY NEW THINGS HIGH ENGAGEMENT Photo credit: Bethany Legg But most importantly, people collaborate spontaneously! SO WHY ARE SMALL COMPANIES MORE INNOVATIVE?
  26. 26. Use products and services Data & feedback Create insights Innovate offering COLLABORATION GETS THE INNOVATION LOOP WORKING! CUSTOMER EXPERIENCE COLLABORATION VALUE CREATION
  27. 27. TRIED TO COLLABORATE MOST MATURE ORGANIZATIONS LOOK LIKE THIS
  28. 28. Purpose is collaboration’s most unacknowledged determinant
  29. 29. Networking GOAL OR PURPOSE DEGREE OF TASK INTERDEPENDENCE Cooperation Coordination Collaboration LOW HIGH NON-EXISTING SHARED DIFFERENT
  30. 30. Networking GOAL OR PURPOSE DEGREE OF TASK INTERDEPENDENCE Cooperation Coordination Collaboration LOW HIGH NON-EXISTING SHARED DIFFERENT
  31. 31. 2LEARNING
  32. 32. CHANGE IS THE ONLY CONSTANT
  33. 33. Do you want to try a new way to collaborate? Sorry, no time! I need to deal with my email inbox! YET WE’RE WORKING LIKE IT’S 1995
  34. 34. Idea or problem Prototype Data and feedback Learn, adjust or pivot Research, design and build Test and measure in reality Customers “The only sustainable competitive advantage is an organization's ability to learn faster than the competition” - Peter M. Senge
  35. 35. Success Failure Traditional process Iterative process FAIL FAST, FAIL OFTEN, FAIL CHEAP Here? or here?
  36. 36. BRING PEOPLE TOGETHER TO CO-CREATE
  37. 37. 3CULTURE
  38. 38. technology Peter F Drucker
  39. 39. creativity is an emergent property that bubbles up within communities ”
  40. 40. culture that encourages new ideas platform to reinforce collaboration ”
  41. 41. BUILD A CULTURE OF COLLABORATION ConversationTransparency Openness Recognition Participation Source: Oscar Berg, SuperPowering People, Unicorn Titans, 2017
  42. 42. WITH A DIGITAL PLATFORM TO SUPPORT IT PRAISING COMMENTING AUTHORING RATING JOINING SHARING LINKING TAGGING FOLLOWING CONNECTING ConversationTransparency Openness Recognition Participation Source: Oscar Berg, SuperPowering People, Unicorn Titans, 2017
  43. 43. New Technologies Existing Technologies Existing Behaviors New Behaviors Paving cow paths Struggling to change Superpowered Status Quo SUPPORT EMPLOYEES TO CHANGE BEHAVIORS
  44. 44. “Have your workplace close to the real world” Ingvar Kamprad, founder of IKEA A FINAL WORD OF ADVICE
  45. 45. unicorntitans.com

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