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2014 UEDA Awards of Excellence 
Mitzi Montoya 
How to redesign libraries and museums for the 21st century. 
The Alexandria Innovation Network case study 
UEDA Theme: Community Connected Campus 
entrepreneurship.asu.edu
Mitzi Montoya 
Vice President and University Dean of Entrepreneurship & Innovation 
Mitzi M. Montoya is Vice President and University Dean for 
Entrepreneurship & Innovation at Arizona State University. She also 
serves on the Advisory Board for the Center for Entrepreneurship in 
the W.P. Carey School of Business. Dr. Montoya received her Ph.D. in 
Marketing and Statistics and a B.S. in Applied Engineering Science, 
both from Michigan State University. 
Dr. Montoya is responsible for advancing ASU as a leader in 
entrepreneurship and innovation and for strategic direction for ASU’s 
broad portfolio of entrepreneurial and innovative initiatives, including 
student and faculty entrepreneurship as well as advancement of the 
entrepreneurial ecosystem. She has established ASU as a national 
leader in the growing maker movement and developed an innovative 
partnership with TechShop uniting a public open prototyping facility 
with higher education.
about ASU & the New American University model 
design aspiration / value entrepreneurship 
ASU inspires action. We harness knowledge for 
innovation and create purposeful ventures in all 
sectors and realms. We are entrepreneurial as 
individuals and as an institution. 
IDEA 
SOCIAL 
BUSINESS ENTREPRENEURSHIP
E+I mission 
Our mission is to support regional 
economic growth and social change; 
foster an innovative culture among the 
students, faculty and all units at ASU; and 
be a national model for E+I at a public 
research university.
the need 
Challenge 
Inventors, problem solvers, potential entrepreneurs, micro and small businesses need 
assistance in cultivating and advancing their ideas in the United States. 
The vast majority of libraries and museums, both traditional community hubs for 
knowledge acquisition and knowledge sharing, are not innovating on their models to offer 
21st century skill development programs for the communities they serve. 
Many librarians and museums are looking to transform their public spaces to better 
serve community interests by making shifts in their role in the community. 
Solution 
The Alexandria Innovation Network (AIN), designed by ASU, creates a collaborative 
network of libraries, museums and community partners that advance and promote local 
innovation and entrepreneurship through knowledge sharing. The partners in the network 
provide community members with broad access to continuing education in 
entrepreneurship, mentors, service providers, and other community-based resources for 
current and aspiring small-business owners.
about AIN 
The Alexandria Innovation Network provides a place for entrepreneurs to go 
to work on their ideas and collaborate with other entrepreneurs. 
ASU actively engages with each of our library & museum locations by 
setting up mentor office hours, holding entrepreneurial classes under 
ASU’s Rapid Startup School program, and providing marketing material 
for the libraries to promote their location. 
Additionally, ASU connects AIN locations to the local entrepreneurial 
ecosystem. These collaboration spaces are designed to complement other 
types of co-working spaces rather than compete with them.
community connectedness: Rapid Startup School (RSuS) 
ASU’s Rapid Startup School (RSuS) is a sequence of continuing education modules, organized in three 
stages: 
Stage 1: Ideation (RSuS S1). Learning modules and tasks for entrepreneurs that are refining initial 
problems/solutions and learning how to efficiently navigate potentially viable markets. 
Stage 2: Validation (RSuS S2). Learning modules and tasks for entrepreneurs that are experimenting 
and developing prototypes, minimum viable products, and launching solutions in the market. 
Stage 3: Acceleration (RSuS S3). Learning modules and tasks for entrepreneurs that have successfully 
demonstrated product-market fit and revenue generation and are ready to scale, expand, or optimize their 
commercialization activities. 
ASU RSuS continuing education programs are available for two audiences: 
Entrepreneur training is for current and aspiring entrepreneurs interested in advancing their 
ideas and developing their ventures. 
Facilitator training is for individuals interested in becoming certified ASU RSuS facilitators 
for S1, S2 and/or S3 entrepreneur training.
impact to date 
6k 
total participants in ASU-led programs held at AIN locations since May, 2013. 
12+ 
over a dozen new companies have been launched at AIN locations since May, 
2013. 
55% 
over 55% of participants surveyed indicated that they had not visited their local 
library prior to participating in an AIN event.
impact to date: continued 
Since launching AIN, we have opened collaboration spaces in four library 
locations including (with more launching this year): 
Phoenix Burton Barr Library 
Mesa Red Mountain Library 
Scottsdale Public Library 
Goodyear Public Library 
ASU has plans to expand to other cities in Arizona as well as libraries and 
museums in California.
a community connected campus 
ASU had delivered more than 30 classes as part of the network. 
AIN has also attracted national attention. Many other libraries and 
museums have expressed interest in participating in the Network as well 
as modeling similar partnerships. 
The core goal is to have a community-based, ‘democratization of 
entrepreneurship’, that is complimentary to the existing entrepreneurial 
ecosystem. These spaces in AIN locations will serve anyone who wants 
to be part of the entrepreneurship value chain from idea to product to 
commercialization, such as mentors, experts, innovators, thought 
leaders, curious-minded individuals, and problem solvers.
2014 UEDA Awards of Excellence 
Mitzi Montoya 
How to redesign libraries and museums for the 21st century. 
The Alexandria Innovation Network case study 
UEDA Theme: Community Connected Campus 
entrepreneurship.asu.edu

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UEDA Annual Summit 2014 - Awards of Excellence - Community Connected Campus - Alexandria Co-Working Network

  • 1. 2014 UEDA Awards of Excellence Mitzi Montoya How to redesign libraries and museums for the 21st century. The Alexandria Innovation Network case study UEDA Theme: Community Connected Campus entrepreneurship.asu.edu
  • 2. Mitzi Montoya Vice President and University Dean of Entrepreneurship & Innovation Mitzi M. Montoya is Vice President and University Dean for Entrepreneurship & Innovation at Arizona State University. She also serves on the Advisory Board for the Center for Entrepreneurship in the W.P. Carey School of Business. Dr. Montoya received her Ph.D. in Marketing and Statistics and a B.S. in Applied Engineering Science, both from Michigan State University. Dr. Montoya is responsible for advancing ASU as a leader in entrepreneurship and innovation and for strategic direction for ASU’s broad portfolio of entrepreneurial and innovative initiatives, including student and faculty entrepreneurship as well as advancement of the entrepreneurial ecosystem. She has established ASU as a national leader in the growing maker movement and developed an innovative partnership with TechShop uniting a public open prototyping facility with higher education.
  • 3. about ASU & the New American University model design aspiration / value entrepreneurship ASU inspires action. We harness knowledge for innovation and create purposeful ventures in all sectors and realms. We are entrepreneurial as individuals and as an institution. IDEA SOCIAL BUSINESS ENTREPRENEURSHIP
  • 4. E+I mission Our mission is to support regional economic growth and social change; foster an innovative culture among the students, faculty and all units at ASU; and be a national model for E+I at a public research university.
  • 5. the need Challenge Inventors, problem solvers, potential entrepreneurs, micro and small businesses need assistance in cultivating and advancing their ideas in the United States. The vast majority of libraries and museums, both traditional community hubs for knowledge acquisition and knowledge sharing, are not innovating on their models to offer 21st century skill development programs for the communities they serve. Many librarians and museums are looking to transform their public spaces to better serve community interests by making shifts in their role in the community. Solution The Alexandria Innovation Network (AIN), designed by ASU, creates a collaborative network of libraries, museums and community partners that advance and promote local innovation and entrepreneurship through knowledge sharing. The partners in the network provide community members with broad access to continuing education in entrepreneurship, mentors, service providers, and other community-based resources for current and aspiring small-business owners.
  • 6. about AIN The Alexandria Innovation Network provides a place for entrepreneurs to go to work on their ideas and collaborate with other entrepreneurs. ASU actively engages with each of our library & museum locations by setting up mentor office hours, holding entrepreneurial classes under ASU’s Rapid Startup School program, and providing marketing material for the libraries to promote their location. Additionally, ASU connects AIN locations to the local entrepreneurial ecosystem. These collaboration spaces are designed to complement other types of co-working spaces rather than compete with them.
  • 7. community connectedness: Rapid Startup School (RSuS) ASU’s Rapid Startup School (RSuS) is a sequence of continuing education modules, organized in three stages: Stage 1: Ideation (RSuS S1). Learning modules and tasks for entrepreneurs that are refining initial problems/solutions and learning how to efficiently navigate potentially viable markets. Stage 2: Validation (RSuS S2). Learning modules and tasks for entrepreneurs that are experimenting and developing prototypes, minimum viable products, and launching solutions in the market. Stage 3: Acceleration (RSuS S3). Learning modules and tasks for entrepreneurs that have successfully demonstrated product-market fit and revenue generation and are ready to scale, expand, or optimize their commercialization activities. ASU RSuS continuing education programs are available for two audiences: Entrepreneur training is for current and aspiring entrepreneurs interested in advancing their ideas and developing their ventures. Facilitator training is for individuals interested in becoming certified ASU RSuS facilitators for S1, S2 and/or S3 entrepreneur training.
  • 8. impact to date 6k total participants in ASU-led programs held at AIN locations since May, 2013. 12+ over a dozen new companies have been launched at AIN locations since May, 2013. 55% over 55% of participants surveyed indicated that they had not visited their local library prior to participating in an AIN event.
  • 9. impact to date: continued Since launching AIN, we have opened collaboration spaces in four library locations including (with more launching this year): Phoenix Burton Barr Library Mesa Red Mountain Library Scottsdale Public Library Goodyear Public Library ASU has plans to expand to other cities in Arizona as well as libraries and museums in California.
  • 10. a community connected campus ASU had delivered more than 30 classes as part of the network. AIN has also attracted national attention. Many other libraries and museums have expressed interest in participating in the Network as well as modeling similar partnerships. The core goal is to have a community-based, ‘democratization of entrepreneurship’, that is complimentary to the existing entrepreneurial ecosystem. These spaces in AIN locations will serve anyone who wants to be part of the entrepreneurship value chain from idea to product to commercialization, such as mentors, experts, innovators, thought leaders, curious-minded individuals, and problem solvers.
  • 11. 2014 UEDA Awards of Excellence Mitzi Montoya How to redesign libraries and museums for the 21st century. The Alexandria Innovation Network case study UEDA Theme: Community Connected Campus entrepreneurship.asu.edu

Notas del editor

  1. Introduction Slide – introducing you as presenter. Target 30 seconds
  2. Introduce ASU as author of the New American University concept, which activates us to create new, innovative partnerships. Target 1 minute
  3. Introduce E+I as the unit within the university that leads to the creation of innovative programs that benefit the community – like the Alexandria Co-working Network. Target 30 seconds
  4. Describe the need/problem that ALEX addresses. Who identified the need and how did ASU become involved? Notes: Start this slide by describing how you launched this partnership. How it started, who was involved. Target: 3 minutes
  5. Describe the originality, scalability/replicability, and sustainability of ALEX. What did ASU do that was innovative or unique? What are the benefits/impacts realized/anticipated from this partnership. Target: 4 minutes
  6. Target: 2 minutes
  7. Target: 2 minutes
  8. Describe improved connection to the community/region. What is this partnerships role in the economic infrastructure of the community. What are our measures of success? Target: 4 minutes