To enable innovation in a large and dispersed organization, there is a need for a shared digital platform with simple, social, mobile, smart and situation-aware services that allow people - employees, partners and customers - to get inspired, openly share ideas, and collaborate to implement the best ideas - big or small.
2. Henrik Gustafsson
Digital Strategist, Analyst & Architect
Background in Information Management, Mobility,
Enterprise Architecture and Social Collaboration.Special
interest in innovation and futurama.
se.linkedin.com/in/henrikgustaf
3. Photo credit: Luca Zanon Www.storiediritratti.it
Oscar Berg
Digital Strategist & Collaboration Expert
Consulting, workshops, speaking and strategic
advisory on digital collaboration and the future of work.
Twitter: @oscarberg www.oscarberg.net
se.linkedin.com/in/oscarberg
4. Buy it here: intranatverk.se
”Collaborating in a Social Era” - A new book
on collaboration by Oscar Berg.
Some voices about the book:
”A book that will make you rethink all you think you know
about collaboration”
Martin White, Intranet Focus Ltd
”A textbook for enterprise collaboration”
Deb Lavoy, CEO and founder, Narrative Builders
”A must-read book”
Atle Skjekkeland, Chief Evangelist, AIIM International
”Oscar Berg is as good as it gets on this topic. This book will
provide lots of practical know how”
Sameer Patel, SVP Product Management & GoToMarket, SAP
Cloud/SuccessFactors
Photo: Sebastian Muller
9. How innovation really happens
It requires a collaborative effort
combining diverse perspectives
Innovation does not happen in
isolation
You need to generate many ideas
and let them build on each other
It is not possible to anticipate the
value of new ideas
Connect many minds from in your
organization and beyond
Ideas come from 1. the employees
2. partners 3. customers
Photo credit: Micah. H dribbble.com/micah_hallahan
10. How close the customer experience gap?
Expectations Capabilities
13. As an organizations grow, specialization and
barriers disconnect the workforce
R&D Production Marketing &
Sales
14. …and the focus shifts from innovation and
value creation to internal efficiency
Inside-out
thinking
Outside-in
thinking
15. Too much focus is put on optimizing highly
repeatable processes
Process optimization dominate
improvement initiatives, still
knowledge work is more than 50% of
the work in a modern business.
Processes do a poor job of
highlighting the how employees get
things done across processes and
hierarchies.
McKinzey Quartely (2006): Mapping the value of employee collaboration.
16. There’s no time to innovate – to think, to reflect,
to dream or to stimulate creativity
17. I will innovate, I just need to…
Spend time on administrative tasks,
attend pointless meetings, please my
boss by reporting KPIs no one really cares
about, search for information and people
without finding anything, get involved in
internal politics, recreate documents
other people have already written before,
randomly add people as CC recipients to
my emails (to cover my back), act
defensively to kill some initiatives, waste
time and energy…
18. Engagement drives innovation
…simply work harder and provide greater ideas
…look for new ways of adding value to work
…find opportunities and follows through
Engaged
employees…
Source: London Business school (2013): Engagement and Innovation
Photo credit: Morgan Sessions
21. Think like a startup - small organizations are
natural innovators
Close to the
customers
Know each
other well
Dare to try
new things
High level of
engagement
Photo credit: Bethany Legg
But most importantly, collaborating and
acting resourcefully comes naturally!
22. The flow of innovation
Create and
share ideas
Validate and
enrich ideas
Prototype and
realize ideas
Big or small innovations, fast
and slow process flow
How do we ensure we do not
miss the low-hanging fruit?
Explore and
discover
23. Recent research suggests that creativity is less an
attribute of individuals than an emergent property
that bubbles up within communities of people
solving problems together.
Jim Kim, President at The World Bank
”
24. So the challenge for an organization is building a
culture that encourages new ideas while
providing a platform to reinforce collaboration.
Jim Kim, President at The World Bank
”
26. Photo credit: Joshua Hibbert
If ideas aren’t
shared openly, how
will they be
discovered?
If people aren’t
recognized, will
they continue
sharing?
Model by
Oscar Berg
The five principles of collaborative
communication applied to innovation
27. We need a digital infrastructure for innovation
A shared digital collaboration platform
Create and
share ideas
Validate and
enrich ideas
Prototype and
realize ideas
Explore and
discover
29. Complex features
Too many tools
Inconsistent design
Information overload
Lack of integration
Doesn’t fit my workstyle
Bad usabilityMultiple logins
Hard to access
No mobility
Reality check
37. We learned that the only way for businesses to
consistently succeed today is to attract smart
creative employees and create an environment
where they can thrive at scale.
Eric Schmidt, ”How Google Works”
”
38.
Summary
• The innovation process begins with openness and sharing
• Efficiency and bureaucracy make it difficult to innovate
• Don’t let your innovation system(s) become another silo
• Enable open and spontaneous collaboration across barriers
• Shared strategy and service-orientation is key to succeed
Photo credit: Daria Nepriakhina