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Publicado el

Early 2014
Today
Can you measure a good story by the numbers?


If you’d asked me a couple of years, ago, I would have
said, “hell no.” Storytelling was an art and data would
just poison real storytellers, forcing them to create
lowest-common-denominator junk, right?
But I would have been wrong. You can learn serious
things about storytelling from the right data. If you’re
measuring the right things, your data should feel like a
(slightly-blurred for the public) glorious spreadsheet of
applause.
All that green at the bottom shows that changes we’re
making are working; it means our audience is on their
feet, clapping louder than ever before.
Less Love
More Love
Actual internal Upworthy spreadsheet!

Publicado en: Marketing, Empresariales
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